update - Gun Digest

2011 MEDIA KIT
RATE CARD #26
GunDigest
W W W. G U N D I G E S T. C O M
W W W. G U N D I G E S T. C O M
TARGET
THE MOST
INFLUENTIAL
AND ACTIVE
GUN-BUYING
AND
SHOOTING
AUDIENCE!
Our Average Reader...
SHOOTS 4,369 ROUNDS OF AMMO ANNUALLY!
PURCHASED 5.3 NEW GUNS IN THE PAST 12 MONTHS!
SPENDS $2,927 ANNUALLY ON GUN COLLECTING!

IN DEPTH! HARD-HITTING! TIMELY!
GunDigestOCCUPATION
Delivers
smart, affluent
opinion leaders
Our.readers.are.considered.by.friends,.family.and.
others.in.their.communities,.as.the.gun.experts..
Others.respect.their.opinions.and.perspectives..
When.your.advertising.influences.our.readers,.
they.will.influence.the.buying.decisions.of.dozens.
of.additional.customers!
$81,335 AVERAGE
HOUSEHOLD INCOME!
Education
•.More.than.50%.have
...attended.college.or
...technical.school
•.15%.hold.master’s.or
...doctoral.degrees!
Professional.................... 31.2%
Managerial..................... 16.2%
Industrial....................... 16.2%
Proprietor/self-employed.13.9%
Technical.......................... 9.8%
Other.............................. 12.7%
HOUSEHOLD INCOME
$500,000.or.more................ 8%
$250,000-$500,000........... 1.2%
$100,000-$250,000......... 25.9%
$75,000-$100,000........... 14.7%
Other.............................. 57.4%
EDUCATION
Doctoral.degree................ 6.4%
Master’s.degree................ 9.3%
Post-graduate.study........ 7.4%
Graduated.college.......... 20.2%
Attended.college............. 15.8%
Graduated.technical...... 10.4%
Attended.technical........... 4.6%
Graduated.high.school... 22.0%
Other................................ 4.0%
WWW.GUNDIGEST.COM 888.457.2873

GunDigest
READERS BUY
...then they buy more!
Gun Digest the Magazine.subscribers.
are.incredibly.active.gun.collectors.
and.shooters..Whether.target.shooting,.hunting.or.reloading,.our.readers.have.the.disposable.income.to.
spend.heavily.on.their.No.#.1.
hobby!.Witness…
Need more
ammo?
Ammo Purchases
(Average.per.subscriber.in.last.12.months)
Rimfire.cartridges......................1,911
Centerfire.cartridges....................753
Handgun.cartridges......................896
Shotgun.slugs.................................57
Shotgun.shells..............................752
Total...........................................4,369
Need more
guns?
Gun Purchases
(%.of.subscribers.in.last.12.months)
20.or.more.guns..........3.9%
10-19.guns....................15%
4-9.guns.....................30.9%
1-3.guns.....................38.3%
76% SPENT
MONEY WITH
GUN DIGEST
MAGAZINE
ADVERTISERS
Amount spent
with advertisers
Average per subscriber: $1,576
Total all subscribers: $92,607,01
Amount spent
on gun collecting
Average per subscriber: $2,927
Total all subscribers: $172,013,930
WWW.GUNDIGEST.COM 888.457.2873

GunDigest
PROFESSIONAL
EDITORIAL
PACKAGE
More.reader.involvement,.
more.bang.for.your.buck!
W
hen I began my hunting career in the fall of 1972, I
had but one shotgun – a hand-me-down .410 single
shot made by the good folks at Harrington and Richardson.
I used it for everything; cottontails, squirrels, pheasants
and even the occasional mallard. Christmas, 1979, found a long
brown box under the living room couch containing a 16-gauge
Model 1100. It marked my evolution from single-shot to multishot.
Still, I remained a one-gun gunner.
My father also had but one shotgun, a Remington 12-bore
Model 1100 autoloader. This he gifted himself, so he explained,
when it was decided to retire his original all-purpose shotgun,
a Mossberg Model 500 pump purchased in Salt Lake City as
he made his way home from Fort Lewis to Ohio following his
all-expenses-paid tour of Southeast Asia.
The point is that back then, we were one-shotgun hunters.
One gun to do literally everything throughout the whole of
the hunting year.
Today, it’s not as common for a man to be both an avid
hunter and shoot but one shotgun for every species he
might pursue. There’s a gun for turkeys and a gun
for doves, and lest we forget, a shotgun
for waterfowl, one tailored for the necessity that is non-toxic
shot. There’s a lightweight over/under or side-by-side for upland
birds, and a highly customized piece sporting a rifled
barrel and big-dollar optics used only for whitetails. So, that
said, is an all-purpose or ultra-versatile shotgun out of the
question in this Modern Age? Is the one-shotgun shotgunner
a thing of the past? Certainly he need not be, for there
are several excellent examples of multi-purpose shotguns,
both new and not-so-new, available today. It’s simply a matter
of knowing what elements go into categorizing a shotgun
as versatile, and then being content with but a single space in
six-gun cabinet being filled – and that, to some, is the most
difficult thing to do.
The Versatile Shotgun Defined
This portion of the story can prove somewhat touchy in part
due to the fact that 100 shooters may have 100 different definitions
of what constitutes a versatile shotgun. That being the case,
and calling on the fact I’m an elementalist, we’ll take
a look at what I’ll refer to as the basics of versatility.
The shotgun might be...
•Used for multiple species – To my mind, this
COLUMNS
Gun Digest the Magazine.features.great
new.columns.from.North.America’s.top.firearms.writers.in.every.issue..The.columns.include:
Editor’s Shot by Kevin Michalowski
Readers Range (letters)
Firearms Update by Brian McCombie
Field Gun Review by M.D. Johnson
New Products
Spent Casings (rifle tech) by Walt Hampton
Blasts from the Past (guns of history) by Dan Shideler
Before You Buy by Scott Freigh
On Handguns by Dave Workman
Precision Marksmanship (rifle shooting) by Dave Morelli
Gunsmithing by Kevin Muramatsu
Collector’s Corner (military) by Phillip Peterson
Performance Handloading by Walt Hampton
Trends of Values
NRA Update
Calendar of Events
Shooters Bookshelf
Sleepers (future collectibles) by Dan Shideler
WWW.GUNDIGEST.COM 888.457.2873
by M.D. Johnson
shotgun can span the hunting seasons. It
can be used not for one species, but several
with no modifications, or at the very This particular gun, originally with no every time I look at her. Come Novem-
most, simple changes or additions, the modifications, has also served him well ber, it takes but seconds to swap the short
particulars of which we’ll discuss briefly. for whitetails when filled with, first, rifled barrel for the 28-incher, exchange the lead
To reference my father’s Model 1100, slugs, to his present combination of a 20- for steel #2s, and be fully prepared for the
which features a 28-inch fixed modified inch rifled barrel topped with iron sights, next flight of mallards or Canada geese.
vent-rib barrel and 2.75-inch chamber, and launching Lightfield Hybred EXP True, that means that particular piece is
this piece was used, literally, for every- sabotted slugs. All well and good; howev- no longer guarding my home; fortunately,
thing from grouse to gobblers, including er, swap my father’s 2.75-inch chamber for Julia Carol, my wife, has her own pet proj-
a dozen or more Ohio whitetails taken a 3-inch, or better yet, a 3.5-inch, and the ect in the corner.
using old school Foster rifled slugs out of ammunition choices – along with those •Affordable. Now, affordable is in the
the smoothbore barrel. Over the 40 years situations in which the shotgun might be eye of the beholder, one man’s Chevrolet
he’s used the M1100, he’s never felt handi- comfortably used – increase dramatically. ½-ton is another man’s Porsche. Should
capped in any way nor for any reason, •Employed as a home-defense weapon cost be a factor when it comes to defining
even with the requirement of non-toxic – As I write this piece, I can see in the cor- versatility in shotguns? As much as I want
shot in the early 1990s. “I’ve killed everyner my father’s 1966 Mossberg Model 500 to say yes, I don’t believe it should. A quick
thing you can kill with this gun,” he’s told pump. Still wearing her original stock, the electronic walk through the ‘Net revealed
me many a time. “I shoot it well, and re- pump sports a new synthetic fore-arm. a Remington M870 Express Combo – 12ally
don’t see any reason to change.” That’s The wood fore-arm, broke years ago, and gauge, with 26-inch interchangeable tube
the key here – he shoots it well.
I must admit I rather like the solid feel of barrel, and 20-inch fully-rifled deer barrel
the heavily-grooved plastic – and, in place with iron sights – for roughly $550; an ex-
of her factory 28-inch barrel, a very short cellent price for a most versatile shotgun.
18.5-inch tube in improved cylinder. Filled For $400, Mossberg’s M500 pump, com-
with five rounds of 2.75-inch #2 lead, the plete with 28- and 24-inch barrels, can be
Old Girl gives me a warm fuzzy feeling had. If you want an autoloader those pric-
•Modified with simple and affordable
aftermarket parts – Again to me, the ultimate
versatile shotgun performs all functions
and across all seasons without the
need for any modifications. However, if a
used fully rifled barrel for $150 or a $30
choke tube adds another dimension to
the gun’s capabilities, then so be it. Interchangeable
choke tubes, by their nature,
contribute to a shotgun’s versatility, as do
multiple barrels, particularly if those barrels
offer alternative sighting methods, i.e.
Red Dots, scopes, or fiber optics.
•Capable of handling a variety of ammunition
types. Ammunition lends much
to a firearm’s versatility, and perhaps nowhere
is this truer than the world of the
shotgun. Once more I refer back to my
father’s M1100, a piece which has regurgitated
literally tens of thousands of
shotshells – lead, steel, bismuth, tungsten,
Hevi-Shot – launching pellets ranging in
size from #8 lead for doves to F and T steel
goose loads, and everything in between.
Is it an upland game gun, a deer gun, a turkey gun, a waterfowl gun or a homedefense
gun? The answer is yes. The shotgun is just that versatile and offers
something for everyone. No matter what you want the shotgun will do it.
▲ FEATURE ARTICLES Each issue of Gun Digest the Magazine includes
several full-color features from top shooting writers and firearms experts. Articles help readers
shoot better, examine famous firearms and their makers, and analyze news and trends in the
gun world.
NEW PRODUCTS for 2010 |
■ Nikon M-223 Riflescopes for Your AR
Recognizing the popularity of AR rifles, Nikon has developed a
new line of riflescopes built to deliver extreme speed, accuracy
and shooting confidence. The M-223 line offers five new
riflescopes, all engineered for the 223 Rem./5.56mm NATO
round. With Nikon’s latest reticle and adjustment technologies,
the M-223 integrates the same level of quality as the flagship
Monarch riflescopes.
“The recent surge in AR-type rifle purchases means there
is a new group of customers out there learning just how much
fun owning an AR is,” said Jon LaCorte, senior product marketing
manager Nikon Sport Optics.
All of the new M-223 riflescopes feature Nikon’s famous
fully multicoated optics, up to 95% light transmission, waterproof/fogproof/shockproof
performance and lifetime warranty.
Designed for AR carbines and popular 3 gun competitions, the
1-4x20 with Point Blank reticle features an extremely large exit
pupil for low light performance and a super wide field of view.
For more information on Nikon’s full line of Riflescopes,
Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders,
call 1-800-645-6687 or visit www.nikonhunting.com.
■ Bond Arms Self-Defense Knife
Bond Arms, best known for manufacturing the finest double
barrel handguns in the world, has teamed up with Buck Knives
to produce a Signature heavy duty, high quality knife perfect
for self defense needs.
This assisted knife, which is made in the USA, features a
stainless steel blade and offers effortless one-hand opening. It
fits perfectly in your back pocket while the removable pocket
clip allows for quick and easy retrieval. You can choose from
a handsome black ash or
rosewood grip that perfectly
matches the grip on your
Bond Arms handgun and the
Bond Arms logo is embossed
right into the wood.
“We’ve been searching for
a long time for the perfect
knife,” said Gordon Bond
of Bond Arms. “A knife that
would match the quality and
craftsmanship of our Bond Arms double barrel handguns. The
new Bond Arms Buck Knife is exactly what we’ve been looking
for. It has the same rock solid appeal as our line of handguns
and it’s a knife that any collector would be proud to own.”
At only $60, this durable, perfectly weighted knife is a great
addition to your collection. To purchase this knife, visit www.
bondarms.com or call (817) 573-4445.
■ Accuflite Introduces .223 REM
Accuflite Arms, Inc. provides bolt action rifles and pistols that
meet specific fit and function requirements. Accuracy guarantee
ranges from five shot ¼ MOA to 3 shots ¾ MOA, based n
preferences such as action, barrel, and caliber.
Each component in each rifle is carefully selected to meet
performance guarantee. Each rifle is assembled by a highly
skilled riflesmith whose goal is to create raving riflemen. Each
barreled action is carefully chambered, crowned, and threaded
to tight tolerance and is then pillar bedded to a pre-selected,
sized-to-fit stock. Pillar material matches the thermal expansion
of mating metal parts to ensure uniform barrel vibration,
shot to shot, a mandatory step for consistent bullet exit characteristics
over a wide range of temperature and load conditions.
For more information, call (724) 327-0100 or visit www.
accuflite.com.
■ Improved Rear Sight,
Safety and Slide Stop
C.O. Arms has made innovative changes and improvements to
1911 parts such as the rear sight, safety and slide stop. These
new designs are part of the C.O. Arms concealed carry tactical
(CCT) parts line.
The CCT slide stop is available in stainless steel, blue or
a Teflon “carry-tuff” finish with a shaft size of .199 for a
good, tight fit. With a radial pad to eliminate sharp edges,
the slide stop is
extended rearward
for easy one-hand
operation. The
CCT thumb safety
boasts the same
unique characteristics
as the slide
stop. The “low drag, no snag” thumb pad designed to guide
the gun in and out of the holster while giving the shooter a
generous thumb pad to hit for fast draw scenarios.
The C.O. Arms replacement rear sight for series 70 and
before 1911 handguns gives your pistol the look of a military
issue 1911 with some new advantages. An extra wide .165
notch allows for fast, clear acquisition of the front sight. The
edges of the sight are radial to prevent snagging upon draw.
This sight fits Colts, and most clones with .330 x 65 dovetail.
Some fitting may be required.
For more information, call (206) 888-2899 or visit www.
coarmsusa.com.
▲ NEW PRODUCTS In every issue,
we cover the best new firearms-related products.
Whether you’re interested in new guns, scopes,
ammunition or other gear, you’ll find it here.
update
F i r e a r m s
CALIFORNIA:
Lawsuit Against
Glock Dismissed
In CalIfornIa, a los angeles Superior
Court judge dismissed a lawsuit
brought by a retired los angeles police
officer, who sued the gun manufacturer
Glock, after his three-year-old
son shot him.
as reported by the orange County
register, “Enrique Chavez, now 39,
of anaheim, was off-duty when he
was shot on July 11, 2006, while
driving his ford ranger near Harbor
Boulevard and la Palma avenue. His
son, who was not in a car seat, got a
hold of the father’s .45-caliber Glock
while sitting in the back seat and shot
him in the back, according to police
reports. Chavez was left paralyzed
from the waist down.”
In 2008, Chavez sued Glock, alleging
that the gun’s safety was, “nonexistent
or ineffective.”
However, “In dismissing the suit,
los angeles Superior Court Judge
Kevin C. Brazile cited an ‘exhaustive
review’ of the gun’s safety conducted
by the los angeles Police Department
before a purchase.” ■
News & Notes from arouNd the world | Brian McCombie
JUDGE:
Sheriff Violated 1st
Amendment Rights
By Denying Carry Permit
Paul Dorr, of ocheyedan, Iowa, majoritarian and popular views.”
held a concealed carry permit from the Dorr had a reputation as a strong
late 1990s until 2006. But in 2007, anti-abortion advocate. He had also
osceola County Sheriff Douglas Weber challenged county officials numerous
turned down Dorr’s carry permit ap- times over what Dorr contended was
plication. as the Des Moines regis- over-spending in the county budget.
ter reported, “Weber
In testimony, Weber
wrote on the denied
admitted that he had
application: ‘Concern
heard Dorr referred to
from Public. Don’t
as a “nut job,” and a
trust him.’”
“whacko,” because of
Dorr’s strong political
views.
“In his ruling….
Bennett ordered the
osceola County sheriff
to immediately issue
Dorr a nonprofessional
permit to carry
a weapon,” the Des
Douglas Weber
Moines register noted.
“The judge also ordered Weber
to successfully complete a court-approved
course on the united States
Constitution within the next five
“The court finds a tsunami, a mael- months.”
strom, an avalanche, of direct, uncon- “Dorr was denied a permit precisely
troverted evidence in Sheriff Weber’s because Sheriff Weber believed that
own testimony to conclude beyond all [Dorr’s] free speech rights offended
doubt that he unquestionably violated the majority of voters in osceola
the first amendment rights of … Paul County,” Judge Bennett wrote. “In
Dorr,” wrote Judge Bennett. “This is denying (Dorr) a concealed weapons
a great reminder that the first amend- permit, Sheriff Weber single-handment
protects the sole individual who edly hijacked the first amendment
may be a gadfly, kook, weirdo, nut job, and nullified its freedoms and protec-
whacko, and spook, with the same tions.” ■
force of protection as folks with more
Yet, as it turned
out, the sheriff denied
that carry application
for all the
wrong reasons, many
of them tied to Dorr’s
first amendment
rights to free expression.
That was the
opinion of u.S. Dis-
trict Court Judge Mark W. Bennett
of the northern District of Iowa, who
recently ruled for Dorr in a case that
challenged the permit denial.
▲ INDUSTRY NEWS Each issue
of Gun Digest the Magazine features the latest,
most comprehensive industry news and legislative
updates. This multifaceted, easy-to-read
section provides the timeliest updates from the
gun world.
Trends of Value
Handguns
RUPERTUS, JACOB
models listed are currently produced by that
Philadelphia, Pennsylvania
Israel
company under different trade names.
Double-Barrel Pocket Pistol Exc. V.G. Good Fair Poor
SD-9
A .22 caliber double-barrel pistol with 3” — 450 150 100 75
A 9mm double-action semi-automatic pis-
round barrels and a spur trigger. The ham- NOTE: The .41 caliber variety is worth aptol
with a 3” barrel and 6-shot magazine.
mer fitted with a sliding firing pin. Blued proximately 25 percent more than the val-
Matte black finish with composition grips.
with walnut grips.
ues listed.
Safari Enforcer Imported since 1988.
NIB Exc. V.G. Good Fair Poor
NIB Exc. V.G. Good Fair Poor
— — 2400 1900 850 200
425 300 250 200 150 100
Eibar, Spain
This retailer sold a number of pistols pro- Enforcer
duced by the firm of Urizar prior to 1935. A .45 caliber semi-automatic pistol with a Mercan/Istanbul, Turkey
3.9” barrel and 5-shot magazine. Patterned
Praga
after the Colt Model 1911. Blued, Armaloy, Professional
Rupertus Army
A 7.65 caliber semi-automatic pistol electroless nickel-plate or Parkerized finish CZ-75-style compensated semi-auto in
Revolver
marked “Praga Cal 7.65” on the slide. with checkered walnut or neoprene grips. white chrome finish chambered for 9mm.
Blued with plastic grips impressed with the NIB Exc. V.G. Good Fair Poor Single-action with adjustable trigger, laser
Army Revolver
trademark S.E.A.M.
700 600 500 400 350 150 engraving. 16 or 18 round capacity. 42.3
This is an extremely rare revolver cham- Exc. V.G. Good Fair Poor
oz.; 5.1” barrel. MSRP: $437.
bered for .44 caliber percussion. It has a 275 175 125 90 65 Match Master
7.25” octagon barrel with an integral load-
As above, with a 5” barrel.
K2
ing lever that pivots to the side instead of S.E.A.M.
NIB Exc. V.G. Good Fair Poor CZ-75-style double-action semi-auto in
downward. The hammer is mounted on the A 6.35mm semi-automatic pistol with a 2” 700 600 500 400 350 150 white chrome or blued. Chambered for
side, and there is a pellet priming device barrel. The slide marked “Fabrica de Armas
9mm. 16 or 18 round capacity. 35.3 oz.; 4.6”
located on the backstrap. There is only one SEAM.” Blued with black plastic grips, hav- Black Widow
barrel. Plastic grips.
nipple on the breech that lines up with the ing the trademark “SEAM” cast into them. As above, with ivory Micarta grips etched Exc. V.G. Good Fair Poor
top of the cylinder. The cylinder is unfluted Exc. V.G. Good Fair Poor with a black widow.
300 225 175 125 50
and holds 6-shots. The finish is blued, with 250 175 125 90 65 NIB Exc. V.G. Good Fair Poor
walnut grips; and the frame is marked “Pat-
700 600 500 400 350 150 Kama Sport
ented April 19, 1859.” There were less than Silesia
CZ-75-style semi-auto 9mm in white
12 manufactured in 1859. It would behoove As above, but of 7.65mm caliber with a Model 81
chrome or blued. Doubleaction with 3.9”
one to secure a qualified independent ap- 3” barrel and having the word “Silesia” As above, without the grip etching. Also of- compensated barrel, laser engraving. 15+1
praisal if a transaction were contemplated. stamped on the slide.
fered in .38 caliber.
or 17+1 capacity. 35.4 oz. Plastic grips.
NIB Exc. V.G. Good Fair Poor Exc. V.G. Good Fair Poor NIB Exc. V.G. Good Fair Poor Exc. V.G. Good Fair Poor
— — 28500 12000 5500 1500 250 175 125 90 65 800 700 600 500 400 200 325 250 195 135 50
Single-Shot Pocket Pistol
Kama
A .22, .32, .38, or .41 rimfire single-shot pis- Atlanta, Georgia
CZ-75-style semi-auto 9mm in white
tol with half-octagonal barrels, ranging in
chrome or blued. Doubleaction with 4.3”
length from 3” to 5”. The barrel marked “Ru- Cobray M-11
Safari Model 81L
compensated barrel, laser engraving. 15+1
pertus Pat’d. Pistol Mfg. Co. Philadelphia.” A 9mm semi-automatic pistol with a 32-
or 17+1 capacity. 35.4 oz.; 7.7”. Plastic
Blued with walnut grips. Approximately round magazine. Parkerized finish.
grips.
3,000 were made from 1870 to 1885. Exc. V.G. Good Fair Poor Model 81L
Exc. V.G. Good Fair Poor
Exc. V.G. Good Fair Poor 550 495 400 275 100 As above, with a 6” barrel.
300 225 175 125 50
— 900 650 225 75
NIB Exc. V.G. Good Fair Poor
NOTE: The .41 caliber variety is worth ap-
850 750 650 550 450 200 Kilinc 2000 Mega
proximately 200 percent more than the Westfield, Massachusetts
CZ-75-style semi-auto 9mm in white
values listed.
Ultimate Unlimited
chrome or blued. Doubleaction with 4.7”
Under Hammer Pistol
A bolt-action single-shot pistol with a 15” barrel. 16 or 18 capacity. 35 oz. Plastic
Spur Trigger Revolver
A .34 or .36 single-shot percussion pistol barrel chambered for variety of cartridges. grips. Fixed sights.
A .22 caliber spur trigger revolver with a with a half octagonal 3” or 4” barrel marked Blued with a laminated stock.
Exc. V.G. Good Fair Poor
2.75” round barrel and unfluted cylinder. “D. D. Sacket/Westfield/Cast Steel.” Manu- NIB Exc. V.G. Good Fair Poor 300 225 175 125 50
The top strap marked “Empire Pat. Nov. factured during the 1850s.
850 750 650 550 450 200
21, 71.” Blued or nickel-plated with walnut Exc. V.G. Good Fair Poor
Kilinc 2000 Light
grips. A .41 caliber spur trigger revolver — 1550 1200 550 165 Survivor I Conversion Unit
CZ-75-style semi-auto 9mm in white
with a 2-7/8” round barrel and a 5-shot
A conversion unit lifted to the Model 1911 chrome, blued or camo. Double-action with
fluted cylinder. Blued or nickel-plated with
frame that alters that pistol to a bolt-action 4.7” barrel, laser engraving. 15+1 or 17+1
walnut grips. The top strap marked “Em- Phoenix, Arizona
carbine. Barrel length 16.25”, caliber .223, capacity. 35.4 oz. Plastic grips.
pire 41” and the barrel “J. Rupertus Phila. In operation from 1978 to 1987, this com- folding stock.
Exc. V.G. Good Fair Poor
Pa.” Manufactured during the 1870s and pany was purchased by Olympic Arms of NIB Exc. V.G. Good Fair Poor 300 225 175 125 50
1880s.
Olympia, Washington, in 1987 and the 300 275 250 200 150 100
S.E.A.M.
S.W.D., INC.
SACKET, D. D.
SAFARI ARMS
Pricing information is from the
2010 Standard Catalog of Firearms.
The book includes prices for more than
25,000 models and a bonus CD that
includes all 1,504 pages.
For more information, go to
www.gundigeststore.com.
SARDIUS
SARSILMAZ
▲ EXCLUSIVE PRICE GUIDE
Gun Digest the Magazine readers want pricing
information, and we deliver. Each issue features the
most comprehensive, up-to-date gun-pricing information
available. We cover rifles, shotguns and handguns
in every issue. Plus, we cover industry-wide pricing
trends, chart the pricing history of individual firearms,
showcase must-have firearms in our “Worth Watching”
section, reveal some of the history behind the pricing
of famous guns, and preview and report on prices
realized at the world’s top firearms auctions.

GunDigest
RAT E C A R D # 2 6
D I S P L AY A D V E R T I S I N G R AT E S
Note: Frequency based on consecutive issues.
BLACK & WHITE 1x 3x 6x 13x 26x
Full Page $1,960 $1,760 $1,620 $1,458 $1,290
2/3 Vertical $1,405 $1,267 $1,170 $1,050 $927
1/2 Horizontal $1,072 $965 $875 $803 $715
1/2 Island $1,185 $1,066 $975 $891 $794
1/3 Vertical $824 $762 $695 $640 $567
1/3 Square $824 $762 $695 $640 $567
1/4 Square $567 $515 $465 $417 $370
1/4 Horizontal $567 $515 $465 $417 $370
1/6 Horizontal $454 $422 $381 $350 $315
1/6 Vertical $454 $422 $381 $350 $315
3 in. x 1 col. $185 $170 $155 $140 $125
2 in. x 1 col. $130 $118 $108 $98 $88
FOUR-COLOR 1x 3x 6x 13x 26x
Full Page $2,645 $2,442 $2,395 $2,145 $2,030
2/3 Vertical $1,905 $1,756 $1,725 $1,540 $1,430
1/2 Horizontal $1,420 $1,310 $1,262 $1,215 $1,056
1/2 Vertical $1,420 $1,310 $1,262 $1,215 $1,056
1/2 Island $1,545 $1,422 $1,360 $1,315 $1,180
1/3 Vertical $1,050 $994 $927 $870 $795
1/3 Square $1,050 $994 $927 $870 $795
1/4 Square $740 $685 $628 $587 $541
1/4 Horizontal $740 $685 $628 $587 $541
1/4 Vertical $740 $685 $628 $587 $541
1/6 Horizontal $580 $546 $510 $480 $440
1/6 Vertical $580 $546 $510 $480 $440
COVERS* 1x 3x 6x 13x 26x
Back $3,305 $3,055 $2,880 $2,680 $2,670
Inside Back $3,110 $2,880 $2,705 $2,520 $2,325
Inside Front $3,110 $2,880 $2,705 $2,520 $2,325
* Call for availability
Toll-Free
Bruce Wolberg ext. 13403
bruce.wolberg@fwmedia.com
888.457.2873
Missy Beyer ext. 13642
missy.beyer@fwmedia.com
Steve Donarski ext. 13406
steve.donarski@fwmedia.com
D I S P L AY A D S I z E S
Full Page
7” x 10”
1/3 Vertical
2.25” x 10”
1/6 Horizontal
4.625” x 2.25”
4-COLOR OnLy
1/2 Vertical
3.4375” x 10”
2/3 Vertical
4.625” x 10”
1/3 Square
4.625” x 4.75”
1/6 Vertical
2.25” x 4.75”
1/4 Vertical
3.4375” x 4.75”
A D S U b M I S S I O N
Accepted advertising file formats:
PA G E S I z E
Trim Size - 8” x 10.75”
Live Area - 7” x 10”
Full-page Bleed - 8.5” x 11.25”
Application Files (mac or PC):
Adobe Creative Suite v4 (Illustrator, InDesign, Photoshop)
QuarkXpress v8
PDF (Version 9.0, PDFX-1a format or 300dpi resolution CMYK color
format, fonts embedded)
TIFF (300dpi, CMYK, fonts embedded)
EPS (300dpi, CMYK, fonts embedded)
For Ad creation: Word/Excel (type used only)
Images:
Jpg, tiff, png, eps formats
300dpi minimum resolution for continuous tone
600dpi minimum resolution for line art
Any other formats not shown should be
approved in advance by your sales
representative.
CLASSIFIED ADVERTISING
1/2 Horizontal
7” x 4.75”
1/4 Square
4.625” x 3.25”
3”
2.25” x 3”
Simply call (800) 942-0673 or visit www.gundigest.com
to place your classfied ad!
1/2 Island
4.625” x 7”
1/4 Horizontal
7” x 2.25”
2”
2.25” x 2”
FTP Instructions:
If you are on a mac
ftp.krause.com
User ID: type the word
“anonymous”
Password: is your email
Inbound folder. then look
for folder of publication
you are submitting for.
If your are on a PC
ftp://ftp.krause.com
WWW.GUNDIGEST.COM 888.457.2873

700.East.State.Street
Iola,.WI.54990-0001
(715).445-2214
COVER
DATE
Bruce Wolberg ext. 13403
bruce.wolberg@fwmedia.com
GunDigest
2011 PUBLISHING SCHEDULE
PUBLISHED BI-WEEKLY
SPACE
RESERVATION MAIL
DATE
February 14 December 28 (10) January 14
February 28 January 13 January 28
March 14 January 27 February 11
March 28 February 10 February 25
April 11 February 24 March 11
April 25 March 10 March 25
May 9 March 24 April 8
May 23 April 7 April 22
June 6 April 21 May 8
June 20 May 5 May 20
July 4 May 19 June 3
July 18 June 2 June 17
Toll-Free
COVER
DATE
August 15 June 30 July 15
September 12 July 28 August 12
October 10 August 25 September 9
October 24 September 8 September 23
November 7 September 22 October 7
November 21 October 6 October 21
December 5 October 20 November 4
December 19 November 3 November 18
January 2 (2012) November 16 December 2
January 16 (2012) December 1 December 16
January 30 (2012) December 15 December 30
888.457.2873
Missy Beyer ext. 13642
missy.beyer@fwmedia.com
WWW.GUNDIGEST.COM
SPACE
RESERVATION MAIL
DATE
BONUS ISSUES TO INCLUDE BONUS DISTRIBUTION:
April 11 (Tulsa, Knob Creek) I May 9 (NRA) I October 10 (National Gun Day) I December 5 (Tulsa) I January 30 (SHOT)
Call TODAY to advertise in
the World’s Foremost Gun Authority!
Steve Donarski ext. 13406
steve.donarski@fwmedia.com