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CAUTIOUS<br />
SPENDING<br />
INTENTIONS<br />
Higher inflation levels dampen views on spending as consumers<br />
have less or no spare cash, forcing curtailed spending. As Nigerian<br />
consumers feel the effect of rising inflation on their basket of goods,<br />
there has been a discernible decline in their perception that the<br />
current time is a good time to buy the goods they need. This has,<br />
however, not diminished their desire to try new products. In fact,<br />
almost 80% of Nigerians are willing to consider new products that<br />
offer greater value for money or affordability.<br />
South Africans are least open to current spending, opting to rather<br />
service debt or save for contingencies. For the 30-40% of SSA<br />
consumers who claim discretionary income, the majority will opt to<br />
save or invest, followed by home improvements and new clothes.<br />
CONSUMER VIEW ON CURRENT TIME TO BUY<br />
% GOOD/EXCELLENT<br />
34 36 36 34<br />
31<br />
30<br />
27<br />
42 41<br />
36 36<br />
31<br />
40<br />
45<br />
56 56<br />
52 53<br />
49<br />
48<br />
48<br />
33<br />
31<br />
29 29 28<br />
26<br />
23<br />
GHANA<br />
KENYA NIGERIA SOUTH AFRICA<br />
Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q3'15<br />
Copyright © 2016 The Nielsen Company<br />
15
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