JB Life! Volume 2 (Spring 2016)
This is the second quarterly issue of JB Life, a publication meant to showcase the international residents and traditional elements of Jeonbuk Province in South Korea. The magazine is a project of the Jeollabuk-do Center for International Affairs and publishes in January, April, July, and October.
This is the second quarterly issue of JB Life, a publication meant to showcase the international residents and traditional elements of Jeonbuk Province in South Korea. The magazine is a project of the Jeollabuk-do Center for International Affairs and publishes in January, April, July, and October.
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Some of the wares on offers at Ourshop India’s in-store location in Jeonju’s Hyojadong.<br />
[Photos by Anjee DiSanto]<br />
Bhavanam and partner are overall quite humble about these<br />
efforts, though, which is why many patrons are unaware of<br />
the shop’s good deeds.<br />
“We don’t publicize this much because our results are not as<br />
visible as other charities,” Bhavanam said. “We just do little<br />
works to help as we can.”<br />
As for the shop itself, Bhavanam is just happy to have the<br />
time to spend with his child while tending the store and to<br />
provide an ever-increasing list of what expats need for their<br />
comfort and culinary delight.<br />
“It’s totally an opportunity we created for ourselves,” Bhavanam<br />
said.<br />
The shop itself launched fully in July 2015, and has since<br />
grown from 400 products to more than 650, often at specific<br />
requests of the clients. Bhavanam explains that these are<br />
mostly Indian goods, especially those which are difficult to<br />
find.<br />
And who’s buying these products? Well, while the shop<br />
itself sits on a newer backstreet of Hyojadong in Jeonju, 95<br />
percent of orders are fulfilled online, via delivery. Bhavanam<br />
handles the packing and website management onsite at<br />
the store. These orders go to foreigners throughout Korea,<br />
including Jeju, but mostly to Seoul and Suwon, where large<br />
pockets of Indian expatriates are working in industries like<br />
software. Hand deliveries also go out within the Jeonju area,<br />
and Bhavanam notes that Korean natives have been stopping<br />
by the store more and more, too, for curry and various others.<br />
Clearly, Ourshop has created a useful and fulfilling niche in<br />
this community and beyond. And what of the future? Bhavanam<br />
and family plan to continue the shop’s work for as long<br />
as they stay in Korea, which may be two to three years. If<br />
they leave, they hope to find someone new to take over the<br />
project, so all of those hard-to-find essentials are sure to still<br />
be accessible long into the future.<br />
To find out more about Ourshop India or to make an order<br />
from their ever-growing inventory, search for them on Facebook<br />
or visit their website, www.ourshop.kr.<br />
Jeonbuk <strong>Life</strong> 25