vegetables

88
Veggie
bites
Facts & figures...
This communication has been
funded by Horticulture Innovation
Australia Limited using the
National Vegetable Levy and
funds from the Australian
Government.
Project Number: VG15027
$3.8 billion
The vegetable industry is the fourth highest value
agricultural industry in Australia, worth around
$3.8 billion at the farm gate. Source: Australian
Bureau of Agricultural and Resource Economics
and Sciences Vegetable Farm Survey 2014-15.
2.3
serves
The Australian Bureau of Statistics revealed that
Australian men eat an average of 2.3 serves of
vegetables a day, compared to their recommended
intake of 5-6 or more serves per day. Australian
women eat an average of 2.5 serves a day, which is
well below their recommended intake of five or more.
62.71kg
The record for the world’s heaviest cabbage
weighs in at 62.71kg, according to the Guinness
World Records. It was presented at the Alaksa
State Fair by Scott A. Robb in August 2012.
34%
About 34 per cent of Australians want to
boost their vegetable intake, according to a
national survey commissioned by the Dieticians
Association of Australia.
54%
5.5%
Project Harvest Wave 30 research found that 54 per
cent of consumers purchase sweet corn in
pre-packaged small trays.
Australian vegetable exports grew by over 5.5 per
cent during the financial year 2013-14 to
2014-15, according to the Global Trade Atlas.
600g
On average, consumers purchase 600g of kale, according to
Project Harvest Wave 30 research.
53%
Shoppers are most willing to pay more for
Australian grown vegetables during their typical
fresh vegetable shop, with 53 per cent of
respondents signalling this preference, as shown
in Colmar Brunton’s Ad Hoc Compilation report.