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COMPETITION<br />
Asexperiencedexecutiveswithinthisgenrewehave<br />
undertakenthoroughdue-diligenceonourcompetitorsand<br />
understandthatmanyofthesetitlesfeatureoutdated<br />
technologyandarebeingsoldatapremium pricethatlimits<br />
revenuepotential.Thethreeleadingcompetitorsinthisspace,<br />
FootbalManager,CM Al-StarsandTopEleven,alhave<br />
significantweaknessesintechnology,businessmodeland<br />
design,whichDSA aim torapidlyexploit.<br />
INVESTMENTASK<br />
DSA securedaninitialSEIS&EISseedroundof£413kinDec2014whichalongwithan£93k<br />
SMARTawardhasfundeddevelopmentofthegamethroughtoClosedBetaandSoftLaunch<br />
whichisscheduledforQ22016<br />
WhilstDSA couldcontinuetogrow organicalythroughrevenue,weintendtosecurea<br />
SeriesA roundof£1.5m byDec2016,whichwilbeusedtofurtherdevelopthebrandand<br />
accelerategrowthwithinourkeyterritories.
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