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ADVERTISING<br />

PROGRAMME<br />

The landscape of mobile advertising is changing, from<br />

interstitial adverts which break up play with no apparent<br />

focus on the end user, to an incentivisation model which<br />

ironically pays out on the install of potentially competitive<br />

products, Digital Sports Arena is looking for more intuitive<br />

ways to interact with brand partners for its debut<br />

product Gameday Live.<br />

Gameday Live sits within the world of football<br />

management simulation, a genre that possesses<br />

one very unique selling point…it has a substantial<br />

but very focused user demographic. As a result<br />

there is a clear an apparent opportunity for<br />

Digital Sports Arena to deliver an embedded<br />

advertising solution that not only offers a clear<br />

affiliation with our user base but delivers a<br />

richer, more authentic gaming experience.<br />

FOOTBALL NEVER SLEEPS<br />

Gameday Live offers brands the ability to<br />

reach out to a large global audience<br />

through a spectrum of opportunities<br />

in game.


Gameday Live is a brand owned by Digital Sports Arena limited.<br />

Digital Sports Arena Limited is a company registered in Scotland<br />

with registered number SC493239<br />

Registered offices: Unit 4, District 10, 25 Greenmarket,<br />

Dundee, DD1 4QB<br />

LAWYERS<br />

Thorntons Law LLP<br />

33 Yeaman Shore<br />

Dundee<br />

DD1 4BJ<br />

ACCOUNTANTS<br />

Chiene + Tait LLP<br />

61 Dublin St<br />

Edinburgh<br />

EH3 6NL<br />

BANKERS<br />

Royal Bank of Scotland<br />

Dundee Chief Office<br />

3 High Street<br />

Dundee<br />

DD1 9LY

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