Three Generations of Entrepreneurial Women - Hip Chics Boutique
Three Generations of Entrepreneurial Women - Hip Chics Boutique
Three Generations of Entrepreneurial Women - Hip Chics Boutique
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<strong>Hip</strong> <strong>Chics</strong> <strong>Boutique</strong><br />
<strong>Three</strong> <strong>Generations</strong> <strong>of</strong> <strong>Entrepreneurial</strong> <strong>Women</strong><br />
Casanova's C<strong>of</strong>fees & Fudge<br />
A Feeling <strong>of</strong> Magic, a Touch <strong>of</strong> Charm<br />
Becoming a SuperWoman<br />
The Dangers <strong>of</strong> Trying to Do it All<br />
Dear June | Rosey’s Review | The Doctor’s In | Let’s Talk Real Estate | Living Moments<br />
November 2009
PHOTOS BY THE PORTRAIT GALLERY<br />
<strong>Hip</strong> <strong>Chics</strong> <strong>Boutique</strong><br />
<strong>Three</strong> <strong>Generations</strong> <strong>of</strong> <strong>Entrepreneurial</strong> <strong>Women</strong><br />
By Carolyn S. Peterson<br />
Never underestimate the power <strong>of</strong> brainstorming women!<br />
A leisurely road trip to the North Carolina mountains in<br />
January 2007 for a scrapbooking weekend with friends<br />
sounds pretty harmless, but for Kristina Kapp Prysiazniuk,<br />
owner and president <strong>of</strong> <strong>Hip</strong> <strong>Chics</strong> <strong>Boutique</strong>, by the end <strong>of</strong><br />
her trip, she had the beginning <strong>of</strong> her own business.<br />
Parents’ Example<br />
“I grew up in the Clemmons area with two parents who owned their own<br />
businesses. My mother, Faye Kapp, was an interior decorator with a retail shop,<br />
Accessory Decorating, and my father, Jerry Kapp, was a mortgage broker and<br />
owner <strong>of</strong> Kapp & Associates. They had a certain spirit, a love <strong>of</strong> owning their own<br />
businesses, and I think that spirit was passed on in the genes,” said Prysiazniuk.<br />
November 2009 / 23
Kristina with good firends, Holly Groce and Stacy Mayhew.<br />
Both Holly and Stacy have been supportive from the start and<br />
remain actively involved in <strong>Hip</strong> <strong>Chics</strong>.<br />
Have Gifts, Will Travel<br />
Prysiazniuk began her gift and accessory business on a small<br />
scale, to say the least. “For 12 years I helped brides plan their<br />
weddings, from invitations to gifts for the bridal party. I<br />
would shop for jewelry and other items at gift markets, which<br />
expanded into trendy purses. Word seemed to spread and<br />
soon I was selling items to friends from my house and out <strong>of</strong><br />
my trunk. Selling from my trunk turned into home parties<br />
and <strong>of</strong>fice parties, all leading to a small space in the Allen’s<br />
Cove Shopping Center. A little over two years later, our space<br />
has grown to four times the original size and we now have 15<br />
employees. So much has happened since we opened on<br />
March 1, 2007,” recalled Prysiazniuk.<br />
You’re Only as Good as the People Around You….<br />
As with any business, loyal and dedicated employees<br />
make a world <strong>of</strong> difference, but for Prysiazniuk, her<br />
employees also mean the world to her -- and are a<br />
big reason for the success <strong>of</strong> <strong>Hip</strong> <strong>Chics</strong> <strong>Boutique</strong>.<br />
“I would not be able to have my own business if<br />
it wasn’t for the support at home from my<br />
husband, Sam, my daughter, Logan, 11, and son,<br />
Parker, 7, as well as my parents and my in-laws.<br />
Then, my employees -- I can’t say enough about the<br />
heart they have for the shop and our customers.<br />
Working at <strong>Hip</strong> <strong>Chics</strong> <strong>Boutique</strong> is not just a job to<br />
them -- they truly care and we are a team, learning every<br />
day…together,” stated Prysiazniuk. The staff at <strong>Hip</strong> <strong>Chics</strong><br />
<strong>Boutique</strong> is really more like a family than a group <strong>of</strong><br />
employees. “We are friends and we not only work together,<br />
but we spend time with our families together. This close<br />
bond may not work for all small businesses, but it works<br />
for us. We know we can count on each other, as working<br />
moms, to help with kids’ schedules and activities, and in<br />
keeping balance -- or at least trying to -- in our lives,”<br />
commented Prysiazniuk.<br />
One <strong>of</strong> Prysiazniuk’s strongest supporters is her mother,<br />
Faye Kapp. “My mom does all the product displays for the<br />
shop. She knows better than anyone how to utilize every<br />
24 / www.forsythwoman.com<br />
inch <strong>of</strong> space. She has an eye for<br />
design which comes across in the ever<br />
changing sections <strong>of</strong> our shop, from the<br />
spiritually inspired items, and jewelry,<br />
to our personalized items,” said<br />
Prysiazniuk.<br />
The Third Generation Steps Up<br />
with Scarves in Hand<br />
The entrepreneurial gene that<br />
Prysiazniuk believes she got from her<br />
parents obviously was passed along to<br />
daughter, Logan. “My daughter,<br />
Logan, began sewing and designing<br />
when she was five years old and asked<br />
for Santa to bring her a sewing<br />
machine when she was eight. Less than a year ago, my mom<br />
bought Logan a scarf in Chicago, made <strong>of</strong> old sweaters, cut<br />
and pieced together with embellishments. This scarf was the<br />
inspiration for Logan to begin designing scarves made from<br />
her friends’ sweaters and those from thrift stores, under the<br />
name Logi B. Designs. She uses buttons and old jewelry from<br />
her great grandmother to add to the designs,” stated<br />
Prysiazniuk.<br />
The Kapp-Prysiazniuk family believes that the family who<br />
sews together stays together. “Each Wednesday night our<br />
family eats dinner with my parents and then we head to the<br />
basement and begin working on the scarves. There are<br />
sweaters waiting to be cut into pieces, buttons and jewelry in<br />
drawers, and usually my dad making fringe. We spend time<br />
watching ‘American Idol’ or ‘America’s Got Talent’ as we<br />
work. It is a great way for us to spend time as a family<br />
and support Logan’s new-found business,”<br />
commented Prysiazniuk. Logi B. Designs scarves<br />
are becoming quite popular; at a recent craft<br />
show in Ohio, Logan sold 83 scarves in five<br />
hours and took orders for more. Locally,<br />
Logan’s scarves are available at <strong>Hip</strong> <strong>Chics</strong><br />
<strong>Boutique</strong> in both youth and adult sizes.
A Community Minded Business<br />
Since Prysiazniuk grew up in the community <strong>of</strong> Clemmons,<br />
where her business is located, there aren’t many visitors to the<br />
shop that she doesn’t know. “Having a business in my<br />
community means so much to me. My customers are, in some<br />
cases, people I have known for years. <strong>Hip</strong> <strong>Chics</strong> <strong>Boutique</strong> is<br />
focused on giving back to our community. From supporting<br />
local events in the area, like the Angels Race, and local<br />
charities like Sally’s Angels, to our local schools and churches,<br />
we believe that giving back sets us apart from the big box<br />
stores. Buying local and supporting local companies only<br />
helps enrich the community as a whole,” said Prysiazniuk.<br />
Word has definitely gotten out on <strong>Hip</strong> <strong>Chics</strong> <strong>Boutique</strong>, with<br />
shoppers from other states and other cities making the shop<br />
their gift buying destination in our area.<br />
It’s All About Customer Service<br />
One visit to <strong>Hip</strong> <strong>Chics</strong> <strong>Boutique</strong> will show you just how much<br />
they care about their customers. From the greetings to the gift<br />
bags, the staff at <strong>Hip</strong> <strong>Chics</strong> <strong>Boutique</strong> is all about customer<br />
service. “To better serve our customers and their shopping<br />
needs, we <strong>of</strong>fer a variety <strong>of</strong> special events and shopping days.<br />
In November we have Ladies’ Wish Night, where our female<br />
customers come in for refreshments and make their Wish List<br />
for the holidays. Then, in December, we have a Men’s Shop<br />
Night, where the wish lists are brought out and each man is<br />
paired with a personal shopper to help him choose that perfect<br />
gift for his lady. We also have a special kids’ wish list night<br />
where children can come and make their own wish list while<br />
enjoying cookies, cocoa and a visit with Santa,” commented<br />
Prysiazniuk. During the shopping events, customers are treated<br />
to the latest and most affordable gift ideas in the area. “With<br />
the current economy, we are focused on having gifts under $20<br />
available for our customers.”<br />
What’s Hot and <strong>Hip</strong> for the Gift Giving Season?<br />
“<strong>Hip</strong> <strong>Chics</strong> has something for everyone from our new<br />
collectable bead line, Trollbeads, where every bead has a story<br />
and every story has a bead, to our interchangeable Kameleon<br />
JewelPop jewelry. Scarves continue to be a hot fashion trend<br />
and make the perfect accessory for all ages. <strong>Hip</strong> <strong>Chics</strong> also<br />
<strong>of</strong>fers a large selection <strong>of</strong> collegiate items for all the boys and<br />
men in your life, and don’t forget the ever-popular Webkinz.<br />
Our monogramming services create personalized gifts which<br />
remain a hot item for all occasions,” stated Prysiazniuk.<br />
With two Christmas seasons under their belt, the ladies at <strong>Hip</strong><br />
<strong>Chics</strong> <strong>Boutique</strong> are ready for another great year and looking<br />
forward to helping their customers with their gift buying<br />
needs. “Making shopping an enjoyable and fun experience is<br />
important to us, and we want your next gift to be as special<br />
and unique as the person you are giving to” said Prysiazniuk.<br />
From the smiles on the customers’ faces, it seems <strong>Hip</strong> <strong>Chics</strong><br />
<strong>Boutique</strong> is achieving their goal.<br />
<strong>Hip</strong> <strong>Chics</strong> <strong>Boutique</strong> is located at 2668 Lewisville-Clemmons<br />
Rd, Clemmons, NC. Hours <strong>of</strong> operation are: Mon, Tues.<br />
Wed. and Fri- 9 – 6 pm; Thurs- 9 – 8 pm and Sat. – 10 – 5<br />
pm. For additional information on upcoming events call<br />
766-8122.<br />
Something For Everyone...<br />
Make This Christmas One They Will<br />
Remember With A Unique Gift From<br />
<strong>Hip</strong> <strong>Chics</strong><br />
<strong>Boutique</strong><br />
Specializing in Unique<br />
November 5th -<br />
Ladies Wish<br />
List Night<br />
November 27th -<br />
Black Friday<br />
December 4th -<br />
Kids Wish List Night<br />
& Photos With Santa<br />
December 10th -<br />
Men’s Shop Night<br />
HOURS:<br />
M-F 9-6 / Th 9-8 / Sat 10-5<br />
(336) 766-8122<br />
2668 Lewisville-Clemmons Rd.,<br />
Clemmons, NC 27012<br />
and Personalized Gifts<br />
November 2009 / 25