26.04.2016 Views

Rag-O-Rama

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Campaign Proposal Continued<br />

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Upon the completion of our campaign we will film <strong>Rag</strong>-O-<strong>Rama</strong> dropping off the<br />

clothes to the Salvation Army and post the video thanking customers for their<br />

generosity and support.<br />

Using things like memes, emotional videos, and financial incentives will help<br />

increase engagements across all platforms while attempting to bring in more foot<br />

traffic to the store.<br />

People will be more active in engaging with <strong>Rag</strong>-O-<strong>Rama</strong> on all networks<br />

because they will be sharing that the donated, showing off new clothes they<br />

bought, and encouraging others to save some money while supporting a good<br />

cause.<br />

This campaign will give <strong>Rag</strong>-O-<strong>Rama</strong> a positive image because they are using<br />

their business model as a way of helping the less fortunate.

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