Digital Signage Market-IndustryARC

Digital Signage Market Forecast
(2016 - 2021)
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Digital Signage Market Forecast (2016 - 2021)
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Digital Signage Market Overview
Digital Signage Market is the new innovative way of using digital media screens for
advertisements, promotional awareness and others. This is a rapidly growing market in
developed countries as well as developing countries where media can advertise their content
on the digital display screens.
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Digital Signage Market Forecast (2016 - 2021)
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Market Revenue
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Digital Signage Market Forecast (2016 - 2021)
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Digital Signage Market Driving Factors and Applications
The major driving factors for Digital Signage Market are the increasing marketing and
advertising strategy, developing smart technologies, use of digital screen and signage
display etc.
The display screen technology is 2-D as well as 3-D. For a perfect presentation, the
digital signage system should consist of a display screen, a media player, network,
content management system and software for handling of the entire operation. Some
applications of Digital Signage system are advertising, way-finding, marketing and
others
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Digital Signage Market Forecast (2016 - 2021)
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Digital Signage Market is precisely segmented into 6 broad segments based on these
factors:
Digital Signage Market Segmentation
By Display Technologies: 2-D Display such as Touch Screen, Body Sensor, QR code Via
Smartphones, SSI (Smart Screen Device Interaction) and 3-D Display such as 3D display
with Polarized glasses, 3D display with Active shutter glasses, Auto stereoscopy display
By Brightness: Indoor displays such as 100 – 200 nits, 200 – 400 nits and Outdoor
displays (above 400 nits) which are Bright screens (400 to 700 nits), High Brightness
screens (700 to 2000 nits), Outdoor flat panel displays ( above 3000 nits)
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Digital Signage Market Forecast (2016 - 2021)
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Digital Signage Market Segmentation
By Components: Hardware and Software
By Applications: Indoor Application, Outdoor Application, Radar and Others.
By End User Industry: Commercial, Entertainment, Healthcare and Hospitality,
Industrial, Retail and Services, Transportation, Airport, Government, Banking
By Geography: Americas, Europe, APAC and ROW.
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Digital Signage Market Forecast (2016 - 2021)
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Key Market Players of Digital Signage Market
Some of the key players in the Digital Signage Market are as follows:
Samsung Electronics Co. Ltd (South Korea),
CISCO Systems Inc. (U.S.),
LG Display Co. (South Korea), Ltd.,
Panasonic Corporation (Japan)
Hewlett-Packard Company (U.S.)
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Analytical Model
Base Model
Consolidated Model
ARC Model
THE ARC PROCESS
Analytical Method Base Method Model Consolidation Consolidated Method Model Delphi Verification
1.Granular breakdown of
the drivers into factors
2. Validating all factors in
terms of their present
impact on the market.
3. Assigning weights to
these factors in terms or
their relevance & impact
on the market.
4. Build the
1. Get a top down Estimate
of the market
2. Follow it up with a
bottom up estimate of the
market.
3. Check for consistency
and new growth factors
that that are relevant over
the next 10 Years
4. Build the
1. Granular breakdown of
drivers into factors
2. Validating all factors in
terms of their present
impact on the market.
3. Assigning weights to
these factors in terms of
their relevance & impact
on the market.
4. Build the
1. Verify the findings of
the model with experts
from across the value
chain.
2. Verify the findings with
players across small and
large enterprises
3. Tweak the model and
add new factors
4. Finalize the
Analytical Model
Base model Consolidated Model ARC Model
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