Tomás Keane, The Keane Partnership Niamh Boyle, Corporate ...

Mari O’Leary
O’Leary PR &
Marketing
“Working in a
consultancy means
that you face different
challenges with each
client and because the
clients span from across different areas,
you are constantly opening new doors
and exploring new channels.
“O’Leary PR offers the experience
and strength of a large established
company with the flexibility and
personal service of a medium-size
agency. Many companies don’t realise
the potential that exists to communicate
to their audiences. Communication is
the key and PR, as a function within the
marketing mix, allows important
information to be communicated in a
detailed manner, leading to better
understanding among the public.”
Jim Walsh
Walsh Public
Relations
“Very often the best
approach for both
client and agency is
to have a
combination of an
agreed retainer, which is linked to predetermined
activities, along with a
project based fee structure. The agreed
SURVEY: PUBLIC RELATIONS
‘PR creates brand fame’
retainer can cover specific activities such
as preparing proposals, attending
planning meetings or implementing
designated media actions. Additional
activities can then be structured on a
project basis. This allows the client to
be assured that its PR support is in
place, to manage its PR budget and
capture the true cost of PR in
implementing projects. It also ensures
that the agency becomes more focussed
and task oriented.
“Consider the PR agency as a business
resource, a source of knowledge and
support to help you achieve specific
business objectives such as positioning
your company as an employer of choice,
as a good corporate citizen, generating
greater pride among staff, leveraging
value from sponsorships or corporate
events or supporting increased interest
and knowledge of your product or
service among targeted audiences.”
Jane McDaid
Thinkhouse PR
“PR creates brand
fame. PR introduces
your brand to your
target audience and
allows your brand
interact with them - creating memorable
‘brand friendships’. PR creates column
inches, airwaves, click-throughs and
talkability for your product or service.
Business Plus May 2007
The end goal is always the same - to
create awareness that drives sales.
Today’s multimedia environment is
evolving so quickly and it’s exciting to
be continually challenged and to be
excited about communicating in new
ways. Alongside offering traditional
services and talents, Thinkhouse
continually deploys new media tools and
services for competitive advantage.”
Mary Crotty
Mary Crotty PR
“Ireland has a superb PR industry, which
is growing from strength to strength. The
PRCA and PRII are playing an integral
role in moving the industry forward,
through professional development and
increasing communication means
between practitioners. It is an exciting
time to be in communications.
“I enjoy the opportunity to be creative
and communicate on a daily basis. When
we achieve strong media coverage for a
campaign or hold a successful event for a
client, there can be a terrific sense of
achievement amongst the team. The
benefits of PR to a business are tremendous
- having a PR consultancy on board
means that you have someone representing
you who is in day-to-day contact with
the media, therefore maximising PR
opportunities for your business.”
Irish owned and managed, Murray Consultants is at the forefront of the public
relations industry and has an unrivalled reputation for excellence.
With clients drawn from leading Irish and international businesses and public
sector organisations, we are recognised as market leaders in corporate, financial
and crisis communications.
Murray Consultants also has dedicated public affairs, brand management and event
management units to meet the specialist requirements of our clients. Key sectoral expertise
includes energy, environment, healthcare, technology, retail, sport, tourism and leisure.
For further information, please contact: Pat Walsh at Dartmouth House, 1 Grand Parade, Dublin 6
on +353 1 498 0300 or email pr@murrayconsult.ie. www.murrayconsult.ie
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