AFRICA’S PROSPECTS

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RETAIL REALITY EXPRESSED IN SALES (LOCAL CURRENCY) (PACKAGES) Annualised Retail Sales in both spend and packages have grown in Cote d’Ivoire, Ethiopia, Zambia and South Africa versus the previous quarter (Q2). In the shorter term (Q3 v Q2, 2015) however, sales in Zambia and South Africa, whilst still positive, have slowed echoing consumers spending sentiment. Value sales have grown in Ghana, Kenya, Cameroon and Uganda, but not units, reflecting the impact of rising prices and inflation. In Nigeria, sales are declining in both value and units as consumers face a combination of wallet pressures. Essential categories maintain more stable growth rates, whereas discretionary categories are often dropped from the basket or purchased with reduced frequency. 18 Africa Prospects Report
PART 5 CONNECTING WITH <strong>AFRICA’S</strong> CONSUMERS SPOTLIGHT ON THE MEDIA LANDSCAPE Copyright © 2016 The Nielsen Company 19
Page 1 and 2: AFRICA’S PROSPECTS MACRO ENVIRONM
Page 3 and 4: MORE MODERATE VIEWS FOR NIGERIA Whi
Page 5 and 6: FACING ECONOMIC HEADWINDS According
Page 7 and 8: COUNTRY PRIORITIES FOR 2016 In Quar
Page 9 and 10: UNANIMOUS RETAIL PRECEDENCE Africa
Page 11 and 12: PART 3 CONSUMER PROSPECTS Copyright
Page 13 and 14: GHANAIANS, ANGOLANS ETHIOPIANS AND
Page 15 and 16: CAUTIOUS SPENDING INTENTIONS Higher
Page 17: ACTIVATION ARENA AND AGENTS Sustain
Page 21 and 22: When comparing the frequency of med
Page 23 and 24: SIGNIFICANCE OF ADVERTISING A massi
Page 25 and 26: Africa Prospects Indicators The Ind
Page 27 and 28: About Nielsen Nielsen Holdings plc

AFRICA’S PROSPECTS

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