ExamCertify M8010-241 Questions With Answers Kits
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IBM<br />
<strong>M8010</strong>-<strong>241</strong><br />
IBM Enterprise Marketing Management Sales<br />
Mastery Test v1<br />
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<strong>Questions</strong> and <strong>Answers</strong> in PDF Format.<br />
Product Version: Demo
Question: 1<br />
Version: 7.0<br />
How is the Coremetrics Software as a Service (SaaS) product used in IBM’s EMM product lineup?<br />
A. It is used as a deployment model to optimize online marketing.<br />
B. It is used as a recovery mode to recover from online disasters.<br />
C. It is used as a replication server to replicate marketing information.<br />
D. It is used as a tracking product for tracking customer transactions.<br />
Answer: A<br />
Explanation:<br />
Reference:<br />
http://www.informationweek.com/news/software/bi/231002187<br />
Question: 2<br />
What is the value proposition of the Unica Leads product offering?<br />
A. To deliver quality leads in a timely manner.<br />
B. To create new market channels through leads generation.<br />
C. To offer new product offerings through channel marketing.<br />
D. To sustain existing channels through demand generation.<br />
Answer: A<br />
Explanation:<br />
Reference:<br />
http://www.unica.com/products/lead-managment.htm<br />
Question: 3<br />
What is one of the main competitors for IBM’s EMM offerings in the marketplace?<br />
A. Teradata<br />
B. IndustryTrends<br />
C. OpenAnalytics<br />
D. NetTrends<br />
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Page 2
Answer: A<br />
Explanation:<br />
Reference:<br />
http://crmsearch.com/aprimo-teradata.php<br />
Question: 4<br />
What will help serve to enhance personalization efforts for Coremetrics EMM products?<br />
A. Incorporating qualitative feedback.<br />
B. Increasing operational awareness.<br />
C. Integrating learned visitor attributes.<br />
D. Augmenting customer profile.<br />
Answer: C<br />
Explanation:<br />
Reference:<br />
http://sandbox.customerthink.com/news/coremetrics_announces_significant_enhancements_to_liv<br />
email_search_and_intelligent_offer_applica<br />
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