ENT_IM_TELCO

ENTITY WHITE PAPER
ENTITY GROUP ADVISORY SERVICES
Telco specialist knowledge
Entity staff are highly experienced in developing Enterprise Information Management
solutions for the Telco sector. Our teams have worked with a wide range of companies from
large multinational groups to monopolistic national incumbents to start-ups. Entity staff have
covered the breadth of service portfolios including wireline, wireless fixed, wireless mobile,
cable, internet, digital media, converged multi-play solutions and international interconnect.
Companies include:
GROUP CO’s
AT&T, BT, Belgacom, Vodafone,
Cable & Wireless, Qtel
OP CO’s
Vodafone Ireland, Bahamas Telecom,
Maroc Telecom, FastLink (Zaine),
Tunisiana (Ooredoo), Lime
Experience includes:
SOLUTION
Use of analytics to manage customer
experience, balancing cost-to-serve
against revenue generation.
Use of data mining and analytics,
combined with intelligence from
customer interactions, to manage the
complex network of VIP customer
relationships.
Use of Big Data techniques to manage
high volumes of call data records in near
real-time.
BUSINESS OUTCOME
The most lucrative customers received
appropriate customer service
experience.
VIP and VVIP subscribers experienced
significantly shorter waiting times
and more direct routes through the
interactive voice response (IVR) system.
Complex regulatory reporting achieved
for the first time.
SOLUTIONS
Use of Operational Data Store and
Insight in real-time how the customer
Analytics combined with Business
experience was affected by technical
Service Monitoring to provide realtime
end-to-end customer experience systems.
challenges in network, OSS, BSS and VAS
monitoring.
Single-source-of-truth (Master Data Enhanced data quality for improved
Management) and intelligence for a decision making.
large telco group during and following
merger and acquisition of new
operating companies.
Development of data models and
processes based on industry frameworks
such as TMF Frameworx (encompassing
eTOM, SID and TAM) and ITU.
Entity staff have implemented solutions that enable analytics of data in large volumes,
sometimes in real-time. In doing so, we have helped clients to improve customer service,
billing performance, revenue leakage, fraud prevention, operational efficiency and real
cost savings.
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