launch Issue

Blogger watch
Sand in the City
Olga Lobanova moved to Dubai in 2010 and has
always been inspired by fashion, and more particular
style on the streets. She noticed that there were
people with amazing visual character and who didn’t hesitate
to express their unique style, but there were no fashion blogs
to showcase them.
After realising the lack of street style blogs, she hatched the
idea to start her own online platform.
“I basically woke up one day and decided to start shooting
street style myself and sharing the images in a blog. I started
taking photos of the friends, which were bloggers and then
slowly built up the courage to attend fashion events for the
purpose of shooting street style.”
32 Cover Magazine