TIBCO NOW 2016 BREAKOUT AGENDA

TIBCO NOW 2016
BREAKOUT AGENDA
MAY 16–19, 2016
MGM GRAND, LAS VEGAS

DIGITAL HUB TRACK
API
API Management Statement of Direction
Jeremy Pollock
Learn about what's coming for API Management. Hear what's shaping our thinking about investments
in API management. Both the Mashery SaaS product and TIBCO® API Exchange Gateway will be
covered.
Messaging
Best Practices for Streamlining and
Reducing the TCO of your TIBCO
Enterprise Message Service Deployment
Bill McLane
We will look at how you can simplify your TIBCO Enterprise Message Service deployment while
reducing the infrastructure costs.
Integration
Introduction to TIBCO BusinessWorks
Container Edition
Rahul Kamdar
TIBCO BusinessWorks Container Edition allows you to change the way you build integration
applications to improve agility. Take a look at the power of this new component of the TIBCO
BusinessWorks product line.
Integration
Introduction to TIBCO Cloud Integration
Leon Stigter
TIBCO cloud integration is purpose-built for easily creating and consuming services and APIs in the
cloud. This session provides an overview of the new platform, including a demo.
BPM
The Future of BPM: Processes without
Process
Jeremy Smith
Nicolas Marzin
The digital business moves quickly and takes unexpected turns. Traditional BPM with its standardized
processes can’t keep up. Learn how to identify and tackle your unpredictable business operations with
case management.
Integration
The New Open and Expanding Ecosystem
of BusinessWorks 6
Vineet
Kshama
How can you leverage the new open ecosystem of BusinessWorks 6? In this session, we will look
at the expanding ecosystem including the Plugin Developer Kit, community plug-ins, and the new
developer community.
Event
Processing
The State of Event Processing and
Streaming Analytics
Mark Palmer
Learn about the present and future of event processing, streaming analytics, and the TIBCO® Live
Datamart. We’ll also explore the connection between TIBCO Spotfire® and streaming analytics, and
provide an overview of the event processing TIBCO Accelerator projects, including the Connected
Vehicle Accelerator, Big Data Accelerator, and Industrial Equipment Accelerator.
API
TIBCO Mashery Product Overview (API
Management)
Jeremy Pollock
APIs are getting a lot of buzz right now, and rightly so. Get an overview of product functionality for
TIBCO Mashery®, our newly acquired cloud-based SaaS solution for API management. A short product
demo is included.
MDM
TIBCO MDM: Overview and What's Next
Barry Wooffitt
Mastering your data is crucial to business success and the digital transformation journey. Come for an
overview of TIBCO® MDM and TIBCO® Data Quality offerings.. At the same time, discover what's new
in features and capabilities of TIBCO MDM.
TIBCO NOW BREAKOUT AGENDA 2

DIGITAL HUB TRACK
Simplr TIBCO Simplr: Power to the People Brad Topliff
Katherine Hatch
If you or your employees use cloud services like Salesforce, Marketo, Google Sheets, and Spotfire,
TIBCO Simplr could help get the job done better, faster, and more accurately. By linking the cloud
apps you use everyday, TIBCO Simplr lets you integrate, move, and share data regardless of your
technical skill level. Through use cases from across the organization, this session will show how TIBCO
Simplr can automate tasks for IT, Sales, Marketing, Finance, and more.
Messaging
What's Next for TIBCO ActiveSpaces?
John Page
In-memory data grids enable instant responses to allow you to capitalize on the business moment.
This session looks at recent enhancements in TIBCO ActiveSpaces® and where the product is headed.
Messaging
What's Next for TIBCO Messaging?
Bobby Liao
A successful digital business requires connecting cloud, data, and devices in real time. Hear the latest
on TIBCO Messaging and plans for TIBCO Enterprise Message Service, TIBCO eFTL, TIBCO FTL®,
and TIBCO Rendezvous® across software and appliances.
Integration
What's Next in the Evolution of TIBCO's
Integration Platform?
Rajeev Kozhikkattuthodi
In this session, hear about new integration product features and functionalities, and the strategy for
TIBCO ActiveMatrix BusinessWorks.
Event
Processing
What’s New in TIBCO Live Datamart and
TIBCO LiveView Web?
Eddie Galvez
In today’s digital age, business and technical teams need a real-time command and control center
for on-the-fly response to threats and opportunities. TIBCO Live Datamart is ultra-fast, push-based,
real-time analytics software with a new TIBCO LiveView Web HTML web application. Hear about
the latest features and capabilities of TIBCO Live Datamart 2 and the new TIBCO LiveView Web
experience.
Event
Processing
What’s Next for TIBCO BusinessEvents and
StreamBase?
Eddie Galvez
THE TIBCO Event Processing platform is evolving to meet the needs of cloud deployments and IoT
processing—all while maintaining focus on productivity and ease of use. Check out what we have
planned and stick around for a Q and A with Event Processing experts.
BPM
What’s Next in TIBCO BPM?
Roger King
Dan Egan
What’s next for TIBCO’s Business Process Management Platform? Learn about the direction and
strategy for both TIBCO ActiveMatrix® BPM and TIBCO Nimbus.
Event
Processing
A Sneak Peak into Domain Specific
Reusable Micro Frameworks in TIBCO
BusinessEvents
Sergio Gonik
Did you know you can use TIBCO BusinessEvents® out-of-the-box features to design reusable and
domain-specific micro frameworks? In this session you will learn how, using only a few basic RETE
rules, you can process large collections, traverse trees, and map-reduce operations across one or more
distributed agents to produce highly extensible, declarative, and solution-oriented designs.
Spotfire
Alerting from Analytics
Andrew Berridge
Taking rapid action based on insights creates extreme value. Today there's more data than ever to sift
through, and it can be challenging to find the answers to problems at hand. Learn how you can make
better use of your Spotfire analytics to push key information to users when they need it most—so they
can take action now!
Spotfire
Rapid Configuration of Guided Analytic
Applications
Andrew Berridge
Guided analytic applications maximize the impact of a data scientist's expertise throughout an
organization. Modern technologies enable configuration of visual workflows to put the value of
advanced techniques, such as predictive analytics, in the hands of business users. All functional areas
gain extreme value from such business-focused apps, including operations, sales, customer service,
and supply chain groups. This session explains how to configure such guided analytic applications
within Spotfire.
TIBCO NOW BREAKOUT AGENDA 3

DIGITAL HUB TRACK
Jaspersoft
Extend your TIBCO Investment with
Reports and Visualizations from Jaspersoft
Brad Hopper
Ernesto Ongaro
Learn how TIBCO products are embedding TIBCO Jaspersoft® visualization and report capabilities to
provide data to more users. You’ll hear how TIBCO ActiveMatrix BPM and TIBCO® Reward use the
product and how to get more data into the hands of your users.
Jaspersoft
How Jaspersoft and Spotfire can Solve
100% of Data Delivery Problems
Ernesto Ongaro
Mariano Luna
How do you get data to 100% of your users? Demands have changed and analysts agree multiple
tools are replacing the monolithic BI applications of the past. Learn how customers have used both
Jaspersoft and Spotfire platforms together to solve their data delivery problems.
Jaspersoft
What is Embedded BI and Why is it Quietly
Ruling the World of Data?
Jan Schiffman
Embedded BI is a trend that is changing the way the world consumes data. Learn how software
companies and large enterprises are leveraging embedded BI to expand the data footprint within their
organizations as well as for their customers.
Spotfire
Leverage Spotfire 7.5 to Scale Visual Data
Discovery
Natalie Fisher
With TIBCO’s latest release of Spotfire 7.5, the system administration function got a whole lot smarter.
This session explores and illustrates the new features and capabilities for the Spotfire administrator
including upgrading to Spotfire 7.5, improved management for large-scale deployments with minimal
downtime, and different ways to configure and manage clustered environments.
Jaspersoft
What's New and What's Next in
Jaspersoft?
Tom Tortolani
Mike Boyarski
Curious about the latest advancements in Jaspersoft? Want a sneak peek at the upcoming release?
Hear from Tom Tortolani—head of product management for Jaspersoft—to learn about new features
and capabiliites and get the inside scoop on what to expect for Jaspersoft 6.3 and beyond.
Spotfire
How Well Do You Know Your Customers?
David Rosen
Investing in customer data collection is only the beginning. It is imperative that marketers are able to
turn customer data into actionable insights. By building a customer analytics capability, you can make
better decisions impacting all aspects of customer experience. This session will discuss the impact of
customer analytics on your business. Topics include: segmentation, propensity, and affinity analysis in
the context of intelligent, triggered engagement based on real-time data flows. Campaign design and
effectiveness are also included. These analysis methods are illustrated in the context of multiple realworld
customer case studies.
TIBCO NOW BREAKOUT AGENDA 4

DIGITAL JOURNEY
Integration
Best Practices for Becoming Cloud Native
Rahul Kamdar
Rajeev Kozhikkattuthodi
A digital business uses cloud, data, and devices to drive digital business innovation. Success requires
the ability to be agile and respond to changes quickly. This session will look at best practices in
becoming cloud native to deliver greater agility.
BPM
Best Practices for Building a Successful
BPM Center of Excellence for your Digital
Business
Raisa Mahomed
Joerg Grote
Your business is evolving. Your processes are evolving. So should your Process Center of Excellence
(COE). Come to this session to learn best practices for a process COE going through the digital
transformation.
API Implementing an API Architecture Ravi Krishnan Part 1 of 3. Delivering a successful API program requires more than just API Management. Come to
this session to learn more about how to provide an integrated API architecture that spans the entire
API lifecycle, from creation, to packaging, to deployment and management.
API
API Management: Designing Adaptable
APIs that Delight Developers
Rob Zazueta
Part 2 of 3. Rather than an set of established standards, RESTful APIs are represented as a set of best
practices. In this session, we introduce an API design framework that will help your team build APIs
that adapt to changing market conditions while keeping developers engaged with your API program.
API
API Management: Nuts and Bolts
Perspective
Dan Tracy
Part 3 of 3. So you have an API strategy and have started thinking about a go-to-market plan. How do
you plan to manage the complexities of publishing, securing, documenting, productizing, analyzing,
scaling, and iterating your APIs? This session provides a technical perspective on the critical
components necessary for successful implementation of your API program using TIBCO Mashery API
management platform.
BPM
Dirty Little Secrets about Real-World BPM
Implementations
Rachel Brennan
The real world is messy—and so are real-world requirements and environments. The rise of digital
business is going to complicate this even more, but TIBCO has your back. Join us as we reveal the dirty
little secrets you should know before implementing real-world processes in your environment.
BPM
Innovation through Experimentation with
Low Code Business Apps
Nam Ton That
Jeremy Smith
Low-code business apps enable the digital business to trial new business operation models and
processes quickly, and before they are unleashed to the entire organization. Come to this session to
learn how to fuel innovation through experimentation with low code business apps.
BPM
Making Your Business Operations
Intelligent
Nicolas Marzin
There are just as many ways to optimize one’s global workforce as there are ways to improve your
operational efficiency. Explore how to unlock entirely new ways to optimize your business and make
your business operations and workforce management more intelligent.
Messaging
Messaging Best Practices for the Transition
to a Digital Business
Bill McLane
The digital enterprise is spawning a new set of application styles built around cloud, mobile, and
device-centric approaches. Learn about new approaches to messaging that deliver performance and
scale for this emerging class of applications.
TIBCO NOW BREAKOUT AGENDA 5

DIGITAL JOURNEY
Fast Data
Success Stories for Applying Big Data
Analytics and Machine Learning to Realtime
Processing
Kai Wähner
This session focuses on the concepts behind event processing and its relation to Hadoop, Spark, and
other big data platforms. It shows a flexible solution architecture that combines the speed of Fast
Data decisioning using TIBCO Event Processing with the intelligence obtained from big data analysis
using TIBCO Spotfire, TIBCO® Enterprise Runtime for R (TERR), and other analytic frameworks such
as Apache Spark or H20. See how this concept is put into successful practice in manufacturing and
airlines for predictive maintenance, customer experience, and cross-selling.
API
The Cutting Edge of API Management in
the Cloud
Rob Zazueta
Leon Stigter
Get the most out of your cloud investment. Learn how API management scope and practices
are enabling the ongoing shift to cloud computing and the rapid growth of mobile applications,
microservices, IoT, and hybrid applications.
Spotfire
From Data to Beautiful Dashboards in a
New York Minute
Catalina Herrera
This session provides best practices for creating beautiful and effective dashboards. We will build
modern HTML5/CSS dashboards from scratch including developing reusable themes and colors
for customizing the look and feel to match corporate and/or OEM guidelines. We will cover best
visualization practices a la Tufte, Few, and others to highlight salient information in the data. Spot the
Fire!
Spotfire
GeoAnalytics: Maximize the Value of
Location-based Data
Ian Cook
GeoAnalytics can help organize resources to reduce costs and provide a more accurate way to manage
the flow of goods. In this session you will learn how to visualize different kinds of geospatial data on
maps and apply statistical techniques and geoanalytic web services. You'll learn how these analyses
can deliver a breakthrough in logistical planning for manufacturers, distributors, and retailers, while
providing the ability to quickly react to changing patterns of demand, demography, and even weather.
Spotfire
Inline Data Prep and Visualization
Simplified!
Thomas Blomberg
Correcting data structure isn't always among the first stages of data analytics. But as you work with
data, you realize it needs adjustments. In this session, we will show you how Spotfire allows you to
augment, reshape, and redefine your data throughout the analysis process.
Spotfire
Spotfire Data Discovery Roadmap
Tobias Lehtipahlo
TIBCO is a pioneer and innovator in easy to use visual analytics and data discovery. In this session you
will learn about where Spotfire is coming from, what we have done lately, and where we are heading.
We will discuss our plans to continue to innovate with new visualizations, smart recommendations,
and actions. We will also share our thoughts on how data preparation and predictive analytics can be
blended into the data discovery environment instead of forcing business users to always prepare data
outside of the analysis.
Integration
Digital Business Transformation
Rahul Kamdar
Aditya Wagle
REST and JSON have emerged as the building blocks for developing modern APIs. This session will
look at the best practices for creating, testing, and deploying REST-based APIs.
API
How to Go-to-Market Successfully with
APIs
Tameez Sunderji
Creating well designed APIs is only the first step to ensuring a successful API initiative. Learn about
how to unleash the full potential of your APIs by creating, building, and engaging an active community
around them.
API
Introduction: Setting the Path for Your
Digital Transformation
Tameez Sunderji
The term "Digital Transformation" is tossed around quite a bit. What does it mean? How does a
business become "digital"? What competencies do you need to get there? This session explores these
questions to start you down the right path to becoming a digital business.
TIBCO NOW BREAKOUT AGENDA 6

DIGITAL JOURNEY
tibbr
Customer Case Study: Norfolk Southern
Railway and tibbr: Extending the Value of
your Employees (and TIBCO Investment)
Bob Miller
Billy Durrett
You’ve invested in great TIBCO technology, but how can you close the loop to best share information
and make your products more actionable? In this session, learn how Norfolk Southern railway has gone
the last mile and united their TIBCO experience with Spotfire, TIBCO BusinessEvents, ActiveMatrix
BusinessWorks, and Streambase by using tibbr®, the enterprise social platform from TIBCO.
Regardless of your product set, with constant communication related to real-time events, tibbr is a
simple and powerful way to help your entire organization share and act on information and maximize
the benefits of TIBCO.
Event
Processing
Fast Data for Today’s Architectural Patterns
Nelson Petracek
Today’s digital business requires a new set of architectural approaches and patterns for solving
business problems at Internet scale and speed. Traditional approaches must be augmented with new
techniques to derive value from the data explosion and to handle the challenges of big data, the IoT,
and cloud. Attend this session to learn more about architectural frameworks such as Lamba, Reactive
Applications, and 12-Factor Applications, and learn how TIBCO’s Fast Data platform can assist in
building solutions that utilize these patterns.
Event
Processing
Industrial Equipment Accelerator: Save
$100M+/Year by Monitoring and Acting in
Time
Mic Hussy
Ujval Kamath
Apply historical and real-time analytics to keep mission-critical equipment running. Configurable in
a web UI, the Industrial Equipment Accelerator connects any time-series data feed to your analytics
platform so you can screen sensor data, alert to potential problems, improve efficiencies, and prevent
down time.
Fast Data
IoT As-A-Service: How to Add IoT to Your
App with Zero Code
Lucus Darnell
More companies are beginning to rely on cloud-based services for IoT needs. Discover how companies
can use TIBCO technologies in the cloud to provide IoT services to their own business and customers
without the upfront costs and overall risks found in on-premises solutions.
Event
Processing
The FX Trading Accelerator for Capital
Markets and 3GPP for Telecommunications
Kevin Higgins
Buy low, sell high! Exploit trading opportunities while providing competitive spreads. Monitor profit
and loss in real time. Learn how you can deliver a flexible trading platform with rapid time to market
with the FX Dealing Accelerator.
Event
Processing
TIBCO Big Data Accelerator: New Patterns
of Using TIBCO Technologies with Big Data
Hayden Schultz
TIBCO technologies and big data systems are combined to consume streams of live data, perform
offline analysis on historical patterns, and act in real time on streams that show patterns. The TIBCO
Big Data Accelerator uses open source reusable components to handle extremely large volumes
of data. Learn how major airlines and retailers use Big Data Accelerator components: StreamBase,
Spotfire, and TERR to respond to changing trends and build reliable highly scalable systems.
Fast Data
TIBCO Connected Vehicle Accelerator: A
Reusable Template for Vehicles in Motion
Glenn Hoskins
Bring the Fast Data platform into the world of transportation with TIBCO’s Connected Vehicles
Accelerator. Learn how event processing and streaming analytics can track planes, trains, ships,
automobiles, and other vehicles across a supply chain or global network. Learn how to discover critical
business moments before they adversely impact your operations, your customers, and your partners.
Plus, find out how to do it faster with the new accelerator framework.
©2016, TIBCO Software Inc. All rights reserved. TIBCO, the TIBCO logo, TIBCO Now, the TIBCO Now logo, and ActiveMatrix, ActiveMatrix BusinessWorks, ActiveSpaces, BusinessWorks, Jaspersoft, LiveView, Mashery, Nimbus, Rendezvous, Spotfire,
StreamBase, tibbr, TIBCO BusinessEvents, TIBCO BusinessWorks, TIBCO eFTL, TIBCO Enterprise Message Service, TIBCO Enterprise Runtime for R, TIBCO FTL, TIBCO MDM, TIBCO Reward, and TIBCO Simplr are trademarks or registered trademarks
of TIBCO Software Inc. or its subsidiaries in the United States and/or other countries. Apache, Hadoop, H2O, and Spark are trademarks of The Apache Software Foundation in the United States and/or other countries. All other product and company
names and marks in this document are the property of their respective owners and mentioned for identification purposes only.
TIBCO NOW BREAKOUT AGENDA 7

COME HEAR OVER 30 TIBCO CUSTOMERS
SPEAK INCLUDING...
Essent Kuveyt Turk Bank Liquid Telecom
CoreLogic Symantec BMO Carvoyant
New Balance
Ruths.ai
TIBCO NOW BREAKOUT AGENDA 8