Untitled-4

Graphic Design
PORT
FOLIO
Liam Carter
2nd Year/ NUA

CURRICULUM
VITAE
Hello.
My name is Liam Carter and I am a creative mind!
I’m obsessed with making things and even more obsessed
with making things better. I have been a creative ever
since I picked up my first wax crayon. After successfully
completing college with 3 A levels in ICT, Film Studies and
Biology I decided it was time for change. I’m a creative,
what do creative people do?
I found employment at AngingDirect.com as a website
administration and graphic design assistant.
“Good Design Is as Little
Design as Possible: Less,
but better because it
concentrates on the
essential.”
Following 3 years employment I took the plunge, thanked
my employers and dove back into education. After a
year of finding my creative feet, I was awarded a Merit
foundation Art and design Diploma. And then it hit me
– I am not just a creative, I am a designer! Following a
successful application for (BA) Graphic Communications
at Norwich University of the Arts (NUA) I began my journey
to build a career in graphic design.
Two years down, and I am still loving it!
Dieter Rams
EDUCATION
In 2014 I was awarded a merit grade on a Foundation
Art and Design Diploma at Wensum Lodge,
Norwich. The course explored all forms of art and
design from fine art to moving image.
In August 2014 I successfully applied to Norwich
University of the Arts for their acclaimed Graphic
Communications (BA) course and was invited to an
interview. Within 24 hours I was offered a place!
September 2014 I began my journey to becoming
a Graphic design by enrolling on the NUA Graphic
Communications (BA) course. I am currently 2 years
into my study with NUA, and I am loving it.
PROFESSIONAL SKILL
Adobe Photoshop
Adobe In Design
Adobe Illustrator
Enthusiastic
Hardworking
A critical eye
Team Work
WORK EXPERIENCE
I have 3 years’ experience working as a website
administration and graphic design assistant for AnglingDirect.com.
Alongside my studies I also work
part time as an exotic reptile specialist and retail
assistant at Norwich Reptile Co.
CAREER
If it wasn’t already clear I am looking to carve out
a career doing what I love, designing! I live and
breath design, and I want that to continue.

01
PACKAGING
DESIGN
The creative challenge
Consider every aspect of the pack(s) from the form, size,
material and interaction to the smallest detail. These attributes
are all opportunities to communicate the qualities and
properties of your subject. Consider metahor, simile and
analogy when looking for conceptual directions. Your subject is
to package an ‘issue’.
The form this packaging takes is up to you - it can be invented
or re-invented i.e. using an exisiting form of packing that is
relevant to your subject. Surface graphics should support
and extend your concept and contribute to the appropriate
communication of your subject.
Client
NUA assigned brief
Year
NUA Year One

02
BRANDING
DESIGN
The creative challenge
A visual identity can be more than just a logo, this assignment
asks that you consider all the elements and materials exploring
format, colour texture and visual language. Consider and brand
a club or society (provided) - thinking about the materials
purpose and shape.
Consider the visual language associated with your subject to
create an all encompassing visual identity. Whilst the majority
of the provided organisations may be seen as idiosyncratic or
eccentric they do exist and therefore should be taken seriously.
Client
NUA assigned brief
Year
NUA Year One

02
BRANDING
DESIGN
Visual grammar
You are asked to come up with a name and visual identity for
a new, ethical and green bank. This bank aims to be entirely
different to the current crop of banks that line our high streets.
From a visual communication point of view, it needs to sound
different and it needs to look different. You need to carefully
consider the visual identity as a visual ‘language’ or grammar
that customers will associate with this new organisation, and this
new language should tell a different story to its customers about
what this bank is and how it intends to operate.
In addition to the name and visual identity, you are also asked
to consider the design of various aspects of its marketing / communication
collateral. This might include both online and offline
advertising, posters, point of sale, bank and/or credit cards,
uniforms, website, app design, and so on.
Client
NUA/ Sean Perkins (North) assigned brief
Year
NUA Year Two
www.edenbank.co.uk

MINIMAL.
03
POSTER
DESIGN
Each poster must use the exact text from the Principles, as
supplied. The exact text can be the primary element of
the poster design, or it can act as a caption. In this latter
case you might consider using other text content to aid in
the communication of your ideas. Matters of colour, print
production and print finishing are entirely up to you. You are
encouraged to explore these areas, not simply for the sake of
experimentation, but in order to bring about greater meaning,
Visual Aesthetics
You are asked to carefully read Dieter Rams’ 10 Principles of
Good Design. Choose five of his Principles – most likely your
favourite five, or the five that mean the most to you. Working
from the ideas expressed within your five principles you are
asked to create a5 posters. Each poster should encapsulate,
express, explain and promote your chosen principles.
visual emphasis and expression. The posters should be “stripped
back”.
Client
NUA assigned brief
Year
NUA Year Two
Good design is
Its as little as possible. Less,
but better. It concentrates
on the essential aspects, so
products are not burdened
with non-essentials. Back to
purity, back to simplicity.

03
POSTER
DESIGN
I wish I had
This project encourages you to review and reflect upon your
practice so far this year, looking at different ways in which you
can convey and communicate what you have learnt, to those
who follow you next year. This project is designed to enable
you to develop an appreciation of communication design in its
broadest sense.
Responding to the research and analysis of personal data, you
will be encouraged to develop experimental approaches to the
visual representation of this material. This project encourages
you to review and reflect upon your practice so far this year,
looking at different ways in which you can convey and
communicate what you have learnt, to those who follow you
next year.
This project is designed to enable you to develop an
appreciation of communication design in its broadest sense.
Responding to the research and analysis of personal data, you
will be encouraged to develop experimental approaches to the
visual representation of this material.
Client
NUA assigned brief
Year
NUA Year Two

04
CAMPAIGN
DESIGN
Roses student awards
Ebola has recently drawn our attention to how devastating this
virus is. But believe it or not the spread can be controlled with
soap and water – and education. The 3 BIG KILLER diseases are
HIV/AIDS, Tuberculosis and Malaria. These are not so easy to
control BUT with the right education the spread can be greatly
reduced.
Create an educational campaign / items to reduce the spread
of ONE of or each of the BIG THREE. Brand it as a ‘World Health
Organization’ communication.
Client
Roses student awards
Year
NUA Year One

04
CAMPAIGN
DESIGN
Mental health campaign
The estimated number of Mental health related illness are
constantly rising, however the rate of diagnosis is not rising at
the same rate, with many people going undiagnosed for far
too long. You are tasked with generating a campaign to raise
awareness for mental illness. Consider organizations such as
Mind.org as a source of inspiration and research.
Your outcome should be in a tangible format that can be
applied in a multitude of location but still generate the same
response. Your outcome should help draw attention to this often
hidden problem.
Client
Online - Self generated
Year
2014

05
LAYOUT
DESIGN
Mental health campaign
As part of Norwich Reptile Co. business they need to provide
their customers with up to date and accurate care guides for
any and all animals that they sell in store. Their current care
guides a simple black and white documents provided by the
whole sale providers of equipment. The care guides lack visual
interest and are often just text.
We are asking that you generate a new take on these care
guides improving the visual interest of the subject matter while
staying true to the purpose. You are free to elaborate on the
existing information where relevant to produce a well-rounded
document that we can be proud to provide our clients with.
Documents are to be printed as A5 booklets and should include
details for supporting online resource.
Client
Norwich Reptile Co
Year
2014

06
ENVIRONMENTAL
DESIGN
Baxter Healthcare
The existing boards are ‘white boards’ that have the ability to
be written on and wiped clean and they are magnetic. Some
of the information on these boards should be redesigned to
improve the look and feel and also to improve the functionality.
Aspects such as the S (safety); Q (quality); P (production) and C
(cost) need to be redesigned along with a system for allowing
someone to record red (for issue) or green (for no issue) for
every day of the month. Other parts of the board that could
be redesigned should also be considered. It is assumed that
these ‘assets’ will be printed and laminated, or perhaps digitally
printed to a pre-magnetic substrate.
The boards also need to be titled/signed/labelled. At
the moment is is hard to determine a Tier board from a
product board or an ‘information board’. Simply displaying
typographically what each board is will be an improvement.
You might consider doing this outside the board area and
create a ‘frame’ / zone around each board that displays the
name of the board, any relevant diagrammatic / schematic
images, and potentially any additional brand messaging.
Client
Baxter Healthcare/ Ideas Factory
Year
NUA Year 2

Thank you for taking the time to look through my work.
This portfolio has been selected to show an overview
of my working practice – it is merely a selection. I have
plenty more work available which can be seen on
request both physical and digital.
Once again thank you for reading, I hope you enjoyed
the work
Liam Carter
Tel
07789308643
Email
liam_cab@live.co.uk