Top 3 Reasons for Conducting Focus Groups

home about sign up free sign in help
faceplates articles spotlights groups discussions activity
followers 0 popularity
following 0 0
follow thomascarol
private message me
write on my face
Groups
thomascarol is not in any groups
thomascarol
faceplate articles spotlights face groups activity
Top 3 Reasons for Conducting Focus Groups
Feb 19th 2016 at 5:10 AM
Focus groups can be referred as a form of qualitative research in which involves people’s
participation in a group interview. The participants of the group get the chance to share their views,
perception, opinions, principles, philosophies, values, attitudes and theories of a particular product.
Unlike other group interviews, each person of the group is encourages to speak by the facilitator. In
fact, it creates a virtual environment, so that every individual gets a chance to pour their heart out.
Although the information gathered during the session cannot be measured by numbers, focus group
is an effective qualitative data collection method as it can help in knowing skills, attitudes,
experiences or beliefs. Most of the time, it complements quantitative methods to get additional
information and more data.
A focus group can be used to analyze the reaction of customers to a firm’s new product or strategy.
By providing immediate feedback, it points out the areas of improvement. It helps recognize the
product requirements of end-user and the other needs which are not addressed by the firm and its
competitors. Additionally, focus group determines the current position of the firm’s competitors by
measuring the reaction of customers to a product’s design, packaging, price and message.
Get Paid Every 30
Seconds
One of the oldest and
best paid to click sites
there is. Free to join.
futurenet
make money from
social network
50 Free Work at Home
Jobs
Get the The Top 50
Real Work from Home
Jobs Online Start
workathome481.com
Convert webpages to pdf online with PDFmyURL

Convert webpages to pdf online with PDFmyURL
Advantages of Focus Groups
Moderators Keep Discussions on Track
In a focus groups, the facilitator or the moderator have the authority keep the discussion under
control. This helps him or her to focus on the areas of interest. With skills and experience, the
qualified moderator can make sure that the discussion is not going off track. All the participants are
encouraged to speak so that one individual doesn’t dominate the meeting.
Group Participants Get a Chance to Interact With Each Other
Participate are encouraged to talk in a focus group. This facilitates discussion which might create
new thinking about a topic which can result in a much more in-depth discussion. While the

participants get the chance to know each other, it also generates new ideas which might be very
useful for business decision making.
Discussions Yield Better Results
As focus groups are not static, the facilitator has the ability to bring any changes during the
discussion as described in the facilitator discussion guide. This dynamism yield better results in
terms of information obtained by a focus group.
In The End
Focus groups are considered as a important technique for attaining feedback about new products
and various other topics.
share like report 93 views
0 comments
Please sign in to comment
© 2016 Logiscape Technologies Inc. privacy | terms of use | support referred by thomascarol
Convert webpages to pdf online with PDFmyURL