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Venezuela
Ajada C.A. is an on-line shop where users can buy and sell second-hand
clothes and accessories. The project has a twofold environmental and social
goal, which is to recycle clothes and promote responsible consumption.
‘‘The idea of creating this online store was a project I had in mind since
some time, but I never dared to give it a try as I was thinking that people
would not accept it and that would be a failure before it began’’, explains
Ms. Virginia Benitez Bravo, the owner. She continues: ‘‘As the days went
by during the Empretec workshop, I realized that though I was good in
looking for opportunities, for experts’ advice, and I had a lot of creativity
and passion, my progress was blocked by my lack of persistence and fear
of failure. I still have some, but being able to spot them, I know I can handle
them and move forward toward my goal.’’
https://www.facebook.com/ajadaca
©Ajada C.A.
©Ajada C.A.
Zambia
Puza Enterprises is Mrs. Pauline Chama’s business. She sells shoes and leather accessories. In her own words, her attending the
Empretec workshop in 2013 gave her business a strong push toward sustainability. One of the most important lessons she learnt is
how to keep her finances in order and not to get short of cash to fulfil urgent orders.
EMPRETEC ANNUAL REPORT 2014
29