AI – The Potential for Automated Advisory in the Insurance Industry

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Table of contents
Disclaimer and reservation of rights ................................................................................................................... 1
Executive summary.............................................................................................................................................. 2
Introduction ......................................................................................................................................................... 4
Disrupting insurance ............................................................................................................................................ 5
The consumer perspective .................................................................................................................................. 7
The computer as adviser ................................................................................................................................... 10
Anatomy of the Automated Adviser ................................................................................................................. 12
Data and analytics.............................................................................................................................................. 15
Conclusion .......................................................................................................................................................... 18
About the authors ............................................................................................................................................. 20
References ......................................................................................................................................................... 21
Table of figures
Figure 1: Meeting consumers’ desires – across all their insurance needs ......................... 8
Figure 2: Evolution of the insurance purchasing journey .................................................... 9
Figure 3: Progression of capabilities ................................................................................... 12
Figure 4: Further breakdown of key areas ......................................................................... 13
Figure 5: Surely’s Robo Broker architecture (www.robobroker.co.uk) ............................ 14
Figure 6: Forrester’s Best Practice for Analytics ................................................................ 16
Figure 7: Computing’s Intelligence Journey ....................................................................... 17
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