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OOH always on media
Volume 7. Issue 4 – April 2016
Wrigley's Extra
arrives in Style
Midnight Special
Lights up the
Darkness
Census Campaign
Makes its Mark

Wrigley's Extra arrives in Style
March saw the launch of Wrigley’s biggest ever gum activation
- the car bottle campaign. Wrigley’s Extra is the No.10 grocery
brand in Ireland* and their bottle is the biggest growth driver
in the gum category.**
The massive nationwide campaign aimed to get gum bottles
into every car in Ireland. It was supported with heavyweight TV,
Outdoor and radio, a free Gum Bottle holder for your car, high
impact in store activation, and an amazing €2 price promotion.
Media was placed by Mediavest and PML with planning by
Mediacom.
Emma Stapleton, Wrigley Marketing Manager, comments:
“The trend towards sugar-free gum is growing and we expect
this to continue as chewers seek out a healthy addition to their
day-to-day oral care routine. All Extra gum is sugar-free and
accredited by the Irish Dental Association. The car campaign
capitalises on this trend, by getting Extra gum bottle into every
car in Ireland so motorists can keep their teeth clean and
healthy on the go, ensuring they always arrive fresh”.
The OOH campaign ran on 48 Sheet and 96 Sheet billboards,
Adshel and Adbox 6 Sheets, Retail Adtowers and Digitowers,
T-Sides and a wrapped Aircoach.
* Checkout Top 100 Grocery Brands
** AC Nielson Total Scantrack Inc Discounters 27th Dec 2015
Gareth Tallon, Mediacom
Emma Stapleton, Mars
Vicky Fraser, Exterion Media
Niamh Daly, PML
2

Midnight Special Lights up the Darkness
eOne promoted its new science fiction
film, Midnight Special, in cycle 7. The
film revolves around Roy (Michael
Shannon) and his biological son, Alton
Meyer (Jaeden Lieberher), escaping
federal and local officers, after
discovering that Alton has special
powers.
The campaign was planned by
ZenithOptimedia and PML and ran
on Adshel, Metropanels, T-Sides and
Orbscreens. Half of the Adshel sites
for Midnight Special’s campaign
were posted on Duratran material
with Dye Cut, an effective technique
that involves holes punched into the
poster, allowing more of the light to
shine through on the back-illuminated
6 Sheet panels.
Empire Design worked on the creative
for this campaign.
3

Samsung Edges Ahead
Samsung promoted the launch of its new smartphone, the
Galaxy S7 and S7 Edge on OOH in cycle 7.
Samsung are describing the Galaxy S7 and S7 Edge as the
best yet, featuring big screens with incredibly slim designs.
It is the first smartphone with dual-pixel technology and is
powered by the latest Android Marshmallow OS. These, along
with several other top of the line features is why Samsung
has included the copyline ‘Rethink what a phone can do’ in its
marketing promotion of the Galaxy S7 and S7 Edge.
Planned by Starcom and Source out of home, the Samsung’s
extensive OOH campaign included 96 and 48 Sheets,
Metropoles, Metropanels, Adshel, dPods, Capital T-Sides
and the Green Screen. Certain formats in the campaign also
included a call to action for potential consumers to visit their
local Samsung Store, where they could buy the Galaxy S7 or
S7 Edge.
4

Census Campaign Makes its Mark
Sunday 24th April 2016 was Census Night.
The census is a detailed account of everybody
who is in the country on census night and
everybody in Ireland was required to enter
their details on a census form.
The importance of the census is that it
accounts for everybody in the country no
matter where they are. The results provide
invaluable information on not only population
size for the country as a whole, but also
about the make-up of the population of towns,
villages, and other small areas across the
country.
To promote awareness of the upcoming
census, the Central Statistics Office ran a
heavyweight advertising campaign across
TV, Radio and Outdoor. Planned by Starcom
and Source out of home, the OOH promotion
included 48 Sheets, 6 Sheets, City Impacts,
T-Sides, Lower Rears and Dart Cards. The
creative by Publicis encouraged passers-by
to ‘make your mark’ in the 2016 census.
Commuters wake up to 98FM
98FM launched its brand new breakfast show, The BIG Breakfast in January
2016, presented by PPI award winning Best Newcomer of the Year 2015, Luke
O’Faolain and popular club DJ and renowned music presenter Steven Cooper.
The BIG Breakfast runs from 6am – 10am Monday to Friday and focuses on
Dublin news, sport and events while maintaining a fun and energetic vibe.
To mark the launch of 98FM’s new breakfast show, The BIG Breakfast
broadcasted a live show at the Odeon on Harcourt Street on April 1st and ran
an OOH campaign during cycle 7 to coincide with the live show.
Planned by Maxus and PML, the 98FM BIG Breakfast campaign ran on Commuter
Squares, Luas Columns, T-Sides, iHubbs, Luas Straplines and Portrait Panels,
as well as a wrap of the Luas stop on Harcourt Street. This Luas stop is located
directly outside the Odeon, so was an excellent location to further promote the
live BIG Breakfast broadcast on April 1st.
5

Carlsberg’s Foreign Legion set for Euro 2016
Carlsberg gave Irish football fans
the chance to win tickets to Ireland
matches in the 2016 UEFA European
Championship.
People could enter to win tickets
through Carlsberg’s Facebook page
and to promote the competition
Carlsberg ran on Out of Home.
Planned by Carat and Source out of
home, the OOH promotion was live on
48 and 96 Sheets, Adshel, T-Sides and
Metropoles. The striking creative from
72andSunny included a hand painted
green clutching Euro 2016 tickets,
with a sea of Irish fans, aka the Green
Army, in the background.
6

Cooking up some Karma
SuperValu is investing €3m in one of its biggest advertising
campaigns to date as it tries to convince the nation to ditch
ready-meals, processed and convenience foods and cook
much healthier food from scratch.
The campaign is part of its Good Food Karma initiative, which
kicked off last year, and was created by DDFH&B with the
media-buying managed by Starcom and Source out of home.
With a strong emphasis on digital, the campaign also includes
TV, radio and press advertising as well as a strong Outdoor
billboard presence.
SuperValu has recruited an army of foodies, with chefs
Kevin Dundon and Sharon Hearne Smith, as well as Martin
Shanahan, athletes David Gillick, Bernard Brogan and Anna
Geary, and The Happy Pear twins David & Stephen Flynn.
This team of brand ambassadors has created a series of
recipes, videos and blog posts, all available at supervalu.ie,
with the aim of inspiring Irish people to eat less processed
food.
To support the campaign further, the team will be hitting the
road this summer to visit communities across Ireland and
give demonstrations to help people improve their culinary
skills.
The Good Food Karma Project will focus on four key food
moments; healthy breakfast, healthy mid-week meal, Friday
night in and the backbone of every Irish family, the Sunday
roast.
Speaking at the launch of Good Food Karma Project, Ray Kelly,
Marketing Director at SuperValu commented, "At SuperValu
we are passionate about supporting further growth in home
cooking which will help ensure the next generation is healthier
than the last. We want to change people’s relationship with
food by demonstrating the real benefits of good wholesome
food and the fun and satisfaction that is gained from cooking."
7

Focus On... Adshel Plus
Bairbre Drury Byrne, Clear Channel
Clear Channel are delighted to introduce their new premium
format Adshel Plus as a complement to their very popular
Adshel Bus Shelters. Adshel Bus Shelters deliver outstanding
coverage and frequency targeting people out and about
nationwide.
Adshel Plus has been developed in partnership with eir and
are part of the drive to upgrade on-street pay phone kiosks.
Adshel Plus are free standing units with an eir pay phone on
one side and an illuminated, scrolling advertising panel on
the reverse.
The Adshel Plus network is part of a programme to replace
older phone kiosk structures with a sleeker design which
is wheelchair accessible. The materials used are premium
including a stainless steel structure and are an improvement
to the public realm.
Currently Adshel Plus panels are located in Dublin and
Limerick. The Dublin panels are at key commuter locations
delivering a much sought after affluent south Dublin
commuting audience. The locations include;
• Dundrum, Main Street
• Blackrock, Main Street
• Rochestown Avenue @ Killiney SC
• Marine Road, Dun Laoghaire
• Glenageary Road
• Kilmacud Road (pending)
The Limerick Adshel Plus panels are in prime city centre
locations delivering the highly desirable urban audience. The
locations developed include;
• Arthurs Quay
• Mallow Street
• Cecil Street
• Gerald Griffen Street
• Sarsfield Street
• Athlunkard Street
• Clare Street (pending)
• William Street (pending)
There are also Adshel Plus panels in the centre of the
commuter towns of Cavan and Tullamore.
Adshel Plus can be bought as a pack where advertisers
feature on one panel of the scrolling unit across 10 locations
(5 Dublin and 5 Limerick). There is also the option to take all
4 faces on the 10 locations for special scrolling innovations.
8

OOH I Like: Avonmore Protein Milk
Tara Duggan, Marketing Lead, Nestlé Purina
What do you think of the creative?
Avonmore has gotten this campaign right in my opinion–
simple, bold copy, good colour and strong branding!
The creative is single-minded but hugely impactful and
effortlessly delivers the message in less than 7 words!
The association with top level Irish sportsmen elevates
the perception, credibility and nutritional importance of
Avonmore Protein Milk. The serious expression of the
sportsmen creates a sense of how they treat this product
seriously. Avonmore know their target audience and aligning
with these sports ambassadors for the campaign is a hugely
appealing tactic to get the attention of their target consumer.
Some may aspire to play or to be able to perform at the
level of elite players and knowing that this product with an
enhanced protein content is part of the players’ successful
training regime could persuade the consumer to purchase.
Advertiser: Glanbia
Creative: Irish International // Media: Carat
OOH Specialist: PML
In your view, why does the campaign work on OOH?
This campaign definitely delivers a message, for
me, it couples training and nutrition with the result
being optimum performance to the level of these
Irish athletes – a possible aspiration of the target
audience.
The use of a hashtag in a campaign is always
interesting as they seek to push for consumer
engagement and most importantly induce them to
act. #GetYourGains itself conveys a strong message
and drives people to get involved and contribute to
the conversation. I love this hashtag as it is not time
sensitive so it can be repeated over time embedding
an association in people’s minds and ultimately
become a distinctive long-term asset online.
Avonmore’s use of different formats creates cutthrough
and influence adding to the scale and in
such a simple yet impactful way!
9

8 near-future trends set to change
Out of Home advertising
By Jeff Tan, VP of Strategy, Posterscope USA
The Out of Home industry is set to evolve more rapidly over the next 18 months. The oldest advertising format has
seen significant changes; mobile convergence, developments in digital platforms and data sources are changing industry
perception.
The number of digital screens will increase significantly
due to several factors, including changing city government
legislations and the significantly lower cost to produce
LED screens. Outfront and Intersection are two major OOH
vendors who have announced plans to steadily roll out digital
screens across major cities. Intersection's Link project will
transform the visual identity of New York City neighbourhoods;
widespread implementation of Wi-Fi hotspots are replacing
phone booths on street corners, all supported by advertising
revenue via large digital screens.
There will be new developments in hyper-targeting. OOH
planning systems are integrating with data sources including
mobile carrier data, online browsing behaviour and shopper
purchase records. Marketers will be able utilise OOH to
target micro-specific segments on the move. In an election
year, presidential campaigns will tap into first-party polling
and CRM location data to target constituents in real-time.
Real-Time OOH trading will steadily increase, as more OOH
vendors integrate inventory into demand-side-platforms.
The format's ability to target consumers in real-time based
on previous location histories has led to automotive, travel
and retail advertisers dipping their toes in the water. Expect
more marketers to expand their real-time initiatives in 2016
to include OOH.
OOH will become more intelligent as forward-thinking brands
take advantage of developments in Internet-connected
screens, facial/object recognition and external data feeds.
A convergence of art and science will lead to OOH creative
that self-optimises based on how people react. Dynamic
content triggered by data feeds already allows advertisers
to change creative in real-time based on external conditions
including CRM data, weather, sports scores, traffic and social
media sentiment. General Motors regularly incorporates
dynamic creative into OOH based on numerous data feeds;
for instance, heated steering wheel creative is displayed
when the temperature drops below 42°F.
a Coke" campaign, incorporating large digital billboards,
Google search data, mobile and a socially activated call to
action.
OOH will start being recognised as a direct response
medium. As cardless payments including Tweet to pay and
mobile payments gain traction with merchants, consumer
usage will increase beyond early adopters. This boom in
contactless "card-free" mobile payments is forecast to more
than double this year, and over the next five years, U.S. mobile
payments alone are forecasted to grow from $52 billion in
2014 to $142 billion by 2019 (Forrester). OOH will increase its
relevance along the consumer journey; a format perceived
primarily as a brand-awareness driver can now become an
instrument in driving real-time purchase.
The ad industry will face pressure to demonstrate
accountability as marketers become increasingly sensitive
to digital ad-viewability and ad-blocking. OAAA's recent
"#FeelTheReal" campaign showcased the effectiveness of
OOH as a 100 percent viewable medium. Expect increased
scrutiny of all media channels, and an increase in startups
specialising in media measurement.
The above OOH predictions are based on advances in
technology that will continually shape the industry. Expect
more intelligent, highly-targeted and measurable campaigns
as the OOH medium evolves.
Posterscope is a global Out of Home communications
agency and location expert. It knows more about what
people think, feel and do Out of Home, and translates this
understanding into compelling, creative and quantifiable Out
of Home solutions through its investment in data, technology
and people, which make a meaningful difference to clients'
businesses.
Beacon adoption will grow, focused on analytics. Smart
marketers will utilise Bluetooth Low Energy Devices
(beacons) for data collection to gain a better understanding of
their customers' instore behaviour. Large retailers including
Macy's already have rolled out beacons across their network
of stores; this provides a wealth of valuable data such as
popular products and aisles, with the ability to track store
promotions right to the register.
OOH will be a core part of social and mobile strategies, and
we will see more campaigns with OOH as a centrepiece.
Coca-Cola launched an integrated digital campaign in Times
Square as an extension of its hugely successful "Share
10

Our month in tweets
11

Did you knOOH?
Wide Eye Media have launched
their Retail D format in the
Swan Centre, Rathmines. The
centre boasts a footfall of
133,000 per 2-week period
and has 30 stores, with Dunnes
Stores as anchor tenant along
with an 8 Screen Omniplex
cinema. 65 inch screens
are located a five points
throughout the concourse.
Source out of home Client Service Promotions
Aoife Dempsey and Ciara Brennan have been promoted to Account
Manager and Senior Account Executive respectively.
Aoife joined Source out of home in 2012 and has developed a great
amount of experience in her roles so far, working across such
accounts as Nestlé, Kerry Group and IKEA. Aoife’s professionalism,
diligence and enthusiasm will bring a huge amount to her role as
Account Manager.
Ciara began working in Source out of home in 2014 and has been an
excellent addition to the team. Ciara’s accounts include McDonald’s
and KBC and Ciara has impressed greatly with her work ethic and
the ease with how she has taken on more responsibility, which will
further increase in her role as Senior Account Executive.
Congratulations to both Aoife and Ciara, both integral members of
the Source out of home team.
Pictured L-R: Ciara Brennan, Senior Account Executive and
Aoife Dempsey, Account Manager, Source out of home
National Lottery
Best Recalled Digital OOH Campaign
McDonald's
Best Recalled Large Format Campaign
L -R Colum Harmon, Ivan Eustace, Orlagh Keane,
Matt Osgood, Marie Diver
L -R Colum Harmon, Aoife Manning, Ruth Kenneally,
Stephanie Brodrick, Ciara Baker
12

Tallink Complaints Booth
Ferry company Tallink set up a Complaints Hotline
outside Helsinki’s busiest shopping mall offering to
exchange an everyday complaint for a cruise.
“Finns love to complain, so what better way to cheer
them up and make the country a happier place than
inviting them to complain in an amusing way and win
a free cruise. The Complaints Booth is an experiment
and an experience that’s designed to help cheer
everyone up,” said hasan & partners creative director,
Tobias Wacker.
Agency: hasan & partners
Mexico Tourism Board: Melting Neon
To promote tourism in Mexico, a special popup
neon billboard was created for a travel
show in Berlin.
The billboard acted as a reminder of the
contrast between cold and dark winters in
Germany versus the warm and sunny ones
that can be found in Mexico. Colourful neon
lights were coated in block of ice and gradually
melted in order to encourage the public to hop
on a plane and "thaw out" in a sunnier place.
Over the course of five days, the billboard was
rebuilt for each new day at the travel show
in order to share the message all over again.
Agency: Lápiz / Leo Burnett (Chicago)
IKEA goes green
To raise public awareness of recycling, IKEA teamed up with
JCDecaux Hungary to install mini greenhouses with plants
and recycle bins at a bus shelter in Budapest.
The Mosquito Killer Billboard
A new billboard in Brazil has a rather unique target market.
It aims to combat the spread of the Zika virus by attracting
and killing mosquitos. The unit emits carbon dioxide and a
lactic acid solution to mimic human breathing and sweat.
Mosquitos that are lured to the billboard become trapped
inside, and eventually die.
Agency: NBS and Posterscope Brazil
13

March // Cycle 5 - 6
Top Recalled Campaigns Top Rated Designs
67% 1st
McDonald's Eurosaver // Format: Adshel //
Creative: Cawley Nea \ TBWA //
Media: Mediaworks //
Specialist: Source out of home //
Aer Lingus // Format: 48 Sheet //
Creative: KesselsKrammer
Media: MediaVest //
Specialist: PML //
63%
2nd
Budweiser // Format: T-Side
Creative: adam&eveDDB //
Media: Carat //
Specialist: Source out of home //
61%
M&Ms // Format: 48 Sheet
Creative: Irish International //
Media: MediaVest & Mediacom (planning) //
Specialist: PML //
3rd
Dublin City Council // Format: Superside
Creative: Source Design // Media: MediaVest
Specialist: PML //
Tesco // Format: 48 Sheet
Creative: Rothco // Media: Initiative
Specialist: PML //
14

March on Out of Home
Amy Burke,
Marketing Executive, PML Group
Retail Outlets was the biggest category to
spend on Out of Home from cycles 5 to 7 with
a market share of 8.7%, followed closely by
Telecoms at 8.5%.
One of the biggest retail outlet advertisers in
March was Tesco, which ran a heavyweight
campaign in the build up to Easter, which
fell during cycle 6. Tesco was one of the
highest spending advertisers and was the
third biggest campaign to run during cycles
5 to 7. Other retail outlet advertisers such as
Arnotts, Brown Thomas, H&M and TK Maxx all
ran OOH in March. The Retail Outlets category
had a 23% increase in spend compared to
the same period in 2015.
Telecoms spend was also up compared to
March 2015, by 15%. A variety of Telecom
advertisers ran OOH campaigns in cycles 5
to 7, such as eir, Virgin Media, Meteor and
Samsung. Both Samsung and Virgin Media
feature in THE BIG 5 campaigns for March, in
second and fifth place respectively – details
of display can be seen later in this report.
Beers & Ciders completes the 3 most active
categories on OOH in March. Diageo, which
was the biggest advertiser for the period,
ran multiple campaigns including Budweiser
Dream Big, Guinness Hop House 13, Smirnoff
Vodka and Smithwick’s. Heineken was
the fourth largest advertiser and its OOH
promotions in March included Coors Light,
Orchard Thieves Cider and Heineken.
With Easter taking place in cycle 6 it isn’t
surprising that Confectionery & Snacking
was very busy on OOH in March, having a
market share of 7.2%. In terms of advertisers,
Mars and Mondeléz both feature in the top
10 spenders for cycles 5 to 7. Cadbury and
Kinder both ran Easter-themed campaigns
and M&M’s character Ms. Green returned to
Outdoor in time for St Patrick’s Day.
QSRs, Health & Hygiene, and Finance
were the fifth, sixth and seventh biggest
spending categories in March. McDonald’s
was the only QSR advertiser to feature in
the top 10 spending advertisers and its
OOH promotions included the Eurosaver
Menu, the Irish-themed McMór burger and
McDonald’s Wraps. Health & Hygiene had a
market share of 6.8% in cycles 5 to 7 and the
category spend was up 143% compared to
the same period last year. Advertisers within
this category include L'Oréal, Clarins, Garnier
and Johnson & Johnson.
Tourism & Travel, Food and Media round out
the top 10 categories to spend on OOH. Sky,
the third biggest advertiser in March, ran an
extensive media campaign on Outdoor as it
continued to promote its premium TV service
Sky Q, as well as OOH advertisements for Sky
Atlantic and Sky 1 HD.
15

March 2016 // Cycles 5 - 7
Top Campaigns
€k €100k €200k €300k €400k €500k
SKY Q
VIRGIN MEDIA
SAMSUNG GALAXY S7
TESCO
SPRITE
NATIONAL LOTTERY
BUDWEISER
HEINEKEN
LUCOZADE ENERGY
ALDI
Small Large Transport Digital Ambient
Small Format Large Format Transport Digital
Ambient/Niche
Display Value
1 Sky Q € 553k
2 Virgin Media € 540k
3 Samsung Galaxy S7 € 437k
4 Tesco € 420k
5 Sprite € 409k
6 National Lottery € 349k
7 Budweiser € 323k
8 Heineken € 311k
9 Lucozade Energy € 311k
10 Aldi € 303k
16

March 2016 // Cycles 5 - 7
Top Categories
€k €200k €400k €600k €800k €1,000k €1,200k €1,400k €1,600k €1,800k €2,000k
RETAIL OUTLETS
TELECOMS
BEERS & CIDERS
CONFECTIONERY & SNACKING
QSRS
HEALTH & HYGIENE
FINANCE
TOURISM & TRAVEL
FOOD
MEDIA
FILMS
SOFT DRINKS
ENTERTAINMENT
WINES & SPIRITS
POLITICAL & ADVISORY
Small Large Transport Digital Ambient
Small Format Large Format Transport Digital
Ambient/Niche
Display Value
1 Retail Outlets € 1,908k
2 Telecoms € 1,883k
3 Beers & Ciders € 1,707k
4 Confectionery & Snacking € 1,577k
5 QSRs € 1,534k
6 Health & Hygiene € 1,495k
7 Finance € 1,381k
8 Tourism & Travel € 1,318k
9 Food € 1,108k
10 Media € 1,100k
11 Films € 1,093k
12 Soft Drinks € 1,069k
13 Entertainment € 743k
14 Wines & Spirits € 712k
15 Political & Advisory € 661k
The figures contained in this report are based on published Media Owner rate cards and refer to display values
only. The figures are drawn from PML Group’s exclusive Posterwatch service, which monitors 100% of roadside
and transport panels (interior and exterior) every two weeks; a total of over 20,000 panels. The figures also
include Ambient & Digital media. For further details on 15 years of Posterwatch data please contact either:
Colum colum@pmlgroup.ie or James james@pmlgroup.ie
17

Event Guide
April
26th - 30th
Punchestown Racing Festival.
Punchestown, Kildare
Competition
Little Green Cars, with special guest Damien Dempsey,
are playing their biggest gig of the summer in the Iveagh
Gardens on Saturday 23rd July.
May
2nd
6th
10th
11th - 21st
19th
19th - 22nd
21st
22nd - June
5th
28th
29th
June
6th
6th
10th
13th
15th - 19th
16th - 19th
17th - 19th
18th
19th
May Bank Holiday
Christy Moore. Bord Gáis Energy Theatre
Bryan Adams. 3Arena
Chicago. Bord Gáis Energy Theatre
All Ireland Marketing Awards.
DoubleTree by Hilton
Dubai Duty Free Irish Open. The K Club,
Kildare
FA Cup Final. Wembley Stadium, London
French Open. Paris, France
Guinness Pro 12 Final.
BT Murrayfield, Scotland
Josh Groban. Bord Gáis Energy Theatre
June Bank Holiday
Flora Women's Mini Marathon. Dublin
UEFA Euro 2016 - opening match France v
Romania. Stade de France, Paris
UEFA Euro 2016 - Republic of Ireland v
Sweden. Stade de France, Paris
Bloomsday Festival
Taste of Dublin. Iveagh Gardens
Body and Soul Festival.
Ballinlough Castle, Westmeath
UEFA Euro 2016 - Republic of Ireland v
Belgium. Bordeaux
Father's Day
Little Green Cars were still in their teens when they
were spotted and signed to Glassnote and recorded their
widely-acclaimed 2013 debut Absolute Zero. That album
changed their lives, taking the five former school friends
on tour everywhere from Europe and Australia to Russia
and the States, which they criss-crossed six times in three
years.
This year Little Green Cars released their second album,
Ephemera. Currently touring in the US, Little Green Cars
will wrap up their 2016 tour in the stunning surrounds of
Dublin’s Iveagh Gardens. For your chance to win a pair of
tickets tell us:
What country are the members of Little Green Cars from?
a) Ireland
b) France
c) America
Send your answers to: competitions@pmlgroup.ie.
Closing date: Friday 27th May
Last Month’s Winner
Congratulations to Lynne Rourke, eir who won a pair of tickets
to Foil, Arms & Hog
Back Catalogue:
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OOH always on media
OOH always on media
Volume 7. Issue 1 – January 2016
The Big
REVEAL
OOH always on media
OOH always on media
Volume 4 Issue 3 — April 2016
Moy Park makes the Forestside Shopping
roast of it
Centre stylish OOH
Belfast in the palm of
your hand
The hoax is up as Lidl
shows LGFA Serious
Support
Fear not,
Summer’s Coming!
GloHealth has a
healthy Shine
Volume 7. Issue 2 – February 2016
Unrestrained Emoji Join the Pizza Party
from Meteor
Volume 7. Issue 3 – March 2016
The Future of Outdoor
Advertising Get in Session
Tesco’s Fun Size
with Avonmore
Easter Eggs
Protein Milk
Why brands should
stop neglecting ‘the
last mile’
18