Three Generations of Entrepreneurial Women - Hip Chics Boutique

Hip Chics Boutique
Three Generations of Entrepreneurial Women
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November 2009

PHOTOS BY THE PORTRAIT GALLERY
Hip Chics Boutique
Three Generations of Entrepreneurial Women
By Carolyn S. Peterson
Never underestimate the power of brainstorming women!
A leisurely road trip to the North Carolina mountains in
January 2007 for a scrapbooking weekend with friends
sounds pretty harmless, but for Kristina Kapp Prysiazniuk,
owner and president of Hip Chics Boutique, by the end of
her trip, she had the beginning of her own business.
Parents’ Example
“I grew up in the Clemmons area with two parents who owned their own
businesses. My mother, Faye Kapp, was an interior decorator with a retail shop,
Accessory Decorating, and my father, Jerry Kapp, was a mortgage broker and
owner of Kapp & Associates. They had a certain spirit, a love of owning their own
businesses, and I think that spirit was passed on in the genes,” said Prysiazniuk.
November 2009 / 23

Kristina with good firends, Holly Groce and Stacy Mayhew.
Both Holly and Stacy have been supportive from the start and
remain actively involved in Hip Chics.
Have Gifts, Will Travel
Prysiazniuk began her gift and accessory business on a small
scale, to say the least. “For 12 years I helped brides plan their
weddings, from invitations to gifts for the bridal party. I
would shop for jewelry and other items at gift markets, which
expanded into trendy purses. Word seemed to spread and
soon I was selling items to friends from my house and out of
my trunk. Selling from my trunk turned into home parties
and office parties, all leading to a small space in the Allen’s
Cove Shopping Center. A little over two years later, our space
has grown to four times the original size and we now have 15
employees. So much has happened since we opened on
March 1, 2007,” recalled Prysiazniuk.
You’re Only as Good as the People Around You….
As with any business, loyal and dedicated employees
make a world of difference, but for Prysiazniuk, her
employees also mean the world to her -- and are a
big reason for the success of Hip Chics Boutique.
“I would not be able to have my own business if
it wasn’t for the support at home from my
husband, Sam, my daughter, Logan, 11, and son,
Parker, 7, as well as my parents and my in-laws.
Then, my employees -- I can’t say enough about the
heart they have for the shop and our customers.
Working at Hip Chics Boutique is not just a job to
them -- they truly care and we are a team, learning every
day…together,” stated Prysiazniuk. The staff at Hip Chics
Boutique is really more like a family than a group of
employees. “We are friends and we not only work together,
but we spend time with our families together. This close
bond may not work for all small businesses, but it works
for us. We know we can count on each other, as working
moms, to help with kids’ schedules and activities, and in
keeping balance -- or at least trying to -- in our lives,”
commented Prysiazniuk.
One of Prysiazniuk’s strongest supporters is her mother,
Faye Kapp. “My mom does all the product displays for the
shop. She knows better than anyone how to utilize every
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inch of space. She has an eye for
design which comes across in the ever
changing sections of our shop, from the
spiritually inspired items, and jewelry,
to our personalized items,” said
Prysiazniuk.
The Third Generation Steps Up
with Scarves in Hand
The entrepreneurial gene that
Prysiazniuk believes she got from her
parents obviously was passed along to
daughter, Logan. “My daughter,
Logan, began sewing and designing
when she was five years old and asked
for Santa to bring her a sewing
machine when she was eight. Less than a year ago, my mom
bought Logan a scarf in Chicago, made of old sweaters, cut
and pieced together with embellishments. This scarf was the
inspiration for Logan to begin designing scarves made from
her friends’ sweaters and those from thrift stores, under the
name Logi B. Designs. She uses buttons and old jewelry from
her great grandmother to add to the designs,” stated
Prysiazniuk.
The Kapp-Prysiazniuk family believes that the family who
sews together stays together. “Each Wednesday night our
family eats dinner with my parents and then we head to the
basement and begin working on the scarves. There are
sweaters waiting to be cut into pieces, buttons and jewelry in
drawers, and usually my dad making fringe. We spend time
watching ‘American Idol’ or ‘America’s Got Talent’ as we
work. It is a great way for us to spend time as a family
and support Logan’s new-found business,”
commented Prysiazniuk. Logi B. Designs scarves
are becoming quite popular; at a recent craft
show in Ohio, Logan sold 83 scarves in five
hours and took orders for more. Locally,
Logan’s scarves are available at Hip Chics
Boutique in both youth and adult sizes.

A Community Minded Business
Since Prysiazniuk grew up in the community of Clemmons,
where her business is located, there aren’t many visitors to the
shop that she doesn’t know. “Having a business in my
community means so much to me. My customers are, in some
cases, people I have known for years. Hip Chics Boutique is
focused on giving back to our community. From supporting
local events in the area, like the Angels Race, and local
charities like Sally’s Angels, to our local schools and churches,
we believe that giving back sets us apart from the big box
stores. Buying local and supporting local companies only
helps enrich the community as a whole,” said Prysiazniuk.
Word has definitely gotten out on Hip Chics Boutique, with
shoppers from other states and other cities making the shop
their gift buying destination in our area.
It’s All About Customer Service
One visit to Hip Chics Boutique will show you just how much
they care about their customers. From the greetings to the gift
bags, the staff at Hip Chics Boutique is all about customer
service. “To better serve our customers and their shopping
needs, we offer a variety of special events and shopping days.
In November we have Ladies’ Wish Night, where our female
customers come in for refreshments and make their Wish List
for the holidays. Then, in December, we have a Men’s Shop
Night, where the wish lists are brought out and each man is
paired with a personal shopper to help him choose that perfect
gift for his lady. We also have a special kids’ wish list night
where children can come and make their own wish list while
enjoying cookies, cocoa and a visit with Santa,” commented
Prysiazniuk. During the shopping events, customers are treated
to the latest and most affordable gift ideas in the area. “With
the current economy, we are focused on having gifts under $20
available for our customers.”
What’s Hot and Hip for the Gift Giving Season?
“Hip Chics has something for everyone from our new
collectable bead line, Trollbeads, where every bead has a story
and every story has a bead, to our interchangeable Kameleon
JewelPop jewelry. Scarves continue to be a hot fashion trend
and make the perfect accessory for all ages. Hip Chics also
offers a large selection of collegiate items for all the boys and
men in your life, and don’t forget the ever-popular Webkinz.
Our monogramming services create personalized gifts which
remain a hot item for all occasions,” stated Prysiazniuk.
With two Christmas seasons under their belt, the ladies at Hip
Chics Boutique are ready for another great year and looking
forward to helping their customers with their gift buying
needs. “Making shopping an enjoyable and fun experience is
important to us, and we want your next gift to be as special
and unique as the person you are giving to” said Prysiazniuk.
From the smiles on the customers’ faces, it seems Hip Chics
Boutique is achieving their goal.
Hip Chics Boutique is located at 2668 Lewisville-Clemmons
Rd, Clemmons, NC. Hours of operation are: Mon, Tues.
Wed. and Fri- 9 – 6 pm; Thurs- 9 – 8 pm and Sat. – 10 – 5
pm. For additional information on upcoming events call
766-8122.
Something For Everyone...
Make This Christmas One They Will
Remember With A Unique Gift From
Hip Chics
Boutique
Specializing in Unique
November 5th -
Ladies Wish
List Night
November 27th -
Black Friday
December 4th -
Kids Wish List Night
& Photos With Santa
December 10th -
Men’s Shop Night
HOURS:
M-F 9-6 / Th 9-8 / Sat 10-5
(336) 766-8122
2668 Lewisville-Clemmons Rd.,
Clemmons, NC 27012
and Personalized Gifts
November 2009 / 25