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<strong>MANGO</strong><br />

<strong>PERFORMANCE</strong><br />

<strong>BENCHMARK</strong><br />

<strong>REPORT</strong><br />

2014-2015


TABLE OF CONTENTS<br />

Page 3<br />

Page 5<br />

Page 11<br />

Page 14<br />

Page 26<br />

Page 35<br />

Page 44<br />

Approach and Data Set Parameters<br />

Overview and Mango Trend-Spotting<br />

Fruit and Tropical Fruit Trends<br />

Whole Mango Trends Total U.S.<br />

Whole Mango Trends Nine Sub-Regions<br />

Organic Mango Trends<br />

Fresh-Cut Mango Trends<br />

| 2


APPROACH<br />

In order to conduct the following category review, Nielsen Perishables<br />

Group analyzed mango sub-category sales trends to create a<br />

historical reference for performance benchmarks<br />

Areas of focus include:<br />

• Overall category trends (including contribution to department, dollar sales,<br />

volume and pricing)<br />

• Category contribution and trends by segment<br />

• Seasonality<br />

• Sales performance by geographic sub-region<br />

• Fresh-cut mango only and mix sales trends<br />

• PLU mango sales trends<br />

• Organic mango sales trends<br />

| 3


APPROACH<br />

National Mango Board Custom Hierarchy<br />

• The analysis primarily examines whole mango in Total US market for the 2015<br />

calendar year, unless otherwise noted<br />

• Fresh-cut mango only is separated from whole mango results<br />

• Volume is measured in units; for those retailers who sell mangos by the pound, a<br />

conversion rate is used<br />

About the Nielsen Perishables Group Data Set<br />

• The data represents retail census sales data of total U.S. grocery store chains with<br />

more than $2 million sales annually<br />

• Data is captured in a universe called the Fresh Coverage Area (FCA) and<br />

includes ~18,000 stores nationwide<br />

• Not included in the data set are small independent chains and alternative format<br />

retailers such as Whole Foods Market and Trader Joe’s<br />

• The data represents fruit items sold in the produce department including UPC, PLU<br />

and system-2 coded items<br />

| 4


OVERVIEW AND <strong>MANGO</strong><br />

TREND-SPOTTING<br />

2014-2015


TREND-SPOTTING: TROPICAL<br />

FRUIT AND WHOLE <strong>MANGO</strong>S<br />

Tropical fruit category back on track<br />

• After a 2% decline in 2014, tropical fruit dollars grew 11% in 2015<br />

• Mangos are the category captain of tropical fruit with 44% of category dollars<br />

Mangos roar back in 2015 after a difficult year in 2014<br />

• Mango dollars per store/week increased 6% in 2015 after an 8% decline in 2014<br />

• Mango volume per store/week increased 16% in 2015 after a 13% decline in 2014<br />

• Mango dollars and volume increased in every quarter in 2015 except Q1(dollars and<br />

volume declined by 15% and 19% respectively in Q1 2015)<br />

• Average retail price per mango decreased in 2015, down 8% to $ .98 each<br />

Most sub-regions experienced mango increases in dollars and volume<br />

• Only New England declined in both dollars and volume compared to 2014<br />

• East North Central had the largest dollar increase, up 13% to $173 mango dollars per<br />

store per week<br />

• West South Central had the largest mango dollar contribution to department sales at<br />

0.52%, up from .47% in 2014<br />

Source: Nielsen Perishables Group FreshFacts ®


TREND-SPOTTING:<br />

PROMOTION AND PRICING<br />

More mango volume sold on promotion<br />

• 35% of mango volume was sold on promotion in 2015, up from 33% in 2014<br />

• Q2 had the highest share sold on promotion at 38%<br />

With abundant volume, retail mango prices drop<br />

• Average retail price dropped 8% to $ .98 each in 2015<br />

• Promoted average retail price dropped 11% to $ .77<br />

• Non-promoted average retail price dropped 6% to $1.09<br />

Most sub-regions experienced mango increases in dollars and volume<br />

• All sub-regions except Pacific had a decline in average mango price<br />

• East North Central sub-region saw a 21% decline in average retail price to $ .97<br />

• West South Central sub-region had the lowest average retail price at $ .76 each<br />

• Mid Atlantic sub-region had the highest average retail price at $1.22 per mango<br />

Source: Nielsen Perishables Group FreshFacts ®


TREND-SPOTTING:<br />

ORGANIC <strong>MANGO</strong>S<br />

Organic mango share hold steady, pricing increases<br />

• Organic mangos account for 3% of mango dollars, which is a 0.4 percentage increase<br />

from 2014<br />

• The Pacific sub-region has the greatest support for organic mangos, with an 8% share<br />

of dollars for 2015<br />

• In the West South Central and West North Central sub-regions, organic mangos<br />

accounted for less than 1% share of mango dollars<br />

• Average retail price for organic mangos increased 6% to $2.05 each, compared to a<br />

8% decrease for conventional fruit to $0.96 each<br />

• Organic mango pricing was highest in the Mid Atlantic sub-region at $3.05 each and<br />

lowest in the Mountain sub-region at $1.68<br />

Source: Nielsen Perishables Group FreshFacts ®


TREND-SPOTTING:<br />

FRESH-CUT <strong>MANGO</strong>S<br />

Fresh-cut mangos perform with strong growth and huge potential<br />

• Fresh-cut mango dollars increased 29% to $59.2 million in 2015<br />

• Looking back further, fresh-cut mango dollars have shot up 47% from 2013 to 2015<br />

• Fresh-cut mango dollars increased in 2015 in all nine sub-regions and in every quarter<br />

except Q1<br />

• 96% of stores in the Fresh Coverage Area data set sold fresh-cut mango at some point<br />

in 2015, which is the highest distribution on record<br />

• Three sub-regions had growth of more than 40% in fresh-cut sales in 2015 over 2014,<br />

West South Central (+54%), West North Central (+44%) and East South Central (+41%)<br />

Source: Nielsen Perishables Group FreshFacts ®


TREND-SPOTTING:<br />

<strong>MANGO</strong>S GOING MAINSTREAM<br />

Recent growth and future potential make mangos a focus item for<br />

retailers<br />

• Historically, the strongest mango performance has been concentrated in areas with<br />

large Hispanic populations. In 2015, the East North Central sub-region (what would be<br />

considered the mid-western states) showed the strongest growth with a 43% increase<br />

in mango volume per store per week, bringing the mango mania to the heartland<br />

• The number of stores promoting mangos on ad increased 52% from 2010 to 2015<br />

(source: USDA AMS Retail Market Report)<br />

• The likelihood of buying mangos is strongest amongst younger consumers (21 to 39)<br />

and those with the highest incomes ($100k+) according the The Packer’s Fresh Trends<br />

2016 report<br />

• With exposure to mangos starting with baby foods, the next generation will likely be<br />

more familiar, moving mangos from the “specialty fruit” role to a mainstream staple<br />

Source: Nielsen Perishables Group FreshFacts ®


FRUIT AND TROPICAL<br />

FRUIT TRENDS FOR<br />

TOTAL U.S.<br />

2014-2015


TOP 25 FRUIT SALES &<br />

CONTRIBUTION TO PRODUCE<br />

Overall, dollars per<br />

store/week for fruits<br />

increased, but contribution<br />

to the<br />

department decreased very<br />

slightly<br />

• Apples had the largest<br />

contribution to the department<br />

• Mangos increased in dollars per<br />

store/week, and maintained<br />

position #20 in the fruit ranking,<br />

the same position held by<br />

mangos in 2014 and 2013<br />

Product<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

Rank<br />

Fruit Sales and Contribution Trends<br />

Dollars per<br />

Store/Week<br />

% Change<br />

vs YAGO<br />

% Dollar<br />

Contribution to<br />

Department<br />

%Change<br />

vs. YAGO<br />

Fruit $23,532 3.3% 46.8% -0.1%<br />

Apples 1 $2,961 -3.7% 5.9% -0.4%<br />

Grapes 2 $2,881 4.1% 5.7% 0.0%<br />

Bananas 3 $2,690 -1.0% 5.4% -0.2%<br />

Strawberries 4 $2,098 4.1% 4.2% 0.0%<br />

Avocados 5 $1,347 13.0% 2.7% 0.2%<br />

Mandarins 6 $1,144 21.6% 2.3% 0.3%<br />

Blueberries 7 $1,112 6.8% 2.2% 0.1%<br />

Oranges 8 $851 0.1% 1.7% -0.1%<br />

Watermelon 9 $779 1.7% 1.6% 0.0%<br />

Raspberries 10 $647 8.5% 1.3% 0.1%<br />

Cherries 11 $636 2.2% 1.3% 0.0%<br />

Lemons 12 $499 9.6% 1.0% 0.1%<br />

Peaches 13 $448 -7.1% 0.9% -0.1%<br />

Pears 14 $394 -6.9% 0.8% -0.1%<br />

Cantaloupe 15 $358 0.0% 0.7% 0.0%<br />

Blackberries 16 $353 11.8% 0.7% 0.1%<br />

Limes 17 $286 -2.8% 0.6% 0.0%<br />

Pineapples 18 $279 -4.3% 0.6% 0.0%<br />

Nectarines 19 $272 -2.1% 0.5% 0.0%<br />

Mango 20 $209 6.3% 0.4% 0.0%<br />

Plums 21 $196 0.4% 0.4% 0.0%<br />

Grapefruit 22 $173 3.0% 0.3% 0.0%<br />

Kiwi 23 $118 11.8% 0.2% 0.0%<br />

Honeydew 24 $79 2.2% 0.2% 0.0%<br />

Papaya 25 $67 13.2% 0.1% 0.0%


TROPICAL FRUITS SALES<br />

SHARE AND TRENDS<br />

Overall, tropical fruits increased in dollars per store/week in 2015, up by<br />

11% over the prior year<br />

• Mangos had the largest sub-category share at 44% and increased dollars per<br />

store/week by 11% versus 2014<br />

• Kiwi had the second highest share and had double-digit dollars per store/week growth,<br />

up 12%<br />

• Most tropical fruit sub-categories grew in dollars per store/week over the prior year with<br />

the exception of pomegranate and persimmon, which declined<br />

Share of Category Dollars per Store/Week<br />

Tropical Fruits<br />

Total U.S., 2015<br />

Other Tropical<br />

Fruit<br />

1%<br />

Coconut<br />

2%<br />

Tomatillo<br />

5%<br />

Dates<br />

5%<br />

Pomegranate<br />

9%<br />

Figs<br />

1%<br />

Persimmon<br />

Papaya<br />

11%<br />

1% All Others<br />

3%<br />

Kiwi<br />

18%<br />

Mango<br />

44%<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

Dollars per<br />

Store/Week %<br />

Change vs YAGO<br />

Total Tropical Fruit 11%<br />

Mango 11%<br />

Kiwi 12%<br />

Papaya 13.2%<br />

Pomegranate -1%<br />

Dates 24%<br />

Tomatillo 7%<br />

Coconut 11%<br />

Figs 6%<br />

Persimmon -5%<br />

| 13


WHOLE <strong>MANGO</strong><br />

TRENDS FOR TOTAL<br />

U.S.<br />

2014-2015


<strong>MANGO</strong> CONTRIBUTION TO<br />

DEPARTMENT SALES<br />

Overall, mango dollar contribution to the produce department slightly<br />

increased compared to the prior year<br />

• The peak mango contribution to the department was during Q2<br />

0.70%<br />

0.60%<br />

Mango Dollar Contribution to Department<br />

Total U.S., Whole<br />

0.64%<br />

0.59%<br />

0.50%<br />

0.40%<br />

0.36%<br />

0.43%<br />

0.40%<br />

0.40% 0.41%<br />

0.30%<br />

0.20%<br />

0.30%<br />

0.25%<br />

0.23%<br />

0.10%<br />

0.00%<br />

-0.06 pts +0.05 pts +0.03 pts +0.02 pts +0.01 pts<br />

Q1 Q2 Q3 Q4 2015<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

2014 2015<br />

| 15


<strong>MANGO</strong> AVG DOLLARS PER<br />

STORE PER WEEK SALES<br />

Dollars per store per week for 2015 increased 6% compared to 2014<br />

• Dollar velocity peaked during Q2 at $341 per store per week, an increase of 13% from<br />

the prior year<br />

• Q1 was the only quarter that decreased dollars per store per week from the prior year<br />

$400<br />

$350<br />

$300<br />

$303<br />

Mango Dollars Per Store Per Week<br />

Total U.S., Whole<br />

$341<br />

$250<br />

$200<br />

$150<br />

$100<br />

$175<br />

$148<br />

$202<br />

$225<br />

$107<br />

$121<br />

$197<br />

$209<br />

$50<br />

$0<br />

-15% +13% +11% +12% +6%<br />

Q1 Q2 Q3 Q4 2015<br />

2014 2015<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

| 16


<strong>MANGO</strong> WEEKLY DOLLAR<br />

SALES PER STORE<br />

Mango dollars per store per week were lower than the prior year from<br />

January until April 2015<br />

$500<br />

$450<br />

$400<br />

$350<br />

$300<br />

$250<br />

$200<br />

$150<br />

$100<br />

$50<br />

$0<br />

Mango Dollars Per Store Per Week<br />

Total U.S., Whole<br />

2015 2014<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

| 17


<strong>MANGO</strong> AVG VOLUME SALES<br />

PER STORE PER WEEK<br />

Volume velocity increased 16% compared to 2014<br />

• Volume velocity peaked during Q2 at 421 units per store per week, an increase of 32%<br />

from the prior year<br />

• Q1 was the only time period that had an decrease in volume per store per week<br />

compared to the prior year<br />

450<br />

400<br />

350<br />

300<br />

250<br />

200<br />

150<br />

100<br />

50<br />

0<br />

147<br />

119<br />

319<br />

Mango Volume Per Store Per Week<br />

Total U.S., Whole<br />

421<br />

195<br />

-19% +32% +16% +9% +16%<br />

Q1 Q2 Q3 Q4 2015<br />

2014 2015<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

227<br />

79<br />

86<br />

185<br />

213<br />

| 18


<strong>MANGO</strong> WEEKLY AVG<br />

VOLUME SALES PER STORE<br />

Volume per store per week increased during April through August<br />

compared to the previous year<br />

• The greatest decrease in volume per store per week over the prior year occurred in<br />

January<br />

Mango Volume Per Store Per Week<br />

Total U.S., Sub-Region, Total US<br />

600<br />

500<br />

400<br />

300<br />

200<br />

100<br />

0<br />

2015 2014<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

| 19


<strong>MANGO</strong> AVERAGE<br />

RETAIL PRICE<br />

The average retail price (ARP) for whole mangos decreased by $0.09<br />

to $0.98 for 2015<br />

• ARP increased in Q1 and Q4 compared to the prior year<br />

• ARP decreased the most during Q2 by 14% to $0.81 per mango<br />

$1.60<br />

$1.40<br />

$1.20<br />

$1.00<br />

$0.80<br />

$0.60<br />

$0.40<br />

$0.20<br />

$0.00<br />

$1.25<br />

$1.19<br />

Mango Average Retail Price<br />

Total U.S., Whole<br />

$0.95<br />

$0.81<br />

$1.04<br />

$0.99<br />

$1.37<br />

$1.41<br />

$1.07<br />

+5% -14% -4% +3% -8%<br />

Q1 Q2 Q3 Q4 2015<br />

2014 2015<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

$0.98<br />

| 20


<strong>MANGO</strong> WEEKLY AVERAGE<br />

RETAIL PRICE<br />

Average retail prices were lower compared to the previous year<br />

during March through August<br />

$2.00<br />

$1.80<br />

$1.60<br />

$1.40<br />

$1.20<br />

$1.00<br />

$0.80<br />

$0.60<br />

$0.40<br />

$0.20<br />

$0.00<br />

Mango Average Retail Price<br />

Total U.S., Whole<br />

2015 2014<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

| 21


<strong>MANGO</strong> NON-PROMO/PROMO<br />

AVERAGE RETAIL PRICE<br />

Non-promo average retail price for mangos decreased by 11% and<br />

the promotional average decreased by 6%<br />

$1.40<br />

$1.20<br />

$1.00<br />

$0.80<br />

$0.60<br />

$0.40<br />

$0.20<br />

$0.00<br />

Mango Promo and Non Promo Average Retail Price<br />

Total U.S., Whole<br />

$1.16<br />

$0.87<br />

$0.29<br />

difference<br />

$1.09<br />

2014 2015<br />

Non-Promo Average Retail<br />

$0.77<br />

$0.32<br />

difference<br />

-11% -6%<br />

Promotional Average Retail<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

| 22


<strong>MANGO</strong> NON-PROMOTED<br />

AVERAGE RETAIL PRICE<br />

Non-promoted average retail price for mangos declined over prior<br />

year in Q2 by 14% and declined in Q3 by 4%<br />

• Q4 had the largest average non-promoted retail price, up by 5% to $1.57<br />

$1.80<br />

$1.60<br />

$1.40<br />

$1.20<br />

$1.00<br />

$0.80<br />

$0.60<br />

$0.40<br />

$0.20<br />

$0.00<br />

$1.28<br />

$1.39<br />

Mango Non-Promo Average Retail Price<br />

Total U.S., Whole<br />

$1.05<br />

$0.91<br />

$1.12<br />

$1.07<br />

$1.49<br />

$1.57<br />

$1.16<br />

+8% -14% -4% +5% -6%<br />

Q1 Q2 Q3 Q4 2015<br />

2014 2015<br />

$1.09<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

| 23


<strong>MANGO</strong> PROMOTED<br />

AVERAGE RETAIL PRICE<br />

Promotional average retail price decreased during all four quarters;<br />

overall decline for 2015 was 11% to $0.77<br />

Mango Promo Average Retail Price<br />

Total U.S., Whole<br />

$1.20<br />

$1.00<br />

$0.80<br />

$1.01<br />

$0.97<br />

$0.76<br />

$0.66<br />

$0.86<br />

$0.81<br />

$1.10<br />

$1.07<br />

$0.87<br />

$0.77<br />

$0.60<br />

$0.40<br />

$0.20<br />

$0.00<br />

-4% -13% -6% -3% -11%<br />

Q1 Q2 Q3 Q4 2015<br />

2014 2015<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

| 24


<strong>MANGO</strong> % OF VOLUME<br />

SOLD ON PROMOTION<br />

35% of whole mangos were sold on promotion during 2015, up from<br />

33% of volume sold on promotion in 2014<br />

• Q3 had the smallest portion of volume sold on promotion at 30%, down from 32%<br />

volume sold on promotion in Q3 2014<br />

45.0%<br />

40.0%<br />

35.0%<br />

30.0%<br />

25.0%<br />

20.0%<br />

15.0%<br />

10.0%<br />

5.0%<br />

0.0%<br />

33.4%<br />

31.9%<br />

Mango Volume % Sold On Promotion<br />

Total U.S., Whole<br />

34.2%<br />

38.4%<br />

32.1% 31.7% 32.4%<br />

30.4%<br />

35.0%<br />

32.9%<br />

+1.5 pts +4.2 pts -1.7 pts +0.8 pts +2.1 pts<br />

Q1 Q2 Q3 Q4 2015<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

2014 2015<br />

| 25


WHOLE <strong>MANGO</strong><br />

TRENDS BY SUB-<br />

REGION<br />

2014-2015


REGIONAL <strong>MANGO</strong><br />

<strong>PERFORMANCE</strong><br />

0.47%<br />

$262<br />

282<br />

$0.93<br />

Pacific<br />

Mountain<br />

0.36%<br />

$178<br />

160<br />

$1.11<br />

West<br />

North<br />

Central<br />

0.33%<br />

$173<br />

178<br />

$0.97<br />

East<br />

North<br />

Central<br />

0.38%<br />

$231<br />

189<br />

$1.22<br />

Mid-<br />

Atlantic<br />

New<br />

England<br />

0.43%<br />

$274<br />

260<br />

$1.05<br />

0.41%<br />

$209<br />

260<br />

$0.81<br />

Legend Total U.S.<br />

Dollar Contribution 0.41%<br />

Dollars per Store/Week $209<br />

Volume per Store/Week 213<br />

Average Retail Price $0.98<br />

West<br />

South<br />

Central<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

0.52%<br />

$241<br />

317<br />

$0.76<br />

East<br />

South<br />

Central<br />

0.29%<br />

$134<br />

117<br />

$1.14<br />

South<br />

Atlantic<br />

0.43%<br />

$187<br />

173<br />

$1.08<br />

| 27


SUB-REGION <strong>MANGO</strong><br />

CONTRIBUTION TO PRODUCE<br />

The West South Central had the greatest percentage of dollar<br />

contribution to the produce department during 2015, contributing<br />

0.52%, up from 0.47% in 2014<br />

• East North Central had the largest dollar contribution to department growth, up 13.8%<br />

to 0.33% in 2015<br />

0.60%<br />

0.50%<br />

0.40%<br />

0.30%<br />

0.20%<br />

0.10%<br />

0.00%<br />

0.40%<br />

0.41%<br />

+0.01<br />

pts<br />

Total U.S.<br />

0.29%<br />

0.33%<br />

+0.04<br />

pts<br />

East North<br />

Central<br />

Sub-region<br />

Mango Dollar Contribution to Department<br />

Total U.S., Sub-Regions, Whole<br />

0.30%<br />

0.29%<br />

-0.01<br />

pts<br />

0.39%<br />

0.38%<br />

-0.01<br />

pts<br />

East South Mid Atlantic<br />

Central Sub-region<br />

Sub-region<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

0.42%<br />

0.41%<br />

-0.01<br />

pts<br />

Mountain<br />

Sub-region<br />

2014 2015<br />

0.44%<br />

0.43%<br />

-0.01<br />

pts<br />

0.45%<br />

0.47%<br />

+0.02<br />

pts<br />

New Pacific Subregion<br />

England<br />

Sub-region<br />

0.42%<br />

0.43%<br />

+0.01<br />

pts<br />

South<br />

Atlantic<br />

Sub-region<br />

0.34%<br />

0.36%<br />

+0.02<br />

pts<br />

West North<br />

Central<br />

Sub-region<br />

0.47%<br />

0.52%<br />

+0.05<br />

pts<br />

West South<br />

Central<br />

Sub-region<br />

| 28


<strong>MANGO</strong> SALES PER STORE/<br />

WEEK BY SUB-REGION<br />

Every sub-region had a increase in dollars per store/week in 2015<br />

except East South Central and New England<br />

• The top three sub-regions, based on dollars per store/week in 2015 were New<br />

England, Pacific and West South Central<br />

Mango Dollars Per Store Per Week<br />

Total U.S., Sub-Regions, Whole<br />

$300<br />

$250<br />

$200<br />

$150<br />

$197<br />

$209<br />

$153<br />

$173<br />

$135<br />

$134<br />

$225<br />

$231<br />

$206<br />

$209<br />

$283<br />

$274<br />

$235<br />

$262<br />

$176<br />

$187<br />

$167<br />

$178<br />

$221<br />

$241<br />

$100<br />

$50<br />

$0<br />

6% 13% 0% 2% 2% -3% 11% 6% 6% 9%<br />

Total U.S.<br />

East North<br />

Central<br />

Sub-region<br />

East South Mid Atlantic<br />

Central Sub-region<br />

Sub-region<br />

Mountain<br />

Sub-region<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

2014 2015<br />

New Pacific Subregion<br />

England<br />

Sub-region<br />

South<br />

Atlantic<br />

Sub-region<br />

West North<br />

Central<br />

Sub-region<br />

West South<br />

Central<br />

Sub-region<br />

| 29


<strong>MANGO</strong> VOLUME PER STORE/<br />

WEEK BY SUB-REGION<br />

Trends for volume velocity growth were up compared to the prior year<br />

across all sub-regions except New England<br />

• The top sub-regions based on volume per store/week in 2015 were West South Central,<br />

Pacific, New England, and Mountain<br />

• The sub-region with the highest growth in volume was East North Central, up by 43%<br />

350<br />

300<br />

250<br />

200<br />

150<br />

100<br />

50<br />

0<br />

185<br />

213<br />

Total U.S.<br />

124<br />

178<br />

East North<br />

Central<br />

Sub-region<br />

111<br />

117<br />

Mango Volume Per Store Per Week<br />

Total U.S., Sub-Regions, Whole<br />

181<br />

189<br />

East South Mid Atlantic<br />

Central Sub-region<br />

Sub-region<br />

237<br />

260<br />

Mountain<br />

Sub-region<br />

266<br />

260<br />

254<br />

282<br />

New Pacific Subregion<br />

England<br />

Sub-region<br />

149<br />

173<br />

South<br />

Atlantic<br />

Sub-region<br />

136<br />

160<br />

15% 43% 5% 4% 10% -2% 11% 16% 18% 28%<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

2014 2015<br />

West North<br />

Central<br />

Sub-region<br />

247<br />

317<br />

West South<br />

Central<br />

Sub-region<br />

| 30


<strong>MANGO</strong> AVERAGE RETAIL<br />

PRICE BY SUB-REGION<br />

The West South Central sub-region had the lowest average retail price<br />

for whole mangos, down 15% over prior year<br />

• Only the Pacific sub-region had a very slight increase in average retail price for whole<br />

mangos compared to the prior year; all other sub-regions decreased ARP from 2014<br />

Mango Average Retail Price<br />

Total U.S., Sub-Regions, Whole<br />

$1.40<br />

$1.20<br />

$1.00<br />

$0.80<br />

$1.07<br />

$0.98<br />

$1.23<br />

$0.97<br />

$1.21<br />

$1.14<br />

$1.25<br />

$1.22<br />

$0.87<br />

$0.81<br />

$1.06<br />

$1.05<br />

$0.93<br />

$0.93<br />

$1.18<br />

$1.08<br />

$1.23<br />

$1.11<br />

$0.89<br />

$0.76<br />

$0.60<br />

$0.40<br />

$0.20<br />

$0.00<br />

-8% -21% -6% -2% -7% -1% 0% -8.2% -10% -15%<br />

Total U.S.<br />

East North<br />

Central<br />

Sub-region<br />

East South Mid Atlantic<br />

Central Sub-region<br />

Sub-region<br />

Mountain<br />

Sub-region<br />

New Pacific Subregion<br />

England<br />

Sub-region<br />

South<br />

Atlantic<br />

Sub-region<br />

West North<br />

Central<br />

Sub-region<br />

West South<br />

Central<br />

Sub-region<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

2014 2015<br />

| 31


<strong>MANGO</strong> NON-PROMO AVG<br />

RETAIL PRICE BY SUB-REGION<br />

Non-promo average retail price declined across the board except<br />

Mid Atlantic, New England and Pacific<br />

• The West South Central had the lowest non-promoted average retail price at $0.81,<br />

down $0.16 from the prior year<br />

Mango Non-Promo Average Retail Price<br />

Total U.S., Sub-Regions, Whole<br />

$1.60<br />

$1.40<br />

$1.20<br />

$1.00<br />

$0.80<br />

$1.16<br />

$1.09<br />

$1.33<br />

$1.16<br />

$1.26<br />

$1.22<br />

$1.32<br />

$1.32<br />

$1.01<br />

$0.89<br />

$1.11<br />

$1.15<br />

$1.07<br />

$1.13<br />

$1.23<br />

$1.15<br />

$1.33<br />

$1.22<br />

$0.97<br />

$0.81<br />

$0.60<br />

$0.40<br />

$0.20<br />

$0.00<br />

-6% -13% -3% 2% -12% 4% 6% -7% -8% -17%<br />

Total U.S.<br />

East North<br />

Central<br />

Sub-region<br />

East South Mid Atlantic<br />

Central Sub-region<br />

Sub-region<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

Mountain<br />

Sub-region<br />

New Pacific Subregion<br />

England<br />

Sub-region<br />

2014 2015<br />

South<br />

Atlantic<br />

Sub-region<br />

West North<br />

Central<br />

Sub-region<br />

West South<br />

Central<br />

Sub-region<br />

| 32


<strong>MANGO</strong> PROMO AVG RETAIL<br />

PRICE BY SUB-REGION<br />

Promotional average retail price decreased in eight of nine subregions<br />

in 2015<br />

• Seven of these eight sub-regions had a decrease in promotional average retail pricing<br />

of greater than 5%<br />

• East North Central sub-region had the largest promotional decrease, down 33% to<br />

$0.68<br />

Mango Promo Average Retail Price<br />

Total U.S., Sub-Regions, Whole<br />

$1.20<br />

$1.00<br />

$0.80<br />

$0.60<br />

$0.87<br />

$0.77<br />

$1.02<br />

$0.68<br />

$1.07<br />

$0.95<br />

$1.09<br />

$1.02<br />

$0.65<br />

$0.65<br />

$0.97<br />

$0.88<br />

$0.71<br />

$0.70<br />

$1.04<br />

$0.91<br />

$0.98<br />

$0.84<br />

$0.72<br />

$0.66<br />

$0.40<br />

$0.20<br />

-11% -33% -11% -6% 0.2% -10% -2% -12% -14% -10%<br />

$0.00<br />

Total U.S.<br />

East North<br />

Central<br />

Sub-region<br />

East South Mid Atlantic<br />

Central Sub-region<br />

Sub-region<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

Mountain<br />

Sub-region<br />

2014 2015<br />

New Pacific Subregion<br />

England<br />

Sub-region<br />

South<br />

Atlantic<br />

Sub-region<br />

West North<br />

Central<br />

Sub-region<br />

West South<br />

Central<br />

Sub-region<br />

| 33


<strong>MANGO</strong> VOLUME SOLD ON<br />

PROMOTION BY SUB-REGION<br />

The percent of volume sold on promotion increased for whole mangos<br />

across eight of the nine sub-regions<br />

• The Mountain sub-region decreased volume % on promotion<br />

• The Pacific sub-region % on promotion increased the most, up 6.4 points compared to<br />

the prior year<br />

Mango Volume % on Promotion<br />

Total U.S., Sub-Regions, Whole<br />

50.0%<br />

45.0%<br />

40.0%<br />

35.0%<br />

30.0%<br />

25.0%<br />

20.0%<br />

15.0%<br />

10.0%<br />

5.0%<br />

0.0%<br />

32.9%<br />

35.0%<br />

Total U.S.<br />

33.3%<br />

39.0%<br />

27.2%<br />

28.7%<br />

East North East South<br />

Central Subregion<br />

Central Subregion<br />

31.2%<br />

33.1%<br />

Mid Atlantic<br />

Sub-region<br />

39.1%<br />

35.1%<br />

2.1 pts 5.7 pts 1.5 pts 1.9 pts -4.0 pts 0.8 pts 6.4 pts 1.1 pts 0.1 pts 1.9 pts<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

Mountain<br />

Sub-region<br />

35.1%<br />

35.9%<br />

New<br />

England<br />

Sub-region<br />

2014 2015<br />

40.2%<br />

46.6%<br />

Pacific Subregion<br />

26.6%<br />

27.6%<br />

South<br />

Atlantic Subregion<br />

28.8%<br />

28.8%<br />

West North<br />

Central Subregion<br />

30.3%<br />

32.2%<br />

West South<br />

Central Subregion<br />

| 34


ORGANIC <strong>MANGO</strong><br />

TRENDS<br />

2014-2015


ORGANIC <strong>MANGO</strong> SALES<br />

Organic mango in Q2 2015 had the largest dollar sales and were up<br />

by 57% compared to the prior year<br />

• Dollars peaked during Q2 at $2.45M<br />

• Only Q1 had a decrease (-18%) in organic mango dollars from the prior year<br />

$7,000<br />

$6,000<br />

$5,000<br />

$4,000<br />

Organic Mango Dollars in Thousands<br />

Total U.S., Whole<br />

$4,773<br />

$5,907<br />

$3,000<br />

$2,000<br />

$1,000<br />

$0<br />

$2,447<br />

$1,513 $1,564<br />

$1,706<br />

$1,245<br />

$1,356<br />

-18% 57% 26% 50% 24%<br />

Q1 Q2 Q3 Q4 2015<br />

Source: Nielsen Perishables Group FreshFacts®, All Stores, 2015 vs. YAGO<br />

2014 2015<br />

$340<br />

$509<br />

| 36


ORGANIC <strong>MANGO</strong> VOLUME<br />

Organic mango in Q2 2015 had the largest volume sales and were up<br />

by 66% compared to the prior year<br />

• Volume peaked during Q2 at 1.37M units<br />

• Only Q1 had a decrease (-39%) in organic mango volume from the prior year<br />

3500<br />

Organic Mango Volume in Thousands<br />

Total U.S., Whole<br />

3000<br />

2500<br />

2000<br />

2,460<br />

2,880<br />

1500<br />

1,373<br />

1000<br />

500<br />

0<br />

816 828<br />

498<br />

691<br />

-39% 66% 22%<br />

34%<br />

17%<br />

Q1 Q2 Q3 Q4 2015<br />

2014 2015<br />

Source: Nielsen Perishables Group FreshFacts®, All Stores, 2015 vs. YAGO<br />

839<br />

127<br />

170<br />

| 37


ORGANIC <strong>MANGO</strong><br />

AVERAGE RETAIL PRICE<br />

Organic mango ARP in 2015 increased 6% over 2014<br />

• Organic mango ARP increased over prior year for each quarter of 2015 except Q2<br />

$3.50<br />

Organic Mango Average Retail Price<br />

Total U.S., Whole<br />

$3.00<br />

$2.50<br />

$2.00<br />

$2.50<br />

$1.85 $1.89<br />

$1.78<br />

$1.96<br />

$2.03<br />

$2.69<br />

$3.00<br />

$1.94<br />

$2.05<br />

$1.50<br />

$1.00<br />

$0.50<br />

$0.00<br />

35% -6% 4% 12% 6%<br />

Q1 Q2 Q3 Q4 2015<br />

2014 2015<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

| 38


ORGANIC/CONVENTIONAL<br />

AVERAGE RETAIL PRICE<br />

Organic mangos are consistently priced higher than conventional<br />

mangos throughout the year<br />

• The largest difference in price happened during Q4 with a $1.09 difference between<br />

organic and conventional<br />

$3.50<br />

Mango Average Retail Price<br />

Total U.S., Organic vs. Conventional<br />

$3.00<br />

$3.00<br />

$2.50<br />

$2.00<br />

$2.50<br />

$1.78<br />

$2.03<br />

$2.05<br />

$1.50<br />

$1.00<br />

$1.23<br />

$0.80<br />

$0.98<br />

$1.39<br />

$0.96<br />

$0.50<br />

$0.00<br />

Q1 Q2 Q3 Q4 2015<br />

Conventional Organic<br />

| 39<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO


ORGANIC <strong>MANGO</strong> DOLLARS<br />

BY SUB-REGION<br />

Organic mango increased in total dollar sales from 2014 to 2015 by<br />

24%<br />

• The largest dollar sales were in the Pacific sub-region, which increased by 33%<br />

compared to the prior year<br />

$7,000<br />

$6,000<br />

$5,907<br />

Organic Mango Dollars in Thousands<br />

Total U.S., Sub-Regions, Whole<br />

$5,000<br />

$4,773<br />

$4,000<br />

$3,000<br />

$2,000<br />

$1,000<br />

$0<br />

24%<br />

Total U.S.<br />

$2,206<br />

$2,928<br />

$775<br />

$798<br />

$653<br />

$483<br />

$526<br />

$311<br />

$468<br />

$347<br />

$435<br />

$254<br />

$61<br />

$73<br />

$106<br />

$132<br />

$51 $72<br />

39% 45% -3% 24% 22% 33% 8% -17% 83%<br />

East North East South Mid Atlantic<br />

Central Subregion<br />

Central Subregion<br />

Sub-region<br />

Mountain<br />

Sub-region<br />

New<br />

England<br />

Sub-region<br />

Pacific Subregion<br />

South<br />

Atlantic Subregion<br />

West North<br />

Central Subregion<br />

West South<br />

Central Subregion<br />

Source: Nielsen Perishables Group FreshFacts®, All Stores, 2015 vs. YAGO<br />

| 40


ORGANIC <strong>MANGO</strong> VOLUME<br />

BY SUB-REGION<br />

Organic mango increased in total volume sales from 2014 to 2015 by<br />

17%<br />

• The largest volume sales were in the Pacific sub-region, which increased by 22%<br />

compared to the prior year<br />

Organic Mango Volume in Thousands<br />

Total U.S., Sub-Regions, Whole<br />

3500<br />

3000<br />

2500<br />

2,460<br />

2,880<br />

2000<br />

1500<br />

1,259<br />

1,537<br />

1000<br />

500<br />

0<br />

213<br />

269 321388<br />

261<br />

254<br />

133<br />

168<br />

33 52<br />

135<br />

176<br />

17% 31 24 33 54<br />

23% 56% -6% 21% 1% 22% 5% -22% 64%<br />

Total U.S.<br />

East North<br />

Central<br />

Sub-region<br />

East South<br />

Central<br />

Sub-region<br />

Mid Atlantic<br />

Sub-region<br />

Mountain<br />

Sub-region<br />

New<br />

England<br />

Sub-region<br />

Pacific Subregion<br />

South<br />

Atlantic<br />

Sub-region<br />

West North<br />

Central<br />

Sub-region<br />

West South<br />

Central<br />

Sub-region<br />

Source: Nielsen Perishables Group FreshFacts®, All Stores, 2015 vs. YAGO<br />

| 41


ORGANIC/CONVENTIONAL<br />

ARP BY SUB-REGION<br />

All sub-regions except East South Central drove the national organic<br />

mango pricing increase of 6% in 2015<br />

• Average retail price decreased for conventional mangos by 8% in 2015<br />

Mango Average Retail Price<br />

Total U.S., Sub-Regions,<br />

Organic vs. Conventional<br />

$1.05<br />

$1.94<br />

$0.96<br />

2014 2015<br />

Conventional<br />

$2.05<br />

-8% 6%<br />

Organic<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

Organic vs. Conventional Mango Average Retail Prices<br />

Geography 2014 2015<br />

Total U.S. Conventional $1.05 $0.96<br />

Organic $1.94 $2.05<br />

East North Central Sub-region Conventional $1.22 $0.96<br />

Organic $1.63 $1.85<br />

East South Central Sub-region Conventional $1.21 $1.13<br />

Organic $2.22 $2.06<br />

Mid Atlantic Sub-region Conventional $1.22 $1.20<br />

Organic $2.96 $3.05<br />

Mountain Sub-region Conventional $0.86 $0.79<br />

Organic $1.64 $1.68<br />

New England Sub-region Conventional $1.05 $1.04<br />

Organic $1.91 $2.31<br />

Pacific Sub-region Conventional $0.90 $0.89<br />

Organic $1.75 $1.90<br />

South Atlantic Sub-region Conventional $1.17 $1.08<br />

Organic $2.59 $2.66<br />

West North Central Sub-region Conventional $1.23 $1.11<br />

Organic $1.99 $2.14<br />

West South Central Sub-region Conventional $0.89 $0.76<br />

Organic $2.17 $2.43


ORGANIC/CONVENTIONAL<br />

SHARE BY SUB-REGION<br />

Nationally, organic mango dollars accounted for 3% of total whole<br />

mango sales during 2015, increasing 0.4 percentage points from the<br />

previous year<br />

Whole Mango Dollar Share<br />

Total U.S., Sub-Regions,<br />

Organic vs. Conventional<br />

2.6% 3.0%<br />

97.4% 97.0%<br />

2014 2015<br />

Conventional<br />

Organic<br />

Organic vs. Conventional Whole Mango Total Dollar Share<br />

Geography 2014 2015<br />

Total U.S. Conventional 97.4% 97.0%<br />

Organic 2.6% 3.0%<br />

East North Central Sub-region Conventional 98.1% 97.6%<br />

Organic 1.9% 2.4%<br />

East South Central Sub-region Conventional 98.9% 98.5%<br />

Organic 1.1% 1.5%<br />

Mid Atlantic Sub-region Conventional 96.7% 96.7%<br />

Organic 3.3% 3.3%<br />

Mountain Sub-region Conventional 96.8% 96.1%<br />

Organic 3.2% 3.9%<br />

New England Sub-region Conventional 98.0% 97.5%<br />

Organic 2.0% 2.5%<br />

Pacific Sub-region Conventional 93.1% 91.7%<br />

Organic 6.9% 8.3%<br />

South Atlantic Sub-region Conventional 99.1% 99.1%<br />

Organic 0.9% 0.9%<br />

West North Central Sub-region Conventional 99.2% 99.3%<br />

Organic 0.8% 0.7%<br />

West South Central Sub-region Conventional 99.6% 99.4%<br />

Organic 0.4% 0.6%<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

| 43


FRESH-CUT <strong>MANGO</strong><br />

<strong>PERFORMANCE</strong><br />

Total U.S. and Nine Sub-Regions<br />

2014-2015


DATA PARAMETERS<br />

• Segment details:<br />

• Mango only fresh-cut includes mango product that is sold in a fresh-cut pack<br />

that is only mango, no other items<br />

• Mango only fresh-cut does not include mixed bowls or trays that include mango<br />

• Because of the variation in unit size, this report is focused on dollar sales for<br />

mango only fresh-cut, rather than volume<br />

• Distribution:<br />

• 96.3% of stores in the FCA sold mango only fresh-cut items in 2015<br />

• Distribution of mango only fresh-cut has increased 36 percentage points since<br />

2011


<strong>MANGO</strong> FRESH-CUT AVG.<br />

DOLLARS PER STORE PER WEEK<br />

Mango only fresh-cut dollars per store/week increased in three<br />

quarters in 2015 compared to the prior year, overall experiencing an<br />

increase of 28%<br />

$80.0<br />

$70.0<br />

$60.0<br />

$50.0<br />

$40.0<br />

$30.0<br />

$20.0<br />

$10.0<br />

$0.0<br />

$52.7<br />

$49.5<br />

$59.3<br />

Mango Dollars Per Store Per Week<br />

Total U.S., Fresh-Cut<br />

$70.1 $70.0<br />

$44.0<br />

$41.8<br />

$64.1 $63.4<br />

$49.4<br />

-6% 18% 59% 53% 28%<br />

Q1 Q2 Q3 Q4 2015<br />

2014 2015<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

| 46


<strong>MANGO</strong> ONLY FRESH-CUT<br />

DOLLARS<br />

Mango only fresh-cut dollars per million increased in three quarters in<br />

2015 compared to the prior year, overall experiencing an increase of<br />

29%<br />

$70.0<br />

Mango Dollars in $MM<br />

Total U.S., Fresh-Cut<br />

$60.0<br />

$50.0<br />

$45.9<br />

$59.2<br />

$40.0<br />

$30.0<br />

$20.0<br />

$10.0<br />

$0.0<br />

$16.4<br />

$16.4<br />

$12.2<br />

$13.7<br />

$14.9<br />

$11.6<br />

$10.2 $9.8<br />

29% -5% 19% 53% 29%<br />

Q1 Q2 Q3 Q4 2015<br />

2014 2015<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO


<strong>MANGO</strong> FRESH-CUT % OF<br />

STORES SELLING<br />

The percentage of stores selling mango only fresh-cut grew 1.2<br />

percentage points from 2014 to 2015<br />

• The largest growth was in Q1 (+5.0 pts) and Q2 (+4.1 pts)<br />

98.0%<br />

96.0%<br />

Mango % Stores Selling<br />

Total U.S., Fresh-Cut<br />

95.2% 95.5% 95.4%<br />

95.1%<br />

96.3%<br />

94.0%<br />

93.3%<br />

93.5%<br />

92.0%<br />

91.2%<br />

91.6%<br />

90.0%<br />

88.0%<br />

86.0%<br />

84.0%<br />

88.3%<br />

+5.0 pts +4.1 pts +3.9 pts +2.0 pts +1.2 pts<br />

Q1 Q2 Q3 Q4 2015<br />

2014 2015<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

| 48


SUB-REGION <strong>MANGO</strong> ONLY<br />

FRESH-CUT <strong>PERFORMANCE</strong><br />

Pacific<br />

0.1%<br />

$78<br />

96.6% 0.1%<br />

$56<br />

Mountain<br />

0.1%<br />

$58<br />

97.8%<br />

West<br />

North<br />

Central<br />

0.1%<br />

$40<br />

88.4%<br />

East<br />

North<br />

Central<br />

0.1%<br />

$74<br />

95.3%<br />

Mid-<br />

Atlantic<br />

New<br />

England<br />

0.1%<br />

$69<br />

96.8%<br />

95.4%<br />

Total U.S., 52 Weeks Ending 12/26/15<br />

Dollar Contribution to<br />

Department<br />

Dollars per Store/Week<br />

% of Stores Selling<br />

0.1%<br />

$63<br />

96.3%<br />

0.2%<br />

$84<br />

97.4%<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

West<br />

South<br />

Central<br />

East<br />

South<br />

Central<br />

0.1%<br />

$48<br />

97.6%<br />

South<br />

Atlantic<br />

0.1%<br />

$60<br />

99.4%<br />

| 49


<strong>MANGO</strong> ONLY FRESH-CUT<br />

DOLLARS BY SUB-REGION<br />

Mango only fresh-cut grew across all sub-regions, increasing total<br />

dollar sales from 2014 to 2015 by 29%<br />

• The highest dollar sales were in the South Atlantic sub-region at $15.95MM, up 35%<br />

$70.0<br />

$60.0<br />

$50.0<br />

$40.0<br />

$30.0<br />

$20.0<br />

$10.0<br />

$0.0<br />

$59.2<br />

$45.9<br />

+29%<br />

Total U.S.<br />

$15.9<br />

$10.6<br />

$7.6<br />

$11.9<br />

$7.8<br />

$4.7<br />

$6.9<br />

$4.5 $3.2 $7.8<br />

$4.3<br />

$2.5<br />

$2.5<br />

$1.8<br />

$3.4<br />

$5.0<br />

$3.1<br />

$1.8<br />

10% 41% 10% 33% 2% 35% 35% 44% 54%<br />

East North East South Mid Atlantic<br />

Central Subregion<br />

Central Subregion<br />

Sub-region<br />

Mango Dollars in $MM<br />

Total U.S., Sub-Regions, Fresh-Cut<br />

Mountain<br />

Sub-region<br />

2014 2015<br />

New<br />

England<br />

Sub-region<br />

Pacific Subregion<br />

South<br />

Atlantic Subregion<br />

West North<br />

Central Subregion<br />

West South<br />

Central Subregion<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

| 50


<strong>MANGO</strong> ONLY FRESH-CUT<br />

SHARE BY SUB-REGION<br />

Mango only fresh-cut’s share of total mango dollars increased 2.9<br />

points over prior year, up to 22.2% of total mango dollars per<br />

store/week<br />

• Eight of the nine sub-regions increased fresh-cut mango share (East North Central only<br />

decreased by 0.1 points)<br />

Mango Only Fresh-Cut Share Dollars per Store/Week<br />

Total U.S., 2014-2015<br />

19.3% 22.2%<br />

76.7% 73.2%<br />

2014 2015<br />

Whole Fresh Cut Mango Only<br />

Dollars per Store/Week<br />

% Change vs. YAGO<br />

Mango Only Fresh-Cut 28%<br />

Whole 6%<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

Mango Dollars Per Store Per Week<br />

Total U.S., Sub-Regions, Fresh-Cut 2014-2015<br />

Geography Mango 2014 2015<br />

Total U.S. Mango Only Fresh-Cut 19.3% 22.2%<br />

Whole 76.7% 73.2%<br />

East North Central Sub-region Mango Only Fresh-Cut 18.2% 18.1%<br />

Whole 76.1% 78.8%<br />

East South Central Sub-region Mango Only Fresh-Cut 20.3% 26.1%<br />

Whole 78.9% 72.4%<br />

Mid Atlantic Sub-region Mango Only Fresh-Cut 21.5% 23.2%<br />

Whole 74.3% 71.8%<br />

Mountain Sub-region Mango Only Fresh-Cut 16.0% 19.5%<br />

Whole 77.8% 72.4%<br />

New England Sub-region Mango Only Fresh-Cut 19.5% 19.8%<br />

Whole 79.8% 78.4%<br />

Pacific Sub-region Mango Only Fresh-Cut 18.4% 21.2%<br />

Whole 74.9% 70.9%<br />

South Atlantic Sub-region Mango Only Fresh-Cut 20.0% 23.8%<br />

Whole 78.2% 74.2%<br />

West North Central Sub-region Mango Only Fresh-Cut 18.6% 23.3%<br />

Whole 77.4% 71.8%<br />

West South Central Subregion<br />

Mango Only Fresh-Cut 19.7% 24.6%<br />

Whole 76.1% 70.3%


<strong>MANGO</strong> FRESH-CUT DOLLARS PER<br />

STORE PER WEEK BY SUB-REGION<br />

All sub-regions increased mango only fresh cut dollars per store/week<br />

over prior year<br />

• West South Central sub-region sold the most dollars per store/week at $84 (up 47%<br />

over prior year), followed by the Pacific sub-region at $78<br />

$90<br />

$80<br />

$70<br />

$60<br />

$50<br />

$40<br />

$30<br />

$20<br />

$10<br />

$0<br />

$49<br />

$63<br />

Total U.S.<br />

$40<br />

$37 $35<br />

$48<br />

$65<br />

$74<br />

East North East South Mid Atlantic<br />

Central Subregion<br />

Central Subregion<br />

Sub-region<br />

Mango Dollars Per Store Per Week<br />

Total U.S., Sub-Regions, Fresh-Cut<br />

$42<br />

$56<br />

Mountain<br />

Sub-region<br />

$69 $69<br />

New<br />

England<br />

Sub-region<br />

2014 2015<br />

$58<br />

$78<br />

Pacific Subregion<br />

$45<br />

South<br />

Atlantic Subregion<br />

$60 $58<br />

+28% +9% +40% +14% +33% +0% +35% +33% +43% +47%<br />

Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO<br />

$40<br />

West North<br />

Central Subregion<br />

$57<br />

$84<br />

West South<br />

Central Subregion<br />

| 52

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