Our First Issue!

March/April 2016 

vol. 1 no. 1 

Our First Issue! 

formerly known as Raylon 

610.898.8164 

Toll Free 1.855.721.5250 

info@artofbusiness.com

TABLE F 

CONTENTS 

Art of Business the Event 2016 ....7 

CAMP .................................................... 23 

Cezanne ................................................ 16 

Davines ............................................... 4-5 

Education ..................................... 22-23 

Equipment ........................................... 21 

WELCOME TO OUR NEW COMPANY, 

ART OF BUSINESS 

Eufora .....................................................10 

EVO / Fabuloso ...................................8 

Framar .....................................................6 

Genesis ..................................................14 

Hair Forensics ..............................19-20 

Pai-Shau ..................................................3 

Salon Search Party.............................9 

Theorie................................................... 18 

Unite ..................................................12-13 

VIA ..........................................................20 

Yunsey ................................................... 16 

2 March/April 2016 

We could not be more enthusiastic 

for this new phase in our business. 

Thank you to everyone who has 

been involved in the rich heritage 

that made Raylon an incredible 

company in the salon industry 

for the last 63 years. With Art of 

Business, our aim is to deepen our 

commitment to supporting salon 

owners and beauty professionals, 

as well as our new portfolio of 

independent beauty brands. 

The vision for Art of Business is 

to raise the salon IQ of everyone 

we touch and to help you get 

into the “Beauty Hall of Fame”! 

Having grown up in this industry 

for 3 generations, our belief in its 

potential is deeper than ever. We 

will complement our collection 

of industry leading brands by 

offering even more programs to 

help you succeed. 

Equally important, we recognize 

that the foundation of our 

company’s history has been built 

on exceptional, personalized 

service. As independent business 

owners and entrepreneurs, it’s our 

belief that having that connection 

is meaningful to you. This will be 

a hallmark of Art of Business 

without question. 

We are truly grateful for your 

support in the past and we 

welcome the opportunity to grow 

with you into the future. 

Most Sincerely,

INTRODUCING THE 

NEW TRAVEL SIZE! 

DESIGN RITUAL 

COLLECTION 

IMPERIAL HOLD 

HAIRSPRAY 

Strong Hold Hairspray 

Imperial Hold Hairspray provides immaculate 

hold and shine for your structured looks. 

Equipped with a 360 degree nozzle, spray 

at any angle for ease of style. 

1.5 oz. 

SUBLIME HOLD 

HAIRSPRAY 

Flexible Hold Hairspray 

Sublime Hold Hairspray provides a medium 

flexible hold for effortless looks and tousled 

hairstyles. Equipped with a 360 degree nozzle, 

spray at any angle for ease of style. 

1.5 oz. 

Buy 6 Biphasic Infusion 

and receive 7th bottle 

FREE! 

Buy 1 Replenishing 

Hair Cleanser gallon or 

1 Replenishing Cream 

Conditioner gallon and 

get gallon FREE! 

ROYAL ABUNDANCE 

MOUSSE 

Texture Mousse for All Hair Types 

Royal Abundance Mousse provides style memory 

with luminous, weightless volume for your style. 

Our Signature Exotic Tea Complex provides shine, 

moisture rich bounce and touchable hold. 

1.7 oz. 

FREE 

BIPHASIC INFUSION 

PRE-COLOR TREATMENT 

Use Pai-Shau Biphasic Infusion to get amazing color results. 

Why use Biphasic Infusion as a pre-treatment? 

Biphasic Infusion delivers instant moisture to the hair and our 

Signature Exotic Tea Complex penetrates into the hair structure 

to provide nourishment, moisture and strength for more 

healthy looking hair. Since Biphasic Infusion uses natural ingredients, 

it is perfectly safe for all color applications of any brand. 

TIPS from Pai-Shau Brand Ambassador and Master 

Colorist, Rob Pizzuti on how to use Biphasic Infusion 

as a pre-color service: 

1. During consultation, review client’s hair and determine 

areas that require a moisture boost. 

2. Explain to client how Pai-Shau Biphasic Infusion works 

and the benefits of pre-treating the most damaged and 

driest area of their hair before the color application. The 

moisturized pre-treated hair will allow for a richer and even 

color deposit and a healthier lift when lighting. 

3. Shake well to activate and apply 2 to 3 pumps more than 

what you would normally use. Work through dry and 

compromised areas of the hair. 

4. Mix color and lightener as usual, and by the time you return 

to the client, Biphasic Infusion will be completely absorbed 

into the hair. This will allow for a safer application. 

5. Time color or lightening process as you normally would. 

855.721.5250 www.artofbusiness.com info@artofbusiness.com 

Deals Valid 03/01/16-04/30/16. Art of Business reserves the right to limit quantities and correct printing and illustration 

errors. Not all items are available in all territories. Prices advertised are limited to in-stock merchandise. 

3

INTRODUCING 

A NEW 

COLOUR 72 

A New Colour is a simple and versatile 

ammonia-free permanent color line 

that completely covers grey hair with 

extraordinary, velvety tones and perfect lifting. 

The formula has natural anti-oxidants, giving 

anti-aging properties that protects the hair. 

PURCHASE 

72 Tubes of A New Colour 

RECEIVE FREE 

4 Cream Base 

2 A New Colour Bleaching Powder 

2 ANC Activator Vol 10 




1 Basic Swatch Book - New 2015 

1 Technical Dossier + Map 

1 Technical Map - 2015 Update 

1 Pure Colour Laminated Presentation Sheet 

1 Digital Scale 

3 Color Bowl 

3 Color Brush – Large 

3 Color Brush - Small 

1 Davines Color Apron 

MASK COLOR 

CONDITIONING 

SYSTEM 

Mask is a permanent color conditioning 

system with hydrolyzed milk proteins and 

conditioning ingredients to create brilliant, 

long-lasting color while also preserving the 

integrity of the hair. 

PURCHASE 

72 Tubes of Mask 

RECEIVE FREE 

2 Mask Bleach Powder 

3 Activation Source 7 Volume 





1 Mask Lux Swatch Chart 

1 Mask Technical Manual 

1 Mask Instruction Poster 

3 Color Bowl 

3 Color Brush Large 

3 Color Brush Small 

1 Davines Color Apron 

FINEST 

PIGMENTS 

Direct colors for hair 

Finest Pigments is a direct color line, formulated 

with 98% naturally derived ingredients. It is 

ammonia free, does not require an activator and 

is delicate on the hair. This gentle color system 

lasts for 8 - 10 shampoos and is used to intensify 

the color and shine of natural hair or to revive 

color treated hair. Finest Pigments is exceptional 

for toning highlights and for finding creative 

solutions to bleached hair. It is also ideal for 

covering first signs of gray hair. 

PURCHASE 

1 Finest Pigments Finest Gloss 

1 Finest Pigments Copper 

1 Finest Pigments Mahogany 

1 Finest Pigments Ash 

1 Finest Pigments Sand 

1 Finest Pigments No. 3 Dark Brown 

1 Finest Pigments No. 4 Medium Brown 

1 Finest Pigments No. 5 Light Brown 

1 Finest Pigments No. 6 Dark Blonde 

1 Finest Pigments No. 7 Blonde 

1 Finest Pigments No. 8 Light Blonde 

1 Finest Pigments No. 9 Very Light Blonde 

RECEIVE FREE 

1 Finest Pigments Red 

1 Finest Pigments Golden 

1 Finest Pigments Pearl 

1 Finest Pigments Color Swatch Chart 

1 Finest Pigments Brochure & Tech Book 

1 Finest Pigments Mixer Applicator 

1 Finest Pigments Sponge Applicator 

4 March/April 2016

THIS IS A SHINE WAX, 

IT’S FOR A POLISHED FINISH 

Easy to wear creamy wax that has been developed to satisfy the demand for the “new vintage” products: stylistic 

tools coming from tradition – as the brilliantine – made efficient and modern by today’s scientific and technological advances. 

THIS IS A SHINE WAX, 

IT’S FOR A POLISHED FINISH 

• Ideal to create glossy and sleek effects 

• Lightweight wax formula 

• Easily reworkable, giving hair malleability and versatility. 

Wearable for day and night, for men and women. 

• Adds texture 

• Light holding power: 2 out of 5 

• Extra moisturizing and texturizing factors 

SHINE WAX 

LAUNCH PROMO SMALL 

PURCHASE 

6 Shine Wax 75ml 

RECEIVE FREE 

1 Shine Wax Tester 75ml 

1 Pancarte (sign) introducing Shine Wax 

YOUR HAIR ASSISTANT 

We are excited to welcome, Your Hair Assistant, an integrated system of 

products, inspiration and education, born from the collaboration between 

Angelo Seminara, hair stylist of international fame, and the scientific 

knowledge of the Davines Research Laboratories. The new line, designed to 

create the perfect blow-dry, will elevate and revolutionize the art of the 

blow-dry by offering the highest performance in each phase of the creation 

of the hair style: from preparation, to styling and finishing. 

INTRO 

NEW! 

PURCHASE 

6 Your Hair Assistant Prep Shampoo 250 ml 

6 Your Hair Assistant Mild Cream 200 ml 

6 Your Hair Assistant Rich Balm 200 ml 

6 Your Hair Assistant Blowdry Primer 250 ml 

6 Your Hair Assistant Definition Mist 200 ml 

6 Your Hair Assistant Perfecting Hairspray 300 ml 

6 Your Hair Assistant Duopack 

(Volume Creator Powder + Brush) 

RECEIVE FREE 

1 Your Hair Assistant Prep Shampoo 900 ml 

1 Your Hair Assistant Prep Mild Cream 900 ml 

1 Your Hair Assistant Prep Rich Balm 900 ml 

2 Your Hair Assistant Blowdry Primer Tester 250 ml 

2 Your Hair Assistant Definition Mist Tester 200 ml 

2 Your Hair Assistant Perfecting Hairspray Tester 300 ml 

2 Your Hair Assistant Volume Creator Powder 9g 

2 Your Hair Assistant Volume Creator Brush 

1 Your Hair Assistant Prep Shampoo Sachet 12 ml x 12 

1 Your Hair Assistant Prep Mild Cream Sachet 12 ml x 12 

1 Your Hair Assistant Prep Rich Balm Sachet 12 ml x 12 

1 Coffee Table Brochure - 1 

24 Consumer Postcard can be filled with sachet 

3 Pump 900 ml 

1 Retail Shelf Sign 




5

5X11 POP-UP 

Star Struck Silver 

FREE 

STAR STRUCK 

SILVER LARGE 

1600 FT. ROLL 

WITH FREE VARIETY 

BRUSH SET 

Medium 

OPEN STOCK 

FRASU1600SLV 

FRASUHB3BLK 

COLOR ME FAB 

Disposable Clear Vinyl 

Powder Free Gloves 

Small, Medium & Large 

100 per box 

FRASUCVPFSML 

FRASUCVPFMED 

FRASUCVPFLRG 

FRASUPUSL500 

RUBBERIZED 

JAW CLIPS 

4 ct., Black 

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EMBOSSED 

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WIPES 

100 ct., White 

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200 Sheets 

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PROTECTOR 

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FRASUPU200 

FRASUEYEG200 

5X7 PRE-CUT 

SMOOTH 


Light 

FUNKED 

UP FILM 

FRASUPC57SLV 

FRASUBALYWRP 

6 March/April 2016

The Art of Business Award is bestowed each year to a special 

individual who has made an over and above contribution to the 

“business side” of the salon industry. “Several industry awards are 

granted to those whose brilliance is in the fashion arena, so we 

felt it fitting to have an award to focus attention on the category of 

Good Business,” says Howard Hafetz, Art of Business CEO. 

This year’s honoree has been a shining light and a beacon of 

inspiration to thousands of salon professionals in the U.S., Canada, 

and worldwide! The late great Don distinguished himself as both 

a true “thought-leader” and “cheer-leader.” He was a role model 

for all in beauty. Don hit the “cycle” from great stylist to salon 

owner, to owning multiple salons, a brief stint as a distributor, 

and in the end, co-founded Eufora with his wife, Beth Bewley over 

13 years ago. Don always had the hairdresser at heart. He often 

said…“I never wanted to be the “expert,” always striving to be “the 

student.” He encouraged others to not only keep learning, but to 

teach and teach better than anyone else! 

Don saw things in people they didn’t see in themselves. He was 

an inspirer, big brother, and father image to so many. For all of 

these reasons, we have selected Don Bewley as Art of Business 

Honoree 2016.

C-O-N-D-I-T-I-O-N-S * REVIVES * ADDS SHINE 

INTENSIFIES COLOUR * TONES COLOUR 

MAYBE, JUST MAYBE, IT’S TIME FOR 



HEY THERE BORING HEY THERE B-R-O-W-N, GOING NOWHERE B-L-O-N-D-E, 

C-O-N-D-I-T-I-O-N-S * REVIVES C-O-N-D-I-T-I-O-N-S * ADDS SHINE * INTENSIFIES * REVIVES C-O-N-D-I-T-I-O-N-S * ADDS COLOUR SHINE * TONES * INTENSIFIES * REVIVES COLOUR * ADDS COLOUR SHINE * TONES * INTENSIFIES COLOUR COLOUR * TONES COLOUR 

HEY THERE DULL R-E-D, 

INTRO BOX 

f-a-b-u-l-o-s-o is available in 6 different shades and is ideal to use between 

salon visits to revive and brighten coloured hair in only 3 minutes. 

INCLUDES 

1 each colour intensifying conditioner 250ml 

platinum blonde, purple red, chestnut 

SALON INTRO 

PURCHASE 

3 each colour intensifying conditioner 250ml 

platinum blonde, light beige, caramel, copper, 

purple red, mahogany, chestnut 

6 detangling comb 

RECEIVE FREE 

1 counter display 

1 retail brochure holder 

24 retail brochure 

1 display card set (3) 

1 salon intro brochure 

1 wall chart 

1 product knowledge booklet 

PRO INTRO 

fabuloso pro is a customized colour intensifying conditioner that 

maintains your clients’ hair colour in-between full colour services. 

PURCHASE 

6 pro preserve shampoo 250ml 

6 pro volume conditioner base 250ml 

6 pro repair conditioner base 250ml 

1 pro preserve shampoo 1L 

1 pro prime shampoo 1L 

1 pro volume conditioner base 1L 

1 pro repair conditioner base 1L 

1 pro red colour intensifying conditioner 1L 

1 pro platinum colour intensifying conditioner 1L 

1 pro orange colour intensifying conditioner 500ml 

1 pro yellow colour intensifying conditioner 500ml 

1 pro green colour intensifying conditioner 500ml 

1 pro blue colour intensifying conditioner 500ml 

1 pro violet colour intensifying conditioner 500ml 

1 pro chocolate colour intensifying conditioner 500ml 

1 pro temptress treatment 1L 

RECEIVE FREE 

1 pro mixologist menu 

12 pro retail brochure 

1 pro sales intro brochure 

1 pro technical guide 

1 pro product knowledge booklet 

1 pro sales implementation guide 

1 pro temptress stand 

2 pro back bar display 

1 pro tool pack 

4 pro salon service menu 

4 pro salon service menu stand 

1 pro level 5 

1 pro level 7 

1 pro level 10 

1 pro swatch folder 

1 pro retail brochure holder 

1 pro back bar booklet 

FOUND WHEREVER GOOD HAIRDRESSERS ARE STOCKED 



WHAT’S NEW IN YOUR LIFE? 



EVOHAIR.COM 

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EVOHAIR.COM 

DADDY, 

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this one’s for you big guy, a little 

helping hand for the coolest man I 

know. happy your day daddy. 

BUY 

box o’ bollox 90g or 

crop strutters 90g 

GET FREE 

normal persons 

shampoo 300ml 

CHOOSE FROM 

box o’ bollox 

crop strutters 

MOTHER 

LOVER 

let me tell you ma, these feelings 

for you are immeasurable. and 

damn, your hair looks good... 

BUY 

shampoo & conditioner 300ml 

GET FREE 

helmut original 100ml 

CHOOSE FROM 

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volume 

8 March/April 2016

SALON WEBSITE DESIGN & SALON MARKETING 

Salon Search Party offers high quality, affordable salon websites. Whether you are looking for an 

affordable salon website design or a salon SEO expert to help your site get on the first page of 

Google, our team of digital marketing experts and salon industry veterans is the best choice to 

help you get more “butts in the chair” at your salon or barber shop. 

SHOW YOUR STYLE 

Get a modern 

website with your 

salon’s colors, 

services and logo 

GET FOUND ONLINE 

Rank higher on 

search engines and 

put more butts in 

the chair 

EXPRESS SERVICE 

We can deliver a 

brand-new, turnkey 

responsive website 

in less than three 

weeks 

CALL US TODAY FOR A FREE MARKETING EVALUATION! 

phone: (484) 709-1771 

web: salonsearchparty.com

NEW! 

EUFORASTYLE 

TAME AND BEHAVE 

EuforaStyle lets you take control of your personal style statement 

with NEW! TAME, a lightweight styling cream AND BEHAVE, a 

lightweight finishing spray with exceptional frizz control. 

PURCHASE 

4 TAME 8 oz. 

4 BEHAVE 6.8 oz. 

4 TAME 1.7 oz. 

RECEIVE FREE 

10 BEHAVE 1 oz. 

1 TAME 8 oz. 

1 BEHAVE 6.8 oz. 

1 Consumer Display Flyer 

FREE 

NEW! TAME 

Keep humidity at bay. Tame unwanted frizz. Show off the 

shine. A versatile, workable finishing spray delivers light hold 

and control, leaving your hair movable and touchably soft. 

BEHAVE 

Frizz be gone! Get a soft, sleek blowout. Enhance curl and 

wave. Define layers. Create movement. You can have it all 

with BEHAVE, a lightweight, pliable styler that provides 

perfect control without any tacky product feel. 

FIGHT THE FRIZZ! 

Purchase Smooth’n Frizz Control Shampoo 

8.45 oz. and Conditioner 8.45 oz. and 

receive FREE NEW! EuforaStyle TAME 

1.7 oz. travel size. Offered with special 

promotional packaging. 

PURCHASE 

1 Frizz Control Shampoo 8.45 oz. 

1 Frizz Control Conditioner 8.45 oz. 

RECEIVE FREE 

1 TAME 1.7 oz. 

SPECIAL LIMITED EDITION 

ELEVATE 2 OZ. 

FOR CHILDHELP ® 

April is National Child Abuse Awareness 

Month. Eufora continuously supports 

Childhelp® throughout the year and has 

chosen to feature ELEVATE in March/April. 

A portion of the proceeds of sales will be 

donated directly to Childhelp®. 

PURCHASE 

11 ELEVATE 2 oz. 

RECEIVE FREE 

1 ELEVATE 2 oz. 

1 POS Display 

1 Consumer Display Flyer 

SUPPORT KIT 

INCLUDES 

1 Aloetherapy Soothing Lip 

Moisturizer 6 pk., 25 Childhelp® 

Lollipops, 1 Lollipop Box holder, 

7 Childhelp® Balloons, 25 Childhelp® 

Brochures, 1 Eufora Brochure Easel, 

1 Childhelp® Counter Card, 1 Funds 

raised envelope and 25 Raffle tickets 

Also included will be additional 

corresponding informational letters 

and paperwork to help a salon set up 

additional events and fundraising. 

SPECIAL LIMITED EDITION 

ELEVATE 10 OZ. 

FOR CHILDHELP ® 

10 March/April 2016

HOW TO BUILD A 12 MONTH MARKETING CALENDAR 

BY STEPHEN GOMEZ 

Just the title can sound daunting to the 

most organized of souls. To a creative, 

right brained person, it can seem like a 

distant, hypothetical thing followed by 

a chuckle and a shoulder shrug. But we 

are here to tell you that it’s not as hard to 

create as it seems. 

You actually have a harvest of potential 

themes to work with. When creating 

a marketing calendar as part of your 

salon business plan go off of the 

following themes: seasonal, monthly 

holidays, community events, charities, 

manufacturer/distributor driven, new 

services and standard promotions. Let’s 

break each one down and in the order by 

which you should build your calendar. 

• Standard promotions: It is smart 

business to have a referral promotion 

and a rebooking promotion in place on 

an ongoing basis. You can always add 

a contest a few times a year at specific 

times to support peak months and 

periods where you need to drive client 

traffic. 

• Monthly Holidays: Go through 

the calendar and look for holidays you 

can create marketing themes around. 

Christmas, Valentine’s Day, St. Patrick’s 

Day, Easter, Mother’s Day, Father’s Day, 

Independence Day and so on. 

• Seasonal: As we move through 

spring, summer, fall and winter there 

are plenty of services and products 

designed to support your customers. 

The seasons provide a good period of 

time in your calendar where you can run 

promotions. For example, if you are a 

nail technician, during the winter you can 

focus on marketing winter nail art with 

a free paraffin hand or foot treatment. 

If you are a hairstylist you can drive 

your color business in the summer with 

a promotion that packages the service 

with color shampoo and conditioner. You 

get the jest. Make a list of what services 

and accompanying products you could 

put together for each season. Next, 

position the promotion to start at the 

beginning of each season and have it 

run for 8 weeks which should cover a big 

chunk of that season. 

Seasons will also include the following: 

wedding season, graduation season, 

back to school, proms, etc. Based on 

the services you provide, you can take 

advantage of any or all of these seasons 

to drive your business. 

• Community events: Look at events 

or celebrations that happen local to your 

area that you may want to be a part of 

such as town fairs or parades. 

• Manufacturer/distributor driven: 

What are your manufacturers and 

distributors partners offering from 

a promotional standpoint that you 

can take advantage of? Usually these 

programs are turnkey, easy to use and 

provide a boost, not to mention the 

back end support you can get from your 

consultants. You can also look to any 

new product launches they announce 

and put a promotion in your calendar to 

coincide with it. 

• Charities: Can you attach yourself 

to a walkathon or launch a cut-a-thon? 

A popular charity every year is breast 

cancer awareness month in October. 

You can put a special together where a 

portion of sales proceeds go towards a 

charity. 

• New services: Anytime you make 

a choice to add a new service to your 

repertoire you have an opportunity to 

put a promotion in place. 

As you can see, you have plenty to work 

with. Start at the top of the list and begin 

to fill your calendar for the year. As you 

do, here are a few important guidelines: 




• Run promotions in 6-8 week cycles. 

The longer they run the less impact they 

have. This is why you want to add some 

punch to your referral and rebooking 

promotions throughout the year. 

• You can run more than one promotion 

at the same time as long as they differ. 

For example, if you are offering a retail 

driven promotion for St. Patrick Day it 

doesn’t make sense to offer another 

special that includes retail during the 

same time period. 

• Meet with distributor during your 

calendar building process to generate ideas. 

• Don’t be attached! Your calendar 

is a starting point, if you need to move 

something around or come up with a 

more effective or exciting promotion 

don’t be afraid to change things up. 

Remember, business fluctuates and you 

need to be prepared to move with it, not 

against it. 

• Keep your budget in mind. As a rule, 

spend 2-4% of total sales each month 

on marketing efforts. This knowledge 

can help make decisions on what you 

offer and when. For example, marketing 

a customer event in your salon during a 

slow volume time of year may not help 

you financially due to a lower income 

stream during that period of the year. 

Use your budget percentage wisely and 

spread the monies out as you need. 

• Get your team involved! Create 

a marketing committee that meets 

monthly to discuss existing promotions, 

troubleshoot issues and generate ideas 

for future programs. 

We hope this gives you just the direction 

and confidence you need to sit down and 

think 12 months ahead. Once complete, 

you will feel like a big weight has been 

lifted, you’ll have a clear path to walk 

down and you will see the type of results 

you deserve. Do yourself the favor and 

take the time to give yourself this peace 

of mind while giving your clients fun 

and creative incentives that keep them 

coming back for more. 

Stephen Gomez 

will be appearing at the 

Art of Business Event April 17 & 18 

See page 7. 

11

Now Introducing 

7SECONDS Masque 

• Intense moisture 

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• Helps restore elasticity 

• Protects and strengthens 

7SECONDS Masque 4oz 

INCLUDES COMPLIMENTARY TRAVEL BAG 

Buy (6) 4oz 7SECONDS Masque 

And Receive (6) Complimentary Travel Bags 

& (1) 16oz 7SECONDS Masque for Backbar use. 

ACADEMY SCHEDULE 2016 

CONTEMPORARY CLASSIC CUTTING 

• Fundamental cutting techniques 

• Bobs, graduated bobs, short layers 

and long layers 

FEB 7-8 // APR 10-11 // JUN 12-13 // SEPT 25-26 // NOV 6-7 

• Review of terminology 

• Client consultation 

• Product usage and blending 

$750 

CREATIVE CUT AND COLOR 

• Seasonal trends 

• Classic and advanced cutting techniques 

• Color placement 

JAN 24-25 // MAR 20-21 // JUN 5-6 // SEPT 11-12 

• Client consultation and client change 


$800 

MEN’S MODERN GROOMING 

• Modern fashion-forward trends 

• Classic and advanced cutting techniques 

• Increasing male clientele 

• In-depth consultations 

MEN’S CLIPPER CUTTING 

• Trend-based hairstyles for men 

• Traditional tapering and blending techniques 

• Clipper-over-comb 

• Understanding of contouring techniques 

FEB 28-29 // MAY 1-2 // JUL 24-25 // SEPT 18-19 

• Review of bone structure relating to hairstyle 




• Attention to detail 




$750 

JAN 17-18 // APR 24-25 // JUN 26-27 // AUG 28-29 

$750 

VISIT UNITEHAIR.COM TO PURCHASE TICKETS

At our UNITE Academy in San Diego, our Global Artistic Team shares the latest techniques utilizing the UNITE 

Method and 7 Principles based on fashion trends from around the world. Choose from a variety of classes 

or attend all of them and strategically build your skill set for a lasting foundation. 

RAZOR CUTTING 

• Foundation of women’s razor cutting 

• Methodology and philosophy 

• Terminology 

• Key techniques 

• Techniques for all hair types 

• Product usage 

MAR 13-14 // AUG 14-15 

$750 

FOUNDATIONAL HAIR UP 

• Proper preparation 

• Formation of a solid and secure base 

• Classic styling techniques – rolls, twists 

and ponytails 

EDITORIAL SESSION STYLING 

• Classic and advanced styling techniques 

• Style up and down hair looks 

• Creating hair to compliment the client 

per event 

JAN 31 // FEB 1 // APR 17-18 // JUL 10-11 

• Creating hair to compliment face, neck, 

dress & event 


• Consultation on shapes that fit the client 

from all angles 


$750 

FEB 21-22 // AUG 21-22 

$750 

AVANT GARDE 

• How to bring creative avant garde ideas to life 

• Use of wigs, wefts and pieces 

• Creating moldable hair wefts 

• Use of different materials and products. 

OCT 11-12 

$1,000 

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visit www.genesisprivatelabel.com or call 877.704.9013 for more info or to get started!

LIFE’S TOO SHORT… 

Life’s too short to put up 

with people on your team 

who take all the joy out 

of coming to work. 

You know the type I mean. The individuals 

‘hell bent’ on ruining it for everyone else. 

Often they might come with slightly above 

average ability but with supercharged 

ego’s they run amok and destroy team 

morale and poison everyone in their path. 

I occasionally still meet them in other 

peoples salons, unfortunately I even 

employed the odd one over the years, 

they don’t start out like that but for 

whatever reason left unchecked they are 

cancerous to the business and if you let 

them be, they will do untold damage in 

the process. 

I learned a long time ago that you can’t 

change people, but they can change 

themselves ...if they want to. The problem 

is, often they don’t want to. 

They lack the courage to do it on their 

own, they lack the respect to follow the 

leader and they lack the common sense 

to see that they are destroying their own 

reputation in the process. 

Often the leader has let them get out of 

control through some misguided idea 

that because they are creative people 

you have to accept the superstar ego’s 

that go with it, nothing could be further 

from the truth. 

The challenge then becomes how to get 

them back as a valuable part of the team. 

In my experience often it’s not possible to 

reign the out of control ego back in, the 

damage has been done and the energy 

and time you will then be spending on 

that one person is out of all proportion to 

what you will ever get back. 

As salon owners or managers often the 

most important thing is to learn from 

negative situations so that you can either 

prevent them happening again or at least 

limit the damage when it does. So in this 

instance ask yourself; ‘Why have they 

become like this?’ 

Often it’s because they think that’s 

how they are meant to behave, so with 

no parameters they start to think of 

themselves as far more creative, far more 

important, far more valuable, far more of 

everything than what they actually are. 

The real shame is that often if these 

people were managed properly from the 

outset they respond really well to it. You 

have to be firm and consistent from day 

one, then they’ll have the potential to 

become far better than if left up to their 

own ego’s. They may not always like it, 

but hopefully they might recognize that 

they need it. 

The really talented people in any industry 

are usually; extremely professional, 

positive, very hard working, respectful of 

others, and have a humility about their 

ability. People like that are a real pleasure 

to be around. 

So always ask yourself, ‘What can I learn 

from this?’ 

I always look for the positive message, 

when you have people like this on your 

team, it’s not just about their short 

comings, ‘it’s about you’. What can you 

learn from the situation? Because if you 

don’t learn from it, then it will inevitably 

happen again. 




• What did you do as the owner/ 

manager that let it get this far? 

• Did you employ them on the 

wrong criteria, i.e. skill or 

appearance and not attitude? 

• Did they have a written 

job description? 

• Did you give them a proper induction 

and explain the salon culture and values? 

• Did you give them regular feedback, 

appraisals and target meetings? 

• Do you have a proper procedure for 

coaching and issuing verbal warnings? 

• Did you let it go on for too long 

because you didn’t know how to 

reel them in? 

• Do you feel trapped because they 

bring in a good revenue? 

Occasionally I meet salon owners who 

have lost the joy and passion for their 

business because of people on their team 

who are destroying it from within. 

It’s never worth it, take control, give them 

ultimatums, don’t make threats you are 

not prepared to carry out, get the right 

legal advice and manage them out of 

the business, firmly but fairly, you’ll never 

regret it. 

Antony Whitaker 

will be appearing at the 

Art of Business Event April 17 & 18 

See page 7. 

15

ILUSIONYST COLOR 

A wide variety of shades that offer great coverage, durability, color intensity, great shine and 

softness. The combination of ingredients Crodamazon Castanha do Brasil, among other active 

ingredients extend the duration of color up to 30%, compared to other color in the professional 

market which does not contain this active ingredient. In addition, the ingredients Hydrolized Wheat 

Protein extract and Polyquaternium 22 obtain excellent coverage, more sheen and smoothness. 

INTRO 

INCLUDES 

Naturals 2 of each: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 

Chocolates 1 of each: 6/91, 7/91, 8/91, 8/93, 9/93, 10/93, 6/94, 7/95, 5/99, 6/99, 7/99 

Chocolates 2 of each: 5/94, 7/94, 4/95, 5/95, 6/95 

Goldens 1 of each: 6/30, 7/30, 9/30, 10/30, 7/34, 6/35, 7/35 

Goldens 2 of each: 6/34, 8/34 

Copper 1 of each: 7/40, 8/40, 7/44, 8/44 

Copper 2 of each: 6/40 

Reds 1 of each: 7/53, 8/53, 6/55, 7/55, 8/55 

Reds 2 of each: 6/53, 5/56, 6/56, 4/65, 5/65 

Ashes 1 of each: 5/11, 6/11, 7/11, 8/11, 9/11, 5/12, 6/12, 7/12 

Ashes 2 of each: 6/01, 7/01, 8/01, 9/01, 10/01 

Iridescents 1 of each: 9/08, 10/08 

Intensifiers 1 of each: 0/11, 0/22, 0/33,0/44, 0/55, 0/66, 0/77, 0/99 

Super Lighteners 1 of each: 12/00, 12/01, 12/21, 12/93 

1 Swatchbook 

1 10 Vol Developer 

2 20 Vol Developers 



1 Plati Blonde 

PERFECT FINISH 

KERATIN SMOOTHING TREATMENT 

Introductory Off er 

IN-SALON 

PRODUCTS 

1 Cezanne Perfect Finish Treatment 33.8 oz. 

1 Clarifying Shampoo 32 oz. 

1 Cezanne Express Treatment 8 oz. 

3 Conditioning Keratin Masque 8 oz. 

2 Perfect Finish Thermal Protectant Spray 4 oz. 

1 Moisturizing Shampoo (Back Bar) 32 oz. 

1 Moisturizing Conditioner (Back Bar) 32 oz. 

AFTER-CARE 

RETAIL PRODUCTS 

3 Moisturizing Shampoo 10 oz. 

3 Moisturizing Conditioner 10 oz. 

3 Leave-in Crème Conditioner 4 oz. 

3 Leave-in Spray Conditioner 4 oz. 

3 Argan Styling Serum 1.7 oz. 

3 Perfect Finish Thermal Protectant Spray 2 oz. 

16 March/April 2016

ebirth 

 

ART OF BUSINESS BORN 

FEBRUARY 27, 2016 

Rebirth! What an incredible 

feeling! 63 years in the business… 

and now, to be starting fresh 

once again! 

We feel so fortunate to be able 

to continue our quest to provide 

hairdressers with great resources, 

programs, products, and service. 

Over the next few months, you’ll 

be learning more about our new 

identity and what you can expect 

in doing business with us. Several 

of our brands will be changing 

and some you’ve enjoyed in the 

past are now available through 

L’Oréal/SalonCentric. 

What is so gratifying going 

through a huge adjustment like 

this is to find out exactly how you 

stand with your customers?! We 

are “touched” to receive so many 

wonderful notes of appreciation 

about our company and what 

we have been able to accomplish 

together. 

Here are just a few of the many 

kind thoughts we received. Truly, 

they serve to spur the Hafetz 

family to continue doing what 

we’re passionate about! We 

certainly look forward to working 

with you in the future with them. 

As we begin again… Thank you. 

Howard Hafetz 

Raylon is our top vendor. They push the envelope for 

education - from CAMP to All Stars and everything in 

between - they bring the most influential, talented, driven, 

successful people from the beauty industry together 

to inspire, engage, and create other successful stylists. 

Raylon’s customer service is one of a kind. 

ROGER LEAST 

Roger’s Haircraft, Lakeville, NY 

They really care about helping me to grow my 

business. I am working towards being a total 

Raylon salon. I attended The Institute of Salon 

Business this past fall, it was amazing, by far the 

best business seminar I have ever attended! 

DAWN BILLING 

His-n-Hair Salon, Newton, NJ 

I am beyond pleased with Raylon. So refreshing to see the 

family so involved with the company. At every event, I see 

Howard and Josh being completely involved with every 

aspect. I follow Josh’s business blogs and find it informative 

and valuable. Erika has become such a refreshing asset to 

our salon. 

SALLY FRANCKS 

Salon on 4th, Philadelphia, PA 

Though I am a smaller yet a successful salon 

they have helped me learn and grow my business 

through the years. The education and guidance 

I have received through Raylon has helped me 

to continue growing my business. 

CYNDI GRIFFITHS 

Hair Event Inc., Haddonfield, NJ 




The education is outstanding. I have attended 

Art of Business, The Institute and All Stars. I gained 

a wealth of knowledge, motivation and made valuable 

relationships. Their family commitment to educating those 

who work behind the chair is priceless. I look forward to 

investing in their future for years to come as they have, 

and continue to invest in us! 

KRISTEN VAROLI 

Contempo Artistries Salon, Greensburg, PA 

Raylon has been instrumental to our success. 

Attending the The Business Institute was my turning 

point - my “aha” moment. We are tracking a 61% increase 

to last year and 31% increase on retail. This would 

have never happened without the strategic 

partnership of the Hafetz Family…Love You Guys. 

JOYCE LEHANSKY 

The Hair Spa, Clifton, NJ 

We’ve had a business relationship with the Hafetz Family 

for 40 years! They’ve helped us grow and provide 

the types of services and products that our clients are 

looking for. Our business is better because of them! 

SUE BURKHOLDER 

Salon Art-Tiff, Ephrata, PA 

You are always personally available which is extraordinary! 

Raylon is large enough to serve us well but yet small 

enough to give us the personal attention that only 

a family oriented run enterprise can deliver. 

MICHAEL PERRY 

Michael Perry Hair Studio, Bethlehem, PA 

17

AVAILABLE APRIL 

Theorie is passionately dedicated to defying expectations by crafting 

inspired, innovative salon products that reflect the pulse of the industry and 

respond to the needs of its stylists and clients. We’ve created a prestigious 

line of curling irons, flat irons, hair dryers and styling products that continue 

to go unmatched in the industry. 

SAGA II TITANSCULPT 

1” FLAT IRON 

• TitanSculpt Technology 

• Digital Temperature Display—no guesswork 

• Auto safety shut-off 

• Swift heating to 450°F (232°C) 

• 9-ft. Heat-resistant textile cord 

• Professional heat-resistant 

travel sleeve included 

CHOOSE FROM 

THRAIS2TS1BL 

THRAIS2TS1BZ 

THRAIS2TS1PU 

Black 

Bronze 

Purple 

BLACK SAGA II DRYER 

• Cool Shot for style setting 

• Smart output control technology 

• Diffuser sold separate 

• High performance and energy efficient 

DIFFUSER & 

CONCENTRATOR 

COMB 

SAGA II CURLER 

• Independent Swivel Tip—more style, more control 

• Digital Temperature Display—no guesswork 

• TitanSculpt Technology—professional curls, healthier hair 

CHOOSE FROM 

THRAIS2CC1 1” 

THRAIS2CC125 1.25” 

THRS2CC1.5 1.5” 

QUANTUM 1” FLAT IRON 

• TitanSculpt Technology 

• Dual MCH (Metal Ceramic Heater) for the 

fastest heat output and distribution 

• Smart Touch Technology 

18 March/April 2016

NEW! COMPACT 

VELOCITY 1200 

• DC motor power 1200W 

• 2 speed/heat settings 

• Professional Ionic 

Infused Concentrator + Diffuser 

NEW! WAVE 50D 

• Digital temperature display, LCD 

• Interchangeable ceramic barrels 

Size: 19mm 25mm 32mm 

DRYOLOGY 

1800 

• DC motor power 1875W 

• 2 speed + 3 heat setting 

• Professional Ionic Infused 

Concentrator + Diffuser 

DRYOLOGY 

1850 

• Weight Balanced 

AC motor power 1875W 

• Durable multi-step switch 

• Professional Ionic Infused 

Concentrator plus bonus 

concentrator nozzle 

NEW! 360° ROTATING HANDLE 

• Spring Iron with Marcel Iron which makes this all in one 

easy for wrapping the hair around the barrel evenly and 

for quick manageable styling 

• Black Titanium Technology detoxifies the hair leaving 

the hair healthy and more manageable 

ELITE 

1850 

CHOOSE FROM 

HFOADELDRRED 

HFOADELDRBLK 

Red 

Black 

NEW! CERAMIC 

DIGITAL CLIP CURL 

• Digital temperature display LCD 

CHOOSE FROM 

HFOAICURL.75 

HFOAICURL1 

HFOAICURL1.25 

19MM 

25MM 

32MM 

STRAIGHT SCIENCE 

• 1” Black Titanium Floating Plates; Korean titanium 

plates, ultra smooth and scratch resistant 

• Electronic temperature control 

OVAL SHAPE CURLS 

• Create big and wide oval shape curls adding 

just the right volume you wanted 

• Black Titanium Technology detoxifies the hair leaving 

the hair healthy and more manageable 

HFOAISSCI1 

HFOAIOVAL0 




19

S CURL 

• Create those S curl you always wanted 

• Black Titanium Technology detoxifies the hair 

leaving the hair healthy and more manageable 

HFOAISWVL0 

UNIQUE CURL 

• Create traditional or unique curl you always wanted 

Now you have the choice all in one unit 

• Black Titanium Technology detoxifies the hair 

leaving the hair healthy and more manageable 

HFOAIVERS0 

X-OUT 

DETANGLING BRUSH 

No more tangles, healthier hair and more shine 

HFOSUXOUT0 

NEW! THERMOLOGY 

ROUND BRUSH 

Professional Ceramic Brushes 

CHOOSE FROM 

HFOSUTHRM1 1” 

HFOSUTHRM1.25 1.25” 

HFOSUTHRM1.75 1.75” 

HFOSUTHRM2 2” 

ASK US ABOUT THE NEW 

VIA SAN FRANCISCO 

COMBS, CAPES AND 

WATER BOTTLES! 

PWR UP TO THE MAX 

SAVE $60 WITH 

THE PWR DEAL 

INCLUDES 

ANY size PWR Cutting Shear 

30-Tooth PWR Thinning Shear 

4-Shear Zipper Case 

AVAILABLE IN 

5.25”, 5.75” 6.25” 

LEFT HAND NOT AVAILABLE 

BUY 1, 

GET 1 FREE! 

BUY ONE 

Deluxe All Purpose 

Haircutting Cloth 

Blue/Black • VHCC1 

Charcoal • VHCC3 

GET FREE 

Matching Deluxe 

All Purpose Apron 

Blue/Black • VDAA1 

Charcoal • VDAA2 

20 March/April 2016

ALSO MEANS FURNITURE!!! 

We are your resource to provide complete start to finish salon design, accessories, and furniture. 

Creating a new salon or remodeling an existing one, from concept to completion, our mission is to help 

you develop a well-functioning image correct salon. Our design layout services help you determine the 

scope and budget for your furniture needs. 

Maximize your investment, increase your profitability, and maintain your competitive advantage by 

designing a great looking environment that works best for you. We offer personalized service from 

people who “get it and care about you.” 

Our professionals work closely with nationally recognized industry leaders to ensure your salon design 

needs are prepared precisely. Our expert installers also provide all your follow-up service needs. 

Custom furniture is available from leading brands like these: 

And... we carry in-stock selection of... styling chairs, dryer chairs, dryers, shampoo bowls, roller carts, 

chemical service trays, and more. High quality salon equipment at low prices. The perfect place for the 

salon owner who demands quality on a budget and needs it right away. 

Financing thru Leasing is also available… 100% deductible Lease to Own Plan offered through multiple 

leasing companies. 

For information, please call 855.721.5250, ext. 1214, ask for April. 




21

ART OF BUSINESS 

EDUCATION 

EUFORA COLOR 

PLACEMENT 

TECHNIQUES 

WORKSHOP 

WITH 

PETER BROKT 

SUNDAY, MARCH 13 

Marriott, Saddlebrook, NJ 

MONDAY, MARCH 14 

The Gallery, Reading, PA 

10AM TO 5PM 

The understanding of color and its positioning 

in a pattern can determine or even change the 

overall perception of tone and look. Learn and 

explore the artistry of color effects through 

strategic color placement as well as understand 

various color placement techniques that 

will give you creative license to customize overall 

end results based on the individual cut and 

face shape. 

$175 PER PERSON 

INCLUDES LUNCH AND TAKE HOME 

MANNEQUIN. TOOLS REQUIRED 

EVO CUT YOU UP 

WORKSHOP 

WITH 

RUDY VILLABOS 

SUNDAY, MARCH 20 


MONDAY, MARCH 21 

Aloft Hotel, Mt. Laurel, NJ 

10AM TO 4PM 

Back in our day a man was a man, a basket of 

kittens was a basket of kittens, and the internet 

was a telephone. Things have changed, but a 

bloody good cut is still a bloody good cut- and 

we’ve simplified cutting, down to almost a science 

at evo we believe in simplifying your joband 

hand delivering the tools for personalizing 

everyday cuts- condensing sections and precision 

cutting to make you hummingbird fast. 

Hands on precision cutting, Inspiration building, 

Salon friendly styles and product selection. 




DAVINES FASHION 

CUTTING AND 

LONG CREATIVE 

UP HAIR STYLING 

WORKSHOP 

WITH 

ANNA PACITTO 

SUNDAY, APRIL 10 


9AM TO 5PM 

Take a creative journey with Anna, an international 

platform artist with numerous top award 

wins behind her belt, including this years’ master 

Stylist of the year at NAHA. You will learn 

a fashion cut from Anna’s current collection in 

the morning, then open your mind to creating 

new looks for styling long hair with a modern 

approach in the afternoon. These looks are 

easily adaptable to salon friendly looks and 

occasions. 


INCLUDES LUNCH AND MANNEQUIN 

AND USE OF MANNEQUIN FOR UPSTYLING. 

TOOLS REQUIRED 

EUFORA ELITE TEAM 

UPDATE/ESON 

MONDAY, APRIL 11 

Double Tree Hotel, Reading, PA 

Great Bay Country Club, Somers Point, NJ 

Sheraton, Edison, NJ 

10AM TO 1PM 

Designed for dedicated salon professionals 

committed to their success, as well as, the 

success of their salon. Elite team Members will 

be appointed as liaison in their salon and will 

assist with everything Eufora from running a 

successful promotion to in-salon Eufora product 

& program education. Elite Team Members 

can assist the owners in the implementation 

of Eufora’s Eight Essential Steps to Financial 

Success, as well as working with their sales 

Consultant in the implementation of Eufora 

promotions, new product launches and in-salon 

merchandising. 

PLEASE REGISTER WITH YOUR 

SALON BUSINESS SPECIALIST 

DAVINES ART 

OF BLOWDRY 

WITH ANNA PACITTO 

MONDAY, APRIL 11 


9AM TO 5PM 

Spend your day with Anna, an international 

platform artist with numerous top award wins 

behind her belt, including this years’ master 

Stylist of the year at NAHA. You will learn up 

to three of the inspirational moods created by 

Angelo Seminara, created to perfectly compliment 

the Your Hair Assistant product range 

and elevate the art of blowdry. 




YUNSEY 

COLOR JAM 

WITH 

JOSE VIDAL GIMENEZ 

SUNDAY, MAY 1 

TDB - New Jersey 

MONDAY, MAY 2 


1PM TO 4PM 

Join Jose – International Yunsey Technical 

Director for this informational, fun, up close 

and personal way to see and learn all about 

Yunsey color. Be a part of the hands on 

interaction with live models, be a model or 

bring a friend to be one for you. 

SEE YOUR SALON BUSINESS SPECIALISTS FOR 

MORE DETAILS ABOUT THIS FREE EVENT 

UNITE CREATIVE CUTTING 

SUNDAY, MAY 1 

Hyatt, New Brunswick, NJ 

MONDAY, MAY 2 


10AM TO 12:30PM DEMO ONLY 

10AM TO 5PM DEMO/WORKSHOP 

Incorporating the seasonal trends of spring/ 

summer, this class will showcase the changes 

we see in shape and texture and how we interpret 

that from the runway to the salon and 

client. Using solid foundational techniques to 

achieve the desired results the student will experience 

a truly creative format to take back 

to their salon. 

• Seasonal Trends 

• Classic and advance cutting techniques 

• Color Placement 

• Client consultation and client change 


$65 DEMO ONLY 

$185 DEMO/WORKSHOP 

PER PERSON 



EVO FAB PRO 

MIXOLOGY 101 

MONDAY, MAY 9 


10AM TO 12:30PM 

Colour Service, After Colour Services and Customized 

Retail Services. This class will touch 

on all the points to remember such as: 

• Mixing of colour intensifiers to 

create an unlimited palette 

• Use of the temptress shine treatment 

• Customizing retail services 


22 March/April 2016

Education Events 855.721.5250 ext.1209 

EVO FAB PRO PALETTE 

MONDAY, MAY 9 


1:30PM TO 4PM 

Want to push your boundaries with your fabuloso 

pro formulations? This session will help 

to build your repertoire of tones, showing you 

how to create all the colors in nature. You will 

learn seasonal formulations for in salon and retail 

use, gain confidence in creating your own 

formulations, understanding of current tones 

and its effect on the end result. 


EVO “WHAT THE 

SESSION SAYS” 

WORKSHOP 

WITH 

KENNA KENNOR 

SUNDAY, MAY 15 


MONDAY, MAY 16 

Aloft Hotel, Mt. Laurel, NJ 

10AM TO 5PM 

Fashion, turn to the right… we like to turn to 

the left and stay there. Let our masters of editorial 

styling lead you into a new dimension. 

Discover the unanswered questions of session 

work- like, ok who ate all my pies? And, why’s 

Greg here anyway? Bloody Greg. It could be 

hair at fashion week, a photo shoot for the covers 

of vogue, or just simple quick tricks. This is 

a masterclass and the extra something’ to amp 

up your session tool box. Runway hair with 

salon tips and tricks, train your eye for photo 

ready hair, how to choose the right product for 

the session. 


INCLUDES LUNCH AND USE OF MANNEQUINS. 

TOOLS REQUIRED 

SALON BUSINESS 

TRAINING 

WITH EUFORA’S 

JOANNE MAGANA 

SUNDAY, MAY 22 

Marriott, Saddlebrook, NJ 

MONDAY, MAY 23 

Crown Plaza, King of Prussia, PA 

10AM TO 5PM 

A haircut is to a stylist, as coordinator is to a 

salon…..you can’t have one without the other. 

Just like your stylist needs on-going education, 

so does your Salon Coordinator. 

YOU WILL LEARN 

• The importance of the Coordinator’s 

role to the salon’s bottom line! 

• Proven methods to “train” clients 

to be loyal customers 

• Ways to handle dissatisfied clients 

• How to develop effective phone 

answering scripts 

• Effective booking techniques 


DAVINES 3-DAY 

WOMENS 

COMPREHENSIVE 

CUTTING 

WORKSHOP 

WITH 

SALLY ROGERSON 

SUNDAY, MONDAY, TUESDAY 

MAY 22, 23, 24 


10AM TO 5PM 

Learn the S.R Comprehensive Cutting Program 

in a three- day class developed and 

lead by Sally Rogerson. This hands on course 

covers all ten haircuts including long, medium 

and short hair lengths. We will be starting 

every morning with theory and working from 

the long series into the medium series on the 

second day, and finally approaching the short 

series on the third and final day. Each haircut 

will be explained through theory and demonstration, 

after which you will work in a small 

group with the amazing S•R Educators. 


INCLUDES LUNCH AND MANNEQUINS EACH DAY

PRSRT. STD. 

US POSTAGE 

PAID 

New Richmond, WI 

54017 

Permit No. 16 

345 Morgantown Road 

Reading, PA 19611 

www.artofbusiness.com 

info@artofbusiness.com 

610.898.8164 

Toll Free 1.855.721.5250 

Find us! 

21607AOB © 2016 Williams Publications Inc., Mpls., MN. 

Pardon our mess but we are open! 

NEW! Art of Business the professional store 

is open February 29 but under construction at 

345 Morgantown Road, Reading PA 

INDUSTRY LEADING BRANDS INCLUDE 

REUZEL

Our First Issue!

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