launch Issue





MAY 2016

Cover Magazine



Cover Magazine

Cover Magazine



from the



I’ve always thought that coming to know one another was the most beautiful part about having

differences. Today I am pleased to tell you that your greatest moment is now. This is the moment in which

you will come to know yourself and all those that are different from you in beautiful ways. When you seek

answers to life’s mysteries, you will be amazed as you find them in places you weren’t looking: while learning of

someone’s life journey, favorite styles, relationship tips, healthy tones, latest discoveries, and powerful success

advice will surely trigger inspiration in you and perhaps even compel you to approach your own life differently.

Cover magazine is special for many reasons, but at the top of that list is the fact that each issue will be overseen

by a different Editor in Chief. I am pleased to introduce the warm, loving, and sincere Franka Soeria as the

Editor in Chief for this launch issue. With a stunning background in fashion and publications, Franka has an eye

for style and a heart for unity…a beautiful combination and no doubt, you will see this reflect in each page of

this issue. She will then hand over the baton to her chosen Editor In Chief candidate for the next issue; and the

tradition will continue in this way.

It is said that we are all created from one soul; and that’s what makes us the human family that we are. That’s

likely why our hearts rejoice when we see happy times in other people’s lives and similarly we feel that pang of

pain when we see suffering; and when we feel anything other than these two things, it is just our heart’s way

of telling us that we need to ‘come back’ to being whole with the soul again. This is the place where we are all

one, in different ways; we embrace modesty, in different ways; and we all speak the same language, in different

ways. I am delighted and honored to welcome you to the launch issue of Cover Magazine; this is life…and now

it’s yours too.


Alia Khan

Founder and Chairwoman, IFDC

2 Cover Magazine

a Note

from the

Editor in


Fashion needs to get global recognition. It needs global media

and a platform that unites all modest fashion players around the


world. Until recently, everything was randomly spread, there was no

unification. We are trying hard to fit into mainstream paradigms, while actually

we have our own unique abilities that must be fully realized. Why don’t we start

today? Why don’t we start to make modest fashion and modest life the new

global trend?

I am here in Cover Magazine to create a global media for modest fashiontogether

with the awesome leaders of IFDC from all over the world.

Let’s start to create a borderless world of modest fashion and empower each

other, building block by building block. The time is now.”

Warmest regards,

Franka Soeria

Country Manager

IFDC Turkey

Cover Magazine



Chairwoman :

Alia Khan

Editor in Chief :

Franka Soeria

Editors :

Aydha Mehnaz, Roshan Isaacs, Ritza Janse Van Rensburg,

Dilyara Sadrieva


Alia Khan, Franka Soeria, Aydha Mehnaz, Roshan Isaacs,

Ritza Janse Van Rensburg, Dilyara Sadrieva, Elrico

Bellingan, Hanna Sow, Malika Laurent, Ismail Semin,

Kezban Karagoz

Design Graphic:

Ezra Saraswati

Cover Shoot Credits


ERRE at Bromwell Boutique


Tegan Smith Photography


Victoria Scholtz of TopCo International



Protea Hotel Fire and Ice Cape Town,

South Africa


La’eeqa Yunus of Head to Toe Makeup

and Hairstyling School


Style Africa


Roshan Isaacs

4 Cover Magazine

Cover Magazine


6 Cover Magazine






Modest Fashion Around The Globe page 8 & 9

Cover Asia page 11 - 20

Cover Middle East page 21 - 34

Cover Europe page 35 - 52

Cover America page 51 - 62

Cover Africa page 65 - 78

Cover Australia page 79 - 88

Cover Global page 89 - 100

Cover Behind The Scenes page 101 - 106

IFDC page 107 - 120

Cover Magazine is owned by Islamic Fashion and Design Council (IFDC).

For more information about IFDC, please visit:

Find us via social media: @ifdc_org (instagram), Islamic Fashion and Design Council (FB page)

Cover Magazine


Modest Fashion

Around The Globe

The Modest fashion industry has risen to the surface from the

collective effort of women around the globe who love to dress

modestly. These women took over the fashion narrative by

storm via the internet, showing how wearing longer and more

loose styles can be so Divine.

They have made their statement in fashion - that is, choosing to

cover is not being oppressed but it’s stylish and classy. ..

Written by Franka Soeria

photos courtesy of

8 Cover Magazine

Cover Magazine


terms of style; what’s considered cool in one country is not

necessarily cool in another country. The “cool” is localized.

Culture plays a big role here but often the fusion inclination

begins to seep through. We can find brighter colors in an

outfit in South Asia & Southeast Asia and more calm colors

in Western regions. This includes the styling of the scarves,

which tend to inspire across borders hence making this

network of styling something magnificent.

Relatable Style

Modest fashion also has its own set of challenges.

While the mainstream fashion society can appreciate

unique couture or high-end fashion, some modest fashion

communities do tend to appreciate styles that are relatable

for their daily lives. Popular instagram accounts like @

hijabfashion, @hijabmuslim and @alahijabofficial serve as

style inspiration for this group. Of course also noting the

important figures like @dinatokio, @ascia_akf and many


The modest wear industry started from a woman’s

personal need to wear modest styles, which are often

expressed through social media to inspire their

friends who also love to dress modestly and stylisghly.

The love of covering has then transformed to a multi

billion dollar business by designers and brands around the


A Localized Market

Modest fashion has been considered a communitybusiness.

There were no big brands serving this market

when it first started. There were no global brands, media,

events, or global trends of modest fashion. That is why

modest fashion didn’t “speak the same language” and varied

from region to region as women’s interpretations and

personal taste did. Modest fashion has become diverse in

Going Mainstream

Modest fashion is growing in many countries, including

places like Brunei, Darussalam and Nigeria. In terms of

innovation and exposure, Indonesia and Malaysia are one

of the leading countries in this sector. Both governments

are actively supporting many initiatives to promote their

local modest fashion talents. Indonesian designers are now

becoming regulars in many international events, including

mainstream events such as Couture New York Fashion Week,

Cannes Film Festival, and London Fashion Week. Malaysian

designers are more actively participating in community

events such as Moslem Lifestyle Show or Halal Expo.

While Southeast Asians go to many countries to promote

their designs, designers from European/ Western countries

are being discovered everywhere due to their accessibility

and available platforms. Brands such as and

Aab Collection are among the strongest European brands on

the scene and have been featured in major media around the

globe. The unique facts are most European/ Western brands

are focused on selling, while Southeast Asians are mostly

about branding. Southeast Asians tend to be the whistleblowers

who validate modest fashion to the mainstream

community, while the others work as suppliers of modest

fashion to the market.

Diversity in Unity

With all the potential that modest fashion has, there

is only one task left for us; we must come together on a

global platform made for everybody in the industry. This

global platform will function as the bridge and a medium

to connect, collaborate and create bigger opportunities for

the industry. The Islamic Fashion and Design Council is

likely that platform and growing strong; it’s platform that

is genuine and sincerely built for everyone. In the end, we

are all One and we must all come together and build on this


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photos courtesy of Norma Hauri Photographer: Shadtoto Prasetio Fashion Stylist: Thornandes James MUA: Adrian Surya

Cover Magazine



Hannie Hananto-Indonesia

Points From

The Black & White Queen

Meet Hannie Hananto, one of the strongest modest

fashion designers of Indonesia. She graduated in

Architechture and infused this architectural angle

into her designs. Check out these 7 facts to learn

more about the original Black & White Queen!

Written by: Franka Soeria photos by: Hannie Hananto

I started designing modestwear when I participated

1. in joining a fashion design competition by Noor

Magazine, back in 2003. I was the runner-up at that

time. After that I havent stopped designing!

I design for modern muslim women, the dynamic

2. working mother and wife who needs simple, modern

and elegant looks for the age ranging 20-50 years.

I can say that I have achieved most of my goals,

3. one of the biggest was doing a collaboration with a

big brand – The Executive for 3 years in a row. What I

haven’t achieved is to unite all modest fashion designers

and brands to fight the copy-cat and to limit the

importation of clothes from abroad.

Mostly my designs come in 2 colours; Black and

4. White. Black with its mystery and masculinity.

White with its purity and femininity. These colors

complete each other like lines and shapes do in


The trend of modest fashion in Indonesia is created

5. automatically by its nature, Dian Pelangi with her

tye dye, Ria Miranda with shabby chic style. Society loves

these trends and many copy them. Indonesia has never

run out of innovations.

With co-founders, we created Hijabers Mom

6. Community. The community is a sisterhood, not a

market. By supporting each other, we’ve become strong.

We’ve grown from 300 members in 2011 to 16.000

members today and counting. We are a big sisterhood of

Indonesian women!

Indonesian modestwear is representative of the

7. Indonesian Muslim. We are a friendly nation even

though we come from a really diverse background.

12 Cover Magazine


Hannie Hananto


Architect Engineering


IFC (Indonesian Fashion



HijabersMom Community



13 May 1971



Cover Magazine




Fashion Week

The Inside Scoop!

Cover Magazine interviews Rubinni Kartohadiprodjo to learn more

about the success behind Jakarta Fashion Week and why this event is

so important for the growing modest fashion industry!

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Jakarta Fashion Week is the largest

annual fashion week in Indonesia – what

makes this fashion week so successful?

What we think makes a fashion week successful, is the

vast audience from different markets around the globe

who view and pay attention to our fashion week. It is not

only measured through the number of global visitors who

attend the event, but also through the number of image

downloads from our image library. In addition, another

way to measure our position in the global fashion market

is through the number of global strategic alliance partners

we are connected with. Presently we are connected with

numerous global strategic partners from Australia, Thailand,

Korea, Japan, the Netherlands, United Kingdom, Italy,

and of course a global organization like IFDC. This year we

presented Norma Hauri at Tokyo Fashion Week, Rani Hatta

at Bangkok’s BIFF & BIL, Dian Pelangi at London’s Fashion

Scout, and ETU at the Melbourne Fashion Festival.

What can we expect from JFW 2017 and

how will this year be different from

previous fashion weeks?

Like every other year where we present Jakarta Fashion

Week (which is similar and on the same standards as any

other fashion week around the globe), the key in each

showcase is to recognize the trends for the next coming

year. For JFW 2017 this year we are expecting more global

attention to our event.

What is the IFF program all about?

Indonesia Fashion Forward is a collaborative business

capacity program (since 2012) together with the British

Council and London based Centre of Fashion Enterprise.

This curative and intensive program serves as a capacitybuilding

program with a vision to groom a select group of

designers to become regional and even international players

by providing them with the right business teachings and

branding strategy.

What role do you want Jakarta to play in

the global modest fashion scene?

The current trend in Indonesia have presented that modest

fashion is rising. The number of people who are creating

a hype around modest wear has grown tremendously over

the past few years. These numbers are also presented in the

global market. Therefore, Jakarta Fashion Week will always

support modest fashion wear not only through presenting

modest wear fashion showcases, but also by providing the

correct fashion business capacity mentorship program better

known as Indonesia Fashion Forward. Hence the handpicked

brands will be ready to extend their market globally. Our aim

for Jakarta Fashion Week is to become one of the key global

modest wear platforms.

Cover Magazine




Argo Apparel Group (AAG) collaborates with Indonesian designers to create

national brands. Two of them- I.sha and Run Thing are modest fashion line. Check

them out! Written by Franka Soeria Photos courtesy of AAG (

Run Thing

Taking Mother Earth as their source of

inspiration, Run Thing uses natural fabrics

such as linen, cotton and knit to bring you their

masterpieces. Run Thing styles bear earthy

colors and textures, creating a minimalist

and chic look. With sustainable fashion as the

core concept, and unique designs, Run Thing

presents a stylish, sustainable, and comfortable

brand that can appeal both to Muslim and

non-Muslim women.

16 Cover Magazine


The I.sha collection brings a new breeze

into the modest fashion industry by using it’s

unique ethnic and casual styles. The brand

offers dynamic modest wear that is suitable to

a character that wants to express creativity and

individuality. I.sha collections show bold, colorful

and unique patterns with amazing prints that are

inspired by culture and a floral theme.

Cover Magazine


feature story

Moslema in Style

The Agent Of


Malaysia has it’s own agent to promote their best modest

fashion talents abroad! Meet Moslema in Style- the PR

of the country…

Written by Aydha Mehnaz

Photos by Moslema in Style

Moslema in Style is a public relations and event management

company based in Malaysia. Founded in 2012 by HR

professional Emy Yuzliza and online business expert

Rizman Rahman to highlight the talented modest fashion

industry of Malaysia. The company offers a wide range

of consultation and event management solutions to

increase a modest fashion label’s potential so it can

make it to the international stage.

Moslema in Style has consistently

participated and organized both local

and international fashion shows and

exhibitions bringing the Malaysian

flavor to the international modest

fashion industry. From Jakarta,

Moscow, London to Istanbul,

Moslema in Style has been

travelling non-stop to

promote Malaysian

modest fashion.

A true fashion



18 Cover Magazine

Cover Magazine


feature story





From the beautiful country Brunei

Darussalam, Mia Suria is constantly

promoting the country’s exquisite

talent to a global audience….

Written by Franka Soeria

Photos Courtesy Of Mia Suria

Brunei Darussalam is known as a country rich in oil and

gas. Little do we know that modest fashion is also fast

growing into a sizeable industry. Meet Mia Suria, founder

of Brunei Islamic Fashion (BIFASH). The dynamo is constantly

developing modest fashion in the sultanate at tireless levels.

Last year, the Brunei Islamic Fashion, or BIFASH, was

developed to serve as a platform for established and emerging

local modest fashion brands who could showcase their

products and kick start a local modest fashion industry.

“Instead of competing, BIFASH exists as a stage for (these)

brands to collaborate and strive together, rather than on

their own. Before I founded BIFASH, we first appeared as

the ‘Bruneian Designers’ where we participated in the Kuala

Lumpur International Hijab Fair (KLIHF) held at the Berakas

International Convention Centre (ICC) in May 2015,” said the

official ambassador for World Hijab Day (WHD).

Through BIFASH Mia wishes to inspire women to dress with

modesty and to share the beauty of covering the aurat (parts of

the body that should not be exposed according to Islam).

Recently, a BIFASH Week was held at BRIDEX Hall,

Jerudong in conjunction with the Brunei International Trade

and Consumer (BITC) fair 2016. During the event, she also

launched the first issue of BIFASH Magazine, which compiles

the design collections of local and international designers.

Mia said she envisions BIFASH to be known both locally and

abroad. Mia has setup her target: “BIFASH will open doors

to all locals who wish to hit the global markets”. Additionally,

BIFASH will be a name that will represent Brunei in the Islamic

fashion global scene, alongside other countries such as Qatar,

U.K and France.

Follow BIFASH onilne


Instagram: @bruneiislamicfashion

20 Cover Magazine

photo Courtesy of MIELLA (

Cover Magazine



The Ambiances of

Amber Feroz:


into his


Native to the Indian city of Banaras, Amber Feroz

was born into a family highly involved in the textile

industry, an early influence that would later play

a significant role in his career. From a young age, he knew

that fashion and design was his true calling, and wasted no

time in pursuing his studies at the Instituto di Moda Bourgo,

in Milan, Italy. Not to insinuate, however, that everything

happened without a hitch: at the age of 19, Feroz’s journey

came to a pause when he began to question his designing

abilities, and if the path he was on was indeed the one meant

for him. As is often the case with affairs of passion, the love

for the art surmounted all doubts and Feroz continued to

climb his way to the top. Because of his background in textiles,

Feroz truly understood the implications and elaborateness of

fabrics and how to appropriately style them to create desired

shapes and cuts. Additionally, his ability and willingness

to experiment with different shapes, forms and structures

allowed him to stand out from the crowd and provide designs

unlike any other.

Now an all around well known designer, an owner of

two Dubai based clothing lines and several fashion show

attendances, many want to know what he’s all about.

He is a man of complex mind from which intricate ideas

flourish, a man of faith and value, one who has been leaving a

significant mark on the fashion industry; he is Amber Feroz.


Designers generally use the world around them to draw

inspiration, recreate patterns and images found in nature, or

22 Cover Magazine

ounce off of the vibes emitted by the work of others in the

industry. Amber, however, chooses a different and very specific

route toward his inspiration. What matters most to him in

designing his clothing is his customer and their quotidian life.

Although Feroz has a man based clientele, his main customer

niche is the female population, designing everything from

the pant and shirt, to dresses and abayas. When doing so, he

says he considers every aspect of a woman’s life, and how her

clothes are reflected in her every role and task. The woman is

inertly a mother, a wife, a worker, a provider and Amber wants

his clothes to permit women to freely express themselves

comfortably. Comfort is a crucial aspect to Feroz’ s designs.

Another inspiration of his – and perhaps the most

important- is his mother. As a mother does, she is the one

that told him to start and continue chasing his dreams, also

playing a clear role in his decision to begin designing abayas.

When making them, he aimed toward a very fluid design,

wanting to steer away from highlighting too much of the

woman’s figure. Most of his abayas follow a seamless and

drapery approach, staying true to his interest in comfort.

As far as his process of design goes, Feroz follows the same

principles initially set by his inspiration. When beginning a

new design or fashion line, he first starts with a philosophical

approach, analysing and recognizing what his customers

search for and need. Next, the overall message he wishes to

convey with his designs set the tone for the projects at hand.


Back in August of 2015, Amber Feroz sat for an interview for

the Modest Chapter and discussed different concepts that he

incorporates in his fashion, and which also help guide him in

his vision.


Simply by observing models on the runway, one can easily

derive the importance of makeup. It can help emphasize the

tone of the outfit, highlight or hide certain features, and help

guide the onlooker’s eye. Amber however, does not believe in

makeup…anymore. Since his Heights of Hope fashion show,

the designer has come to the realization that makeup does not

necessarily entail beauty. In this mentioned show, none of the

models wore makeup, except for perhaps lip gloss or highlight

powder as to enhance the lighting effects. Beauty is simplicity,

he continues, and because we are all created by the Almighty



a cut above

the rest,

he’s really


– Bong Guerrero, Founder and CEO at Fashion Forward

we are all inherently beautiful and should learn to embrace

this concept, as well as our natural selves.


Many of us in the fashion industry focus on modesty as a way

of dressing oneself, often putting a lot of the emphasis on the

clothing themselves. Feroz provides an eye opener when he

explains his take on modesty.

Modesty is in the way a person carries themselves, the way

they walk, talk, drive, interact with others, and how aware

they are of themselves, he explains. The more you are aware

of yourself, the more you know what you need and what you

represent, and inevitably this will transfer itself into the way

you dress. Just as he says beauty is simplicity, Feroz believes

that without true modesty, there cannot exist genuine beauty.


So far we have discussed Amber’s thoughts on beauty relative

to other concepts, but what does he think of beauty in and of

itself? He believes that every single human being is beautiful

from the inside and to project that beauty to the outside world,

a given person needs to be able to truly appreciate and grasp

that inner beauty. Once that has been done, it will effortlessly

shine through.

As far as being a designer, Amber does not want to be called

a creator, or take on the role of one. He says that he cannot be

a creator for there is only One. He feels that the ability to be a

designer enables him to gain a better understanding of true

beauty in every project he does.


When a person has core values and interests as sound as that

of Amber Feroz, people have a natural tendency to gravitate

towards them, and their work. He has gained praises all

around, people in the industry giving him a round of applause

for his work and the way he puts out his designs. It has been

said that he is talented at adapting himself to any given

market and at situating himself in a balance between modest

and avant garde fashion. The way he sees the world and

incorporates this vision into his work makes everyone hang on

to every piece of his next designs, wanting to see what is next.

In his own words, Amber sums it up best,

“My vision as a designer is to let at least our customer

understand that inner beautification is more important than

the outside.”

Cover Magazine







Chenille from UAE is

showcasing their modest

collection in Elegance!

Outfits by Chenille


Shoes by Charles &


photos by Nasir Rauf.

Caligraphy tunic

with culottes

24 Cover Magazine

Beautiful velvet abaya with SABR printed on back. Pair it with

culottes and high collared top.

Cover Magazine


Audrey Dress:



printed denim


Abaya with

matching dress

26 Cover Magazine

Hand embroidered

dress with


matching cape.

Cover Magazine


The Tweed


Two tone Denim

Appreciate Cape

with matching tunic.

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Cover Magazine



Tahir Sultan’s



What started

and what

fuels his

blazing pathWritten by: Hanna Sow

Every day, different and opposing worlds collide

to create a territory of uncertainty and friction.

Often, many aren’t sure how to coordinate and

navigate grounds so seemingly uncommon, but once every

blue moon, someone comes along who knows just how to

merge these different worlds. Himself a man of mixture –

Arab and Indian – Tahir Sultan searches and reaches for

inspiration from both of his cultural backgrounds. From

the way he interprets the world, down to his very designs,

Sultan’s appreciation for the synergy he observes between

the two cultures is blatant. He radiates immense pride in his

ancestry and wants to represent the bridging between the

two cultures through his work.

There is only so much that can be drawn from the

immaculate patterns presented to us by nature and the world

at large; Sultan wants to do more than simply reiterate what

he sees. He aims to reinterpret what already exists and give it

his own contemporary twist during his design process.

And such is his brand. Generally, his designs are known to

be – and described by Sultan himself – very contemporary

and modern, including many cuts to create his ideal shapes.

His vision is not without training however, Tahir’s significant

diplomas attesting to his many years of learning, dedicated

hard work and ambition.

He spent three years studying architecture at the

Architectural Association of London and completed his

studies despite him later saying that he had despised the

program of study. Needless to say that his architectural

background continued to inspire his work regardless.

Following these three years, Sultan found himself graduating

from both Florence’s Studio Art Centres and the very

prestigious Central Saint Martins in London, England,

earning a Fashion Knitwear degree.

When the time came to throw himself into the fashion

industry, Sultan began by selling his clothes in stand

alone shops, migrating from his home town to Dubai and

eventually Europe. Despite good sales and decent exposure

in and around India, things weren’t moving fast enough for

the ever so desirous designer. Consistently pushing himself

to greater heights, Sultan landed an internship with John

Galliano, a man who became an inspiration, one we can see

seeping through Sultan’s Knitwear collection.

It wasn’t until after he tried to get himself involved with the

Dior label – and was told that he was extremely talented -

that Tahir decided to branch off and finally get his own label

up and running. Just as Sultan is as a person, his brand is

very multidimensional, encompassing art and architecture,

but also embracing a very humanitarian side.


Slightly edgy, completely contemporary and definitely aweinspiring

are the clothes created under Sultan’s brand. His

clothes have been showcased on runways all over the world

and his name is now a very familiar one. It can be easy to get

caught up in the light of success, but one thing Tahir does

impeccably is merge his work and creative process with the

30 Cover Magazine

humanitarian role he plays in less fortunate communities.

A little more than a year ago, he sat down with the Modest

Chapter and spoke to us about his label, what he looks

for when preparing to design, as well as other important

concepts in the industry.

There are seven women empowerment programs under

his label, each aiming to help create a source of income

and support for underprivileged women. Through these

programs, they are able to provide creative services and

in turn have the income needed to provide for themselves

and their dependent family members. More specifically, the

label works with women in villages – some located in India

– who would otherwise not have the opportunity to make a

sufficient living.

The projects often differ from village to village, depending on

the skill sets present; in some villages Sultan has the women

make contemporary stuffed toys which are later sold. In

others, the traditional stitch work usually used on blankets

serves as inspiration for Sultan, bringing the women on

board in his creative process.

In fact, the Tahir Sultan label is paired with a Non-

Governmental-Organization called Ankuri, based in

Dehradun,India. Ankuri supports underprivileged women in

Fashion Week line, he maintained his designs “somewhere

between avant garde, without letting it be too loose or too

flow-y,” he described.

With a forte in designing for women, Sultan understands

that there must be a little bit of give and take in his designs.

For example, he would take a regular dress and have an elegant

long sleeve t-shirt embroidered underneath as to permit some

freedom in movement, comfort and styling.

When asked about what type of women he believes to wear his

clothing, it becomes apparent that Sultan has a certain vision

for what he thinks women should entail. He describes his female

customers as “knowing and expressing who [they] are, as well

as very proud of who [they] are.” From the work his label does

to the details of his designs, it is clear that Sultan recognizes and

values the importance of women and their empowerment.


The concepts of modesty and beauty vary from continent

to continent, culture to culture and person to person. Tahir’s

interpretation includes a distinction between modesty and

religion. A common mistake, according to him, is believing that

the two are the same. Instead, Sultan says modesty comes from

a choice, one that is provided in modern fashion and design.

“Success is a lot

of hard work, it

is perseverance,



and making


– Tahir Sultan

the area as to make sure they are able to fend for themselves

and support their families. It is through this visionary

pairing that Sultan’s label develops its own knits – with the

help of the women’s amazing skills. The goal is to empower

women through the recognition of their unique skill sets and

include them in large scale art projects. It is not enough for

Sultan to simply recognize his Arabian or Indian roots; he

wants them to be literally incorporated.


When asked about his target customers and how he

provides them with new designs that continue to meet their

needs, Sultan responded with respect to his contemporary

and modern tendencies. He believes his customers search for

clothing that will help them look fashionable while keeping

up with the latest runway trends. While some of his designs

are more ‘out there’ than others, Sultan recognizes the

importance of creating a middle ground. With his Jakarta

As far as what beauty is, he personifies it, giving it a meaning

of attitude and strength instead of mere fastidious societal

standard. To him, beauty is the ability to walk into any room

with a confident smile, radiating comfort in one’s own skin.


Whatever one’s passion or interest is, the most important

thing is one’s willingness to put relentless effort into the pursuit.

As Sultan explains, you have to put a lot of yourself and your life

into you dreams and keep your mind and body in shape. Being

physically healthy is one of the more crucial things that people

overlook when pursuing a goal.

It’s all about balance, effort and strength. As a man who

describes himself as being very out of the box, he stands out as

an inspiration to all those who one day wish to live out their

dreams. He set his goal, he did everything it took to make his

dream reality, and most importantly, showed everyone that it is


Cover Magazine


Blogger watch

Sand in the City

Olga Lobanova moved to Dubai in 2010 and has

always been inspired by fashion, and more particular

style on the streets. She noticed that there were

people with amazing visual character and who didn’t hesitate

to express their unique style, but there were no fashion blogs

to showcase them.

After realising the lack of street style blogs, she hatched the

idea to start her own online platform.

“I basically woke up one day and decided to start shooting

street style myself and sharing the images in a blog. I started

taking photos of the friends, which were bloggers and then

slowly built up the courage to attend fashion events for the

purpose of shooting street style.”

32 Cover Magazine

Cover Magazine


Street style photography is in a genre of its own. You have to

be able to single out that special object out of a huge crowd

and all the impressions surrounding it. Trying to capture the

perfect object or perfect moment in an interesting city such as

Dubai, is a challenge but also part of the fun.

The name “Sand in the City” is something my friend came up

with when we got stuck in the desert during a massive sand

storm! Through my blog I try to capture special moments and

I believe that is what you need to stand out nowadays with so

many bloggers out there.

Social media platforms:






34 Cover Magazine

photo courtesy of

Cover Magazine



Iman Aldebe is a designer and visual

artist who is born in Sweden. With

her label IMAN ALDEBE, she has

been gaining much attention both

in Sweden and internationally.

You can find her beautiful

pieces in exclusive boutiques in

Stockholm, Paris, Dubai and

SoHo (New York). Iman has

many achievements from being

listed as one of the newcomer

designers by Short Cuts Magazine to

being featured second on Yumo One’s

entrepreneur list. She participated in

Swedish Project Runway in October

2012 and on Von Svensson’s Kläder in

October 2013.

Her brand is focusing on Eco

Luxury designs for career women

also sophisticated collections of

turbans. We talked with Iman

about her journey and her struggle as

a hijabi designer in Sweden.





Written by Franka Soeria

Photos courtesy of Iman Aldebe

36 Cover Magazine


knew I wanted to become a designer since I was six years

old. My father represented the Muslims in Sweden and we

often had journalists at our home interviewing us. Since

me and my sister wore hijab at an early age, the media found

us interesting and I remember one time how I showed the

cameraman while i was interviewed my sketchbook where I

sketched islamic fashion as a six year old. My mother dressed

pretty traditionally and I knew in early on that I wanted to

spruce up the old fashion and modernize it.

In 2000 I started designing modern Muslim fashion. I

started the business shortly thereafter during my journalism

and law studies. I designed my first real eco collection named

Eco Luxury year 2011. Then my dreams finally come true.

Sweden finally welcomed a Muslim designer with hijab into

the fashion industry. The collection was published over 150

times that year. And was published at a number of covers.I

modernized something traditional and it was considered

proactive, though it took several years for it to be accepted

by Muslims worldwide. I also had to deal with racists who

thought i wanted to inspire Swedish women to become

Muslims by wearing my creations. Today trends are shifting

so quickly that religious symbols are become more and more

interesting. In many areas it’s made it into the High Fashion

industry, and now are being sold in luxury malls.

I paved the way for something new that made the Swedish

journalists find me interesting. In 2006, on a morning

show for channel 4 in Sweden, I were interviewed about my

creations and they asked me to show the viewers how to style

the veil in different beautiful ways, and so I did. Then I got

the honor to design the first police veil in Sweden and many

companies followed their example to let my Iman workwear

design for the Swedish companies their Muslim employees,

including pharmacies, hospital, IKEA, military and more.

I was raised in a highly creative environment with an

emphasis on aesthetic and expressive freedom. There is a

strange juxtaposition of cultures in my life and I’m constantly

looking for that strange beauty in what I design. There is a

side to me that is obsessed with simplicity and the beauty of

the unseen that is very Jordanian, and then this rebellious,

rather eccentric aspect that is the sum of growing up in

Sweden. I love to work in different mediums, and to always

keep myself in a position of learning and creating. There is no

difference in the root of the art, it all has the same stem, but

it’s a wonderful thing to see the divergence in the paths it can


Design was more as a hobby for me during my law studies

until my participation in Swedish Project Runway.

It was an honor for me to represent the Muslim women

on a TV-show with plenty of viewers who have their interest

in fashion and to meet such experienced judges with their

feedback that eventually led to my success.

I learned quickly how the professionals worked and molded

my work after them. I took the positive and negative critic and

worked it through. I was lucky that i got such an important

experience in the early stage of my career. I also learned how

important it is to believe in your guts. To always go after what

feels right. In the end you are the only one who has to believe

in your work no matter what; and when you do everyone else

does too. I have been lucky to also see the dark and the good

side of fashion in such an early stage in my life nothing else

could scare me. I am up for everything.

I was the first Muslim woman in the Swedish fashion

industry wearing hijab so it took years for the people of the

industry to finally see me as an individual artist. After a few

years of designing modern Muslim clothes, other Muslim

designers realized that there was a market for this as well.

Some Muslims thought I wanted to change Islam when in

fact I wanted to make the muslim women wear classy, eco,

comfortable and modern clothes so they could participate in

their social life, study, and work with confidence.

I wanted to show the world, especially the West that Muslim

women is not oppressed. So when I designed garments, it was

important for me to show the qualities that I wanted clothes

to represent. I wanted my clothes to show individuality, class,

independence, and power.

My biggest achievement in life is making other girls/

women believe in themselves to let them reach the career of

their dreams. Many Muslim women here in Sweden have

written to me and said because I represented them in Media

and talked about how hard it was to remain in an industry

where i was the only Muslim one with hijab, yet I made it!

My message is: Believe in yourself and help each other out,

because that is the key to success. The more you give, the more

you get. Cut bad or negative energy and focus on your target

and celebrate every little progress you make in life, that´s what

lights up the fire within you.

Follow Iman Aldebe online:

websites: &

instagram: @imanaldebe


Cover Magazine




Meriem Lebdiri was born in Algeria and raised in Germany. She started

wearing the hijab at the age of 11 and as a young European girl often

struggled to find modest clothing that suited her contemporary environment.

In 2010 she graduated from German Fashion Design School and launched

her contemporary fashion label “Mizaan”. The label symbolizes a balanced

relationship between faith and fashion with the minimalist shapes and

quality fabrication.

Written by Aydha Mehnaz Designer & Model: Meriem Lebdiri

photos by: Selma Lebdiri Location: Lebdiri studios.

Brand: Mizaan- Germany.


38 Cover Magazine

A red carpet affair

with over 9 meters

of draping of high

quality glamorous

fabric with black

rose like feminine




Speaks Even


Cover Magazine


Clean and fresh

made out of



material perfect

for a bride tobe

in the summer


Faith And

Fashion In

A Form Of


40 Cover Magazine

Schoolgirl chic

meets rock-star

modesty. An elegant

silk cape blouse

paired with a Leather

‘N’ Tulle skirt

bringing edge to the

style game.



Cover Magazine


Blogger watch

who IS


Real Name: Sarah Dimani

Age: 22

Occupation: Art Student/ Digital


Location: Antwerp, Belgium

1. how would you describe your

personal style?

It started with casual attire that’s now transformed

to a more urban look with a chic twist.

2. Name one wardrobe essential you

can’t live without.

It must be my long wide palazzo pants. They are

soooo comfy and modest. You can easily style

them and make something classy or more edgy.

The perfect basic piece a girl can own.

3. If you had to eat one meal for the rest

of your life, what would it be?

That’s a tough one tho’. It must be pasta with

cheese sauce and leek

4. What Style advice would you like to

give to our CM readers?

This may sound a bit cliché; the best style advice

I can give is to stick close to your personality. It

doesn’t matter what the hype is or which style

is trendy or out. If you don’t wear clothes that

really represent YOU, you never feel comfy and

confident if you’re anything else.

42 Cover Magazine

Real Name: Mariam Moufid

Age: 23

Occupation: Teacher / Digital

Influencer/ Curator of @


Location: Sweden

1. How would you describe your

personal style?

I like to switch things up once in a while or

else I’ll end up being bored! I’m very much

into minimal clothing right now.

2. Name one wardrobe essential

you can’t live without.

My Sneakers!

3. If you had to eat one meal

for the rest of your life, what

would it be?

Tunisian Tajine! It’s like a pie with

chicken, egg, spinach and potatoes.

4. What Style advice would you

like to give to our CM readers?

Always keep it minimal and make sure

your entire outfit goes well together.




Cover Magazine


Designer profile

Odette Steel and Nelly Rose’s

Adventure of

Modest Fashion

Odette Steel and Nelly Rose

- both are graduated from

London College of Fashion.

The two women has made a

breakthrough by showcasing

their first modest fashion creations

both on Jakarta Fashion Week and London Fashion

Week 2016 which caught lots media attention. Odette

and Nelly tells all!

WrItten by MalIka photos by Odette and Nelly

What inspired you to launch a career in

the fashion world?

Nelly: I always knew that I wanted to work internationally

in ethical fashion – discovering the story and sharing rather

than just sourcing. I think fashion is one of the most powerful

tools of change. I love being able to create something which

has a visual impact and is attractive, yet also thought

provoking and advocating a positive change in some way.

Odette: Mainly because it is something that I enjoy. I

think that in order for something to inspire you it needs to

make you happy, it needs to excite your senses and fulfil your

soul. For me everything that is Textiles does this... colour,

texture, technique etc. Within these things there is always

something from the past to influence and something in the

present to discover.....therefore creating an endless stimulus!

That to me is exciting because I know I will never be bored

doing what I do.

Tell us about how the partnership with

Indonesian Designer Dian Pelangi began?

Nelly: Upon graduating London College of Fashion, I had

always wanted to work internationally in sustainable fashion.

So when the opportunity came up to work with Dian and

the British Council, I jumped at the chance. Odette and I

had always shared this throughout studying together so it

was amazing to take on our first

collection in the industry together.

Odette: Having a keen interest already in Indonesian

textiles, I based my Final Major Project heavily on how their

traditional crafts interested me. Apart from the textiles

being absolutely beautiful, the crafts acknowledge the point

of sustainability in showing that this has not only to do

with energy consumption and recycling but also the human

involvement in the production of goods. This approach

encourages an investment into the skills of craftspeople by

strengthening the hand rendered pursuit to production.

Myself and Nelly are advocators of this and this is why we

were drawn to the project.

Your collection was one of the most

anticipated shows during both Jakarta

and London Fashion Week 16. What was

your experience and how did they both


Odette: The journey to, Jakarta Fashion Week was

challenging because essentially we were two fashion textiles

graduates, flying halfway across the world to design and

produce a 24 look collection in the space of 2 months for a

culture and market that we knew little about and had both

never experienced. There were many things that we had to

learn culturally first to truly understand the customer. But

44 Cover Magazine

the whole experience was the most rewarding thing that I

have done both personally and professionally.

Nelly: The difference in London was that it was the first

modest fashion show in Europe so we had the pressure

and excitement of introducing our interpretation of what it

represents. Both cities brought something new to the fashion

week which in turn caused a fantastic adventure of fabric and


What steps do you believe need to be

taken in order to change the media

representation of Modest Fashion?

Odette: I was really shocked to learn that the collection

simply viewed it as Fashion. Which I believe that it should be,

encouraging accessibility and inclusion in a non segregated

way. Not so long ago black women could not buy one

foundation that was the correct shade for their skin, they

had to buy several different shades and mix them together

themselves in order to get a ‘close enough’ shade. When

companies like MAC and Bobbi Brown started producing

darker shades they didn’t call it ‘Darker Make Up’.....It was

just Make Up.

How do you see Modest Fashion Evolving

in the Fashion world?

Nelly: I see modest fashion becoming a leading innovator

we showcased is said to be the first fully Modest Fashion

collection at LFW. For this reason alone I believe that more

should be done in order to showcase Modest Fashion on a

platform such as LFW and other high profile events.

Nelly: I think ultimately now I make a conscious effort

to put the words ‘Modest’ and ‘Fashion’ together just so

when people ask what it means I can explain. I never really

understood how the two could work together as unfortunately

the industry separates the two. So my perspective hasn’t

changed but it has been educated and expanded.

What were your views on Modest Fashion

before embarking on this project?

Odette: For me, ‘Modest Fashion’ has never really been a

term until having to develop a collection for a Modest Wear

company and introducing it on an international platform. I

of global trend forecasting. I see it as evolving to be widely

accessible on the high street as well as being valued at a

higher market. I sincerely hope it will continue to grow to be

recognized as a leading attribute to the main fashion weeks

instead of seen as catering to a minority. I see it continuing

to be inclusive to different tastes and in offering an eclectic

collection we have contributed to this evolution.

Odette: Modest Fashion is Beautiful and Strong,

something that every woman wants to be. I have no doubt

that it will infiltrate the mainstream markets dramatically....

Not only because of the demand but more so because of the

desirability. Other cultures such as African and Caribbean

really champion the headscarf which already has a massive

presence as an essential piece. Although it is a different style

and culture the modesty aspect is represented and moving at

a fast pace.

Cover Magazine


feature story

Modern Islamic Design by The Artists of Turkey



Turkey is known as a country with a rich cultural background and history. islamic

design is highly sought after in the modern era. Cover Magazine explores the works of

two dynamic designers: Özlem Tuna and Sevan Bıçakçı

WrItten by Kezban Karagöz

photos by Özlem Tuna and Sevan Bıçakçı

Özlem Tuna

Tuna brand can be found in top hotels and exclusive stores


Özlem eventually established the Design Zone Gallery

in the historical peninsula which she opened up the

opportunity for other designers to be showcased alongside

her work. She added her Zerre Design Company to

her portfolio in 2009 to focus on corporate design and

gifts. This award winning jewelry designer is passionate

sustainability of the history of the Grand Bazaar and Hans.

She joined a sustainability group that has gone on to win

coveted prizes for their work.

After graduating in Ceramics from Marmara

University in 1993 and continuing on to a printing

workshop, Özlem began working at Urart, a jewelry

designer; which led brought her more jewelry design work

around the Grand Bazaar and in the historical peninsula,

Hans. 2003 saw the exciting birth of Özlem Tuna Design.

Here she made jewellery and home accessories alongside

consulting other jewelers. Today the well known Özlem

46 Cover Magazine

A leader in Turkey’s contemporary design movement,

Özlem Tuna produces super-stylish jewellery and

homewares that she sells from her atelier overlooking

SIrkeci train station. In her work, you will find references

from her favorite city, Istanbul. She mostly values the tulip,

because it is a symbol of God in the Turkish tradition, but

also includes seagulls, gold, Bosphorus blue particularly in

her hamam bowls, coffee and tea sets, serving bowls, trays,

rings, earings, cufflinks and necklaces..

Özlem Tuna’s Motto:



from history.

Sevan Biçakçi

Sevan Bıçakçı is an extraordinary jewelery artist who

started his journey as a jeweler when he was only 12

years old as an intern in Hovsep Çatak’s workshop

in the Grand Bazaar. Master jeweler and family firend

Chatak led him to his passion for jewelry and offered him an

apprenticeship. After his beloved Master passed, at age 18

Sevan went on to open his first store.

His first personal collection that he created in 2002 was

inspired by the historical Grand Bazaar - Sultanahmet area

where he spends a considerable part of his daily life. His

unique designs, which require intensive craftsmanship, can

be seen attracting the attention of collectors from around

the world. A full range of his collections can be seen at his

boutique located in Istanbul.

The initial goal was to create a style which would reflect

the feeling of Istanbul with a twist - a Byzantine emperor

meets Alice in Wonderland of sorts. This approach gave

birth to his signature big dome ring with colored gemstones

inspired by Hagia Sophia.

For him, the jewelery process is about hollowing out

gemstones in architectural, natural or figurative shapes by

digging into them from opposite sides. This master jeweler

strives to work the entire interior, therefore the intaglios

come very close to the inner borders of the gemstones. His

latest masterpiece, a ring with a solitaire diamond embedded

in a big piece of rock crystal, is inversely engraved with a

detailed intaglio portraying Istanbul’s old city.

The 5 time winner of the American based Couture

Jewelery Award, he is no stranger to celebrities worldwide

including Gwyneth Paltrow who loves Sevan’s diamond

padlock pendant, Tory Burch, and Brooke Shields.

His intention has always been to create jewelry which

reflects how he sees things and what he sees from his

perspective on the world, “You will find inspiration from

Turkish architecture that I walk by everyday in the streets

of Istanbul. These Ottoman and Byzantine influences and

the magical world of sea creatures and animals come to life

in my dreams!” Taking inspiration from both the Byzantine

and the Ottoman past is what drives his work, “I have spent

almost every day of my life being surrounded by fantastic

monuments such as the Topkapi Palace, the Blue Mosque

and St. Sophia Church, the Grand Bazaar, marvelous

fountains, cisterns and mausoleums. The distance between

my workshop door and any of these places is less than 10

minutes and simply heaven for me.”

Cover Magazine


feature story




When one speaks of multi-cultural Russia, not many expect that 25 million

Muslims have deep roots and Islamic traditions here. Mainly Muslims live in

Moscow, Tatarstan, The Urals, The Caucasus and spread generally throughout

Russia. Muslims have had a connection with this region since around the time

Islam was introduced to mankind. This has a tremendous impact on the fashion

industry here as the demand for Islamically compliant modest dress is on the

rise, like it is globally.

The Internet has greatly shaped the Muslim consumer in the Russia region. A

fusion mentality is setting in. This has transformed Muslim fashion as Muslim

women are reinventing themselves whilst preserving their values and modest

parameters. Now, you will find the modern woman - Muslim and non-Muslim -

turning to stylish modest dress as her choice.

Written by Dilyara saphina

Photos by Irina Mann & Maria Shishkina

48 Cover Magazine


Cover Magazine


feature story

Previously, this fashion industry sector was

largely seen as a niche market. Russian clothing

manufacturers could not offer a decent selection

of quality clothes that would meet the needs of Russian

Muslim women. Ten years ago, there was virtually no

adequate clothing in Russia - most of it was imported by

small enterprises, and these were in general low quality

apparel of questionable style. Thus, most people had to

either order tailored outfits, or spend a lot of time in

retail stores concocting their looks.

Rusiko Kobyakova

Today, however, there are numerous brands and private

entrepreneurs offering a wide selection of modest clothing

in various price segments.

One of the pioneers of modest fashion in Russia is

a talented designer, Jamila Rusudan Kobyakov, who

began to create collections for Muslim women in 2002.

Graduate of the famous Russian couturier V. Zaytcev

school, winner of numerous awards can be seen regularly

at the Moscow Mercedes-Benz Fashion Week, Jamila is a

strong force in the fashion industry. For her the concept

of modest fashion is important as it allows her to offer

religious requirements mixed with exquisite beauty and


The leading Muslim fashion house in Russia’s Caucasus

region is Firdaws, founded by the first lady of Chechenya

, now run by her daughter. Known for its couture and

bridal wear, which reflect modesty as embraced by the

locals. Even Dolce & Gabbana have found inspiration here

by hiring this brand’s model.

Dilyara Sadrieva is considered an icon in modern

Russia’s Muslim fashion industry. Being credited for

helping shape the image of the intelligent, elegant,

and sophisticated Muslim woman, she has helped to

overcome negative stereotypes as she rebrands the

image.No stranger to global events, she is one of the

first international designers invited to cooperate with

Modanisa and other Islamic boutiques. After leaving her

label, she has been appointed the head of IFDC Russia

where she has significant plans for the development of the

modest fashion industry.

A popular label amongst Muslim youth is Rezeda

Suleyman. Launched in 2011, this designer immediately

gained immense popularity with the hip Muslim woman

profile. Now his work is widely popular with non-

Muslims as well. “We are not telling anyone how to look –

we are just trying to produce stylish covered clothes that

everyone can relate to.”

The groundbreaking designs of Tatarcha Casual use

ancient ornaments, modern styles and technology which

has revived the love of the Tatarstan rich traditions.

They describe modesty as when one pays no heed to their

ego, turning one’s attention to something bigger and

more important. “Clothes are the continuation of one’s

personality, and it would be great if everyone remembered

50 Cover Magazine



12 fashionable, city center located hotels in every category at great rates

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Cover Magazine


feature story

Rezeda Suleyman

Dilyara Sadrieva

what we are representing by our garments. To us, we

represent our history and a link between generations. We

represent tolerance.”

We recently discovered ARAIDA, who took the

Mercedes-Benz Fashion Week in Moscow by storm.

Harmoniously combining the luxury of the East and the

European traditions, she focuses on beautiful fabrics

made of natural fibers. While it is not promoted as a

specifically Muslim clothing brand, ARAIDA certainly

does adhere to the traditions of modesty with impeccable


The Russian Modest Fashion market is heterogeneous.

Customers from Tatarstan and other republics of

the Volga region prefer floral prints, Paisley pattern,

jacquard and atlas fabric. Customers from the Caucasus

lean toward luxurious fabrics, and embellishes like

rhinestones, other smal decor, and bright colors. In colder

regions the picture is different with muted tones, neutral

colors, appreciating practical cut and design. There is no

doubt, Russia is an exciting place to watch when it comes

to modest fashion!

52 Cover Magazine

photo courtesy of Verona- Collection Model: Rayyan (@anotherarabgurl1)

Cover Magazine



Amani Alkhatahtbeh

There’s a New

Muslim Girl


it’s Bold!

Observably, day to day societal participation has become increasingly dire

since major events in history. While everyone has slowly found their way

of coping with the changes, one woman in particular has taken things into

her own hands. By using the most interchangeable and accessible platform,

Amani Alkhatahtbeh is using her website- to showcase the

singularity, prowess and importance of Muslim women’s voices.

Written By Hanna Sow Photos by Michael Bounacklie & Jenna Masoud

54 Cover Magazine

Where it all started…

It all started with the unfortunate event that caused

everyone all over to world to stand still and watch in

horror as Americans tried to make sense of what had just

transpired: 9/11. Amani was in the fourth grade at the time

and even then, her classmates had begun to set her apart

and categorize her with the negative image the media had

created. As a natural reaction, she began to attempt to hide

her affiliation with Islam, afraid of what people would think

of her.

It wasn’t until she traveled to the Middle East years later

that she realized the perception portrayed by the media

couldn’t be further from the truth. “It was at that time,”

she explains, “that I decided to wear the headscarf as my

public defiance of the Islamophobia that almost paralyzed

me growing up.” Drawing from this experience and its

associated feelings, Amani found a group of women who

shared her enthusiasm for changing the narrative, and

started the website initiative. They started off with a $9

subscription to maintain their domain, and the group of

friends started writing together what would become one

of the leading online platforms for understanding today’s

reality as a Muslim girl.

The Whys and the Goals…

We’ve all seen it everywhere: issues concerning the Burqa

have been discussed to no end on television, the portrayal

of women as being oppressed, the overall demeaning of the

Muslim woman in any and every way. What’s important to

notice is the fact that all these concerns are being debated

by everyone but the persons actually involved. Amani

discusses the very real impact of such third party actions.

“It’s very easy to marginalize or dehumanize a population

when you silence them,” she says, going on to explain that

the main goal of Muslim Girl is to create a “Powerful voice

for Muslim women in Western media,” essentially giving

this community a chance to show the world it’s true colors

from the first perspective.

And if anyone is wondering why this site is not more

gender neutral –as one could argue all Muslims experience

significant challenges – the answer is quite simple. Muslim

women need their chance! It is important to have a space

where girls don’t feel the pressure to compete with the

voices of men and their opinions on issues that mainly

concern girls. There needs to exist a real representation of

the issues women face and the acceptance of their voices.

Young girls everywhere have the right to know that such

a narrative is not only okay, but is actually encouraged.

As Amani rightfully states: Women are the backbone of


The talk and the walk…

For some, certain topics are hard to talk about and are

often considered almost ‘taboo’ in the Muslim community.

Muslim Girl isn’t afraid to shed light on these topics and

has a very good reason for its bold moves. The reality is, the

majority of girls have concerns, thoughts and are a confused

about these topics. By choosing to not talk about more

controversial topics, someone somewhere will inevitably

be excluded from the conversation, going against Muslim

Girl’s goals. “It’s not our place to exclude a Muslim woman’s

thoughts or experiences from the conversation because

some people say she’s ‘not Muslim enough’. Our job is solely

to reflect the countless voices, narratives, and stories that

make up who we are.” How do we, as women, help change

and better the image the media has created of Islam? Amani

says the key is to be involved! It is by participating in our

communities and showing the people around what Muslim

women are truly like, that change will begin to take place.

Amani suggests small things as simple as smiling at one’s

classmates or doing something nice for a neighbor. These

things can help fight negative stereotypes one person at a


The big picture…

Muslim Girl strives to represent the complexity of Muslim

girls, highlighting their varied interests in politics, cuisine,

fitness, fashion and much more. It essentially gives a more

global picture of all the things Muslim women can be and

are every single day. There is so much strength in accepting

who we are as a group, as well as the diversity of Muslim

women, and it is this strength that Amani encompasses

beautifully with her work. There is no better take home

message than Amani’s own words: “Use whatever resources

you have at your fingertips to always talk back. Never let

anyone shut you up or give you no for an answer! We are the

generation with the most technology available to us than

any other generation in history. That puts a lot of power

at our fingertips and we should use it to leave the world a

better place than when we got here.”

Cover Magazine


The basic

chiffon dress for

every feminine


56 Cover Magazine

Verona- Collection




Verona-Collection is known as one of the

strongest modest fashion brands from America.

It provides beautiful basic items that are easy to

mix and match. With two physical stores in USA

and Saudi Arabia, and being the only Islamic

fashion store in a mainstream mall in the USA

(Florida). Verona has proven that it all boils

down to the basics in the end!

Model: Sally Ashour & Sarah Al Ramahi

Photos by: Lisa Vogl-Hamid Photography


Cover Magazine


Pair the versatile cardigan with

dresses, wide-pants or skirts. You can

never go wrong with this number…

58 Cover Magazine

Knee length

top or

ruffle black


so chic and


Cover Magazine


feature story




A Difference!

Muslim Lifestyle brand, Karama Company is dedicated to inspiring the world.

Passionate about giving back, Karama Company uses its designs to give back

with each purchase through their charity programme. CM talks to founder and

designer Hoda J Written by: Ritza JanseVanRensburg Photos by: Bella Kareema

Who is Karama Company?

Karama Company is a modern Muslim lifestyle brand.

Our products range from apparel for men and women to

home decor. The word Karama comes from the Arabic word

“Kareem” which means generosity. Our mission is to give

back to those less fortunate. We don’t want our customers

to just look good but also feel good in knowing that a part

of their purchase is donated to charities.

Tell us the story of Karama!

Back in 2012 , I was working in a well known company

that specialized in wall decals. Even though they were a

really small company they somehow were super successful,

the company was even rated #2 best Etsy shop at one point.

I loved working with them because I learned so much about

running an online business. I was inspired by the fact that

they were turning their creativity into an actual business.

I considered the idea of designing hijabs and selling

them. I told my husband about my idea and he agreed

to give me the start-up cash. It wasn’t much, but it was

enough for me to get my foot into the business world. I

created an Etsy shop and “Secret Veils” was born. Secret

Veils was the original Karama Company. I first started out

buying wholesale hijabs and reselling them. At that time,

Jersey hijabs with Arabic calligraphy was the trend. They

were such a hit, they sold out within a month. I received

many questions asking what the Arabic quotes on the scarf

meant, etc. They had no meaning, they were just random

Arabic letters splattered on the hijab that I got from

overseas. Then that’s when it hit me, I should start my own

designs with Arabic calligraphy scarves that had actual


60 Cover Magazine

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I created the “Freedom is Yours” hijab, a design that

had Arabic calligraphy with the words “Freedom is Yours”

written in Arabic and translated to that exact phrase

in English. The design was inspired by those who suffer

oppression on a daily basis. I wanted this hijab to have

meaning and purpose. I made the decision that for every

hijab sold, a part of their purchase will go to charity. Soon

after I started to create different designs, but I didn’t want

to limit myself to just hijabs so I expanded to T-Shirts. Men

started to show great interest in these T-Shirts and that

inspired me to change the name of the company. I didn’t

want men wearing a shirt that came from a company called

“Secret Veils”, hence Karama Company was born.

Tell us more about the creative

inspiration behind Karama Company.

Well I am the founder and designer of Karama Company.

Every design comes from my wild imagination, however I

can’t take all the credit in running the business. Whenever

I come up with a design I ask the two most trustworthy

people who were there from the start- my mother and my

husband. My mother was the first person who helped me

with my initial designs. I needed her help when it came to

designing products in Arabic. I trusted her taste and I can

always count on her to tell me the honest truth. The same

goes for my husband, I can always count on him to give

me constructive criticism. I must admit, at times I do get

annoyed when he doesn’t agree with my design, but I like it

at the same time. I think it is important to try to hear what

others have to say about your designs without being too

sensitive. It opens up your mind to look at things differently

which could potentially create better products.

What inspires your designs?

My inspiration for my designs comes from places I’ve

visited, nature and simple things I would personally want

to have. One of my first T-Shirt designs was inspired by the

New York City skyline. I would sit on my roof and stare at

the skyline. I was blessed to live close to one of the greatest

cities in the world and I would dream about making it big,

like the saying goes “if you can make it here, then you can

make it anywhere”. So I created an ‘I love NYC’ design,

which simply said “I love New York” in Arabic. New Yorkers

loved them, and I might bring them back in the near future.

I also have designs that were inspired by my trip to Morocco

and Paris. I even use some of my own photography in my

designs. I love when customers send me photos of how they

styled Karama designs. I feel so honored knowing that

something that was brewing in my mind is now being worn

by someone or adding a decorative touch to their homes.

What sets Karama apart from others?

I think what makes Karama unique, was when we first

started with our Home decor range, we searched high and

low to see if anyone was doing what we had in mind. We

started with Quran verses on photograph canvases and

then we moved on to pillows. Three years later we notice a

bloom of Islamic home decor companies. It is great to see

because in a way we feel like we might have started a trend. I

would have companies emailing me saying that our company

was their inspiration to start their business. It is a heartwarming

feeling when we get inspirational emails like that.

In a way it is like a cycle, I was inspired by my old job to

create my business, and now others are inspired by Karama

Company to create their own business.

What would you say is your most

significant achievement so far?

Our greatest achievement is the amount of money we were

able to give to charity because of our customers! When we

get calls from these charities thanking us for the ongoing

support, it make us feel that Karama Company is sticking to

is true purpose, which is to give back.

Can you give us any inside scoop to

future projects?

Well, we are currently working on something really

exciting. We haven’t announced it yet, so you heard it here

first. This year we are concentrating more on our apparel

line. We want to go back to designing great, fashionable,

statement pieces. We can’t wait for all of you to see it!

62 Cover Magazine

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Summer Albarcha

Get to know fashion blogger and style

influencer Summer Albarcha as she

shows us how to style the latest fashion


Written by Ritza Janse van Rensburg

photos by Summer Albarcha

Tell us more about Summer Albarcha:

I am a full time university student so most of my day is

spent between school and spending time with my family.

Summer the blogger may depict a more glamorous fashion

filled life, but in reality I’m a student and daughter (and

fiance!) like many girls my age.

How would you describe your personal


I love to wear outfits that appear effortless. The goal

behind my blog is to showcase how modest fashion can be

effortless and fun!

What tips do you have for fashion lovers

who would like to recreate this

look you created for us?

Don’t be afraid to include a touch of brightness with some

statement pieces. As fashion trends become more mainstream,

it’s awesome to wear some pops of color and highlight

your personality. This is something I’m definitely

working on for the Spring/Summer.

What do you think is the biggest challenge

we face when shopping for modest


I believe the biggest challenge in shopping for modest

fashion is the lack of effortless ready-to-wear pieces in

the market. As a student, I feel how important it is to be

comfortable for a full day at school or errands (the majority

of where one spends their time), while at the same time

being fashionable and modest!

Find Summer Albarcha online:

64 Cover Magazine

JACKET and DRESS ERRE at Bromwell Boutique PHOTOGRAPHER Tegan Smith Photography MODEL Victoria Scholtz of TopCo International Models LOCATION Protea Hotel Fire and

Ice Cape Town, South Africa MAKE UP La’eeqa Yunus Isaacs of Head to Toe Makeup and Hairstyling School SCARVES Style Africa STYLIST Roshan Isaacs

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From Algeria

Khadija Bouguedra is a promising

modest fashion talent that has

rocked Algeria! With her brand-

Khadijab, the 26 year old talent

presents modern collections

that pretty much every modest

fashionista of today can appreciate.

Written by: Franka Soeria

photos by: Jamil Hammadi

66 Cover Magazine

Tell us your background, when

did you start designing?

I have always been into art, and design in general. My

mom taught me how to sew by hand when i was around 6

years old. I then started restyling and sewing clothes for

myself as early as 14. By 22 I found myself doing this for

my friends, that’s when I knew I was ready to create my

own brand!

What kind of woman that you

want to portray in your designs?

The woman who wears Khadijab is feminine and

sophisticated but but simple and strong. She dares to

stand out in the crowd.

Biggest achievement so far?

By far it’s the creation of my brand. Commercially I still

have a ways to go, but it’s definitely a dream comes true.

And my biggest achievement with this line is winning a

fashion design contest in Algeria this year.

Is it important to dress modestly?

Of course it is important to dress modestly as it is one

of the conditions of Hijab. I think It is also important

for the non hijabi woman as they get more respect by

dressing modestly

Do you think modest fashion

needs its own trends?

YES! I have always asked myself why modest fashion is

there yet with leading its own trends. It’s a very important

thing. It’s my focus to develop that soon.

You are Algerian designer..

tell us about Algerian modest

fashion scene?

Young women here in Algeria are fascinated by hijabi

bloggers and they are really influenced by them. However

it’s lagging with no specialized stores or boutiques that

can serve them, which is an opportunity as I see it, for

young designers who are interested in this space.

Describe Algerian modest

fashion style!

If I was to describe the Algerian modest fashion style,

I would say it’s a vast variety of styles depending on the

age range of the woman. You can find almost all kinds of

styles from traditional, classy, sporty to the most trendy.

The range just keeps expanding.

Find Khadijab on:


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A Moment




written by

Roshan Isaacs

photos courtesy of

Laaiqah Isaacs

Sick and tired of people telling her that one cannot look

fashionable and stylish when wearing a hijab, Laaiqah

Isaacs created Southern Hijaabian to express her

modern hijaabi sense of style, proving that covering up can

be loads of fun.

Laaiqah says, “ You don’t have to be boxed in, when visiting

my blog expect to see an unusual amount of patterns, colours

and sometimes over the top styling! “

Laaiqah expresses her style as quirky going from tomboy,

takkies and jeans to a fairy tale princess. Laaiqah enjoys

taking pictures in natural outdoor environments, forests,

beaches and surroundings with peaceful notes. With this

inclination toward such boundless beauty, the resulting

inspiration is one of a kind.

Follow Southern Hijaabian on:

Instagram: southernhijaabian

Facebook: southern hijaabian


68 Cover Magazine

The red, beating heart of Woodstock.

A treasure trove of fashion, jewellery,

accessories, bespoke décor, furniture,

art and gifts.




Find something to delight

your shopper’s soul.

The Bromwell is also home to

an exquisite food destination

and dining experience.

250 Albert Road Woodstock

Cape Town

T: 021 447 4730 • F: 021 448 2159



Twitter: @breadbromwell


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For RubesCloset, fashion is all about joy!

Written by Roshan Isaacs

Photos by Mario Mogan

Financier by trade, married to her best friend, Mum to three

rowdy boys and blogger as a hobby, Rushda Behardien (from)

South Africa is a fashionista at heart, and takes great joy in

sharing things with like-minded individuals.

Happiest when spending time with loved ones, nature,

listening to music and of course shopping or just browsing,

Rushda’s passions also include travelling, trying new things

and experiences.

“I believe it’s important to do everything to the best of your

ability, to encompass life and not shy away from it. It’s also

important to show kindness for it will ease your travel along

the path of life. ‘Enjoy each day for the pleasures it brings’ says


Rushda’s family is a big part of who she is and what she

does, motivating her to do better, be a better person, and

above all show her the joys of living....

RubesCloset is a little peek into how Rushda does fashion

modestly, what she likes, and enjoys and the little things that

keep her going in everyday life.

Follow RubesCloset on:

Rube’s Closet


70 Cover Magazine

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Seruna Collection



Of South


Unaizah Toffar- the owner of SERUNA is a leading name in

South Africa’s modest fashion scene. Roshan Isaacs unveils the

beauty of her designs!

Written by: Roshan Isaacs

Photos by: Seruna Collection

FB: Seruna

IG: serunacollection

Unaizah Toffar’s interest in fashion stemmed from watching her mother

create garments. Being the only daughter, her mother enjoyed making her

the muse. Unaizah was always visually involved in the design industry and

developed her love for textile by eagerly learning the design process, production,

selection, and use of textiles.

Drawn to the 1800s and early 1900s Unaizah says no other era is as beautiful

and timeless. Hence why The Seruna design aesthetic is modest with a modern

interpretation of vintage.

“Women today have so many roles to play; career, mother, multitasking. When

making a garment, I consider whether the garment is flexible and suits today’s

woman. I create items that can transcend from day to night by accessorising them

differently. Functional items that are classic and incorporating trends as opposed

to creating something trendy”

72 Cover Magazine



takes the

beauty and

elegance from

an era of old

and brings it

into today’s

one of a kind

modest looks.

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74 Cover Magazine

A Modest Interpretation

of Vintage

Elegant and Graceful with an

Exquisite feel

Cover Magazine


feature story


is Here!

Having never seen a doll like Barbie dressed in a hijab, 24 year old Nigerian

Haneefah Adam was inspired by the gap and decided to document a doll’s modest

fashion and style by creating Hijarbie. Written by: Roshan Isaacs

76 Cover Magazine

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feature story

Building her own modest lifestyle brand Hanie,

Haneefah made a departure from her master’s degree

in pharmacology and drug discovery from Coventry

University, UK to pursue her real passion. Haneefa

explains that the dolls outfits are inspired by every day

and occasional outfits of a hijabi girl as she wanted to

document a particular lifestyle demonstrated through

this doll.

“I hand make, style, and take pictures of all the outfits

myself. “ says Haneefah

Hijarbie’s style can be described as versatile, with most of

her outfits custom made. There’s also a simplicity to what

she wears which is her core style. Currently, Haneefah

makes about three or four garments in a week and

hopes to update them daily once she can dedicate more

time. Finding it difficult to choose her favourite outfit,

Haneefah’s current favourite is the floral skirt with the

green olive top but she is also partial to the navy blue

skirt and white top paired with the red hijab.

Instagram page. I definitely see future collaborations

with dedicated hijabi outfit designers in sha Allah.

Ultimately, I want a very interactive and engaging

Instagram page that everyone can engage with.”

Haneefah sees Hijarbie as “a force to reckon with and

a style icon and hopes she travels and explores more

opportunities, which may lead to a series with Hijarbie’s


Imploring everyone to be kind, Haneefah says;

“Kindness encompasses a lot of wonderful acts like

extending support and strength towards one another. In

doing that, success is bound to be an integral part of our

lives. “

For more Hijarbie inspiration visit

Haneefah’s instagram page - Hijarbie.

Haneefah has been delighted by the global response her

work received. The timing of this new creation worked

well and many modest wear consumers were fascinated by

this modified version of barbie that they could relate; no

doubt this has contributed to the huge success.

Most of Hijarbie’s instagram followers are the youth

and mums. A lot of the younger ones are inspired by

her outfits and the mums want this doll for their kids

over the regular barbie whose image gives them much

concern. Hijarbie followers are everywhere. She has

been featured in newspapers in different languages and

different countries with followers come from Africa, USA,

Australia, UK, and most of Europe and Asia.

What’s next for Hijarbie? Haneefah says; “The dolls

are already selling and we are partnering with a lot of

distributors to take it to the next step. I just hope it will

grow from there. We are currently doing a collaboration

with a few designers which will be featured on our

Haneefah Adam

78 Cover Magazine

photo Courtesy of Amalina Aman

Cover Magazine



Amalina Aman

The Talent From

The Island

80 Cover Magazine

Amalina Mardiyah Aman is of Cocos Island

descendant. She was born and raised in Port

Hedland Western Australia and eventually

moved to Sydney. Amalina, 30 years, started

to pursue her career in 2004 after finishing at

Whitehouse and FBI fashion school. Amalina is

the first Australian Muslim designer to be invited

to showcase her designs internationally. Her first

presentation was in 2011 where she was invited

to showcase in Kuala Lumpur, New York City,

London and Jakarta.

Written by: Franka Soeria photos by: Amalina Aman


was inspired by my grandmother. When I was small and spent most

of my time with her. She used to dress me up in all sorts of clothing

that she would sew herself; she’s a self-taught seamstress. She’s such

an inspiration to me, even now I knew I wanted to do something different

to the mainstream, so I started designing modest fashion”

“When I first started designing there was not many modest fashion store

which compelled me to design my own collection. But as years passed,

modest fashion has since grown to a wider audience. Nowadays I see more

modest fashion stores around Sydney and also the online market has grown

faster. Sydney is unique in that everyone rocks in their own individual style”

“The biggest challenge that I face in modest fashion is finding great team

work; I am seeing that many labels are going after the fast fashion model

similar to mainstream. They are just forgetting what the true meaning of

modesty is. The solution I see is to work together in the community and

take on these challenges together. As a fashion designer you have to first

know who you are and find your identity in your own designs. Let your

design speak for your purpose”

“My mother who is my MOMANGER has pushed to the limit. If it wasn’t

for her I would not be where I am today”

“I love travelling around different parts of the world and getting invited

to showcase my designs. The thrill of styling and putting my designs on

models.. it’s wonderful. This year has been a busy travel year. I’ve met so

many designers and bloggers and was blessed to get selected a few times;

and I’m not stopping there!”

“Me and my friends created Modesty Caravan. It is a travelling boutique

with many beloved modest labels on board. The caravan is a fully curated

lifestyle pop-up boutique that travels from city to city around Australia

and soon the rest of the world. The team is made up of 4 talented directors,

myself, Eisha Saleh from Baraka Women, Ebru Yagci from Sorayya labels,

and Delina Darusman a blogger from Muslim Street Fashion and her own

clothing line Delina. it is a great opportunity to meet all sorts of different

customers directly and getting wonderful feedback from everyone,”

Find Amalina Aman online:


Amalina Mardiyah


Cover Magazine


The Maroon velvet La

Sera Maxi Dress.

The perfect evening

dress for an elegant

diva on the road.

La Sera Maxi Dress from

Sorayya (@Sorayya _ TheLabel)

82 Cover Magazine



Inspired by the ancient Silk Road, Modesty Caravan is a

travelling boutique with many beloved modest labels on board.

The caravan is a fully curated lifestyle pop-up boutique that

travels from city to city around Australia.

Model: Anisa Balfas @anisabalfas

Photos by: Delina Darusman Gala @deldaga

Styling: Modesty Caravan @modestycaravan

Makeup artist: Nina Kaydee @niinakaydee

Location: Woo-La-Ra, Sydney, Australia

Cover Magazine


The evening wear

made out of the

black lace with

white contrast

fabric paired with

a shiny black


Scarlet Lace Dress:

Baraka Women (@imbarakawomen)

Exotic Turban:

Philadelphia Philpot Millinery

Hinting a

flavor of the

70’s in this

iconic pantsuit

with a sprinkle

of modesty.

Black & White

Pant outfit


Blaque Flow

Full outfit

Delina (@its _ delina)

84 Cover Magazine

Dusky colours from a

perfect Aussie sunset

blended with tones

inspired by nature.

Choc & Silk print outfit

Choc & Silk print outfit from


Long Lace Vest, Wandering Pants,

Amalina Aman (@amalina _ aman)

Cover Magazine


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Of Peter


Designer, entrepreneur and artist, Peter Gould is passionate, talented

and described by the BBC as “among those young urban global Muslims

leading the emergence of a new Muslim cool.” Cover Magazine gets to

know this creative man better through an exclusive interview.

Written by: Ritza Janse van Rensburg

86 Cover Magazine



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I don’t think there is a “right” way to branding for

modest fashion. I think that modest fashion labels are free

to explore all types of branding that appeals to a broad

range of potential consumers, including both Muslims and

mainstream audiences. I think that limiting modest fashion

to a Muslim audience may be a common mistake, and as

mentioned, the branding of modest fashion (from a Muslim

perspective) is all too often at the superficial level. It is

important to consider the brand from the ground up – from

ethical supply chain sources and fair working arrangements,

to the visual elements of branding and communication.

Peter Gould is an Australian graphic designer and digital

artist, who embraced Islam in 2002. He founded and

runs a successful international strategic branding

firm from Sydney & Dubai which has worked with a wide

spectrum of clients from global icons such as the United

Nations, well-known personalities, governments, embassies

and household brand names including Etihad Airways &

Thomson Reuters. He has won several awards including the

Islamic Arts Award in 2015 presented by the Prime Minister

of UAE and Ruler of Dubai, Sheikh Mohammed; launched

his own apps & games, created popular online platforms,

teaches workshops internationally, has work published in

several books and is followed by over a quarter million social

media followers. Through his work and artistic projects, Peter

aims to inspire and promote understanding, positivity and

creative thinking in the global community.


I feel “Islamic Design” is often taken too literally to mean

a dash of Arabic, crescent symbol, use of green, or geometric

mosaic tiling. This is a limited and superficial understanding

because those visual elements were originally creative

expressions of a much richer understanding of beauty created

by traditional artists. Islamic Design in the purest sense is a

deeply inspired process practised by those who feel a sacred

connection and divine purpose in their work. In the past the

role of Designers was primarily to remind themselves and

others of God, The Ultimate Designer, for God is Beautiful

and He Loves Beauty. So Islamic Design is concerned with

how it makes us feel, not just how it looks.

“Authentic Islamic Design is a deeper practise and process

of thinking and reflecting. If the Designer is simply adapting

visual elements and playing on archetypes from the past,

we’re limiting our potential.”


Islamic Design and all creative expression have such an

important role today - we need to disrupt the ugliness with

beauty. Design is definitely a tool for communication so by

creating beautiful brands that are influential in positive and

productive ways, I think it may be possible for such brands to

be a vehicle that contributes in part to improving the overall

image of contemporary Muslims and Islam.



I think it’s great to unite the modest fashion industries in

order to create a sense of community and to learn from one

another. IFDC has been playing an important role and I hope

to see its relevance grow.


There are some fantastic creative efforts emerging in this

space and I’d love to see more. My own range of tees can

be found at - I love to explore universal

messages of peace and positivity fusing contemporary

graphic elements inspired by traditional Islamic art. We’ve

had a really successful few years, Alhamdulillah but still feel

like it’s just the start of a beautiful journey.


Young Muslim designers and creative communities

are really flourishing in all parts of the world. Spending

time with them inspired me to build the Creative Ummah

platform - you can discover the amazing work that some of

them have put up here:

I also created my blog as a response to the many messages

and questions I get from young designers and aspiring

creative professionals. I’ve filled it with pages of advice,

stories and practical steps that should be a guide on how to

progress their ideas into next steps.

Find peter gould online



88 Cover Magazine

photo courtesy of

Cover Magazine


future story




These brands are made for

dynamic modest ladies!

Written by Franka Soeria

photos courtesy of

Run into Hijab & Mumine Activewear

Run into Hijab

Origin: Indonesia

find it: &

@run_into_hijab (instagram)

Keyword: Style

Run into Hijab was founded by Mayorie and Hasrika.

This duo saw a gap in sporty stylish modest wear and

they eagerly to created the ideal brand to address this

need. This unique brand offers designs with strong

character which has rapidly become a favorite shopping

stop online. With asymmetric tunics, cutout sporty

dresses, and hooded jackets, there’s no shortage of chic

and style. The fashion statement made here is distinctly

by Run into Hijab

90 Cover Magazine



Origin: Belgium

find it: mumineactivewear

& @mumineactivewear (instagram)

Keyword: Function

Mumine Activewear is a brand

that provides high-performance

activewear without compromising

on modesty. Mumine products are

made with technical fabrics laden

beautiful prints and patterns. The

clothing is specifically engineered for

high impact sports. The lightweight

breathable fabrics and moisture

wicking properties ensure us focused

performance and comfort.

Cover Magazine









la Hijab is a global platform that gathers all modest

fashion styles around the world. This is a great social

media platform that bridges all modest fashion


A la Hijab was founded in London and Istanbul. It

is managed by IFDC Turkey Country Manager and

International Relation Manager of Modanisa and

Indonesian Fashion Chamber - Franka Soeria.

A la Hijab is currently the only global social media

platform dedicated to modest fashion. Uniting all modest

fashion enthusiasts from designers, brands, bloggers, buyers

to fashion lovers that wish for a global reach. Without the

language barriers and regional limitations, this platform

serves the needs of designers effectively.

Now with A la Hijab, people can interact in the name of

fashion and build networks. A la Hijab can actively connect

and unite everyone - the social media gurus and those

that aren’t as savvy. Connecting fashion communities and

activities has just gotten easier.

A la Hijab is the official media partner for many

events from Indonesia Fashion Week, Moslema in Style

International Fashion Forward, Smoky not Smudgy, and

Istanbul Modest Fashion Week.

Connect with A la Hijab on:


Instagram: @alahijabofficial

Facebook Page: A la Hijab

92 Cover Magazine

Main Sponsor:





MAY 13 - 14 2016




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Make Up Sponsor Strategy Partner Knowledge Partner Organisation Partner Media Partners Partners






Know Before

Starting Their

Own Labels

Jonathan Simkhai, Tanya Taylor, Oak’s Jeff Madalena and Cooper

& Ella’s Kara Mendelsohn weigh in.

At the annual “How to Make It in Fashion” conference in New

York , designers with young but already successful labels — Jonathan

Simkhai, Tanya Taylor, Oak’s Jeff Madalena and Cooper & Ella’s Kara

Mendelsohn — gathered to discuss the opportunities and challenges of

getting a fashion brand off the ground.

Below, they give their best advice for designers looking to follow in their



No one on the panel explicitly discouraged aspiring designers to

launch their own labels straight out of school, but all four said

they are tremendously grateful that they got some industry experience

before venturing out on their own. Mendelsohn worked at designer and

contemporary labels big and small, including Michael Kors, Marc by

Marc Jacobs and Thakoon, back when it was a team of just three. “The

perspective I gained from having almost 18 years under my belt before I

94 Cover Magazine

started my own brand was huge,” she said. “Not only did

I understand the customer from city to city, I understood

how to do a brand from inside out — how to budget, price

my goods, who the best partners were in Asia, where to

warehouse my goods.”

Similarly, Simkhai’s and Madalena’s experiences in

buying and retail helped them understand, in Simkhai’s

words, “what it takes to make women spend their hardearned

money on a garment,” as well as the importance

of delivery dates and timing. Taylor, for her part, said

that her business degree at McGill helped her contribute

to conversations about budgets and managing cash flow

when she first worked as an assistant designer.


For Taylor, finding the right showroom — which

can bring in the right buyers and press — was key.

She found her partner in Betsee Isenberg’s 10Eleven

showroom in New York. Mendelsohn echoed this need,

saying, “You can have the most amazing brand in the

world, but if no one sees it, it doesn’t matter.”



Madalena, along with his partner Louis Terline,

first launched the Oak label to help fill what was missing

in Oak’s downtown Manhattan boutique. Having worked

on both the retail and brand sides, Madalena stressed

that developing a timeline and meeting your delivery

dates are key. If you mess up just once, you may never be

able to work with that retailer again. “It’s not just about

getting into Net-a-Porter, but making Net-a-Porter happy

[in the long run],” Madalena explained. “There is no

hand-holding, [it’s not okay] if you only had a 30 percent

sell-through, you can’t even get a [delivery] extension

anymore. If you can’t deliver, [the retailers will say], we

don’t want it.”

Simkhai echoed that advice, saying he has turned

down orders with new retailers because he didn’t want

to “burn a bridge” early on. He also advised young

designers to spend time in stores where their products are

carried. “[Make sure] the salesperson knows about the

brand, knows what’s different about it, how it’s laid out,”

Simkhai said. “It’s a big deal when a retailer decides to

give a new brand a chance, to take money from another

resource and give it to you.”


Sometimes designers get picked up by big retailers

right away — but that’s not always a good thing.

In addition to not making your delivery dates, you also

don’t know what’s going to be successful. Simkhai advised

young designers to take their time and learn which

products sell, then repeat them. “You need to repeat

things that are successful, things people are coming

to you for. It can’t be something all new every season.”

He also emphasized making styles that are seasonless,

because they can spend more time on the sales floor before

they get marked down.





Buyers frequently give designers advice about what

to make, but “if your gut says don’t do it, don’t do it,”

Mendelsohn said. When considering buyers’ requests to

make or modify her designs, Taylor says she always asks

herself whether she’d want to see her name on it.



Taylor said her brand has hugely benefitted from

press attention — especially when Michelle Obama wore

her designs — as well as winning prizes like the US

Woolmark Prize. But, she cautioned, press attention

doesn’t always equal success. “Some brands have

incredible press and aren’t necessarily profitable, or

they’re struggling behind the scenes,” Taylor said. “Fashion

is an interesting industry in that those don’t necessarily


Mendelsohn said that for her, getting her clothes on

celebrities isn’t usually worth the investment. “It’s hard

to do. I don’t have the ‘cool factor’ that some of the people

here have… I have a salable brand that does very well in

stores, but my product is much more casual,” she said.

“Not only do you have to get a product to that celebrity,

you have to make sure that celebrity’s publicist calls you

when she’s going to Starbucks, then you have to pay for

rights of photos and blast them out to everybody and

hope US Weekly actually gives you a credit. Having your

dress on Michelle Obama, that can change your business

overnight — but you have to have the right product for

Michelle Obama to [wear].”



Taylor credits much of her success to finding

mentors early on — and she wasn’t afraid of

reaching out to people she’d never met. “I asked a lot of

people to coffee; I met people at Marc Jacobs who would

suggest someone else to meet, a lawyer they thought

would be great at helping me develop a business plan,” she

recalled. “Find people who want to support you and who

get what you’re doing.”


Until you have the funding or your label is making

enough money to support you, don’t go all in.

Plenty of designers build their labels on the side, working

weekends while they devote their weekdays to working for

other designers, Mendelsohn said.

Cover Magazine



What’s It

All About?

The Life of a Fashion Buyer

A little retail therapy goes a long way, and for some, it’s a

part of their job! Jeannine Nestel-Bosman, business owner

and fashion buyer gives us the inside scoop on what it

really means to be a buyer in the retail industry.

Written by Ritza Janse van Rensburg Photos by Jeannine Nestel-Bosman Doc.

96 Cover Magazine

How did it all start?

I am a creative individual that can appreciate the beauty of a fabric or texture.

I have the ability to see a piece of material and know it can become something

incredible when used the right way. This inspired me to study Clothing

Production Management which incorporated not only garment and pattern

construction but also how to run a production factory. I’ve worked with top

designers in retail, gained years of experience in the corporate business world

and now I get to design, do the buying for my store and manage it successfully.

What skills are required to become a

fashion buyer?

Financial and creative flair are both essential skills required for fashion buying.

It’s not good enough to have a good eye without having a “financial head” in this

industry. Buying involves a strong vision and excellent budgeting skills. You also

need to be a risk taker and consider your clientele needs but most of all your

passion for the industry should be your drive as you will make many mistakes

along the way on your road to success!

What are the pros and cons of being a


The best part about buying is definitely the ability to travel and experience

collections from so many different countries! You meet many creative individuals

and like-minded people along the way that can change your outlook on fashion

and design in amazing ways!

The cons of the industry is the volatile exchange rate that proves to be one of our

biggest challenges coupled with the high import duties. This affects the viability

to Import good quality fabrics and unique and special pieces into the country.

Take us through the buying process.

There are different possibilities to fashion buying. One can either travel to

different fashion capitals around the world or select the garments from trade

shows or fashion centers. There is also the option to also travel at end or opposite

season and buy up once-off pieces or end ranges at a good price which is very

favorable. Once this has been done you would either need to ship the stock back

or bring it back in ones luggage if not too excessive. The other option is to select

one off pieces that give inspiration and use it as a basis to re- manufacture back


What are your top tips for people

interested in pursuing a career in buying?

● A passion for the industry is the most important part if you are considering

this career choice. You must eat, live and breathe fashion and have a creative

and stylish flair to your personality.

● Not every decision or choice you make will be appreciated or successful so it’s

important to learn and grow with every mistake but keep that commitment

and passion alive.

● Great organizational skills and admin is part of this creative industry,

a positive outlook and energetic personality will help you build strong

relationships with clients and lead to success!

● Fashion changes and evolves constantly so you need to move with that change

and keep your energy levels strong.

● My final piece of advice is to be the fussiest you can be and only accept the

best. Don’t be scared to be the “annoying” buyer that believes in attention to

detail and great quality!

Jeannine Nestel-Bosman

Cover Magazine





Will Never

Run Out…..

The endless possibilities of LOVE

By Alia Khan photos courtesy of Mille Rostock

Love is a commodity that is endless and will never run

out. Is this why we don’t appreciate it or use it enough?

Maybe if it was oil or diamonds or gold, we would rush

towards it and flaunt it endlessly. Perhaps even wage

wars wherever it was abundant. Yet, it is so much more

valuable than all that. It has healing powers that to this

day no drug has been able to match. It has the ability

to start your day by focusing on the positive, on what

you loved and appreciated, and that makes a world of

difference. Perhaps one of the things that holds love back

is the negativity that tends to come our way at high speed.

A lawyer friend, who is a very insightful guy, said to me

today “the truth is we live in the safest time in history”.

That had me stumped since all I seem to read in the news

is to the contrary. “What do you mean?”, I asked. He said

it was the fact that the media made it easy for us to focus

on suffering, tragedies, negative opinions and hate from

around the world, which makes people fear-based and

unable to love abundantly today. Not sure if I agree with

him about being in the safest time in history, but I do see

that the problem is the negative communication, which is

so easily transferred nowadays, that becomes our reality.

In other words, we become programmed, like a gadget.

Unless, we outsmart it.

I learned from a lecture given by a metaphysicist that

real love can affect a radius of 10,000 people around

us. If we want to combat disease, angst, and aggression,

maybe we should give this new ‘weapon’ a chance. If each

one of us has power over 10,000 people, the whole world

could be taken care of by just a fraction of the world’s

population by just the outpouring of real love.

They also say that complete positivity can generate

enough energy to move objects. When we become

negative, the problem is that we are predicting something

bad will happen, hence the negative disposition in

anticipation. The truth is that no one can predict the

future. There is no evil that is happening in the future

right now, only now is happening now. So why not switch

the negative anticipation to a positive, loving one?

Choosing to live in peace by choosing to anticipate

“good” will actually shift your energy. People around you

will feel it, you will feel it. Here is where the excitement

begins. People start to fall in love with you, your love

expands, the world changes right before your eyes. Life


They say despair is lethal for anyone who is in any type

of recovery mode. Despair is ultimate negativity. It is

a debilitating hopelessness. When you feel despair, you

actually don’t believe in the power of love and the endless

possibilities that we are all entitled to. To have despair

is to disbelieve in God, which means to disbelieve in His

remarkable abilities to change your life so magically, the

ability to create miracles.

In one teaching through a hadith we are told that God

says “I am as My servant thinks of Me”. So I suppose that

means that if you believe that God will accept your prayer,

without an ounce of doubt, with full conviction…then He

will. Worth a try, isn’t it? If you see God in everything,

then you can only see the good and endless possibilities

in everything. Perhaps that is the energy that you need to

create to be able to get beyond your wildest imagination

because that’s where He is, beyond your wildest

imagination. The ultimate love, reserved for all of us, is

something you cannot comprehend. It’s an endless power

supply to create and manifest whatever we hope for.

We are of told to only keep good thoughts. Did you

know that your thoughts have invisible sound waves?

Whether they are thoughts of love or thoughts of

negativity, invisible sound waves are being created.

However, think of this important fact: sound waves are

measurable energy, invisible sound waves are not. So we

really can’t measure the impact of our thoughts, we just

98 Cover Magazine

know there is an impact. Do you think people around you

are problematic? Do you see issues in most things in your

life? Do you think you can do things better and people

are the problem? If you said yes to any of these, you are

creating too much negativity in your mind and you are

most likely repelling people and opportunities.

We are told that things come in pairs, so we know

that everything has it’s polar opposite. Therefore, it’s

not possible for a problem to exist without it having a

solution. So take a different approach today. What is

your biggest problem that you are perceiving right now?

Now visualize yourself taking a hold of this problem and

releasing it; gently let it go and gently ask your Creator for

a replacement, something better, happier. Now see that

happy replacement, that thing that you want. What does

it look like, feel like, smell like, taste like? Your solution is

already becoming real!

Destructive thoughts are a poisoning agent. They

will embitter you and prevent you from enjoying good

relationships. Accepting and loving others, because they

are wrong, faulty, or difficult - in other words, always

having good thoughts irrespective of people’s faults, will

make you care about them anyway and propel happy

energy. People don’t have to deserve love to be loved. For

starters, let’s try loving all those that you don’t deem

worthy. Hate and animosity is such a waste of time – it’s

the happiness repellent of all times.

Love is the commodity that transforms life in the

most magical way for you. Will this to happen, be vigilant

of all negativity. The moment it creeps up – no matter

how justified it may seem – it must be combatted with

love and kind thoughts instead. Change then happens

immediately. You will actually feel it and see it. Can you

imagine waking up every morning with the excitement in

your stomach that something good is going to happen?

Just because. Well do that, imagine that, and let yourself

go into it. When you do this, the state of gratitude begins.

Being in gratitude is a land of no worries, no fears, and

only love. Do this and the universe will start to tilt your

way. People will begin to embrace you, your magnet will

be the strongest ever and you will be loved for reasons

even you don’t understand.

Let’s decide that today is THE day. The day we abandon

all negative thinking. We will start today to live more

lightly, more freely, more happily…all because we choose

to shift to a better place in life. If you were the person

that was upset because “bad things will happen” when

you don’t even know what will happen in 5 minutes from

now, then rejoice that you have chosen to love this very

moment instead. Remember, you have unlimited access

to a rare commodity, love - discover its abundance in you

and become priceless to this world.

Cover Magazine


personal branding


A Brand?


YOU are the best new

marketing tool!

Fashion blogger, Elrico Bellingan from shares his expert advice on

personal branding and how you can market yourself to become a successful brand.

Written by: Elrico Bellingan photos Courtesy of Miella exclusively for IFDC

When people hear the word “branding” their

brain immediately sparks images of logos,

posters with quotes and products decorated

with business slogans, but what if YOU could be

recognized as a brand and generate the same success as

a business or better yet turn your personal brand into a

professional, lucrative company?

To make sense of personal branding, you need to

understand what the concept means. Everyone has a

personal brand whether you want it or not. When a

colleague, friend or acquaintance talks about you in

conversation and express their impressions or thoughts on

you as a person, they are referring to your “brand”. Take

Richard Branson as an example; Branson had no formal

business school training yet was able to create one of the

world’s most recognized brands. Does he claim to be a

super genius or know everything about business? No –

instead he focuses on being caring about his customers,

genuine, and believes in treating everyone with respect

and dignity. He is a great leader and lets his character

drive the marketing behind his company.

What have you always believed? Just like Branson, your

personal brand should be a reflection of your personality

and values – when people like you, they will listen to you,

but when people trust you, they will do business with you

and being recognized as a brand with a good reputation

will open the door to success.

For me, fashion blogging is all about personal branding

whether it is wearing the clothing of a successful designer,

reviewing the latest products of a brand or collaborating

with fashion houses on special projects – your name is

your brand and you are responsible for your own success.

From personal experience, your reputation, attitude and

business ethics determine if people want to work with you

and it can make or break your brand.

Personal and professional branding goes hand in

“I have always believed

that the way you treat

your employees is the

way they will treat your

customers, and that

people flourish when

they are praised.”

–Sir Richard Branson

hand because creating a successful personal brand will

result in a successful professional business. It is a longterm

strategy and your professional brand should be a

thoughtful way of defining how you want to be seen in

the professional world. It will require determination,

motivation and a great overall career management

strategy which can result in an amazing career. Be

inspired by Richard Branson, Steve Jobs and Oprah who

turned their personal brand into a success and YOU

might be the next big entrepreneur with an inspiring

story to tell.

100 Cover Magazine

photo courtesy of Frankitas

Cover Magazine


feature story

Peter Sanders



Talented and world renowned photographer of the Muslim World,

Peter Sanders sits down with Cover Magazine to share valuable

insights on his incredible career and spiritual journey.

Written by: Ritza Janse van Rensburg photos by: Peter Sanders

Peter started his career in 1960 as one of London’s leading

rock and roll photographers where he photographed most

of the major stars in the music business including Bob

Dylan, Jimi Hendrix, The Doors, The Who and the Rolling

Stones. Towards the end of the 1970’s, Sanders’ attention turned

inward which set him on a spiritual search to India and then

eventually to the Muslim world where the spiritual beauty of

Islam left an indelible impression upon him. Now almost 45

years and over half a million images later, Peter is in the process

of completing 5 books, starting an Arts Foundation and offering

workshops to young people across the world – sharing his

knowledge and inspiring others.

How did you get into photography?

As a child I always used my hands to put frames around

things and it came naturally for me to see things in a frame and

remove the background to see it in a different light. There were

always cameras around in my house and during my late teenage

years I bought a professional camera and just really took it from

there. I never actually studied photography – I am completely

self-taught. I guess it runs in the family as my grandfather was

a photographer which I only realized when my mother gave

me some of his pictures after he passed away. He was a great

photographer and he also photographed a few famous people.

102 Cover Magazine

Cover Magazine 103

feature story

Tell us about your journey from covering

rock stars to covering spiritual leaders

and sites? What made you change?

People always see it as a large jump, but I don’t see it that way.

The music business was how I cut my teeth into photography

and the people I photographed were my heroes at the time.

Once I set off travelling, my heroes changed as I became more

interested in spiritual things and saintly people. Either way,

photography is an opportunity to have a one-to-one with

someone I am fascinated by and that is what is important to me.

What do you appreciate the most about

Islamic Culture?

The part I appreciate most about the Islamic Culture is the

side of it that people do not see. Nowadays everyone knows about

the extremists (even though they are a small minority) but that’s

what preoccupies the media. There’s a whole other dimension

of the Islamic world that even Muslims aren’t aware of! It’s not

uncommon in any religion whether it is Hinduism, Buddhism

or Christianity – there’s always been saintly people that dedicate

their lives to praying and studying in bigger or greater degrees

and it is this part of Islam that no-one gets to see that I am

interested in and that I try to capture in my pictures.

isn’t yours anymore and you should always think of that part

before thinking “I want to be famous”. I am not saying don’t

pursue a career in music; if that is your passion then you should

go for it, but just keep an open mind.

When it comes to Islamophobia, what do

you think about the tolerance of Islam? Do

you follow any Islamic scholars and their

opinions and why are they important to the

Islamic Society?

I like to hear what people have to say but in my personal

opinion – the message about Islam has been wrong up until now.

People are very defensive. It is easy to talk about “Islam is peace”

but if you are not a peaceful person, no-one is going to believe

you. For example, they did a campaign in London after 7/7 and

posted the message “Islam is peace” all over London busses and

I just thought that no-one is going to believe that because of the

bombings. For a quote like “Islam is Peace” to be true we have

to be peaceful, compassionate, merciful and loving people. If we

are that – we don’t have to talk about Islamophobia because it

won’t be an issue. I think Islamophobia comes from fear and it’s

a defensive mechanism. We need to change this.

What’s the dangerous side of the

photography profession?

It’s an occupational hazard for me to get arrested and I’ve

been imprisoned a few times but they soon realize I am not a

threat and let me go. In the past, people always saw cameras and

thought of spies and that could be dangerous, but from personal

experience, I wouldn’t say my journey has been threatened with

many dangers.

What advice do you have for young Muslim

kids that want to pursue a career in music

(since you’ve seen the music industry up

close and personal)?

I would suggest thinking it out very carefully. To be in the

public eye like the music artists I used to photograph is probably

very exciting when you are young but when it gets to a point

where you cannot do anything without people coming up to you

and asking you for a picture or autograph – you realise your life

I do know elderly scholars who have embodied peace and who

are seen as true saints. If you spend time with these people, you

can’t help but fall in love with them and I am very thankful that

these people are now seen as public figures, even though I know

they would much prefer to be hidden away studying and praying.

I am very thankful to these saints for coming forward and

teaching young people how to be peaceful and set an example for

the youth otherwise we would only have extremists spreading

the message about Islam all wrong.

104 Cover Magazine

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What is true beauty to you?

That’s a deep question! They say beauty is in the eye of the

beholder and for me it is just something that strikes a chord

with you. It’s different for everyone, but I do think spirituality

(if you can call photography such a thing) does communicate

to people on a very broad basis. It can build bridges and bring

people together. Pure spirituality is definitely a unifier and

I think you need to find that in yourself to be able to see it

from the outside. It’s very evasive and the best way to describe

it is to see it as a butterfly that you are always chasing, but it

always disappears. Especially in photography you are always

trying to capture that but it’s very illusive.

What are your recent and future projects?

I’m actually trying to finish some of my projects. I often

feel like those “plate spinners” at the circus trying to keep

everything going with all my projects. One of my projects

I have been working on for 45 years. It is about the saintly

people I’ve met over the years and it is all being compiled in a

book called “Meetings with Mountains”. I am on the last stage

of this project and will hopefully complete it very soon.

Other than that I have 5 books that I’m trying to finish,

exhibitions and workshops with young people. I am off to

Morocco next to work with young people from all across the

world! I am in the process of setting up an Arts Foundation

and one of the parts of the foundation will be to create a stock

library with more than a quarter of a million transparencies

that is part of my archive. I want to link workshops and

learning opportunities for young people to the foundation

as well because I think part of the problem when it comes

to extremism is that young people have not had access to

be creative in themselves. Children are being told music is

haram, photography is haram, painting is haram and a child

in that environment cannot grow to be a rounded human

being. I’m a great believer that we need to point out all the

amazing things Muslims have done over the years and not

focus on everything that is frowned upon.

106 Cover Magazine

Cover Magazine 107








Photo courtesy of: Blancheur

108 Cover Magazine

A new universal fashion category by IFDC that

will change the way modest wear customers

shop forever!

Pret-A-Cover is part of the Islamic Fashion and Design Council (IFDC)

that is dedicated to the needs of the consumer. This is where the

opportunity for the retailer and designer lies. Primarily a new retail

store category like the Pret a porter area of a store is dedicated to ready wear,

Couture is for party wear, Active wear is for sportswear, now the Pret-A-

Cover department or section of a store will be dedicated to modest wear.

However, Pret-A-Cover is a lot more than that. It is a comprehensive program

that offers a range of supporting services to retailers and designers so they can

attract the valuable modest wear consumers, and make them feel understood;

whilst giving the consumer the ultimate guidance and shopping companion!

Pret-A-Cover Online is a guide developed in conjunction with the talented

IFDC Italy tech team, that will ensure success for participating stores,

designers, and shoppers. This space in the IFDC website will eventually

expand into a hub that will give the consumer quick access to products,

product advice, information, shopping tips, and more. “Pret-A-Cover is a

mindblowing concept that will revolutionize shopping forever”, said IFDC Italy

Country Manager Paolo Costanzo, “By creating a space online that facilitates

every day shopping all the while providing interesting content on a wide range

of topics from how to shop, lifestyle advice, consumer tips, PAC will take

you on a shopping journey you are sure to love”. The consumer in the modest

fashion market needs advice, tips and guidance on where to go, what to look

for, and how to use it best. This is what the online space will be all about.

“For consumers, retailers, and designers, a whole new world will open up

with the tools provided by Pret-A-Cover online and it is sure to be everyone’s

most trusted shopping companion”, said IFDC Chairwoman, Alia Khan,

“with this handy new tool, the consumer will be offered ease in shopping

while retailers and designers around the world will benefit from increased

traffic and exposure”. The useful information, whether it ranges from how

to buy make-up that you won’t regret, to what to look out for when online

shopping, to how to find that impossible clothing article in a modest version

and more, will save you time, money, and stress. Pret-A-Cover is the best

guide that every consumer wants and needs, creating an experience that is not

available anywhere else online. It is finally time to say goodbye to the everyday

challenges modest consumers face, and say hello to the new and trusted: Pret-

A-Cover Online!

For more details on Pret-A-Cover


or follow us on social media.

Facebook: Islamic Fashion and Design Council

Instagram: IFDC_ORG

Website: - click on “Pret-A-Cover”

Cover Magazine 109




Meet the Heads of a Global Phenomenon!

The Islamic Fashion and Design

Council (IFDC) is a global sensation

with 8 offices worldwide and 5 more

coming up in the next year. Getting

insight from IFDC country managers

from around the globe helps us to better

understand the world’s leading fashion

and design council in the Islamic


with 2 Simple Questions for

the Chairwoman, ALIA Khan:

1. Why did you select the current heads

of IFDC?

Not sure if we selected each other, or if we were selected

for each other. The story with each one of them is quite

serendipitous and the synergy for the partnership was

obvious to both sides from the beginning. Things either

have to fall into place smoothly for me or I tend to take a

step back and observe for a while. In all the current IFDC

global players’ cases, our coming together was extremely

smooth with an apparent spiritual connection that was

undeniable. This organization calls for a lot of heart -

because it’s about everyone that belongs to this industry.

So we all must have the spirit of helping people and

wanting to facilitate their success in meaningful ways;

and that’s exactly what the IFDC heads are about.

2. What is a leader to you?

You just have to look at our IFDC global team and you’ll

have no doubt about what a leader looks like. Whether

it’s the elegant yet effective way Roshan approaches her

initiatives, or the selfless way Aydha pursues her work for

everyone’s benefit, the caring, creative, and intelligent

way Franka brings people together, the effective way

Paolo makes people see their own value, or the kind yet

powerful way Dil puts deals together – I can tell you that

a whole case study on effective leadership can be done by

meeting the dynamic IFDC family around the world.

110 Cover Magazine

The Global IFDC





We are currently building a strong team that

PC consists of both Muslim and Non-Muslim

members to tackle Milan more effectively. Being

part of the Council is a great opportunity for everyone as

we believe that cultural-integration is an essential asset

needed for success – and maybe in fashion more so than

any other industry. My role as Country Manager is to

coordinate with the IFDC Italy team according to

IFDC’s mission and under the guidance of Chairwoman,

Alia Khan.

IFDC Italy:

Paolo Costanzo (PC)

IFDC Russia: Dilyara

Sadrieva (DS)

IFDC South Africa:

Roshan Isaacs (RI)

We recently announced IFDC Russia’s partnership

DS with Alif Consult, the owner of the Moscow Halal

Expo. The IFDC phenomenon globally is

unprecedented and the IFDC Russia initiative will add a

completely new dimension to the global operations. The

growing consumer demand not only amongst Russian

Muslims but the whole sub-region has created immense

opportunities for all. You will see a synthesis process,

Russian alliances for industry players and overall

business, where the macro-economic processes is

affected in general.

My role as a Country manager is to use my rich

experience in the modest fashion industry, to unlock

the potential of this market in Russia. To some extent

we will also break stereotypes and rebrand the Muslim

image, popularizing it and showcasing it as it pertains

to the true nature of modest fashion. We plan to open

opportunities for Russian designers and manufacturers

at the same time as open up Russia for the rest of the


IFDC South Africa is involved in the development

RI and support of local modest wear designers. It is

important to be on the pulse of the needs of this

market and the people who service it. My role in South

Africa is to introduce retailers to the modest wear

market and assist them in understanding and catering

to this highly attractive market, educating those in the

design industry on what modest wear is and creating a

platform for modest wear designers to be positioned

globally. IFDC South Africa has enjoyed collaborations

with WomanOnline and MAC South Africa and we

continue to build on the increasing list partners.

As the Country Manager, my role is broad and requires

me to be hands on as the strategist, deal maker,

producer, presenter, trainer, and the list continues.

The position is very demanding and there’s no room for

slacking, which works well for me as I’m an adrenalin

junkie and enjoy the challenge!

IFDC’s office in Turkey was formed early this year

FS and at the moment we are in the process of

supporting Istanbul Modest Fashion Week. IFDC

Turkey functions as a consultant and international

relations to the event, connecting the local talent to our

vast global network. We believe that it is important to

use this as an opportunity to bring people together. A

certain unity in the industry can be achieved with this

Cover Magazine


emarkable Council unlike any other. This unity and the

potential the industry has motivates us tremendously. It

has always been a driving passion of mine personally in

everything I’ve chosen to do in my career. We plan to use

the uniting potential as our muse for our vision for IFDC

Turkey going forward.

I am a part of the IFDC global team where I

AM manage different initiatives in terms of IFDC

brand development and also work alongside

Chapter offices to identify opportunities for IFDC in

each region. It’s important we hear people out. It’s also

important we give due respect to the established

industry players as well as the aspiring ones. There is

tremendous potential in this global industry and what’s

amazing about it is that there are no boundaries. There

is a liberating feeling here and I hope to only help

enhance it – prevent the confining of it. Our worldwide

offices are special. Each one is bespoke to capture the

strengths of the regional head and their teams. When we

support them effectively, we also raise the bar globally.

This commitment to excellence is what sets IFDC apart

from the rest.

IFDC Turkey:

Franka Soeria (FS)



IFDC Italy would like to help develop a modest

PC fashion industry based on values; there is a great

demand for this amongst both Muslim and

Non-Muslim women. It’s also a way of integrating

cultures which is something we feel strongly about.

Bringing awareness and respect among all is a mutual

vision of ours.

Russia is a multi-cultural and multi-religious

DS country. We expect that through IFDC Russia and

in collaboration with other IFDC offices that the

fragmented development of the modest fashion market

in Russia would become organized and professional. The

traditional modest dress and style in Russia is reviving

and we strongly feel that IFDC’s Pret-a-Cover program

will be in high demand in this region.

My vision for IFDC South Africa is to create

RI global awareness of SA Designers who cater to the

modest wear market. I would like modest wear to

be seen on our mainstream runways and to one day

produce IFDC’s very own global fashion event. I’d like

to build a market and opportunities in retail - online

and offline, that enables SA designers to reach the global


I see myself as a medium to gather people from

FS different backgrounds as I am Indonesian but

based in Turkey. I would describe myself as a

“behind the scenes” person. My experience gained by

working with global projects and talents from around

the world, makes it easier for me to spot talent in a

global perspective. With IFDC Turkey, I want to close

the gap between mainstream and modest fashion. This

is not an easy task, mostly because of political issues,

but I see fashion as a lifestyle and not as something

political so hopefully I can help to change that vision

and make a difference through my role in IFDC’s global


In Bangladesh, where I am currently located,

AM there is great demand for modest fashion. Studies

show that 1 out of 4 woman on the streets of

Dhaka wear hijab and are very keen to learn more about

their options in Islamic and modest fashion. They are

mostly women between the ages of 16-35. Previously,

abayas and hijab fashion clothing were imported from

outside the country from places like the Middle East.

There were no local design houses targeting this

consumer base. Now that we are witnessing significant

growth in terms of both demand and supply for modest

clothing, IFDC’s role in supporting these emerging and

established design houses is second to none in bringing

them into the global fashion spotlight.





IFDC Global Development:

Aydha Mehnaz (AM)

IFDC has collaborated and partnered with many

fashion weeks. More and more brands are showing

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interest in working with IFDC and the press are noticing

the impact we have on modest fashion and this is just

what we need to spread the word of our council. We are

currently working on building an international

consumer service site under IFDC as well as consult

brands made in Italy on modest fashion.

We have just been announced about a month ago

DS and I already presented IFDC and the Pret-a-

Cover program to Russian Textile week and a

few other events. There is much to do as we also are

setting up a Pret-a-Cover and IFDC booth at Moscow

Halal Expo in June. We are proud to announce that

IFDC Russia is the key partner for Moscow Halal Expo

fashion sector. We are organizing a Modest Fashion

Forum where we meet with leaders and stakeholders of

this market, as well as mainstream fashion professionals

to exchange ideas, share experiences and determine

solutions through IFDC and Pret-a-Cover which bring

tremendous opportunities to the industry. In addition,

IFDC Russia is in talks to bring forth strong initiatives

for the market. I that IFDC is the key to success for all

industry players.

We are excited to work with the African Fashion

RI International on their upcoming Fashion Week

where we will showcase a Pret-a-Cover runway

selection. We will also be hosting marquis Pret-a-

Cover event in the latter part of the year in

collaboration with Xanopia Business Womens Group.

IFDC South Africa works closely with the local fashion

councils namely Kwazulu National Fashion Council and

Cape Town Fashion Council. The Modest Chapter is also

produced in South Africa where we’ve featured many

designers, makeup artists, stylists and health experts

etc. Globally we are connecting the world through

design. It’s fascinating to watch the effect the modest

industry has on the world. Our participation in

mainstream fashion weeks are a huge factor and has

given a platform to cross pollinate and inspire through


IFDC Turkey’s most significant achievement to

FS date is giving contributions to the first

international modest fashion event in Turkey. We

are trying to make this a memorable fashion event

created on the same standards as any other

internationally recognized fashion event. Modest

fashion comes from communities, and now is the time to

take these communities to the next level. I am also the

current editor in chief for IFDC’s highly anticipated

Cover magazine. Our goal is to set the bar with this one

as we aim to be the Vogue of Islamic fashion.

IFDC is signing deals with retailers to launch the

AM universal modest wear category called Pret-a-

Cover in many cities. This is by far one of the

ground-breaking initiatives IFDC has taken to date and

my focus is to support it and develop it further. In

addition to the retail and marketing focus, I am eager to

develop opportunities where we can bring courses and

development opportunities to our members. This is

something to watch out for, as I plan to get behind this






First and foremost, we would like to have IFDC be

PC the official modest fashion partner at every fashion

week around the world; IFDC’s upcoming

consumer service page is something that the market has

never seen and our talented team of experts will

contribute towards acquiring global importance with

this unique concept under the Pret-a-Cover program!

Despite the fact that the industry was still finding

DS its feet, we are planning to develop and promote

IFash and modest fashion globally. We have been

strategizing and are already carrying out a number of

activities aimed at talented designer support,

manufacturer services, retailer support, and initiatives

for mainstream fashion and Islamic banking

organizations in order to help them achieve their goals

for our market. IFDC Russia’s team is working on special

projects and master classes as well as educational

programs with leading fashion consulting companies to

ensure the most important activities take place in this

industry. We have many opportunities that awaits us!

Participating in key Fashion Weeks, Fairs and organizing

competitions for designers to be part of the Pret-a-

Cover category is but a few of our new ventures. Hard

honest work is always the key!

In addition to the fashion week and global fashion

RI event, IFDC South Africa is working hard to

recognize the needs that have not fully been voiced

by the industry players. We believe that by serving the

industry as effectively as possible, we can preserve the

uniqueness that only shines through in modest fashion.

We hope to be a significant contributor to global modest

fashion through South Africa’s charm and talent.

IFDC Turkey plans to create a great fashion affair

FS through Istanbul Modest Fashion Week.

Also we plan to give designers from other

countries the chance to participate in these events.

One event in particular that IFDC is partnering with

is MUFFEST (Muslim Fashion Festival) in Indonesia -

this partnership was recently signed with IFDC. Being

involved in many modest fashion communities around

the world, makes it possible to offer opportunities to

global talent and helps to showcase their designs in the

global modest fashion scene which is something I am

passionate about.

In the global development department we are

AM looking forward to partnering with more country

based events, giving all stakeholders of IFDC a

unique platform where they get to maximize the

potential as an IFDC partner. We also plan to expand

into more chapter offices to discover new talents and

unlock their potential. The platform has become a

powerful force, we must stay focused and work hard to

ensure the industry sees the opportunities it deserves

whilst maintaining its individuality and not getting lost

in the mainstream fashion space.

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I see IFDC Italy in 5 years from now as one of the

PC most famous protagonist of Italian fashion. IFDC

will be one the most important influencers during

Milan Fashion Week, in Italian fashion magazines, on

television and in the overall media. We believe that

IFDC Italy will be the reference point for Italian

designers that would like to create or sell their modest

fashion collections in this valuable market.

DS I see IFDC Russia as the most influential and

strongest organization in the modest fashion

industry having branches in different republics of

Russia, and strong connections that benefit all


IFDC South Africa will consistently be growing,

RI learning, reaching new heights, breaking barriers

and setting standards. The modest wear market

was noted to grow to trillions of dollars by 2020

according to Fortune Magazine. I see IFDC at the

forefront of creating those opportunities for all who

cater to the modest wear space.

IFDC Turkey was established as the bridge of

FS mainstream and modest fashion, the place to find

the great talents and embrace new talents of

Turkey. This is a focused vision and we are already

progressing with it at a fast pace.


IFDC is a global hub for the best of modest

fashion development as our initiatives ensure

dependable service and support for each country.



The IFDC family has the spirit of developing new

PC concepts in the modest fashion industry that has

never been explored. Modest fashion has a global

market and there’s a huge demand to expand this

industry which IFDC strives to do. This council has

great values including the integration of cultures and it

is a pleasure to be a part of it.

The most important and exciting thing is to feel a

DS part of a whole, to co-operate, to support and be

supported; to share similar values and to be

joined by one goal. Like in all good families, you try to

do your best to make life easier and better for all

members. To think: what can I do for you today? Every

day? Acceptance of personal responsibility for the

benefit of all is the IFDC spirit that I cherish most.

That IFDC is at the core of making history and

RI that we work as a global team driven by faith and

passion for what we do and that our success is

born from the success of those we assist along the way.


It’s great to be a part of the global IFDC family as

we make a significant change in modest fashion. I

see how all the IFDC offices are striving to give the best

of themselves. It is great to be part of a global team that

is passionate about modest fashion and to see all work

towards the same goal. I love to make a difference and

empower others alongside the IFDC family.


The best thing about being in IFDC is the

opportunity to connect and work with the best

creative minds from around the globe. That’s what

every office in each country represents to me.








The leadership tip from IFDC Italy is the will to

PC put people before everything. We want the

integration between cultures and people before

the fashion. We would like to explain the real soul of the

various religions faiths which exist in the union of

people and not the separation.

A leader is someone who is always moving; who

DS promotes ideas that others are afraid to think of.

The one who dares to take the road less travelled.

Who can see the bigger picture and include everyone in

it. To stay unique for me means to always be sincere and

passionate in all you choose to do. To stick to your values

and social ideas. We must remain true to the meaning of

family in every sense of the word.

Being a leader is knowing how to follow as well as

RI lead. I’m in awe of those around me and as long as

I see myself as equal to everyone- not lesser than

or above anyone - I will always have room to learn from

those willing to teach and teach those willing to learn.

Leadership qualities I most admire are humbleness,

originality and sincerity.

As mentioned before, I am a “behind the scene

FS person”. I give people the opportunity to grow and

that’s how people see me. I have been doing this

since I was in the 5th Grade (where I was a screenplay

writer of a kids TV drama). I strongly promote unity

rather than competition and believe that we should

embrace each other’s talents.

If I could give one piece of advice, it is that there

AM is no substitute for hard work. If you have a goal

you want to achieve, you have to spend a lot of

sleepless nights putting it all together. You will know

you have done something right when you make all your

struggles look easy. The IFDC global team as well as all

the chapter offices handle so many projects at any given

time - that is very hard work, but working together as a

global team is the key to IFDC’s success.

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Activities throughout Islamic Fashion and Design Council’s Offices

IFDC chairwoman

Alia Khan


Country Manager: Franka Soeria


Country Manager : Roshan Isaacs

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Country Manager: Ayesha Siddiqua


Country Manager:

Dilyara Sadrieva


Manager: Paolo Costanzo (Center)


Development: Aydha Mehnaz

Operations: Ritza JanseVanRensburg

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All apparel: Jenevieve Lyons photos by: Il Retallack Styling: Gabrielle Kannemeyer Grooming: Rossetta Peterson Assistant: Dorothy Ramodibedi

Models: Julien Desvaux De Marigny – Ice Models Luthando




Menswear Designer:

Jenevieve Lyons

South African fashion designer,

Jenevieve Lyons shares the inspiration

behind her label and opens our eyes to

finding charm in the “unnatural”.

Written by: Ritza Janse van Rensburg

About the brand:

Jenevieve Lyons as a brand speaks to the fashion

conscious consumer with apparel; which are intricately

designed and constructed to become something of

immense grandeur, intriguing the customer with an eye

and appreciation for clothing holding a high quality of


The brand aims to avail the consumer with two

lines of retail merchandise; the first being the

Jenevieve Lyons runway collection where

pieces can be bought straight from the

runway and the second is extended

ready-to-wear retail lines encompassing

both women’s wear and men’s wear.

Their latest A/W 2016


Jenevieve’s inspiration behind her latest

collection (showcased at SA Menswear

Fashion Week 2016) was being able to

“work with my creativity in its rawest

and truest form”. The collection is called

“” and is built around the concept of

ambiguity, and anonymity focused on the beauty

brought through from what was once possibly viewed as

“ugly”. It is a play on the abstruseness and juxtaposition

of beauty.

Significant achievements of the brand:

Jenevieve Lyons has opened SA Menswear Week on

two occasions and has been featured on multiple

international platforms. They collaborated with

Skip South Africa on a large campaign called

#MyFabulousCPT and singer and artist, Lindiwe Suttle

as well as the bassist for Beatenberg has been seen

performing in their designs.

What’s to come for Jenevieve Lyons:

They are currently working on their Spring/Summer

2016/17 collection as well as the development of an

online store.

Jenevieve’s fashion advice for men:

Buy into high quality staple designs which can carry over

to more than one season.

Cover Magazine



Tame your Mane the

Gentlemen’s’ Way!

Groom like a guru with styling

tips and tricks designer for the

modern man!

Long gone are the days where women are the only ones concerned about looking

stylish and staying on trend with the latest salon styles! Glamour Gloss Girls show

us the latest hair and beard trends with their groom guru “The Silver Fox”!

Written by Ritza Janse van Rensburg photos by Glamour Gloss Girls

Glamour Gloss Girls recently launched their unique

Mobile Grooming Bar for men that offers the modest

man a chance to get their hair or beards groomed

before important events, as a beauty treat or simply to make

a style statement.

The Grooming bar offers a menu of treatments and their

talented stylists will leave you feeling in top shape for the

night as they style your beard and give advice on selecting

the perfect hairstyle. This grooming bar caters for all types of

men and offers the best in male styling products.

Groom Guru of the Grooming bar, Josh AKA “The Silver

Fox” shares some important styling tips for men to keep in

mind when taming the mane…

1. Invest in good styling products:

There’s a wide range of products available for styling your

hair as all hair types are different and has different needs.

Blue Beards Revenge is one of our personal favourites and I

recommend a matte wax for any hairstyle. Extra Hold hair

spray is also a good investment to keep your style shaped for


2. Consider your hairline when choose a


Most hairstyles look better with a sharper hairline which

can be created by using a razor. To create a predominant hair

line, we recommend you visit a salon or our grooming bar

and let the pros handle it to get the desired effect.

3. Keep up with the latest beard trends:

Well-shaped beards is a big trend at the moment and at

our Grooming bar we recommend Berber oil to ensure

a sleek, sharp beard.Blue Beards Revenge have a beard

brush too!

4. Shape your eyebrows:

Shaping and trimming eyebrows has become more popular

amongst men. We offer threading that is a great way to

look stylish and enhance your eyes.

The Mobile Grooming Bar offers a variety of styles on

their “grooming menu”. You can choose different kind of

styles that is high on trend and perfect for any occasion,

from The Gentlemens touch, The Tailored Man, The

Refined man to The Rebel.

No bigger statement can be made than with this head

turner. The stylists will build volume and make sure

products like Fudge are used to create a tight and lasting

quiff or pompadour.

For enquiries and bookings please visit

Or contact

118 Cover Magazine

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When Alia Khan, Chairwoman of the Islamic Fashion and Design Council initiated The Modest Chapter her vision

was to establish a platform in which the modest lifestyle of many faiths and cultures would be presented to a global


The Modest Channel introduces “The Modest Chapter”, a weekly 3 – 5 min vlog series focusing on all things modest and

empowering, while giving you just that perfect amount of information to keep you looking and feeling good inside out. From

lifestyle to fashion and beauty to empowering tips that can propel you to your highest success – you’re ready to be your optimal

best! Produced and occasionally presented by IFDC South Africa Country Manager Roshan Isaacs, The Modest Chapter is sure

to provide you with your daily dose of inspiration.

A few features to watch on include





Designer Feature - Tahir Sultan

The Origin of the Turban

Tools of the trade with Makeup Artist Qaanita Abrahams

Blogger Feature with Laaiqah Isaacs of Southern Hijaabian



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