Mobile_Value_Added_Services_Market_in_India_is_estimated_to_cross_$23.0_Billion_by_2020
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<strong>Mobile</strong> <strong>Value</strong> <strong>Added</strong> <strong>Services</strong> <strong>Market</strong> <strong>in</strong> <strong>India</strong> <strong>is</strong> <strong>estimated</strong> <strong>to</strong> <strong>cross</strong> <strong>$23.0</strong> <strong>Billion</strong> <strong>by</strong><br />
<strong>2020</strong> – <strong>by</strong> <strong>Market</strong> Research Eng<strong>in</strong>e<br />
New York, April 22: <strong>Market</strong> Research Eng<strong>in</strong>e has publ<strong>is</strong>hed a new report titled as “<strong>Mobile</strong><br />
<strong>Value</strong> <strong>Added</strong> <strong>Services</strong> (MVAS) <strong>Market</strong> <strong>in</strong> <strong>India</strong>, By [VAS Types (Consumer,<br />
Enterpr<strong>is</strong>e, Network), Delivery Platforms (SMS, CRBT, IVR, WAP), Users (Students,<br />
Bus<strong>in</strong>ess) Regions, Verticals (mEnterta<strong>in</strong>ment, mCommerce, mBank<strong>in</strong>g,<br />
mEducation, mHealth, mGovernance, mAgriculture) ] – Trends & Forecast, 2015-<br />
<strong>2020</strong>”.<br />
“The <strong>Mobile</strong> <strong>Value</strong> <strong>Added</strong> <strong>Services</strong> <strong>Market</strong> revenue <strong>in</strong> <strong>India</strong> <strong>is</strong> <strong>estimated</strong> <strong>to</strong> reach $23.8<br />
billion <strong>by</strong> the end of <strong>2020</strong>,”. Currently, the <strong>in</strong>creas<strong>in</strong>g demand for value added services from<br />
the enterpr<strong>is</strong>es and consumers <strong>is</strong> expected <strong>to</strong> see the cont<strong>in</strong>ued MVAS growth over the next<br />
few years. The significant growth of the mobile subscriber base, especially <strong>in</strong> rural and<br />
urban regions <strong>is</strong> the major fac<strong>to</strong>r that <strong>is</strong> boost<strong>in</strong>g the MVAS growth.<br />
Browse Full Report:<br />
http://www.marketresearcheng<strong>in</strong>e.com/reportdetails/mobile-value-addedservices-market<br />
Currently, mEnterta<strong>in</strong>ment and mCommerce are set <strong>to</strong> be the lead<strong>in</strong>g verticals. The<br />
mGovernance and mAgriculture are expected <strong>to</strong> play emerg<strong>in</strong>g role <strong>in</strong> next five years. These<br />
two sec<strong>to</strong>rs are set be emerg<strong>in</strong>g markets for MVAS growth. In addition, support of the RBI<br />
for mobile bank<strong>in</strong>g <strong>is</strong> expected <strong>to</strong> boost the mBank<strong>in</strong>g vertical growth.<br />
“Currently, the consumer VAS market <strong>is</strong> lead<strong>in</strong>g <strong>in</strong> the MVAS market, majorly driven <strong>by</strong><br />
student community, but the market of enterpr<strong>is</strong>e VAS <strong>is</strong> expected <strong>to</strong> be the fastest grow<strong>in</strong>g<br />
market <strong>by</strong> <strong>2020</strong> as most of the enterpr<strong>is</strong>es are choos<strong>in</strong>g the mobile platform, which <strong>is</strong> a<br />
bus<strong>in</strong>ess model for <strong>in</strong>creas<strong>in</strong>g revenue and avenue for cost sav<strong>in</strong>g”.<br />
The players of the MVAS are focus<strong>in</strong>g more on the larger enterpr<strong>is</strong>e, but small and medium<br />
enterpr<strong>is</strong>es are not much aware of the value added services. Promotion of the services may<br />
help <strong>to</strong> capture the better VAS market <strong>in</strong> SME verticals.<br />
Essential Takeaways<br />
• Enterpr<strong>is</strong>e VAS market <strong>is</strong> expected <strong>to</strong> reach at a CAGR of 19.3% <strong>by</strong> <strong>2020</strong>.<br />
• Consumer VAS market <strong>is</strong> expected <strong>to</strong> reach $5.26 billion <strong>by</strong> 2015.<br />
• The rural market <strong>is</strong> predicated <strong>to</strong> reach at a CAGR of 25.3% dur<strong>in</strong>g the period 2015-<strong>2020</strong>.<br />
• mEnterta<strong>in</strong>ment and mCommerce verticals are contribut<strong>in</strong>g the major market share for<br />
MVAS growth. mEnterta<strong>in</strong>ment vertical <strong>is</strong> expected <strong>to</strong> grow at a CAGR of 16.9% dur<strong>in</strong>g the<br />
period 2015-<strong>2020</strong>.<br />
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