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JB Life! Volume 2 (Spring 2016)

This is the second quarterly issue of JB Life, a publication meant to showcase the international residents and traditional elements of Jeonbuk Province in South Korea. The magazine is a project of the Jeollabuk-do Center for International Affairs and publishes in January, April, July, and October.

This is the second quarterly issue of JB Life, a publication meant to showcase the international residents and traditional elements of Jeonbuk Province in South Korea. The magazine is a project of the Jeollabuk-do Center for International Affairs and publishes in January, April, July, and October.

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Some of the wares on offers at Ourshop India’s in-store location in Jeonju’s Hyojadong.<br />

[Photos by Anjee DiSanto]<br />

Bhavanam and partner are overall quite humble about these<br />

efforts, though, which is why many patrons are unaware of<br />

the shop’s good deeds.<br />

“We don’t publicize this much because our results are not as<br />

visible as other charities,” Bhavanam said. “We just do little<br />

works to help as we can.”<br />

As for the shop itself, Bhavanam is just happy to have the<br />

time to spend with his child while tending the store and to<br />

provide an ever-increasing list of what expats need for their<br />

comfort and culinary delight.<br />

“It’s totally an opportunity we created for ourselves,” Bhavanam<br />

said.<br />

The shop itself launched fully in July 2015, and has since<br />

grown from 400 products to more than 650, often at specific<br />

requests of the clients. Bhavanam explains that these are<br />

mostly Indian goods, especially those which are difficult to<br />

find.<br />

And who’s buying these products? Well, while the shop<br />

itself sits on a newer backstreet of Hyojadong in Jeonju, 95<br />

percent of orders are fulfilled online, via delivery. Bhavanam<br />

handles the packing and website management onsite at<br />

the store. These orders go to foreigners throughout Korea,<br />

including Jeju, but mostly to Seoul and Suwon, where large<br />

pockets of Indian expatriates are working in industries like<br />

software. Hand deliveries also go out within the Jeonju area,<br />

and Bhavanam notes that Korean natives have been stopping<br />

by the store more and more, too, for curry and various others.<br />

Clearly, Ourshop has created a useful and fulfilling niche in<br />

this community and beyond. And what of the future? Bhavanam<br />

and family plan to continue the shop’s work for as long<br />

as they stay in Korea, which may be two to three years. If<br />

they leave, they hope to find someone new to take over the<br />

project, so all of those hard-to-find essentials are sure to still<br />

be accessible long into the future.<br />

To find out more about Ourshop India or to make an order<br />

from their ever-growing inventory, search for them on Facebook<br />

or visit their website, www.ourshop.kr.<br />

Jeonbuk <strong>Life</strong> 25

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