Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Custom</strong> Promo Products <br />
ì <br />
Anything You Can Imagine-‐Your <strong>Brand</strong> Is Important To Us. <br />
www.3dpromoplas=c.com
Promo Effect On <strong>Brand</strong> <strong>Marketing</strong> <br />
ì<br />
ì<br />
ì<br />
ì<br />
ì<br />
ì<br />
The ASI ( Adver=sing Specialty Ins=tute) Ad Impressions Study launched in 2012-‐2013 period by ASI's research <br />
team to give powerful data that proves ad special=es are one of the most high impact, cost effec=ve ad mediums <br />
available..The study gauges consumer percep=ons of promo=onal products and how they influence buying <br />
decisions; highlights the popularity of key promo product categories by demographic group (such as age, race, <br />
sex and gender); reveals the cost-‐per-‐impression of top adver=sing specialty product categories; and shows the <br />
cost-‐per-‐impression of promo=onal products compared to other forms of adver=sing media, like radio, TV and <br />
Internet adver=sing. <br />
In the study, respondents were asked how many logoed items they currently had in their homes and/or offices. <br />
As indicated in the accompanying charts, people in the U.S. own an average of 9.8 promo=onal products. The <br />
number varies according to U.S. city, country, gender, race, income, age and poli=cal affilia=on <br />
Consumers were asked about the loca=on of the logoed items they’d received. Overall, the office was cited most <br />
oVen (41%), but only marginally more than at home (36%).Wearables, bags and health and safety products were <br />
most likely to be at home, while desk accessories, calendars, wri=ng instruments and USB drives were most likely <br />
in the office. <br />
Study also asked consumers their opinions of adver=sers who gave them a logoed item. Over one-‐half (53%) of <br />
the =me, ad special=es leave a more favorable impression of the adver=ser. This trend was seen across all <br />
countries. Outerwear leaves the most posi=ve a\tude about the adver=ser, as three-‐quarters (75%) of branded <br />
outerwear recipients had a more favorable impression of the adver=ser. <br />
In the United States, consumers in Dallas are the most like to pass along the item to someone else: 75% pass <br />
along promo=onal items they don't wish to keep. 71% Chicago, 70% Miami, 68% Seable.Promo=onal products <br />
are not simply thrown away. Items are kept because they’re useful, or given to someone whocan use them. <br />
Adver=sers’ messages oVen go beyond the ini=al target. Only 17% of consumers wish to throw away product. <br />
The cost per impression of an ad specialty (0.6 cents) is be=er than of TV (1.8 cents ), magazines ( 1.8 <br />
cents) and newspapers (0.7 cents)
Global Statistics
<strong>Custom</strong> Molded Pens
<strong>Custom</strong> Promo <strong>Power</strong>
MOQ: 100 pcs <br />
<strong>Custom</strong> Pants Suspenders& Ties
T-‐Shirts-‐Polo Shirts
Polars and Sweatshirts
As low as 300pcs-‐Made in Turkey <br />
Peshtamal Towels
<strong>Custom</strong> Promo Towels <br />
Made in Turkey
<strong>Custom</strong> Terry Robes <br />
Made in Turkey
SunGlass Lanyards-‐Float Keychains
Caterpillar Model <br />
KeyChains
Keychains Rose Model
<strong>Custom</strong> <strong>Power</strong> Banks
<strong>Custom</strong> Box Tissues
Tissue Boxes
Wet Wipes
Magic PushWipes
Antibacterial Series
Hand and Foot Creams
Change language