2016 Prospectus SPS

STANFORD UNIVERSITY 2016 

MEDICINE 

AT THE FOREFRONT OF HEALTH CARE INNOVATION 

Stanford University’s premier program on 

health care innovation 

Program Prospectus 2016

STANFORD MEDICINE X | HEALTH CARE INNOVATION DESIGNED FOR EVERYONE 

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STANFORD UNIVERSITY 2014 STANFORD | ASIA 2015 UNIVERSITY - SINGAPORE 2016 

Stanford Medicine X 


Executive Director Dr. Larry Chu welcomes 

delegates to the fourth annual Stanford 

Medicine X conference. 

WORKING TOGETHER TO SOLVE HEALTH CARE’S 

MOST PRESSING PROBLEMS 

Welcome to Stanford Medicine X, a multifaceted 

program that represents a new way of solving health 

care’s most pressing problems. Sown in the fertile 

soil of Stanford University’s rich academic resources; 

germinated at the grassroots level by passionate, 

imaginative people; nurtured in the high-energy, 

risk-taking environment of Silicon Valley, Medicine 

X is an innovative way of re-imagining digital health, 

medical education, clinical research, investing, and 

more. 

THE WORLD’S LEADING PROGRAM IN HEALTH 

CARE INNOVATION, PATIENT ENGAGEMENT AND 

EMERGING TECHNOLOGIES 

By turning issues inside out, and bringing all 

stakeholders to the table at the beginning, we have 

created a targeted, innovation-focused approach 

that embraces and expands the contributions 

of all, that brings elite researchers together with 

empowered patients to create solutions that solve 

problems, rather than generating solutions in search 

of problems. Despite the fact that Stanford is our 

birthplace, this is no ivory-tower approach. On 

the contrary, our egalitarian approach leverages a 

respect hierarchy rather than a credentials hierarchy 

in service of a model that values all contributors 

equally and ensures results in which participants feel 

confidence, ownership, and pride. 

THE MOST DISCUSSED ACADEMIC HEALTH CARE 

CONFERENCE IN THE WORLD 

The program’s foundation is Stanford Medicine 

X, our groundbreaking annual conference on 

health care innovation, patient engagement, and 

technology. Despite being only five years old, this fall 

convocation is the most-discussed academic health 

care conference in the world. Now, through our 

other program and service offerings, the Medicine 

X approach is available to leverage in such diverse 

areas as executive education, startup incubation, 

and digital health investing. 

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MEDICINE X 2016 CONFERENCE SPONSORSHIP OPPORTUNITIES 

There are many ways individuals, non-profit organizations, and industry supporters can 

join with Medicine X to foster patient-centered innovation in digital health and turn the 

ideas and moonshot thinking uncovered in our programs into everyday solutions to 

improve healthcare in the real world. 

Medicine X welcomes collaborations with strategic stakeholders, aiming 

to understand their unique needs and goals to leverage areas of common 

interest to provide the optimal value in the alliance. Thank you for 

considering support of this conference. In appreciation, we would like to 

Innovation ($250K USD) 

• Everyone Included Pavilion – main exhibition and catering space 

• Daily main stage podium thank you at the Medicine X conference 

• Full screen credit recognition of your company name (logos or slogans are not 

permitted) by executive director Larry Chu, MD, on main stage screens and 

livestream broadcasts 

• Acknowledgement in conference materials 

• Only one sponsor will be selected for 2016 

• New exclusive opportunity for 2016 

Discovery ($100K USD) 


• One-half screen credit recognition of your company name (logos or slogans 

are not permitted) by executive director Larry Chu, MD, on main stage screens 

and livestream broadcasts 


• 2015 Discovery level sponsor: Genentech, Stanford University School of 

Medicine Department of Anesthesia, Stanford Hospital & Clinics, Eli Lilly 

Leadership ($75K USD) 


• One-quarter shared screen credit recognition of your company name (logos or 

slogans are not permitted) by executive director Larry Chu, MD, on main stage 

screens and livestream broadcasts 


• 2015 Leadership level sponsor: Boehringer Ingelheim 

Engagement ($50K USD) 



• 2014 Leadership level sponsor: Boehringer Ingelheim 

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medicine x week 2016 

Monday, 9/12 

MedXMakers Community Event 

This special event brings community members to join 

Medicine X in the health “making” movement. 

Tuesday, 9/13 

Health Care Safety Design Challenge 

This special day-long event explores how to unlock and 

inspire innovation, working towards achieving perfect 

clinical care outcomes with zero preventable harm. 

Wednesday, 9/14 

Health Care Design Summit and Health Care 

Design Award Gala 

This special day-long event will celebrate the crossroads 

of design and health care through a series of interactive 

design charettes and design award gala. 

Thursday, 9/15 

Health Care Innovation Summit 

This special day-long event unites patients, providers, 

entrepreneurs, and industry visionaries to explore how 

interdisciplinary collaboration can lead to new ideas, 

partnerships for change. 

Behavior Design Workshop 

This special day-long event will explore the known and 

little known patterns sitting “under the hood” of human 

behavior in order to design to create health. 

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IDEO Design Challenge 

This special day-long event is held at world-renown 

design firm IDEO to explore design-thinking in health care 

with an Everyone Included model. 

Decision Support Workshop 

This special half-day event will explore the key factors that 

drive patient decisions in clinical trials. 

Patients are from Mars, Providers are from 

Venus 

This special half-day event will examine the dynamics of 

communication and interpersonal relationships between 

patients and providers in a clinical environment and design 

workshop. 

Friday, 9/16 - Sunday 9/18 


Our signature event on emerging technology and medicine 

and the most-discussed health care conference in the 

world. 

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NEW VENUE OPPORTUNITY FOR MEDICINE X WEEK 2016 

MEDICINE 

Everyone Included Pavilion 

Our Everyone Included Pavilion is 

the central hub of Medicine X week. 

It is a central meeting point for all 

Medicine X delegates as well as our 

Stanford community members during 

the five day Medicine X week on the 

campus of Stanford University. It 

provides educational exhibit space, 

livestream viewing, interactive 

educational activities, catering and 

networking activities. 

Our Everyone Included Pavilion 

is a meeting point for all Medicine 

X delegates as well as our Stanford 

community members during the 

five day Medicine X week on the 

campus of Stanford University. It 

provides educational exhibit space, 

livestream viewing, interactive 

educational activities and catering 

and networking. 

Sponsorship of the Everyone 

Included Pavilion at Medicine X is a 

unique opportunity reserved for our 

Innovation level sponsor. 

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Medicine X at 

President Obama’s 

PMI Summit 

Everyone Included at the heart of Precision Medicine 

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“ 

The messages of MedX and Precision 

Medicine lead to the same thing: 

Empowered patients taking part in 

improving their health, and the notion that 

innovation can come from anywhere, 

not just white lab coated researchers. 

“ 

Howard Look, White House Precision 

Medicine Champion of Change & Founder/ 

CEO of Tidepool 

On February 25th, eight Stanford Medicine X community 

members were amongst the small group of thought leaders 

personally invited by the White House to participate in President 

Barack Obama’s Precision Medicine Initiative (PMI) Summit. The 

Medicine X community was represented at the event by a diverse 

contingent of patients, providers, designers, technologists, and 

researchers, thereby exemplifying the 

Medicine X Everyone Included model. 

Executive Director Dr. Larry Chu, Program Executive Board 

members Hugo Campos and Nick Dawson, ePatients Matthew 

Might, Noga Leviner, Dana Lewis, and Donna Cryer, and longtime 

friends and presenters Howard Look and Claudia 

Williams were among those present. 

During the PMI Summit, President Barack Obama joined 

Medicine X community member and CEO of Tidepool Howard 

Look onstage to contribute to the 

discussion about the initiative and its future. The President 

took a strong stance and stated that the goal of the Precision 

Medicine initiative is to break down some of the silos and 

institutional barriers that have been preventing us from making 

big leaps in health care. He also stated that individual patients 

should own their data, and that we can all work together to 

address privacy issues and concerns. His comments resonated 

deeply throughout the Medicine X community, which is built 

upon on the Everyone Included framework of co-creation and 

leadership. 

President Obama went on to reaffirm that the principles behind 

Everyone Included are at the heart of this initiative and 

essential to its success by stating that he wants “all the various 

players in the health care system [to be] invested in building this 

broader capacity” as the Precision Medicine Initiative moves 

forward to accomplish the goals laid out during the Summit. 

This commitment to Everyone Included was exemplified by the 

White House’s decision to bring a diverse group of stakeholders 

together under the same roof to discuss this extraordinarily 

exciting time in health care and figure out how we can work 

towards a future where, as President Obama said during his final 

remarks, generations will “live healthier lives in ways that we 

could not imagine.” 

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Medicine X unites key 

stakeholders to drive 

health care nnovation 

Patients 

Medicine X has brought over one hundred 

patients through its educational programs at 

Stanford to enable them to work as experts in 

our programs in design, entrepreneurship and 

health care innovation. Just some conditions 

our Medicine X ePatient scholars have 

encountered include: 

• Autoimmune Disease 

• Brain Cancer 

• BRCA Previvor 

• Breast Cancer 

• Cystic Fibrosis 

• Diabetes, Type I and Type II 

• Fibromuscular Dysplasia 

• Hypertrophic Cardiomyopathy 

• Leukemia 

• Rheumatoid Arthritis 

• Stroke 

Providers 

Medicine X unites providers across disciplines 

and professions in our program and projects. 

We have created diverse team collaborations 

between physicians, pharmacists, nurses, and 

allied health professionals in order to foster 

improvement in implementing technology and 

solutions into the health care system. 

Researchers 

Home to Nobel Prize-winning scientists and 

leading schools of business, engineering, 

computer science, Medicine X is able to unite 

diverse researchers at Stanford to drive health 

care innovation. Our global presence allows us 

to foster research collaborations worldwide. 

Technologists 

Based in the heart of Silicon Valley, Stanford 

Medicine X has privileged access to the world’s 

leading technology companies and health care 

startups. We are able to translate technology 

through our Everyone Included lens to solve 

problems that matter most in health care. 

Institutions and 

Organizations 

Medicine X may call Stanford home, but 

we collaborate with the global innovation 

community and work across institutions 

and organizations. From London to Tel Aviv, 

from Singapore to Edinburgh, Medicine X is 

recognized as a global leader in health care 

innovation.


ACCESS TO EVERYONE 

COLLABORATE STANFORD AND WORLDWIDE 

Stanford Medicine X is a global program 

that transcends institutional, geographic, 

and stakeholder boundaries. We enjoy 

collaborations with faculty from Stanford’s 

Graduate School of Business, Department of 

Computer Science, School of Engineering, 

and throughout disciplines at the Stanford 

School of Medicine. 

We also work with patients, caregivers, 

providers, researchers and technologists 

from around the world. 

Kirsten Ostherr and Roni Zeiger lead a workshop on 

“Learning from Patients” at the inaugural 

Medicine X | Ed conference. 

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MEDICINE 

everyone included 

Vision of Innovation ............................................................. 17 

Value Proposition ................................................................. 18 

Design Principles.................................................................. 19 

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MEDICINE 

OUR EVERYONE INCLUDED INNOVATION VISION 

1. UNCOVER 

PROBLEMS THAT MATTER MOST 

Begin the innovation process by 

working with Medicine X and our 

community of health care stakeholders, 

designers, technologists 

and researchers 

to uncover problems 

that matter most 

in your domain or 

problem area. 

2. DESIGN/PLAN 

COLLECTIVE INTELLIGENCE OF EI 

Focus on designing for problems that 

matter most through co-design with 

relevant health care stakeholders 

using EI co-creation and 

leadership principles. 

Rapidly iterate to 

optimize your 

design plans with 

a diverse team. 

Share your 

designs and 

implementation 

strategies with 

the global Medicine 

X community to 

gain insight from other 

stakeholders and industry 

partners to drive feedback and 

collective intelligence of EI back 

into your innovation efforts. 

4. SHARE 

TO AMPLIFY INNOVATION + CHANGE 

The best 

design 

plans can fail 

without proper 


strategies. Work 

with Medicine X to 

optimize your plans for 

implementing change within 

your organization to avoid pitfalls using 

EI to anticipate and plan for challenges. 

3. IMPLEMENT 

INNOVATION WITH AN EI TEAM 

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Rethinking Health Care Innovation 

planting the seeds of change–our Everyone Included vision 

Everyone Included represents our vision of innovation and the 

values we share with our Medicine X partners and community. 

Everyone Included creates a culture of health in which everyone is 

trusted and respected for the expertise they bring, where openness 

and experimentation is the norm, people have personal ownership 

of health, individual stories have global impact, and the patient 

voice and choice is a part of all stakeholder decisions. 

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Everyone Included Value Proposition 

Building a culture of diversity in health care brings unique talents and perspectives 

that benefit innovation and quality improvement throughout an organization. 

Build trust and 

respect 

Create shared mindset for change 

Produce more innovative 

and creative solutions 

Create a shared 

culture of health 

Identify problems 

that matter most 

THE EVERYONE INCLUDED VALUE PROPOSITION 

Everyone Included creates a culture of health 

in which everyone is trusted and respected for 

the expertise they bring, where openness and 

experimentation is the norm, people have personal 

ownership of health, individual stories have global 

impact, and the patient voice and choice is a part 

of all stakeholder decisions. Building a culture of 

diversity in health care brings unique talents and 

perspectives that benefit innovation and quality 

improvement throughout an organization. 

We provide value to clients and partners by 

viewing challenges through the lens of the 

Everyone Included philosophy and applying 

Stanford Medicine X’s unique design principles to 

find solutions. 

Build trust and respect. 

We build trust and respect by gathering a diverse 

group of stakeholders, valuing each participant 

for their contributions rather than just their 

credentials. 

Create a shared mindset for change. 

We create a shared mindset for change by agreeing 

to take ownership of the problem and to be open 

to all possible solutions, no matter where or by 

whom they are generated. 

Identify the problems that matter most. 

We identify the problems that matter most by 

including the end user from the outset, rather than 

creating a solution and trying to retrofit the need. 

Produce more innovative and creative solutions. 

We produce more innovative and creative 

solutions by following a proven model of 

discovery, collective intelligence and iteration, 

testing, and sharing. 

Create a shared culture of health. 

We created a shared culture of health through 

collaboration, ownership, and empowerment. 

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Our Stanford Medicine X Design Principles 

These are the ten Medicine X design principles that nurture our 

Everyone Included work. 

BE A REBEL 

Lead as health care rebels. Stand up for 

what you believe health care should be. 

VALUE EACH PERSON 

Value each person’s knowledge, 

experience and skills. 

BE HUMAN 

Create an environment that celebrates 

and encourages “being human”. 

BE HUMAN-CENTERED 

Be human-centered in addition to 

patient-centered. 

CO-DESIGN 

Promote co-design with patients and 

health care stakeholders. 

FACILITATE CONNECTIONS 

Connect stakeholders with aligned 

interests to facilitate meaningful 

collaboration and connection. 

TREAT WITH DIGNITY 

Treat all people with the dignity they 

deserve. 

PROVIDE A STAGE 

Provide a stage from which the hardest, 

most important stories may be told. 

BE BEAUTIFUL AND TASTEFUL 

Be beautiful and tasteful by design. 

CREATE MAGIC 

Create magical experiences that surprise 

and delight your audience. 

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Dr. Eric Topol speaks about democratizing medicine during his 

opening keynote address at Stanford Medicine X 2015. 

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MEDICINE 


OUR PROGRAM OFFERINGS 

All Stanford Medicine X program offerings are designed, 

developed, deployed, and refined via our four-step Everyone 

Included Innovation Model: Uncover, Design/Plan, 

Implement, Share/Feedback. 

1 

2 

This infinite loop of refinement helps to generate solutions 

that are effective and efficient, and in which all stakeholders 

are invested. From our custom education offerings, to formal 

and informal conferences, to research and design challenges, 

Everyone Included is manifest in various ways. 

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3 

ACADEMY 

Stanford Courses 

OpenEDx/MOOCs 

Launch! Bootcamp 

Executive Education 

UNCOVER DESIGN/PLAN IMPLEMENT SHARE/FEEDBACK 

CONVENINGS 

Medicine X 

Medicine X | ED 

Global Pop-ups 

RESEARCH 

Clinical Trials Unit 

Special Projects 

Sponsored Projects 

EI Consulting 

Technology Discovery 

IMPLEMENTATION 

IDEO Design Challenge 

Patient Safety Design Challenge 

Health Care Innovation Summit 

Startup Clinic 

MedX EI Incubator 

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MEDICINE 

academy 

education and professional development 

Stanford Courses.................................................................. 24 

OpenEdX and MOOCs........................................................... 24 

Launch! Bootcamp............................................................... 25 

Executive Education............................................................. 25 

Delegates gather in one of the breakout rooms at Medicine 

X 2015 to listen to an oral presentation. 

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academy 

MEDICINE 

The Stanford Medicine X Academy aims to change the 

culture of health care by creating a community dedicated to 

addressing gaps in medical education that are most important 

to stakeholders. We aim to make health care education easily 

accessible, empower all stakeholders to learn together and 

from each other, and to begin these interactions earlier in the 

educational process. 

The central gap we aim to focus on with The Academy is 

the role patients, technologists and researchers can play in 

changing the culture of health care to be more participatory, 

patient-centered, and responsive to the problems that matter 

most to all stakeholders in health care. 

The Academy comprises our formal learning opportunities. 

Representing the very latest in the evolution of thought 

regarding medical education, these courses and classes 

equip future health professionals, entrepreneurs, emerging 

executives and leaders, and other interested parties to bring 

Everyone Included to bear in their own organizations. 

Participants complete these offerings with a full understanding 

of learning in the 21st century, patient-centered discovery and 

care, devising inventions targeted at specific health-care needs, 

and leading inclusive teams that value the contributions of all. 

STANFORD COURSES 

Medicine X leads several courses at the Stanford University 

School of Medicine, including: 

Medical Education in the New Millennium (ANES 204) 

Focus is on the unique learning preferences and needs 

of today’s Millennial medical learners (medical students, 

residents, 

fellows, practicing physicians, nurses, pharmacists, allied 

medical professionals) and the role thoughtful learning design 

and use of technology can play in meeting their unique needs. 

Grounded in learning theory, this colloquium course will 

provide accessible information for learners at all levels 

to understand learning design and use of educational 

technologies in the new Millennium. Features speakers from 

wide range of medical education-related fields, including 

experts in instructional design, learning theory and medical 

education technologies. 

Engage + Empower Me: Myths and Truths of Designing for 

Patient Behavior (ANES 205) 

Focus is on patient stories and real-life experiences of patient 

engagement, the neuroscience of behavior change and the 

principles of patient engagement.Together with patients, 

students participate in design sessions at Stanford’s simulation 

center to create and test ways to modify behavior through 

design. Topics include the neuroscience behind motivating 

individuals into healthy behaviors, including patients in the 

care design process, how health educators, designers, techies 

and investors can improve success. Students enrolling for 3 

units complete a class project. 

Design for Health: Applying Design Innovation to Improve 

Health Care (ANES 207) 

Explores the crucial role design can play in optimizing 

health care. Focuses on principles of design-thinking and 

patient-centered design, and examines their impact on 

innovating solutions to healthcare problems. Goal is to 

understand how healthcare providers might better design 

for health. Includes presentations from patients and design 

experts. 

3D Printing and Biofabrication (ANES 20) 

This course explores the future of 3D printing and its impact on 

health and medicine. What if medications or prosthetics could 

be fabricated using modern tools for mass customization? 

Scientists are already working to fabricate human organs from 

living cells. Additive manufacturing – often termed 3D printing 

– uses automated techniques to produce physical objects using 

layer-by-layer construction methods. Biofabrication applies 

these same techniques to print physical objects from biological 

cells. Such techniques hold great promise to transform health 

and medicine to deliver more personalized care solutions for 

patients. 

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Monika Witting, director of the Live Architecture Network (LaN) and co-lead of the MedXMakers 

initiative, leads a workshop on the medical applications of 3D printing and biofabrication at the 

inaugural Medicine X | Ed conference. 

LAUNCH! FOR HEALTH CARE STARTUPS 

Launch! for Health Startups leverages structured methods 

developed by Stanford Medicine X that provide health care 

and business fundamentals necessary for venture success. 

This educational program for startup leaders, innovators, 

entrepreneurs, and their partners, consists of instruction in 

health care design as well as practical knowledge on how 

to navigate the health care industry to produce successful 

ventures. Through case studies, project-based learning, 

collaborations, and presentations, participants will complete 

the program with well-vetted, refined ideas ready to pitch to 

venture capitalists. 

This four week immersive and interactive bootcamp course 

will focus on how to use the Stanford Medicine X Everyone 

Included design-thinking methodology to focus on problems 

that matter most in health care. We provide fundamental 

knowledge of the health care industry and teach operational 

and tactical knowledge to navigate the industry to produce 

successful ventures. 

EXECUTIVE EDUCATION PROGRAMS 

Stanford Medicine X Executive Education courses take 

executives out of the classroom and the boardroom to 

experience what patient engagement truly means. Long a 

buzzword for healthcare organizations, patient engagement 

comes to life as you learn how including patients in design and 

implementation can position your company to develop drugs, 

devices, and other interventions that create value and hit their 

mark in the marketplace. 

Our course Co-creating Value through Patient-Centered 

Innovation will help executives bring the Medicine X Everyone 

Included innovation model to their organizations. This 

two-day immersive and interactive course will focus on how 

organizations and health care leaders can engage patient 

experts to co-create value and drive patient-centered 

innovation throughout the health care enterprise. To what 

extent can patients untap value for your organization? How 

might industry improve efficiency and drive innovation through 

patient input? How are patient experts identified and nurtured 

as co-creators in health care? Is your institution ready for 

patient-centered innovation? If so, how do you take the next 

steps toward implementation. If not, how can you prepare your 

organization for impending change? 

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MEDICINE 

convenings 

world’s most-discussed medical meetings 

Medicine X.............................................................................. 22 

Medicine X | ED...................................................................... 22 

Global Pop-up Events........................................................... 22 

Auduen Utengen, co-founder of Symplur, delivers a main stage talk on 

leveraging social media analytics to advance health care. 

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convenings 

MEDICINE 

“ Because of Medicine X, 

I can see my dreams more 

clearly and work toward 

them with purpose.” 

Susannah Fox, Chief Technology Officer of the U.S. 

Department of Health and Human Services. 

The word “convene” has been used since the 15th century, 

meaning “to come together, usually for some public 

purpose.” This is the essential intent of our convenings: 

Stanford Medicine X conferences celebrate the coming 

together of diverse stakeholders and participants who 

share a common dedication to changing health care for 

the better. The commonalities that are discovered and the 

collaborations that are created at these convenings generate 

an explosive energy that cannot be felt at a distance. 

Each conference has a different focus. While our flagship 

event, Medicine X, focuses on the future of healthcare, 

Medicine X | ED takes as its theme the future of medical 

education and research. Global pop-ups pursue a focused 

topic, driven by location and the interests of the organizers. 

In coming together, our goal is to share as many ideas 

as widely as possible from as many sources as possible. 

Sessions range from five-minute Ignite! presentations to 

90-minute, in-depth, masterclasses with prominent thought 

leaders at Medicine X, whereas pop-ups feature four to five 

speakers in a 90-minute panel presentation format. All of 

these events offer ample opportunities for sponsors and 

partners to showcase products and services, receive focused 

feedback, and uncover potential addressable gaps in the 

marketplace. 

MEDICINE X 

The annual Medicine X fall conference is a uniquely inclusive 

gathering that attracts physicians, residents, students, 

researchers, patients, social media experts, and others. From 

five-minute Ignite! talks that provide a lightning-fast take 

on an issue or problem, to in-depth masterclasses probing 

the most intractable problems in healthcare with worldrenowned 

experts, Stanford Medicine X conferences seek to 

highlight real patients, focus on real problems, and generate 

real solutions. Unlike many academic medical conferences 

that feature dry recitations of research conducted and results 

observed, Medicine X is a proactive, collaborative conference 

that seeks to generate new ideas in real time with a diverse 

array of contributors. The high energy, fast pace, focus on 

risk-taking, and inclusive community contribute to making 

Stanford Medicine X the most-discussed academic healthcare 

conference in the world. 

MEDICINE X | ED 

Inaugurated in 2015, Medicine X | ED focuses on the future 

of medical education by highlighting the unique learning 

styles of the millennial learner. Designed for all stakeholders 

in medical education, including health care students, 

patients, educators, administrators, Deans, and program 

directors. UME and GME stakeholders, this intensive, 

two-day experience examines the role technology and 

networked intelligence might play in driving educational 

innovation, the new challenges facing healthcare education 

in the 21st century, and examines the need to change the 

culture of medical education to be more patient-centered, 

participatory, and patient-safety-focused. 

GLOBAL POP-UP EVENTS 

Pop-up events at locations worldwide leverage the Stanford 

Medicine X brand to bring together diverse groups of 

stakeholders to discuss how emerging technologies will 

advance the practice of medicine, with their own local flair. 

Experts from host communities guide discussions among 

participants to share perspectives and ideas, and perhaps 

even to join together on new projects. Pop-up events have 

been held in Austin, TX; Boston, MA; Los Angeles, New York, 

and San Francisco; and many more are planned. 

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Silicon Valley venture capitalist Vinod Khosla, 

co-founder of Sun Microsystems and founder of 

Khosla Ventures speaks at Medicine X 2013 

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Bonnie Pilon, Professor of Nursing at Vanderbilt 

University, is interviewed in the Global Access Studio at 

the inaugural Medicine X | Ed conference. 

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media & production 

In addition to our world-renowned speakers and diverse program agenda that is built to appeal 

to all health care stakeholders, Medicine X also prides itself on having high-production values 

that enhance the experience for both our in-person audiences and those who join us virtually 

via our international livestream and social media channels. We hold ourselves to the highest 

of standards when creating content for Medicine X, and are able to do so with the help of our 

Emmy-award winning broadcast team and Academy-award winning production crew. 

The Medicine X staging and media teams work together every year to create custom staging 

elements that are featured in the 600+ videos that we have published on our social media 

channels and shared with our global audience. In 2014 and 2015, Medicine X was filmed using 

RED cameras, ensuring that all content is of the highest-quality so that everyone watching from 

home can feel like they are a true member of the Medicine X community and audience. We’re 

committed to bringing the Medicine X experience to everyone, and our media and production 

teams help us make that goal a reality. 

- 

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MEDICINE 

research 

validation of emerging technologies 

Clinical Trials Unit................................................................. 32 

Special Projects.................................................................... 32 

Sponsored Projects.............................................................. 32 

EI Consulting....................................................................... 32 

Technology Discovery.......................................................... 32 

Michael Golway, President and CEO of Advanced Solutions, Inc., demonstrates his 

BioAssemblyBot in the 3D Printing Experience Zone at Stanford Medicine X 2015. 

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research 

MEDICINE 

Under the umbrella of Stanford University, a world-renowned 

academic research institution, Stanford Medicine X takes 

a unique approach to investigative practices and strives to 

advance and improve upon the future of medical research. 

Research work is led by Dr. Larry Chu, the Executive Director 

of Stanford Medicine X and an Associate Professor of 

Anesthesiology at the Stanford School of Medicine. Dr. Chu’s 

work has been supported by both RO1 and KO2 research 

grants from the National Institutes of Health (NIH), and has 

been published and disseminated worldwide. 

EVERYONE INCLUDED RESEARCH 

PRINCIPLES 

Research work undertaken by Stanford Medicine X is guided 

by our Everyone Included research principles, which were 

co-designed by a diverse group of stakeholders at the our 

2015 Medicine X conference. According to these principles, 

Everyone Included research: 

• Honors and includes all members as full partners 

in a team 

• Is open source 

• Helps patients make decisions 

• Also benefits researchers 

• Is proactively designed for inclusion 

• Evolves as researchers and patients learn together 

Is funded based on patient priorities 

• Is well-designed 

CLINICAL TRIALS UNIT 

Stanford Medicine X’s approach to clinical research is 

different. Following the Innovation Steps outlined on page 

16, we: 

UNCOVER gaps to identify unmet needs that matter 

most. This process raises totally new questions that may 

span multiple industries. It also considers patient-reported 

outcomes and other clinical trial endpoints. 

DESIGN using the Everyone Included co-creation model, 

involving patients from the beginning rather than recruiting 

them into a static model. Ownership equals investment and 

participation. 

IMPLEMENT proposed solutions in patient communities 

as leaders help spread the work, identify roadblocks, adjust 

on the fly, and recruit participants 

SHARED FEEDBACK leverages multi-channel discussions 

online to share results and get real-time feedback, which is 

tied in to convening activities. Next, we refine and center on 

deeper questions. 

SPECIAL PROJECTS 

During the course of our classes, conferences, and 

workshops, participants and members of the MedX 

community often initiate ideas for further investigation. If 

interests are aligned, sponsors may choose to support these 

design initiatives once they are underway. Examples include 

MedX Makers, a new collaborative community engaged 

in hands-on technological creation; and our home health 

project, an app designed in partnership with a major airline 

that allows caregivers to track their elderly relatives’ location 

while in transit. 

SPONSORED PROJECTS 

Sponsored projects are undertaken when Industry sponsors 

request that the Medicine X team investigate a specific 

question, problem, or solution on a contract basis. 

EI CONSULTING 

Despite the increase in the number of startups in Digital 

Health and the increase in the amount and number of 

investments, too few startups make it in the healthcare 

Industry. Unlike other industries, healthcare in most 

developed countries is highly regulated and poses great 

challenges to start-ups. Stanford Medicine X empowers 

start-ups through our vision of Everyone Included and gives 

the mentorship necessary to overcome the challenges of the 

industry’s tremendous regulation and complexity. The main 

focus of Startup Clinic is the validation of start-ups using our 

Everyone Included model: Founders pitch to an audience 

consisting of all stakeholders--regulators, patients, providers, 

affiliated health professionals, executives, politicians, 

technologists, engineers, researchers, and venture capitalists. 

The outcome is a valuable written formal report that 

highlights the strengths and weaknesses of the presentation/ 

product/business model and suggestions for improvement. 

TECHNOLOGY DISCOVERY 

Product and service development teams from industry can 

embed themselves onsite with a MedX team for a week, or up 

to a month, to test ideas via sustained interaction, discovery, 

and deep learning. Medicine X leadership will curate and 

assemble the consulting team to bring the needed skills and 

expertise, by leveraging our connections to the technology 

and academic communities. Any intellectual property 

generated remains with the industry sponsor. 

34


Delegates at Medicine X 2015 participate in an interactive workshop 

exploring the future of clinical trials during a session held in the Center for 

Immersive and Simulation-based Learning at Stanford School of Medicine. 

35


36


MEDICINE 


education and professional development 

Medicine X | IDEO Design Challenge................................... 36 

Patient Safety Design Challenge......................................... 36 

Health Care Innovation Summit......................................... 36 

Startup Clinic......................................................................... 36 

EI Idea Incubator................................................................ 36 

Dr. Robert Pearl, Executive Director and CEO of The Permanente 

Medical Group, delivers the closing keynote address at Stanford 

Medicine X 2015. 

37


MEDICINE 


Since our first Stanford Medicine X conference in 2012, we have 

learned alongside our community. Our mission of improving the 

healthcare industry through our Everyone Included vision has 

not changed, yet we’re more eager. Part of our new initiative is 

to facilitate Stanford Medicine X’s world-leading programs in 

healthcare innovation at the intersection of emerging technology 

and medicine. The industrial affiliate program will allow the 

development of deeper partnerships between Stanford Medicine 

X and industry to bring scientific innovation forward to realworld 

solutions. Partners may customize their engagements to 

include sending visiting scholars, co-developing workshops, and 

other activities of interest. 

MEDICINE X | IDEO DESIGN CHALLENGE 

Stanford Medicine X joins forces with Palo Alto-based firm IDEO 

to offer ePatients the opportunity to collaborate with designers, 

researchers, technologists, and healthcare providers to spark 

new ideas for improving patient care. At the day-long event, 

participants are divided into teams; each includes an ePatient 

who has experience managing a chronic disease and who 

uses technology to help facilitate his or her own care. Using 

a problem statement based on the ePatients’ chronic illness 

and application, the teams work through the design thinking 

process to develop potential solutions. The goal of the workshop 

is to engage stakeholders in a design setting to solve a patientcentered 

health problem as a unified team, and to share their 

design and experience with attendees at Medicine X. It is meant 

to inspire collaboration and ignite creativity among diverse 

thinkers, both challenge participants and Medicine X audience 

members. 

STARTUP CLINIC 

Despite the increase in the number of startups in Digital Health 

and the increase in the amount and number of investments, too 

few startups make it in the healthcare Industry. Unlike other 

industries, healthcare in most developed countries is highly 

regulated and poses great challenges to start-ups. Stanford 

Medicine X empowers start-ups through our vision of Everyone 

Included and gives the mentorship necessary to overcome 

the challenges of the industry’s tremendous regulation and 

complexity. The main focus of Startup Clinic is the validation of 

start-ups using our Everyone Included model: Founders pitch to 

an audience consisting of all stakeholders--regulators, patients, 

providers, affiliated health professionals, executives, politicians, 

technologists, engineers, researchers, and venture capitalists. 

The outcome is a valuable written formal report that highlights 

the strengths and weaknesses of the presentation/product/ 

business model and suggestions for improvement. 

EI IDEA INCUBATOR 

Product and service development teams from industry can 

embed themselves onsite with a MedX team for a week, or up to 

a month, to test ideas via sustained interaction, discovery, and 

deep learning. Medicine X leadership will curate and assemble 

the consulting team to bring the needed skills and expertise, 

by leveraging our connections to the technology and academic 

communities. Any intellectual property generated remains with 

the industry sponsor. 

PATIENT SAFETY DESIGN CHALLENGE 

The Medicine X Patient Safety Design Challenge seeks to answer 

the question, “How might we redesign the medical decision 

making process for patients and providers?” Leveraging 

stakeholder engagement and shared decision making, the 

workshop applies design thinking principles to minimize risk 

and maximize patient comprehension in a re-imagined consent 

process. 

HEALTH CARE INNOVATION SUMMIT 

The Health Care Innovation Summit brings entrepreneurs and 

digital health thought leaders together to discover areas of 

highest need, learn key traits for investors, take products from 

idea to pilot in partnership with industry, and tap into the needs 

and expertise of ePatients. Speakers hail from NGOs, academia, 

industry, and provider organizations. 

Dennis Boyle, Partner and a founding member of 

internationally renowned design firm IDEO, speaks on the 

Medicine X main stage about the urgency of good design in 

health care. 

38


Eva, one of the children who received a prosthetic through the 

e-NABLE community of volunteer 3D printers, shows off her 

custom prosthetic for the Medicine X audience. 

39


Every fall, hundreds of delegates from around the world gather at the Li Ka Shing 

Center for Learning and Knowledge on the Stanford University campus, home to 

the annual Stanford Medicine X conference. 

40


innovation in palo alto 

Unique Setting: Stanford University’s location in the 

heart of Silicon Valley provides a truly unique setting 

and environment for a conference on emerging 

technology in health care. What distinguishes Medicine 

X from other conferences is the intimate venue of our 

conference facility in the Li Ka Shing Center for Learning 

and Knowledge. 

Our attendees highly rate the smaller scale and 

audience size of our conference and note that it 

greatly facilitates networking opportunities. Ninetyseven 

percent of survey responders marked that they 

were ‘likely’, ‘very likely’, or ‘extremely likely’ to attend 

Medicine X in the future. 

Among the attendees, 79 percent came from outside 

Stanford. 52 percent were from the health care sector 

or technology industry, 26 percent were from academia, 

10 percent were students, and seven percent were 

ePatients. 

Attendees reported that they came away with a better 

understanding of health care IT, the role of emerging 

technology in health care and patient-centric care after 

attending Medicine X. 

Diverse Attendees: Our 2015 conference attracted 

individuals from more than 30 countries spanning five 

continents. While our point-of-view remains uniquely 

Stanford and Silicon Valley, we generate global interest 

in our efforts. 

41


In September every year, these steps of the Li Ka 

Shing Center for Learning and Knowledge at Stanford 

University lead delegates from 30 countries to Stanford 

Medicine X. 

42


Meet the 2016 Stanford Medicine X Program Executive Board 

Our Medicine X Program Executive Board represents our senior 

leadership council and guides global efforts relating to all program 

development at Medicine X. The Medicine X Program Executive 

Board is responsible for developing strategy for Medicine X, cocreating 

initiatives and programs, and developing programming for 

Medicine X convenings. 

These board members work actively for the duration of their terms 

to advance the mission of Medicine and the vision of Everyone 

Included throughout the world. 

HUGO CAMPOS 

Emeritus, nonvoting 

member 

LARRY CHU 

Executive Director 

JAMIA CROCKETT 

Patient Guide and 

Advocate, Novartis 

NICK DAWSON 

Chair-Elect, 

Executive Director of 

the Johns Hopkins 

Sibley Innovation 

Hub 

GILLES FRYDMAN 

Co-Founder, Smart 

Patients 

RUCHIN KANSAL 

Head of Business 

Innovation, 

Boehringer 

Ingelheim 

SARAH E. 

KUCHARSKI 

Coordinator of 

ePatient programs, 


PAMELA RESSLER 

Founder, Stress 

Resources 

MICHAEL SERES 

Founder, 11Health 

CHRISTOPHER 

SNIDER 

Social Media 

Strategist, Smart 

Patients 

43


Our 2016 Advisory Panel Chairs 

As an Everyone Included program, Stanford Medicine X seeks 

to create a culture of health in which everyone is trusted and 

respected for the expertise they bring to discussions about the 

future of health care. We believe in engaging with a diverse group 

of stakeholders, and as such, we issued an open “Call for Leaders” 

to the greater community. 

The response was overwhelming, and we received hundreds of 

applications from individuals around the world who were keen to 

lend their knowledge and expertise to Stanford Medicine X. 

After careful review of all of the completed applications, the ePatient, 

Student, Interprofessional, Scientific, Education, MedXMakers, 

Precision Medicine, and Design advisory panels were formed. 

The individuals shown here are prominent thought leaders and 

innovators in their fields, and we are honored and excited to have 

them join Stanford Medicine X as Advisory Panel Chairs. We are 

confident that our advisory panels will thrive under their leadership. 

ALICIA STALEY 

ePatient Chair, Chief 

Patient Officer of Akari 

Health 

MEREDITH 

HURSTON 

ePatient Chair-Elect, 

QA Specialist and 

Patient Safety 

Data Coordinator 

at Johns Hopkins 

Hospital 

ANNA CLEMENSON 

Student Chair, 

Registered Nurse at 

UCSF Medical Center 

MATT ERLENDSON 

Student Chair-Elect, 

Medical Student at 

Yale University 

TINA BROCK 

Interprofessional 

Chair, Associate 

Dean at UCSF School 

of Pharmacy 

PATRICIA BACH 


Chair-Elect, Clinical 

Neuropsychologist 

KEVIN CLAUSON 

Scientific Chair, 

Associate 

Professor at 

Lipscomb 

University 

NABIL ZARY 

Scientific Chair- 

Elect, Director at 

the Laboratory for 

Emerging 

Technologies, 

Karolinka Institute 

BRYAN 

VARTABEDIAN 

Education Chair, 

Associate Professor 

at Baylor College of 

Medicine 

ANNE MARIE 

CUNNINGHAM 

Education Chair- 

Elect 

44


MONIKA WITTIG 

MedXMakers Chair, 

Assistant Professor 

at University of 

Colorado Denver 

KAM MCCOWAN 

MedXMakers 

Education Lead, 

Simulation 

Technology 

Specialist at Samuel 

Merritt University 

ANDREA DOWNING 

Precision Medicine, 

Chair, BRCActivist at 

Brave Bosom 

DENNIS BOYLE 

Design Chair, Partner 

and Founding Member 

of IDEO 

KATIE MCCURDY 

Design Chair, 

UX Designer at 

University of Vermont 

Medical Center and 

Open mHealth 

KYRA BOBINET 

Design Chair-Elect, 

Founder of engagedIN 

45


Advisory panels conduct inquiry and provide domain expertise 

and advice to the executive board in order to aid development 

of strategy for Medicine X. As an Everyone Included conference, 

Medicine X depends upon our advisory panels to bring 

expertise and advice from all stakeholders to elevate our work 

and mission. Advisory panel members are thought leaders, 

accomplished health care professionals, intrepid entrepreneurs 

and authorities in their field. They come from us with experience 

at distinguished organizations such as Apple, IDEO, Genetech, 

athenahealth, Harvard University, Oxford University, and 

Stanford University. 

46


Our 2016 Advisory Panels 

Precision Medicine 

Hugo Campos 

Arnaub Chaterjee 

DeAunne Denmark 

Andrea Downing 

Emily Kramer-Golinkoff 

Jeanette McCarthy 

Matthew Might 

Kathryn A. Phillips 


Patricia Bach 

Sumit Bhargava 

David Blaser 

Tina Brock 

Heather Davidson 

John Dean 

Jewels Doskicz 

Valy Fontil 

Lawrence Tsen 

MedXMakers 

Michael Balzer 

Kam McCowan 

Rouja Pakiman 

Kashif Pirzada 

Dan Reus 

Katherine Stephenson 

Ross Venook 

Monika Wittig 

Student 

Jack Andraka 

Charlie Blotner 

Anna Clemenson 

Ellen Encisco 

Matt Erlendson 

Roheet Kakadday 

Thanh-binh Le 

Erik Reinertsen 

ePatient 

Alan Brewington 

Kristin Coppens 

Allison Ferlito 

Mark Freeman 

Meredith Hurston 

Emily Kramer-Golinkoff 

Nisha Pradhan 

Alicia Staley 

Education 

Janak Chandarasoma 

Larry Chu 

Kevin Clauson 

Anne Marie Cunningham 

Marie Ennis-O’Connor 

Harry Goldberg 

Roheet Kakaday 

Bertalan Mesko 

Kisten Ostherr 

Christine Park 

Bryan Vartabedian 

Design 

Richard Anderson 

Sheila Babnis 

Kyra Bobinet 

Dennis Boyle 

Abbe Don 

Doug Kanter 

Stuart Karten 

Katie McCurdy 

Rouja Pakiman 

Juhan Sonin 

Monika Wittig 

47


#medx 2015, 

by the numbers 

187.4M 

social media 

impressions 

48


5.5k 

contributors 

2012 

2013 

53.1k 

total tweets 

49


Our team 

LARRY CHU, MD, MS 

Executive Director 

Larry Chu, MD, MS is a practicing anesthesiologist who runs the Anesthesia 

Informatics and Media (AIM) lab at Stanford University. He is an associate 

professor of anesthesia on the faculty of the Stanford University School of 

Medicine. One of the four courses that Dr. Chu teaches at Stanford University 

is 3D printing and biofabrication on the future of 3D printing and its impact 

on health and medicine. Dr. Chu is also the Executive Director of Stanford 

Medicine X, the worlds’s most discussed academic conference on Health 

Care. Medicine X is a catalyst for new ideas about the future of medicine and 

health care. The initiative explores how emerging technologies will advance 

the practice of medicine, improve health, and empower patients to be active 

participants in their own care. The “X” is meant to encourage thinking beyond 

numbers and trends—it represents the infinite possibilities for current and 

future information technologies to improve health. 

Senior Team 

Dr. Bassam Kadry is an Assistant Professor in the Department of Anesthesiology 

at Stanford University School of Medicine. He is the Co-Director of the OR 

Management Fellowship and Medical Entrepreneurship Fellowship program. Dr. 

Kadry has extensive experience with health information technology enterprise 

contracting, implementation, and sales. At Stanford University, his research 

efforts focus on the role of information technology on the delivery of care. As 

Director of Technology Discover for Stanford Medicine X he constantly sources 

companies to showcase at the annual Stanford MedX conference. 

Monique Chao is a senior event planner at Stanford University School of 

Medicine, and lead for operations, logistics, and planning at Stanford Medicine X. 

She received a BA in Business Economics from UC Irvine. 

MONIQUE CHAO 

Lead for Operations, 

Logistics, and 

Planning 

BASSAM KADRY, MD 

Director of 

Technology 

Discovery 

Staff 

50 

AVA ASGARI 

Program 

Coordinator 

JUSTIN LAI 

Design and 

Business 

Development 

Associate 

JOHN NGUYEN 

Program 

Coordinator 

RAVALI REDDY 

Communications 

and Program 

Associate 

DARA ROUHOLIMAN 

Research and 

Special Projects 

Associate


ZOE CHU 

Chief Evangelist, 

Mascot 

51


medicinex@stanford.edu 

Stanford Medicine X ePatient Scholar Joe 

Riffe, advocate for amputee access to 

prosthetic devices. 

52

2016 Prospectus SPS

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