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From The Executive Director...<br />
Marsha Short<br />
Executive Director<br />
Marsha<br />
The WESTERN WAY<br />
Why is life so complicated?<br />
Things used to be simple. I called<br />
the cable company to cancel my<br />
DVR service. It took 22 minutes.<br />
I pushed 2 for English…I put in<br />
the telephone number associated<br />
with my account (including<br />
the area code….I put in my account<br />
number…I put in my ZIP<br />
Code…I put in the last four numbers of my social security<br />
number (for my own safety). I determined that I wanted option<br />
4 “to change my existing account” but since there wasn’t<br />
another option for what I wanted to do, I pushed 5 to speak<br />
to an agent. These are apparently very busy people so I could<br />
either wait six minutes or leave my phone number (didn’t I<br />
do that?) and they would call me back. I opted to wait for a<br />
live person. Finally, I got Liam. He asked me for my phone<br />
number…my account number…my ZIP Code…the last four<br />
numbers of my social security number (I’m impressed with<br />
how concerned they are about my safety). Liam got the job<br />
done and I’m now saving $11.25 a month. But why was it so<br />
complicated?<br />
All of this got me to thinking again about what I can do<br />
to uncomplicate my life and the lives of those around me.<br />
WMA should not be complicated; it should be fun. We want<br />
to bring people together once a year for a great convention,<br />
no stress, no complications. In between conventions,<br />
The Western Way keeps the membership updated on what’s<br />
going on with members. Simple.<br />
This year, the Convention has moved to the Hotel Albuquerque<br />
at Old Town. If you haven’t been there before, you’ll<br />
love it. It’s easy to get around the hotel, the parking is free<br />
and you walk out the back door and you’re in Old Town. The<br />
dates are November 9-13, 2016. Simple.<br />
Information on registering for the Convention will be sent<br />
out in mid-summer. As always, you can choose one registration<br />
fee to cover everything or you can pick and choose what<br />
events and/or workshops you want to attend. Simple.<br />
If your membership is up for renewal, an invoice will<br />
be emailed to you. You don’t have to print it out, just drop<br />
a check in the mail or call me with a credit card number. I<br />
know your name. No need to leave your account number,<br />
ZIP Code, or last four digits of your social security number<br />
(for your safety!). Let’s keep it simple.<br />
t<br />
Advertise in<br />
THE WESTERN WAY<br />
and reach the people<br />
you need to know!<br />
DON’T WAIT<br />
RESERVE YOUR SPACE TODAY!<br />
Rate/Issue<br />
B&W or Color<br />
4X Rate/Issue<br />
B&W or Color<br />
Full Page $800 $750<br />
Full Page Inside Cover $900 $850<br />
Back 3/4 Page Color $900 $850<br />
Half Page $500 $450<br />
Third Page $450 $400<br />
Quarter Page $400 $325<br />
Sixth Page $300 $275<br />
1/12th Page<br />
(Logo with text only) $135 $125<br />
For more information contact<br />
Marsha at marsha@westernmusic.org<br />
or Theresa at wweditor1@gmail.com.<br />
INCLUDE THE WESTERN WAY<br />
IN YOUR MARKETING PLAN<br />
Multiple Copies Distributed Free to Locations Throughout<br />
the United States and Read Internationally through its<br />
International Membership and Online Outreach From<br />
California to Georgia and across the seas, The Western Way<br />
magazine gets into the hands of the people you want to<br />
reach. As a quarterly print publication and with a dynamic<br />
online, digital presence, your ad works for you for the full<br />
three months that it is out. Our readership is mobile and “on<br />
the move;” shouldn’t they know your business is where they<br />
are going to be?<br />
Example of Distribution Outlets:<br />
• Arizona Folklore Preserve – Sierra Vista, AZ<br />
• Autry National Center – Los Angeles, CA<br />
• Prairie Rose Chuckwagon - Benton, KS<br />
• Doss Heritage & Culture Center – Weatherford, TX<br />
• OutWest Boutique & Cultural Center – Newhall, CA<br />
• Lone Pine Film History Museum – Lone Pine, CA<br />
• Booth Western Art Museum – Cartersville, GA<br />
• Ogden Union Station – Ogden, UT<br />
• WMA Chapters at Local Gatherings and Festivals across the country<br />
• www.westernmusic.org – 365 days a year!<br />
The Western Way is the official magazine of the Western Music<br />
Association, a non-profit 501(c)3 Corporation, and is supported<br />
through paid advertising.<br />
Spring 2016 | 7