ENT_IM_TELCO

ENTITY WHITE PAPER
ENTITY GROUP ADVISORY SERVICES
Key Business Drivers
Enterprise Information Management provides the bedrock principles for Big Data and
Analytics to succeed. It is the discipline of treating data as an Enterprise Asset - and - enabling
the enterprise to capitalise on that asset.
For each strategic information management initiative, telcos must identify key business
drivers, gain executive sponsorship, and develop a business case that will deliver quantifiable
ROI. Business drivers for telcos can be expressed in numerous ways, and are often
interrelated:
TELECOMMUNICATIONS - BUSINESS DRIVERS
New products and services derived from analysis of customer behaviour
and sentiment.
Enhanced and responsive customer service and package configuration.
Management of the customer experience based on cost-to-serve, value and
relationship status.
Focused targeting of marketing campaigns towards individuals.
Real-time network optimisation for improved routing and for maximising
the quality of service.
Streamlined error diagnosis and problem management.
Effective and efficient deployment of maintenance vehicles and personnel.
Sophisticated detection of fraud and misuse of services.
Revenue generation from new sources, such as selling insights about customers
to third parties.
Realising the benefits
The potential of Big Data and Analytics comes with a profound challenge: Trust.
• Have I the right quality of data to run my organisation efficiently?
• How can I manage and combine the ever-increasing amount of data and have
confidence in the result?
NS
• Can I measure and improve data quality?
Sounds familiar?
Success rests upon true Executive recognition of the importance of data as an organisational
asset. Telcos executives now recognise that in order to succeed, they need to weave
information management strategies, policies, procedures and solutions throughout the fabric
of their operation so that raw data becomes timely, relevant and actionable information.
4