Marketers Stress Report
workfront-marketers-stress-report
workfront-marketers-stress-report
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EXECUTIVE SUMMARY<br />
<strong>Marketers</strong> are under a tremendous amount of stress—and much of it is directly related to the way<br />
their work is being managed.<br />
That is the conclusion of this new report by Workfront, a leading provider of world-class marketing<br />
work management solutions, which finds marketers adhering to traditional methods of managing<br />
their work even while they cope with higher stress levels and angst in the workplace. Amongst many<br />
compelling findings, this study uncovers that:<br />
• <strong>Marketers</strong> are struggling with too few team members and too much work, with 80% of<br />
marketers saying they’re understaffed and overloaded<br />
• An alarming number of marketers are crossing the threshold for acceptable stress,<br />
with 1 out of 4 “overly stressed” or “stressed to the max”<br />
• Bad work processes are hurting results—for instance, for 36% of marketers, delayed<br />
approvals cause work to be completed late twice a week or more<br />
Because each team in marketing is unique, this report also delves into the survey results per each<br />
team type. For instance, one team type reported greater levels of regret than any other in choosing a<br />
marketing career path.<br />
Fortunately, many of the problems uncovered in this report can be conquered by adopting an enterprise-wide<br />
approach to marketing work management, where teams and departments track work and<br />
communicate within one solution—and then rely on that solution as their single source of truth.<br />
We hope this report helps marketers and influencers recognize the problems afflicting their<br />
departments and acts as a first step toward stamping out these issues and making marketers<br />
happier, more productive, and more effective overall.<br />
MARKETERS STRESS POLL // 2015<br />
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