2016 Participation Report
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<strong>2016</strong> <strong>Participation</strong> <strong>Report</strong><br />
The Physical Activity Council’s annual study<br />
tracking sports, fitness, and recreation<br />
participation in the US
TABLE OF CONTENTS<br />
Your guide through the <strong>2016</strong> <strong>Participation</strong> <strong>Report</strong><br />
Methodology 3<br />
Introduction 4<br />
Overall <strong>Participation</strong> Rate in the US 6-9<br />
Activity Level Trends 6<br />
2010 – 2015 <strong>Participation</strong> Trends 7<br />
<strong>Participation</strong> by Generation 8-9<br />
Overall Inactivity Levels in the US 11-13<br />
2010-2015 Inactivity Trends 11<br />
Inactivity by Age 12<br />
Inactivity by Income 13<br />
Spending in Fitness 15-17<br />
Spending Trends 15<br />
Pay to Play 16<br />
Purchases to Encourage Fitness 17<br />
Aspirational Participants and PE <strong>Participation</strong> 19-21<br />
Non-<strong>Participation</strong> Interest 19-20<br />
The PE Pathway 21-22<br />
Appendix 23<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 2
METHODOLOGY<br />
How the <strong>2016</strong> report research was conducted<br />
This Overview <strong>Report</strong> from the Physical Activity Council, (PAC), is produced by a partnership of eight of the<br />
major trade associations in US sports, fitness, and leisure industries. Each partner produces more detailed reports<br />
on their specific areas of interest, but this Overview <strong>Report</strong> summarizes “topline” data about levels of activity in<br />
the US. The overall aim of this report is to establish levels of activity and identify key trends in sports, fitness,<br />
and recreation participation in the US. For more detailed results, please contact the relevant partner listed below.<br />
During the 2015 calendar year, a total of 32,658 online interviews were carried out with a nationwide sample of<br />
individuals and households from the US Online Panel of over one million people operated by IPSOS/Synovate.<br />
A total of 15,167 individual and 17,491 household surveys were completed. The total panel is maintained to be<br />
representative of the US population for people ages six and older. Over sampling of ethnic groups took place to<br />
boost responses from typically under responding groups.<br />
The 2015 participation survey sample size of 32,658 completed interviews provides a high degree of statistical<br />
accuracy. All surveys are subject to some level of standard error - that is, the degree to which the results might<br />
differ from those obtained by a complete census of every person in the US. A sport with a participation rate of<br />
five percent has a confidence interval of plus or minus 0.24 percentage points a the 95 percent confidence level.<br />
A weighting technique was used to balance the data to reflect the total US population ages six and above. The<br />
following variables were used: gender, age, income, household size, region, population density, and panel join<br />
date. The total population figure used was 294,141,894 people ages six and older.<br />
“Inactivity” is defined to include those participants who reported no physical activity in 2015 and an additional<br />
18 sports/fitness activities that require minimal to no physical exertion.<br />
Data reported for “winter sports” are based on seasons: 2010 year is 2009/2010 season, 2011 year is 2010/2011<br />
season, 2012 year is 2011/2012 season, 2013 year is 2012/2013 season, 2014 year is 2013/2014 season, and<br />
2015 year is 2014/2015 season.<br />
If you have specific questions regarding the methodology, please contact Sports Marketing Surveys USA at<br />
info@sportsmarketingsurveysusa.com or (561) 427-0647.<br />
The Physical Activity Council is made up of the following industry leading organizations:<br />
• CLUB/INSTITUTIONAL FITNESS: International Health, Racquet, and Sportsclub Association (IHRSA)<br />
www.ihrsa.org P: (617) 951-0055<br />
• GOLF: National Golf Foundation (NGF) www.ngf.org P: (561) 744-6006<br />
• OUTDOOR: Outdoor Foundation (OF) www.outdoorfoundation.org P: (202) 271-3252<br />
• SNOWSPORTS: Snowsports Industries of America (SIA) www.snowsports.org P: (703) 556-9020<br />
• TEAM SPORTS/INDIVIDUAL SPORTS/GENERAL FITNESS/WATERSPORTS: Sports & Fitness<br />
Industry Association (SFIA) www.sfia.org P: (301) 495-6321 and USA Football www.usafootball.com<br />
P: (317) 489-4417<br />
• TENNIS: Tennis Industry Association (TIA) and United States Tennis Association (USTA)<br />
www.tennisindustry.org P: (843) 686-3036<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 3
INTRODUCTION<br />
An overview of the research and insights into the numbers<br />
The Physical Activity Council’s annual study continues to track participation in 120 sports<br />
and fitness activities. This report gives a broad overview of the study. For more details on<br />
specific sports, please contact the relevant PAC Partner (see Methodology).<br />
<strong>Participation</strong> in sports seemed to be fluctuating over the last few years, with an increase in<br />
team, winter, water, and fitness sports participation. Individual sports declined slightly in<br />
2015 while racquet and outdoor sports remained flat. This meant there were 212.6 million<br />
“actives” taking part in a wide range of sports and fitness activities in 2015, a slight increase<br />
from 209.3 actives in 2014.<br />
The overall levels of inactivity decreased marginally in the last 12 months from 28.3% of<br />
Americans age six and older in 2014 to 27.7% in 2015. However, there are still 81.6 million<br />
inactive Americans.<br />
Inactivity decreased for most age groups, with 13 to 17 year olds having the biggest drop<br />
(1.4%) and 35 to 44 year olds having the lowest decrease (0.2%) in 2015. While those<br />
Americans between the ages of 45 to 54 remained flat in inactivity, there was a gradual<br />
increase in inactivity for 55 to 64 year olds.<br />
“Gen Z,” or those born in this millennium, continue to dominate team sports category. There<br />
continues to be an increase in team sports participation from the “Gen Z” population, which is<br />
due partially to the birth boom in 2007, who are now around the age of 8. The Millennials and<br />
“Gen X” groups maintain the most participation in fitness sports. Boomers are more likely to<br />
participate in fitness activity than any other category.<br />
In terms of interest, all age groups continue to look at swimming as a means for future fitness.<br />
Followed heavily by outdoor activities, such as camping and biking. Fitness activities are<br />
featured high on the list for most adult age groups while team sports are more attractive to the<br />
youths.<br />
Those “aspirational” participants report that having someone to participate with or having a<br />
friend bring them along would be a strong motivator to start a new activity. While having<br />
more free time was mentioned to be helpful, more people felt that their current health was a<br />
big hindrance.<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 4
OVERALL PARTICIPATION<br />
RATES<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 5
% of Individuals Ages 6+<br />
ACTIVITY LEVEL TRENDS<br />
A breakdown of activity levels over time<br />
Inactive to Healthy Active Across 5 years<br />
US Population, Ages 6+<br />
Overall, participation in sports, fitness, and related physical activities increased slightly in<br />
2015. Many people were active, with 56% of the population ages 6 and over participating in<br />
at least one high caloric burning activity. Over the last few years, participation to a healthy<br />
level in high calorie activity has been on the decline, dropping an average of 0.6%. Both<br />
casual and active participates have increased, showing that although Americans may not be as<br />
active as often as in the past, they continue to keep moving at some level of fitness.<br />
100%<br />
90%<br />
80%<br />
34.5% 34.5% 32.9% 33.9%<br />
31.5% 31.2%<br />
Active to a Healthy Level and<br />
Beyond (151+ times) High Calorie<br />
Activity<br />
70%<br />
Active (51~150 times) High<br />
Calorie Activity<br />
60%<br />
11.5% 11.3% 11.2% 11.9%<br />
11.8% 11.9%<br />
50%<br />
40%<br />
30%<br />
20%<br />
10%<br />
0%<br />
8.4% 8.2% 9.3% 8.9% 12.6% 12.8%<br />
18.8% 18.4% 18.6% 17.7% 15.8% 16.1%<br />
26.9% 27.6% 28.0% 27.6% 28.3% 27.6%<br />
2010 2011 2012 2013 2014 2015<br />
Casual (1~50 times) High Calorie<br />
Activity<br />
Low to Med Calorie Activites<br />
None (Inactive)<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 6
2010 – 2015 PARTICIPATION TRENDS<br />
A look at physical activity participation by year<br />
Total <strong>Participation</strong> Rate by Activity Category<br />
US Population, Ages 6+<br />
When it comes to being active, most of the population prefers a form of fitness followed by<br />
outdoor activities. While both winter and water sports are only participated in by less than<br />
15% of the population, their rates have increased over the past year. Both outdoor and racquet<br />
sports remain flat and individual sports show a decrease. This decrease has been a continuing<br />
trend since 2012, decreasing, on average, 1% over the last 5 years.<br />
<strong>Participation</strong> Rates: % of Individuals Ages 6+<br />
70%<br />
60%<br />
50%<br />
2010 2011 2012 2013 2014 2015<br />
48.4%<br />
61.5%<br />
40%<br />
34.8%<br />
30%<br />
23.1%<br />
20%<br />
13.5%<br />
14.2%<br />
10%<br />
7.4%<br />
0%<br />
Individual<br />
Sports<br />
Racquet<br />
Sports<br />
Team Sports<br />
Outdoor<br />
Sports<br />
Winter<br />
Sports<br />
Water Sports<br />
Fitness<br />
Sports<br />
*Winter Sports are based on season<br />
*See Appendix for breakdown of sports included in each category<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 7
PARTICIPATION BY GENERATION<br />
<strong>Participation</strong> Rates Segmented by Generations<br />
US Population, Ages 6+<br />
A look at activity levels by generation<br />
Inactive Low/Med Calorie Casual & Low/Med Calorie Active & High Calorie Active to a Healthy Level<br />
25.5<br />
%<br />
Gen Z (2000+)<br />
20.5%<br />
18.2%<br />
23.0%<br />
12.9%<br />
In 2015, over 80% of<br />
Gen Z were active, with<br />
a quarter being active to<br />
a healthy level. Gen Z<br />
had the least percentage<br />
of inactives.<br />
Almost half (49%) of all<br />
Millennials were<br />
involved in high calorie<br />
burning activities.<br />
Gen Y/Millennials<br />
(1980~1999)<br />
35.3<br />
%<br />
13.5%<br />
23.7<br />
%<br />
15.9%<br />
11.6%<br />
Gen X (1965~1979)<br />
35.8<br />
%<br />
25.8<br />
%<br />
11.9%<br />
11.2%<br />
15.2%<br />
48% of Gen X<br />
participated at least once<br />
a week in an fitness<br />
activity/sport.<br />
The Boomer generation<br />
was the least active in<br />
2015, 34% reporting no<br />
activity and only 37%<br />
involved in high calorie<br />
burning exercises.<br />
Boomers (1945~1964)<br />
7.7%<br />
29.1<br />
%<br />
7.8%<br />
21.6<br />
%<br />
33.8<br />
%<br />
*Times per year: Casual (1-50), Active (51-150), Active to Healthy Level (151+)<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 8
PARTICIPATION BY GENERATION<br />
Types of participation by generation<br />
Activity Category Segmented by Generations<br />
US Population, Ages 6+<br />
When it comes to being active, the Gen Z population prefer outdoor sports (62%) and team<br />
sports (57%), being the highest participation rate in both categories compared to other<br />
generations. Millennials participate in more water sports and fitness sports, while Boomers<br />
are more likely to participate in fitness sports than any other type of activity.<br />
80%<br />
70%<br />
60%<br />
50%<br />
40%<br />
30%<br />
20%<br />
10%<br />
0%<br />
Individual<br />
Sports<br />
Racquet<br />
Sports<br />
Team<br />
Sports<br />
Outdoor<br />
Sports<br />
Winter<br />
Sports<br />
Water<br />
Sports<br />
Fitness<br />
Sports<br />
Gen Z (2000+) 48.2% 18.8% 58.8% 61.8% 13.1% 17.5% 50.6%<br />
Millennials (1980-1999) 43.6% 20.2% 31.8% 57.4% 12.2% 20.3% 66.7%<br />
Gen X (1965-1979) 36.9% 13.4% 17.9% 51.4% 7.0% 14.8% 66.2%<br />
Boomers (1945-1964) 24.1% 7.1% 6.4% 38.6% 2.9% 9.2% 60.0%<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 9
OVERALL INACTIVITY<br />
LEVELS IN THE US<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 10
2010 – 2015 INACTIVITY TRENDS<br />
Overall inactivity levels in the US<br />
Inactivity Rate vs. Total Inactives<br />
US Population, Ages 6+<br />
Overall inactivity had dropped in 2015, going from 82.7 million people to 81.6 million over<br />
the last year. While these rates seem to fluctuate over the last five years, the 2014 to 2015<br />
decrease (0.6%) is the largest drop since 2010. This showed that 1.2 million people who were<br />
inactive in 2014, participated in a some sort of fitness activity in 2015. Although this doesn’t<br />
make up for half of the Americans who became inactive in 2014 (2.6 million from 2013), the<br />
1.2 million additional active people in 2015 was the most gain of active people over the last<br />
five years.<br />
Inactives (Millions)<br />
Inactivity Rate<br />
100.0 M<br />
90.0 M<br />
80.0 M<br />
70.0 M<br />
60.0 M<br />
50.0 M<br />
40.0 M<br />
30.0 M<br />
20.0 M<br />
10.0 M<br />
0.0 M<br />
26.8% 27.6% 28.0% 27.6% 28.3% 27.7%<br />
76.0 M<br />
78.8 M 80.4 M 80.2 M 82.7 M 81.6 M<br />
2010 2011 2012 2013 2014 2015<br />
30%<br />
25%<br />
20%<br />
15%<br />
10%<br />
5%<br />
0%<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 11
Age<br />
2010 – 2015 INACTIVITY BY AGE<br />
Overall inactivity levels in the US<br />
Inactivity Rates Segmented by Age<br />
US Population, Ages 6+<br />
While the highest rates of inactivity remain among those ages 65 and over, this percentage<br />
decreased 0.8% since 2014. Those between the ages of 6 to 12 have the lowest rates of<br />
inactivity, also showing a decrease of 1% since 2014. While most age groups show a slight<br />
decrease of inactivity, those ages 45 to 54 remained flat and people between the ages of 55 to<br />
64 had a increase of 0.4%.<br />
2010 2011 2012 2013 2014 2015<br />
6~12<br />
13~17<br />
18.5%<br />
18.6%<br />
18~24<br />
25~34<br />
24.7%<br />
24.3%<br />
35~44<br />
24.1%<br />
45~54<br />
29.7%<br />
55~64<br />
35.1%<br />
65+<br />
38.6%<br />
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 12
Income<br />
2010 – 2015 INACTIVITY BY INCOME<br />
Overall inactivity levels in the US<br />
Inactivity Rates Segmented by Income<br />
US Population, Ages 6+<br />
Inactivity rates remained higher in low income households, while the lowest rate of inactivity<br />
are within the $75 to $99.9K income bracket. This appears to be the trend over the last five<br />
years. People in the $25 to $49K income bracket had the largest increase of inactive, jumping<br />
0.4% since 2014, while those making less than $25K had the largest decreases (-0.3%).<br />
2010 2011 2012 2013 2014 2015<br />
Under $25,000<br />
28.4%<br />
$25,000 to<br />
$49,999<br />
28.1%<br />
$50,000 to<br />
$74,999<br />
17.3%<br />
$75,000 to<br />
$99,999<br />
9.3%<br />
$100,000+<br />
17.0%<br />
0% 5% 10% 15% 20% 25% 30% 35%<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 13
SPENDING IN FITNESS<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 14
SPENDING TRENDS<br />
Fitness and activity related spending.<br />
Spending Over a Five Year Span<br />
US Population, Ages 6+<br />
Over the last three years, people are becoming more conservative with their spending. While<br />
both show a decrease since 2013, there was well over 40% of people who purchased<br />
sports/recreational footwear or clothing in 2015. Spending on team sports outside of school<br />
increased 2015, while spending on team sports at school remained flat.<br />
2013 2014 2015<br />
0% 10% 20% 30% 40% 50% 60%<br />
Sports/Recreation Footwear<br />
Sports/Recreation Clothing<br />
Outdoor Recreation Activities<br />
Sports/Recreation Equipment<br />
Gym Membership/Fees<br />
Travel To Take Part In Sports & Recreation<br />
Team Sports Outside School<br />
Team Sports At School<br />
Individual Sports Events<br />
Lessons/Instruction/Sports Camps<br />
Winter Sports<br />
45.3%<br />
44.0%<br />
39.5%<br />
34.9%<br />
29.3%<br />
28.1%<br />
25.0%<br />
20.2%<br />
19.7%<br />
19.3%<br />
17.9%<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 15
% of Parents of Middle/High<br />
School Sport Participants<br />
PAY-TO-PLAY<br />
Trends in Pay-to-Play School Programs<br />
US Population, Ages 25+ with children ages 6~17<br />
Spending for youth school sports programs<br />
Over the last three years, pay-to-play school programs has seen decreases in sports fee<br />
compared to the previous year. While this is a positive move for school sponsored team<br />
sports, 43% of parents reported an increase from 2014 to 2015. Since 2013, 67% of parents,<br />
on average, spend over $100 on their children's school sports fees.<br />
Do you pay an extra fee for your<br />
child’s school sports?<br />
60%<br />
40%<br />
20%<br />
0%<br />
49.9%<br />
2013 2014 2015<br />
43.0%<br />
7.1%<br />
Yes No Not sure<br />
Has your child’s sports fee changed<br />
this school year compared to last<br />
school year?<br />
Increase<br />
Stay the same<br />
Decrease<br />
Not sure<br />
0% 20% 40% 60%<br />
22.6%<br />
18.5%<br />
15.6%<br />
43.3%<br />
2013<br />
2014<br />
2015<br />
Approximately how much do you spend for your child(ren) to play sports<br />
at school?<br />
0% 5% 10% 15% 20% 25% 30% 35%<br />
Less than $50<br />
12.4%<br />
$50 to $99<br />
$100 to $149<br />
$150 to $199<br />
14.0%<br />
19.9%<br />
25.1%<br />
2013<br />
2014<br />
2015<br />
$200 or more<br />
28.5%<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 16
PURCHASES TO ENCOURAGE FITNESS<br />
Tracking Health and Fitness Progress<br />
A look at spending on ways to track fitness<br />
In 2015, did you purchase and/or use a discounted deal for<br />
a fitness/sport activity from an online source?<br />
Yes- purchased and used 8.3%<br />
Yes- purchased but did not use 1.9%<br />
Did not purchase 89.8%<br />
Do you own a wearable device for fitness tracking?<br />
Interest in wearing technology that tracks an individual’s fitness has increased over the year.<br />
While run of the mill pedometers and heart rate monitors have slightly gained usage, more people<br />
are purchasing syncable technology. Many of the syncable technology include both a pedometer<br />
and heart rate monitor as well as a way to track sleeping patterns and calories expended.<br />
2014 2015<br />
Just about 10% of active<br />
participants purchased a discounted<br />
fitness coupon through an online<br />
site like Groupon or Living Social.<br />
Of these 10%, more than 80% used<br />
the coupon in 2015.<br />
0% 20% 40% 60% 80% 100%<br />
Fitness tracker that syncs with<br />
computer/tablet/smartphone<br />
Pedometer<br />
Heart Rate Monitor<br />
None of these<br />
8.4%<br />
12.9%<br />
10.0%<br />
10.5%<br />
3.5%<br />
5.5%<br />
78.1%<br />
75.2%<br />
Do you plan on purchasing a wearable<br />
technology to track your physical activity in the<br />
coming year?<br />
Inactive Active<br />
2014<br />
2015<br />
Yes 3.0% 9.3%<br />
No 97.0% 90.7%<br />
Yes 4.9% 12.5%<br />
No 95.1% 87.5%<br />
Since 2014, interest in purchasing and using<br />
wearable technology has increased. For those<br />
who are active, 12.5% reported wanting to<br />
purchase a fitness tracker, up 3.2% from 9.3%<br />
reported in 2014.<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 17
ASPIRATIONAL PARTICIPANTS<br />
AND PE PARTICIPATION<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 18
NON-PARTICIPANT INTEREST<br />
Which sports interest non-participants<br />
<strong>Participation</strong> Interests Among Non-Participants<br />
“Aspirational” Sports <strong>Participation</strong> on Non-Participants by Age<br />
All age groups reported a high interest in swimming for fitness. For ages 6 to 54, they report<br />
camping and bicycling in the top three, showing that more Americans are interested in getting<br />
outside and being in natural settings. Those aspirational participants ages 6 to 12 had more<br />
interest in team sports, while those who are older showed more interest in fitness and outdoor<br />
activities.<br />
Interest<br />
Level<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
Ages 6~12 Ages 13~17 Ages 18~24 Ages 25~34<br />
Camping Camping Camping Swimming For Fitness<br />
Swimming For Fitness Swimming For Fitness Bicycling Camping<br />
Bicycling Bicycling Swimming For Fitness Bicycling<br />
Basketball Working Out w/Machines Hiking Hiking<br />
Running/Jogging Running/Jogging Backpacking Running/Jogging<br />
Soccer Hiking Working Out w/Weights Canoeing<br />
Fishing Fishing Running/Jogging Backpacking<br />
Football Working Out w/Weights Martial Arts Working Out w/ Machines<br />
Swimming on a Team Shooting Working Out w/Machines Working Out w/Weights<br />
Hiking Martial Arts Climbing Kayaking<br />
Interest<br />
Level<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
Ages 35~44 Ages 45~54 Ages 55~64 Ages 65+<br />
Camping Camping Bicycling Birdwatch/Wildlife Viewing<br />
Swimming For Fitness Swimming For Fitness Swimming For Fitness Swimming For Fitness<br />
Bicycling Bicycling Camping Working Out w/Machines<br />
Hiking Hiking Birdwatch/Wildlife Viewing Fishing<br />
Working Out w/Weights Working Out w/Machines Hiking Hiking<br />
Working out w/Machines Fishing Fishing Bicycling<br />
Running/Jogging Birdwatch/Wildlife Viewing Working Out w/Machines Fitness Classes<br />
Fishing Canoeing Working Out w/Weights Working Out w/Weights<br />
Canoeing Working Out w/Weights Canoeing Camping<br />
Backpacking Backpacking Fitness Classes Canoeing<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 19
NON-PARTICIPANT INTEREST<br />
Ways to Get a Non-participants Involved in Activities<br />
“Aspirational” Sports <strong>Participation</strong> by Age<br />
What would help get non-participants involved<br />
Over the last two years, the aspirational participant reports that having someone to take part<br />
in an activity with would be the big push to get them involved. Having a friend take them<br />
along to a fitness activity was also mentioned. These two reasons show that people not only<br />
prefer to workout or participate in sports with friends, it is a driving force to get them out<br />
more and experience different ways to be physically active.<br />
2014 2015<br />
0% 10% 20% 30% 40% 50% 60%<br />
Having someone to take part with<br />
Having a friend take me along<br />
Being in better health<br />
More vacation time<br />
Fewer work commitments<br />
Having an introductory lesson or outing<br />
Fewer family commitments<br />
Having a friend instruct me<br />
Having a tax break on equipment, membership, fees<br />
and insturction<br />
Availability of better multi-use trails and sidewalks in my<br />
neighborhood<br />
New equipment<br />
Having the activity sponsored by my employer<br />
Something else<br />
32.9%<br />
31.8%<br />
25.1%<br />
24.9%<br />
19.3%<br />
20.1%<br />
18.8%<br />
18.6%<br />
18.5%<br />
17.3%<br />
16.3%<br />
16.6%<br />
14.8%<br />
13.7%<br />
12.6%<br />
11.6%<br />
12.4%<br />
11.7%<br />
11.8%<br />
11.7%<br />
7.8%<br />
7.7%<br />
17.1%<br />
17.3%<br />
48.1%<br />
42.9%<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 20
THE PE PATHWAY<br />
How youth are engaged in physical activities<br />
The Effect of PE on Physical Activities During School Years<br />
US Participants, Ages 18+ asked about PE during school years<br />
<strong>Participation</strong> in physical exercise during school had a extreme impact on participation in<br />
other activities. This shows that participants ages 18+ who had PE while in grade school and<br />
high school, were two to three times more likely to also engage in team sports, outdoor<br />
activities, cycling, or running/jogging and other activities during that same time. Almost half<br />
said that team sports was an additional activity. While those who did not have PE, only 15%<br />
also participated in team sports, outdoor activities, or cycling.<br />
PE at School (all ages)<br />
No PE at School<br />
0% 10% 20% 30% 40% 50% 60%<br />
Team Sports<br />
Outdoor Activities<br />
Cycling<br />
Running/Jogging<br />
Swimming for Fitness<br />
Water Sports<br />
Winter Sports<br />
Racquet Sports<br />
Golf<br />
Fitness/Health Club Based Activities<br />
15.4%<br />
14.8%<br />
14.9%<br />
11.8%<br />
22.6%<br />
9.1%<br />
21.2%<br />
9.0%<br />
19.5%<br />
7.7%<br />
12.8%<br />
5.5%<br />
10.3%<br />
5.8%<br />
10.0%<br />
4.5%<br />
31.9%<br />
39.8%<br />
43.6%<br />
48.3%<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 21
THE PE PATHWAY<br />
How adults who had PE are engaged in physical activities<br />
The Effect of PE on Physical Activities During Adult Years<br />
US Participants, Ages 18+ asked about PE during school years<br />
When it comes to the influence of PE on sport/activity participation in adulthood, the effects<br />
are amazing. Of adults ages 18 and over who reported having PE in school, 80% said they<br />
were active in 2015 and 39% were active to a healthy level (151+ times a year). While those<br />
who didn’t have PE, only 61% reported activity and less than a quarter participated 151 times<br />
or more in 2015.<br />
No PE at School<br />
PE at School<br />
90%<br />
80%<br />
80.3%<br />
70%<br />
60%<br />
60.9%<br />
50%<br />
40%<br />
39.1%<br />
39.4%<br />
30%<br />
20%<br />
10%<br />
19.7%<br />
23.5%<br />
0%<br />
Inactive Active Active to a healthy level<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 22
APPENDIX<br />
List of sports/activities in grouped category<br />
Fitness Activities: Aerobics (High Impact/Intensity & Training), Dance, Step and Other<br />
Choreographed Exercise to Music, Cardio Kickboxing, Cardio Cross Trainer, Elliptical Motion<br />
Trainer, Row Machine, Stationary Cycling (Group, Recumbent, Upright), Stair-Climbing Machine,<br />
Treadmill, Aquatic Exercise, Boot-Camp Style Training, Calisthenics, Cross-Training Style Workouts,<br />
Barre, Pilates Training, Stretching, Tai Chi, Yoga, Abdominal Machine/Device, Free Weights<br />
(Barbells, Dumbbells, Hand Weights), Kettlebells, Weight/Resistance Machines, Running/Jogging,<br />
Swimming for Fitness, and Walking for Fitness.<br />
Individual Sports: Triathlon (Traditional/Road, Non-Traditional/Off-Road), Adventure Racing,<br />
Golf, Boxing (Fitness, Competition), Martial Arts, MMA (Fitness, Competition), Other Combat<br />
Training, Bowling, Ice Skating, Roller Skating (2x2 Wheels, In-Line), Skateboarding, Archery,<br />
Shooting (Sports Clays, Trap/Skeet), Target Shooting (Rifle, Handgun), and Trail Running.<br />
Outdoor Sports: Adventure Racing, Backpacking Overnight (more than a ¼ mile from<br />
home/vehicle), Bicycling (Road/Paved Surface, Mountain/Non-Paved Surface, BMX), Birdwatching<br />
(excursion more than ¼ mile from home/vehicle), Boardsailing/Windsurfing, Camping (within ¼ mile<br />
from home/vehicle), Camping (RV), Canoeing, Climbing (Sport/Indoor/Boulder,<br />
Traditional/Ice/Mountaineering), Fishing (Fly, Saltwater, Freshwater/Other), Hiking (Day), Hunting<br />
(Rifle, Shotgun, Handgun, Bow), Kayaking (White Water, Sea/Touring, Recreational), Rafting,<br />
Running/Jogging, Sailing, Scuba Diving, Skateboarding, Skiing (Cross-Country, Alpine/Downhill,<br />
Freestyle), Snorkeling, Snowboarding, Snowshoeing, Stand-Up Paddling, Surfing, Telemark<br />
(Downhill), Trail Running, Triathlon (Traditional/Road, Non-Traditional/Off-Road),Wakeboarding,<br />
and Wildlife Viewing (excursion more than ¼ mile from home/vehicle).<br />
Racquet Sports: Badminton, Cardio Tennis, Pickleball, Racquetball, Squash, Tennis, and Table<br />
Tennis.<br />
Team Sports: Ultimate Frisbee, Gymnastics, Baseball, Basketball, Cheerleading, Ice Hockey, Field<br />
Hockey, Football (Flag, Tackle, Touch), Lacrosse, Paintball, Rugby, Soccer (Indoor, Outdoor),<br />
Softball (Fast-Pitch, Slow-Pitch), Track and Field, Volleyball (Court, Grass, Sand/Beach), Wrestling,<br />
Roller Hockey, and Swimming on a Team.<br />
Water Sports: Boardsailing/Windsurfing, Canoeing, Kayaking (White Water, Sea/Touring,<br />
Recreational), Jet Skiing, Rafting, Sailing, Scuba Diving, Snorkeling, Stand-Up Paddling, Surfing,<br />
Wakeboarding, and Water Skiing.<br />
Winter Sports: Skiing (Cross-Country, Alpine/Downhill, Freeski/Freestyle), Sledding/Saucer<br />
Riding/Snow Tubing, Snowboarding, Snowshoeing, Telemark (Downhill).<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 23
ABOUT US<br />
Sports Marketing Surveys USA and the Physical Activity Council<br />
Sports Marketing Surveys USA<br />
Sports Marketing Surveys (SMS) USA is a full service marketing research company with its roots firmly<br />
planted in sports participation, consumer quantitative and qualitative research, dealer studies, and much<br />
more all related to sports. Since 1985, SMS has been providing, data, insight and analysis to help drive<br />
strategic decision making.<br />
Physical Activity Council<br />
Each year, the Physical Activity Council (PAC) conducts the largest single-source research study of sports,<br />
recreation and leisure activity participation in the nation. The PAC is made up of eight of the leading sports<br />
and manufacturer associations that are dedicated to growing participation in their respective sports and<br />
activities.<br />
The PAC is made up of the following trade and industry associations:<br />
• International Health, Racquet and Sportsclub Association (IHRSA)<br />
• National Golf Foundation (NGF)<br />
• Outdoor Industry Association and Outdoor Foundation (OIA) and (OF)<br />
• Snowsports Industry of America (SIA)<br />
• Sport & Fitness Industry Association (SFIA)<br />
• Tennis Industry Association (TIA) and United States Tennis Association (USTA)<br />
• USA Football<br />
These leading trade and industry organizations are dedicated to providing the most comprehensive,<br />
accurate, and actionable database of sports participation data. The respondents come from a panel of over<br />
one million Americans and are managed by IPSOS/Synovate. The study looks at 120 different sports and<br />
activities in a variety of sub categories including but not limited to: team and individual sports, outdoor<br />
sports and activities like camping, hunting, and fishing; fitness and exercise, action sports, golf, tennis, and<br />
much more.<br />
The data, dating back as far as as 2000, is representative of the US population ages six and older.<br />
Universally accepted research practices are used to ensure data is obtained from traditionally under<br />
responding segments of the population. Please contact any of the individual members of the PAC or Sports<br />
Marketing Surveys to learn more about the study and other available data.<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 24
Disclaimer<br />
While proper due care and diligence has been taken in the preparation of this document, the Physical<br />
Activity Council cannot guarantee the accuracy of the information and does not accept any liability for<br />
any loss or damage caused as a result of using information or recommendations contained within this<br />
document.<br />
© <strong>2016</strong> Physical Activity Council<br />
No part of the report may be reproduced or transmitted in any form or by any means, including<br />
photocopying, without the written permission of the Physical Activity Council, any application for<br />
which should be addressed to the Physical Activity Council. Written permission must also be obtained<br />
before any part of the report is stored in a retrieval system of any nature. Contact Sports Marketing<br />
Surveys USA at (561) 427-0647 or info@sportsmarketingsurveysusa.com.<br />
<strong>2016</strong> PHYSICAL ACTIVITY COUNCIL REPORT 25
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