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From The Executive Director...<br />

Marsha Short<br />

Executive Director<br />

Marsha<br />

The WESTERN WAY<br />

Why is life so complicated?<br />

Things used to be simple. I called<br />

the cable company to cancel my<br />

DVR service. It took 22 minutes.<br />

I pushed 2 for English…I put in<br />

the telephone number associated<br />

with my account (including<br />

the area code….I put in my account<br />

number…I put in my ZIP<br />

Code…I put in the last four numbers of my social security<br />

number (for my own safety). I determined that I wanted option<br />

4 “to change my existing account” but since there wasn’t<br />

another option for what I wanted to do, I pushed 5 to speak<br />

to an agent. These are apparently very busy people so I could<br />

either wait six minutes or leave my phone number (didn’t I<br />

do that?) and they would call me back. I opted to wait for a<br />

live person. Finally, I got Liam. He asked me for my phone<br />

number…my account number…my ZIP Code…the last four<br />

numbers of my social security number (I’m impressed with<br />

how concerned they are about my safety). Liam got the job<br />

done and I’m now saving $11.25 a month. But why was it so<br />

complicated?<br />

All of this got me to thinking again about what I can do<br />

to uncomplicate my life and the lives of those around me.<br />

WMA should not be complicated; it should be fun. We want<br />

to bring people together once a year for a great convention,<br />

no stress, no complications. In between conventions,<br />

The Western Way keeps the membership updated on what’s<br />

going on with members. Simple.<br />

This year, the Convention has moved to the Hotel Albuquerque<br />

at Old Town. If you haven’t been there before, you’ll<br />

love it. It’s easy to get around the hotel, the parking is free<br />

and you walk out the back door and you’re in Old Town. The<br />

dates are November 9-13, 2016. Simple.<br />

Information on registering for the Convention will be sent<br />

out in mid-summer. As always, you can choose one registration<br />

fee to cover everything or you can pick and choose what<br />

events and/or workshops you want to attend. Simple.<br />

If your membership is up for renewal, an invoice will<br />

be emailed to you. You don’t have to print it out, just drop<br />

a check in the mail or call me with a credit card number. I<br />

know your name. No need to leave your account number,<br />

ZIP Code, or last four digits of your social security number<br />

(for your safety!). Let’s keep it simple.<br />

t<br />

Advertise in<br />

THE WESTERN WAY<br />

and reach the people<br />

you need to know!<br />

DON’T WAIT<br />

RESERVE YOUR SPACE TODAY!<br />

Rate/Issue<br />

B&W or Color<br />

4X Rate/Issue<br />

B&W or Color<br />

Full Page $800 $750<br />

Full Page Inside Cover $900 $850<br />

Back 3/4 Page Color $900 $850<br />

Half Page $500 $450<br />

Third Page $450 $400<br />

Quarter Page $400 $325<br />

Sixth Page $300 $275<br />

1/12th Page<br />

(Logo with text only) $135 $125<br />

For more information contact<br />

Marsha at marsha@westernmusic.org<br />

or Theresa at wweditor1@gmail.com.<br />

INCLUDE THE WESTERN WAY<br />

IN YOUR MARKETING PLAN<br />

Multiple Copies Distributed Free to Locations Throughout<br />

the United States and Read Internationally through its<br />

International Membership and Online Outreach From<br />

California to Georgia and across the seas, The Western Way<br />

magazine gets into the hands of the people you want to<br />

reach. As a quarterly print publication and with a dynamic<br />

online, digital presence, your ad works for you for the full<br />

three months that it is out. Our readership is mobile and “on<br />

the move;” shouldn’t they know your business is where they<br />

are going to be?<br />

Example of Distribution Outlets:<br />

• Arizona Folklore Preserve – Sierra Vista, AZ<br />

• Autry National Center – Los Angeles, CA<br />

• Prairie Rose Chuckwagon - Benton, KS<br />

• Doss Heritage & Culture Center – Weatherford, TX<br />

• OutWest Boutique & Cultural Center – Newhall, CA<br />

• Lone Pine Film History Museum – Lone Pine, CA<br />

• Booth Western Art Museum – Cartersville, GA<br />

• Ogden Union Station – Ogden, UT<br />

• WMA Chapters at Local Gatherings and Festivals across the country<br />

• www.westernmusic.org – 365 days a year!<br />

The Western Way is the official magazine of the Western Music<br />

Association, a non-profit 501(c)3 Corporation, and is supported<br />

through paid advertising.<br />

Spring 2016 | 7

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