Media Kit -orlando Ingles

Contents
INTRODUCTION
MAGAZINE FORMAT
MARKET OVERVIEW
PUBLICATION
DISTRIBUTION
02
03
04
06
07
DIGITAL MEDIA
AD SPECS / AD SHEDULE
CONTACT US
08
09
10
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Introduction
BrazilUSA, the premier award-winning Portuguese-language
lifestyle magazine written by Brazilians for Brazilians residing in and
traveling to Florida, provides the unique opportunity to gain access
to the fast-growing Brazilian market.
BrazilUSA is strategically distributed free of charge in Brazilian communities
and published monthly in South Florida covering Boca
Raton, Deerfield Beach, Pompano Beach, and Weston.
BrazilUSA Magazine is the most effective local media to directly
reach the vibrant market of affluent Brazilians, their families, and
friends in the U.S. and in Brazil.
By taking advantage of our targeted marketing aimed at providing
you access to the Brazilian customer, your company will gain
valuable exposure that will be a meaningful return on your investment.
We offer a wide range of attractive advertising packages to fit
varying media marketing budgets.
Our magazine attracts readers who are actively seeking information
they can use and look to us as a trusted primary resource. As a
result, our readers come back month after month to enjoy our
award-winning engaging content. Since Brazilians are impulse
buyers, they are eager to try new things, products, food, services,
and to visit new places.
When you partner with us, you become part of a networking group
that offers creative marketing solutions through customized advertising
opportunities which include:
• Monthly display distribution in over 300 locations throughout
key Brazilian communities in Florida
• Long “shelf life” in our magazine and online due to strategic
distribution and re-circulation
• Bonus exposure on our Facebook page
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Magazine
Format
BrazilUSA Magazine editorial content is designed to be informative,
entertaining, and useful; providing valuable insights to our readers
and excellent placement for our advertisers.
BrazilUSA Magazine Contents
NEWS USA
BRAZIL
Information on community news (Florida
and other states) as well as highlights of
news in Brazil - community bridge
TOURISM
FLORIDA
Things to do, best places to shop, entertainment,
restaurants including Brazilian
restaurants!
GUIDE
ENTERTAINMENT
RESTAURANTS
Local tourism attractions, places to visit,
popular sightseeing destinations in key
Florida locations
HEALTH
WELLNESS
Tips for health, nutrition, and well-being
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FASHION TRENDS
BUSINESS
Style, fashion, trends, what’s in and
what’s new!
Latest development in business; key
highlights of interest

Market
Overviews
The Brazilian community in the U.S. is growing and dynamic,
here are some key facts:
1.5 million brazilian live in the united
Population
• There are 1.5 million Brazilians living in the United States
• Florida represents the 2nd largest Brazilian population in
the U.S. of approximately 300,000
• Over 2 million Brazilians travel to Florida annually growing
at a rate of 23%/year
• Florida is the #1 destination for Brazilians visiting the U.S.
with Orlando as the top city to visit
• 20% of Brazilian travelers are “first time” visitors to the U.S.
- eager on how to maximize their visit; 80% are repeat travelers
Demographics
• Average age of Brazilian visitors is 38.4 years old
• Gender: 56% Male 44% Female
• Average household income range $88,700 to $100,237
• 73.4% are professional/manager/executive
• 26.9% travel with children
• Average travel party size is two people
Economic Impact
• Brazilians spend five times more than the average visitor
($5,000 per visit)
• Brazilians spend over $9.2 billion/year in Florida
Main Purpose of Trip
• 79% Vacation/Holiday
• 16% Visit Friends/Relatives
• 12% Business
• 8% Convention/Conference/Trade Show
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Market
Overviews
Top Ranked Activities of Brazilian Visitors During Stay
92% 91%
• 92% Shopping
• 91% Dining
• 72% Sightseeing
• 50% Amusement/Theme Parks
• 35% National Parks/Monuments
• 34% Nightclubs/Dancing
• 31% Art Gallery/Museums
• 30% Concerts/Plays/Musicals
• 25% Historical Locations
• 14% Guided Tours
• 14% Small Towns/Countryside
Trip Planning
• Brazilians make their travel plans four months in
advance on average
• Brazilian visitors stay on average 15.2 nights in the
U.S. of which 9.3 nights are in Orlando, representing
61% of their stay in the U.S.
• 92.5% stayed at hotels/motels; 7.3% stayed in
private homes
• 62.6% rented a car during their stay
• 86.4% visited Orlando for vacation
• Average number of U.S. states visited is two
Information Sources Used to Plan Trip
• 54% Airlines
• 47% Personal recommendations
• 29% National/State/City Travel Office
• 28% Online Travel Agency
• 22% Travel Agency Office
• 18% Corporate Travel Department
• 18% Travel Guides
• 18% Tour Operator/Travel Club
Transportation Used During Trip
• 52% Rented Auto
• 39% Air Travel between U.S. Cities
• 34% Auto – Private or Corporate
• 30% Taxi/Limo
• 24% Subway/Tram/Bus
• 10% Bus between Cities
72%
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Publications
BrazilUSA Orlando
Region: Orlando
BrazilUSA Guide strategically targets key geographic areas with significant Brazilian populations.
The Brazilian community treats the Guide as a handbook for attractions, restaurants, shopping,
etc. Our authentic voice resonates with Brazilians. We address topics of interest and relevance that
promote access to the best of what Florida has to offer.
BrazilUSA Magazine Orlando
Circulation: 5,000 - Region: Orlando - Publication: Monthly
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Distribution
BrazilUSA Magazine is distributed free of
charge at multiple locations frequented
by Brazilians. These locations include
(but are not limited to):
Shopping
• Retail Stores
• Medical Offices/Clinics
• Beauty Salons/Spas/Barbers
• Restaurants
• Post Offices/Mail Centers
• Churches
Church
Mecial
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Dinning
Spa

Digital
Media
Success among our readers has resulted in an active
BrazilUSA online community.
Each publication is featured on www.brazilusamagazine.com
and on our Facebook Page.
This digital exposure further increases ad reach before
and during the visit to Florida.
• Email Database: 60,000 + subscribers
• 20% of subscribers are in Brazil
• Monthly email newsletter to promote each publication
• Weekly newsletters
• Facebook Friends 17,000+ with average of 1,000
“Likes” per post
• Online presence growing monthly with more than
360,000 views per month
With your advertising packages we include FREE exposure
on www.brazilusamagazine.com and on our
dynamic Facebook Page.
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Ad Spec
• File formats:
BrazilUSA Magazine welcomes the
opportunity to partner with
you and become an integral part of your
media strategy in reaching the profitable and
growing Brazilian population.
The following are the advertisement specifications for photos
and artwork to be submitted for publication:
• Text should
We accept the following file formats:
• PDF • AI • PSD • JPEG
• File resolution of 300DPI in CMYK
• Text should be sent in “DOC” or “TXT format
Ad Schedule - 2015
In order to insure timely publication and to maximize your
market reach, artwork for each publication needs to be submit -
ted to BrazilUSA by the following dates:
Brazilusa Magazine Orlando
15 each Monthly
Contact Us
We look forward to working with you and to
promoting your products and services to
Brazilians in Florida and Brazil!
Frank | Publisher
Office 407.538.3538
frank@BrazilUSAMagazine.com
Visit us online:
BrazilUSAMagazine.com and Like us on
Facebook BrazilUSA Magazine
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