MANGO PERFORMANCE BENCHMARK REPORT

MANGO
PERFORMANCE
BENCHMARK
REPORT
2014-2015

TABLE OF CONTENTS
Page 3
Page 5
Page 11
Page 14
Page 26
Page 35
Page 44
Approach and Data Set Parameters
Overview and Mango Trend-Spotting
Fruit and Tropical Fruit Trends
Whole Mango Trends Total U.S.
Whole Mango Trends Nine Sub-Regions
Organic Mango Trends
Fresh-Cut Mango Trends
| 2

APPROACH
In order to conduct the following category review, Nielsen Perishables
Group analyzed mango sub-category sales trends to create a
historical reference for performance benchmarks
Areas of focus include:
• Overall category trends (including contribution to department, dollar sales,
volume and pricing)
• Category contribution and trends by segment
• Seasonality
• Sales performance by geographic sub-region
• Fresh-cut mango only and mix sales trends
• PLU mango sales trends
• Organic mango sales trends
| 3

APPROACH
National Mango Board Custom Hierarchy
• The analysis primarily examines whole mango in Total US market for the 2015
calendar year, unless otherwise noted
• Fresh-cut mango only is separated from whole mango results
• Volume is measured in units; for those retailers who sell mangos by the pound, a
conversion rate is used
About the Nielsen Perishables Group Data Set
• The data represents retail census sales data of total U.S. grocery store chains with
more than $2 million sales annually
• Data is captured in a universe called the Fresh Coverage Area (FCA) and
includes ~18,000 stores nationwide
• Not included in the data set are small independent chains and alternative format
retailers such as Whole Foods Market and Trader Joe’s
• The data represents fruit items sold in the produce department including UPC, PLU
and system-2 coded items
| 4

OVERVIEW AND MANGO
TREND-SPOTTING
2014-2015

TREND-SPOTTING: TROPICAL
FRUIT AND WHOLE MANGOS
Tropical fruit category back on track
• After a 2% decline in 2014, tropical fruit dollars grew 11% in 2015
• Mangos are the category captain of tropical fruit with 44% of category dollars
Mangos roar back in 2015 after a difficult year in 2014
• Mango dollars per store/week increased 6% in 2015 after an 8% decline in 2014
• Mango volume per store/week increased 16% in 2015 after a 13% decline in 2014
• Mango dollars and volume increased in every quarter in 2015 except Q1(dollars and
volume declined by 15% and 19% respectively in Q1 2015)
• Average retail price per mango decreased in 2015, down 8% to $ .98 each
Most sub-regions experienced mango increases in dollars and volume
• Only New England declined in both dollars and volume compared to 2014
• East North Central had the largest dollar increase, up 13% to $173 mango dollars per
store per week
• West South Central had the largest mango dollar contribution to department sales at
0.52%, up from .47% in 2014
Source: Nielsen Perishables Group FreshFacts ®

TREND-SPOTTING:
PROMOTION AND PRICING
More mango volume sold on promotion
• 35% of mango volume was sold on promotion in 2015, up from 33% in 2014
• Q2 had the highest share sold on promotion at 38%
With abundant volume, retail mango prices drop
• Average retail price dropped 8% to $ .98 each in 2015
• Promoted average retail price dropped 11% to $ .77
• Non-promoted average retail price dropped 6% to $1.09
Most sub-regions experienced mango increases in dollars and volume
• All sub-regions except Pacific had a decline in average mango price
• East North Central sub-region saw a 21% decline in average retail price to $ .97
• West South Central sub-region had the lowest average retail price at $ .76 each
• Mid Atlantic sub-region had the highest average retail price at $1.22 per mango
Source: Nielsen Perishables Group FreshFacts ®

TREND-SPOTTING:
ORGANIC MANGOS
Organic mango share hold steady, pricing increases
• Organic mangos account for 3% of mango dollars, which is a 0.4 percentage increase
from 2014
• The Pacific sub-region has the greatest support for organic mangos, with an 8% share
of dollars for 2015
• In the West South Central and West North Central sub-regions, organic mangos
accounted for less than 1% share of mango dollars
• Average retail price for organic mangos increased 6% to $2.05 each, compared to a
8% decrease for conventional fruit to $0.96 each
• Organic mango pricing was highest in the Mid Atlantic sub-region at $3.05 each and
lowest in the Mountain sub-region at $1.68
Source: Nielsen Perishables Group FreshFacts ®

TREND-SPOTTING:
FRESH-CUT MANGOS
Fresh-cut mangos perform with strong growth and huge potential
• Fresh-cut mango dollars increased 29% to $59.2 million in 2015
• Looking back further, fresh-cut mango dollars have shot up 47% from 2013 to 2015
• Fresh-cut mango dollars increased in 2015 in all nine sub-regions and in every quarter
except Q1
• 96% of stores in the Fresh Coverage Area data set sold fresh-cut mango at some point
in 2015, which is the highest distribution on record
• Three sub-regions had growth of more than 40% in fresh-cut sales in 2015 over 2014,
West South Central (+54%), West North Central (+44%) and East South Central (+41%)
Source: Nielsen Perishables Group FreshFacts ®

TREND-SPOTTING:
MANGOS GOING MAINSTREAM
Recent growth and future potential make mangos a focus item for
retailers
• Historically, the strongest mango performance has been concentrated in areas with
large Hispanic populations. In 2015, the East North Central sub-region (what would be
considered the mid-western states) showed the strongest growth with a 43% increase
in mango volume per store per week, bringing the mango mania to the heartland
• The number of stores promoting mangos on ad increased 52% from 2010 to 2015
(source: USDA AMS Retail Market Report)
• The likelihood of buying mangos is strongest amongst younger consumers (21 to 39)
and those with the highest incomes ($100k+) according the The Packer’s Fresh Trends
2016 report
• With exposure to mangos starting with baby foods, the next generation will likely be
more familiar, moving mangos from the “specialty fruit” role to a mainstream staple
Source: Nielsen Perishables Group FreshFacts ®

FRUIT AND TROPICAL
FRUIT TRENDS FOR
TOTAL U.S.
2014-2015

TOP 25 FRUIT SALES &
CONTRIBUTION TO PRODUCE
Overall, dollars per
store/week for fruits
increased, but contribution
to the
department decreased very
slightly
• Apples had the largest
contribution to the department
• Mangos increased in dollars per
store/week, and maintained
position #20 in the fruit ranking,
the same position held by
mangos in 2014 and 2013
Product
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
Rank
Fruit Sales and Contribution Trends
Dollars per
Store/Week
% Change
vs YAGO
% Dollar
Contribution to
Department
%Change
vs. YAGO
Fruit $23,532 3.3% 46.8% -0.1%
Apples 1 $2,961 -3.7% 5.9% -0.4%
Grapes 2 $2,881 4.1% 5.7% 0.0%
Bananas 3 $2,690 -1.0% 5.4% -0.2%
Strawberries 4 $2,098 4.1% 4.2% 0.0%
Avocados 5 $1,347 13.0% 2.7% 0.2%
Mandarins 6 $1,144 21.6% 2.3% 0.3%
Blueberries 7 $1,112 6.8% 2.2% 0.1%
Oranges 8 $851 0.1% 1.7% -0.1%
Watermelon 9 $779 1.7% 1.6% 0.0%
Raspberries 10 $647 8.5% 1.3% 0.1%
Cherries 11 $636 2.2% 1.3% 0.0%
Lemons 12 $499 9.6% 1.0% 0.1%
Peaches 13 $448 -7.1% 0.9% -0.1%
Pears 14 $394 -6.9% 0.8% -0.1%
Cantaloupe 15 $358 0.0% 0.7% 0.0%
Blackberries 16 $353 11.8% 0.7% 0.1%
Limes 17 $286 -2.8% 0.6% 0.0%
Pineapples 18 $279 -4.3% 0.6% 0.0%
Nectarines 19 $272 -2.1% 0.5% 0.0%
Mango 20 $209 6.3% 0.4% 0.0%
Plums 21 $196 0.4% 0.4% 0.0%
Grapefruit 22 $173 3.0% 0.3% 0.0%
Kiwi 23 $118 11.8% 0.2% 0.0%
Honeydew 24 $79 2.2% 0.2% 0.0%
Papaya 25 $67 13.2% 0.1% 0.0%

TROPICAL FRUITS SALES
SHARE AND TRENDS
Overall, tropical fruits increased in dollars per store/week in 2015, up by
11% over the prior year
• Mangos had the largest sub-category share at 44% and increased dollars per
store/week by 11% versus 2014
• Kiwi had the second highest share and had double-digit dollars per store/week growth,
up 12%
• Most tropical fruit sub-categories grew in dollars per store/week over the prior year with
the exception of pomegranate and persimmon, which declined
Share of Category Dollars per Store/Week
Tropical Fruits
Total U.S., 2015
Other Tropical
Fruit
1%
Coconut
2%
Tomatillo
5%
Dates
5%
Pomegranate
9%
Figs
1%
Persimmon
Papaya
11%
1% All Others
3%
Kiwi
18%
Mango
44%
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
Dollars per
Store/Week %
Change vs YAGO
Total Tropical Fruit 11%
Mango 11%
Kiwi 12%
Papaya 13.2%
Pomegranate -1%
Dates 24%
Tomatillo 7%
Coconut 11%
Figs 6%
Persimmon -5%
| 13

WHOLE MANGO
TRENDS FOR TOTAL
U.S.
2014-2015

MANGO CONTRIBUTION TO
DEPARTMENT SALES
Overall, mango dollar contribution to the produce department slightly
increased compared to the prior year
• The peak mango contribution to the department was during Q2
0.70%
0.60%
Mango Dollar Contribution to Department
Total U.S., Whole
0.64%
0.59%
0.50%
0.40%
0.36%
0.43%
0.40%
0.40% 0.41%
0.30%
0.20%
0.30%
0.25%
0.23%
0.10%
0.00%
-0.06 pts +0.05 pts +0.03 pts +0.02 pts +0.01 pts
Q1 Q2 Q3 Q4 2015
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
2014 2015
| 15

MANGO AVG DOLLARS PER
STORE PER WEEK SALES
Dollars per store per week for 2015 increased 6% compared to 2014
• Dollar velocity peaked during Q2 at $341 per store per week, an increase of 13% from
the prior year
• Q1 was the only quarter that decreased dollars per store per week from the prior year
$400
$350
$300
$303
Mango Dollars Per Store Per Week
Total U.S., Whole
$341
$250
$200
$150
$100
$175
$148
$202
$225
$107
$121
$197
$209
$50
$0
-15% +13% +11% +12% +6%
Q1 Q2 Q3 Q4 2015
2014 2015
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
| 16

MANGO WEEKLY DOLLAR
SALES PER STORE
Mango dollars per store per week were lower than the prior year from
January until April 2015
$500
$450
$400
$350
$300
$250
$200
$150
$100
$50
$0
Mango Dollars Per Store Per Week
Total U.S., Whole
2015 2014
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
| 17

MANGO AVG VOLUME SALES
PER STORE PER WEEK
Volume velocity increased 16% compared to 2014
• Volume velocity peaked during Q2 at 421 units per store per week, an increase of 32%
from the prior year
• Q1 was the only time period that had an decrease in volume per store per week
compared to the prior year
450
400
350
300
250
200
150
100
50
0
147
119
319
Mango Volume Per Store Per Week
Total U.S., Whole
421
195
-19% +32% +16% +9% +16%
Q1 Q2 Q3 Q4 2015
2014 2015
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
227
79
86
185
213
| 18

MANGO WEEKLY AVG
VOLUME SALES PER STORE
Volume per store per week increased during April through August
compared to the previous year
• The greatest decrease in volume per store per week over the prior year occurred in
January
Mango Volume Per Store Per Week
Total U.S., Sub-Region, Total US
600
500
400
300
200
100
0
2015 2014
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
| 19

MANGO AVERAGE
RETAIL PRICE
The average retail price (ARP) for whole mangos decreased by $0.09
to $0.98 for 2015
• ARP increased in Q1 and Q4 compared to the prior year
• ARP decreased the most during Q2 by 14% to $0.81 per mango
$1.60
$1.40
$1.20
$1.00
$0.80
$0.60
$0.40
$0.20
$0.00
$1.25
$1.19
Mango Average Retail Price
Total U.S., Whole
$0.95
$0.81
$1.04
$0.99
$1.37
$1.41
$1.07
+5% -14% -4% +3% -8%
Q1 Q2 Q3 Q4 2015
2014 2015
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
$0.98
| 20

MANGO WEEKLY AVERAGE
RETAIL PRICE
Average retail prices were lower compared to the previous year
during March through August
$2.00
$1.80
$1.60
$1.40
$1.20
$1.00
$0.80
$0.60
$0.40
$0.20
$0.00
Mango Average Retail Price
Total U.S., Whole
2015 2014
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
| 21

MANGO NON-PROMO/PROMO
AVERAGE RETAIL PRICE
Non-promo average retail price for mangos decreased by 11% and
the promotional average decreased by 6%
$1.40
$1.20
$1.00
$0.80
$0.60
$0.40
$0.20
$0.00
Mango Promo and Non Promo Average Retail Price
Total U.S., Whole
$1.16
$0.87
$0.29
difference
$1.09
2014 2015
Non-Promo Average Retail
$0.77
$0.32
difference
-11% -6%
Promotional Average Retail
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
| 22

MANGO NON-PROMOTED
AVERAGE RETAIL PRICE
Non-promoted average retail price for mangos declined over prior
year in Q2 by 14% and declined in Q3 by 4%
• Q4 had the largest average non-promoted retail price, up by 5% to $1.57
$1.80
$1.60
$1.40
$1.20
$1.00
$0.80
$0.60
$0.40
$0.20
$0.00
$1.28
$1.39
Mango Non-Promo Average Retail Price
Total U.S., Whole
$1.05
$0.91
$1.12
$1.07
$1.49
$1.57
$1.16
+8% -14% -4% +5% -6%
Q1 Q2 Q3 Q4 2015
2014 2015
$1.09
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
| 23

MANGO PROMOTED
AVERAGE RETAIL PRICE
Promotional average retail price decreased during all four quarters;
overall decline for 2015 was 11% to $0.77
Mango Promo Average Retail Price
Total U.S., Whole
$1.20
$1.00
$0.80
$1.01
$0.97
$0.76
$0.66
$0.86
$0.81
$1.10
$1.07
$0.87
$0.77
$0.60
$0.40
$0.20
$0.00
-4% -13% -6% -3% -11%
Q1 Q2 Q3 Q4 2015
2014 2015
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
| 24

MANGO % OF VOLUME
SOLD ON PROMOTION
35% of whole mangos were sold on promotion during 2015, up from
33% of volume sold on promotion in 2014
• Q3 had the smallest portion of volume sold on promotion at 30%, down from 32%
volume sold on promotion in Q3 2014
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
33.4%
31.9%
Mango Volume % Sold On Promotion
Total U.S., Whole
34.2%
38.4%
32.1% 31.7% 32.4%
30.4%
35.0%
32.9%
+1.5 pts +4.2 pts -1.7 pts +0.8 pts +2.1 pts
Q1 Q2 Q3 Q4 2015
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
2014 2015
| 25

WHOLE MANGO
TRENDS BY SUB-
REGION
2014-2015

REGIONAL MANGO
PERFORMANCE
0.47%
$262
282
$0.93
Pacific
Mountain
0.36%
$178
160
$1.11
West
North
Central
0.33%
$173
178
$0.97
East
North
Central
0.38%
$231
189
$1.22
Mid-
Atlantic
New
England
0.43%
$274
260
$1.05
0.41%
$209
260
$0.81
Legend Total U.S.
Dollar Contribution 0.41%
Dollars per Store/Week $209
Volume per Store/Week 213
Average Retail Price $0.98
West
South
Central
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
0.52%
$241
317
$0.76
East
South
Central
0.29%
$134
117
$1.14
South
Atlantic
0.43%
$187
173
$1.08
| 27

SUB-REGION MANGO
CONTRIBUTION TO PRODUCE
The West South Central had the greatest percentage of dollar
contribution to the produce department during 2015, contributing
0.52%, up from 0.47% in 2014
• East North Central had the largest dollar contribution to department growth, up 13.8%
to 0.33% in 2015
0.60%
0.50%
0.40%
0.30%
0.20%
0.10%
0.00%
0.40%
0.41%
+0.01
pts
Total U.S.
0.29%
0.33%
+0.04
pts
East North
Central
Sub-region
Mango Dollar Contribution to Department
Total U.S., Sub-Regions, Whole
0.30%
0.29%
-0.01
pts
0.39%
0.38%
-0.01
pts
East South Mid Atlantic
Central Sub-region
Sub-region
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
0.42%
0.41%
-0.01
pts
Mountain
Sub-region
2014 2015
0.44%
0.43%
-0.01
pts
0.45%
0.47%
+0.02
pts
New Pacific Subregion
England
Sub-region
0.42%
0.43%
+0.01
pts
South
Atlantic
Sub-region
0.34%
0.36%
+0.02
pts
West North
Central
Sub-region
0.47%
0.52%
+0.05
pts
West South
Central
Sub-region
| 28

MANGO SALES PER STORE/
WEEK BY SUB-REGION
Every sub-region had a increase in dollars per store/week in 2015
except East South Central and New England
• The top three sub-regions, based on dollars per store/week in 2015 were New
England, Pacific and West South Central
Mango Dollars Per Store Per Week
Total U.S., Sub-Regions, Whole
$300
$250
$200
$150
$197
$209
$153
$173
$135
$134
$225
$231
$206
$209
$283
$274
$235
$262
$176
$187
$167
$178
$221
$241
$100
$50
$0
6% 13% 0% 2% 2% -3% 11% 6% 6% 9%
Total U.S.
East North
Central
Sub-region
East South Mid Atlantic
Central Sub-region
Sub-region
Mountain
Sub-region
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
2014 2015
New Pacific Subregion
England
Sub-region
South
Atlantic
Sub-region
West North
Central
Sub-region
West South
Central
Sub-region
| 29

MANGO VOLUME PER STORE/
WEEK BY SUB-REGION
Trends for volume velocity growth were up compared to the prior year
across all sub-regions except New England
• The top sub-regions based on volume per store/week in 2015 were West South Central,
Pacific, New England, and Mountain
• The sub-region with the highest growth in volume was East North Central, up by 43%
350
300
250
200
150
100
50
0
185
213
Total U.S.
124
178
East North
Central
Sub-region
111
117
Mango Volume Per Store Per Week
Total U.S., Sub-Regions, Whole
181
189
East South Mid Atlantic
Central Sub-region
Sub-region
237
260
Mountain
Sub-region
266
260
254
282
New Pacific Subregion
England
Sub-region
149
173
South
Atlantic
Sub-region
136
160
15% 43% 5% 4% 10% -2% 11% 16% 18% 28%
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
2014 2015
West North
Central
Sub-region
247
317
West South
Central
Sub-region
| 30

MANGO AVERAGE RETAIL
PRICE BY SUB-REGION
The West South Central sub-region had the lowest average retail price
for whole mangos, down 15% over prior year
• Only the Pacific sub-region had a very slight increase in average retail price for whole
mangos compared to the prior year; all other sub-regions decreased ARP from 2014
Mango Average Retail Price
Total U.S., Sub-Regions, Whole
$1.40
$1.20
$1.00
$0.80
$1.07
$0.98
$1.23
$0.97
$1.21
$1.14
$1.25
$1.22
$0.87
$0.81
$1.06
$1.05
$0.93
$0.93
$1.18
$1.08
$1.23
$1.11
$0.89
$0.76
$0.60
$0.40
$0.20
$0.00
-8% -21% -6% -2% -7% -1% 0% -8.2% -10% -15%
Total U.S.
East North
Central
Sub-region
East South Mid Atlantic
Central Sub-region
Sub-region
Mountain
Sub-region
New Pacific Subregion
England
Sub-region
South
Atlantic
Sub-region
West North
Central
Sub-region
West South
Central
Sub-region
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
2014 2015
| 31

MANGO NON-PROMO AVG
RETAIL PRICE BY SUB-REGION
Non-promo average retail price declined across the board except
Mid Atlantic, New England and Pacific
• The West South Central had the lowest non-promoted average retail price at $0.81,
down $0.16 from the prior year
Mango Non-Promo Average Retail Price
Total U.S., Sub-Regions, Whole
$1.60
$1.40
$1.20
$1.00
$0.80
$1.16
$1.09
$1.33
$1.16
$1.26
$1.22
$1.32
$1.32
$1.01
$0.89
$1.11
$1.15
$1.07
$1.13
$1.23
$1.15
$1.33
$1.22
$0.97
$0.81
$0.60
$0.40
$0.20
$0.00
-6% -13% -3% 2% -12% 4% 6% -7% -8% -17%
Total U.S.
East North
Central
Sub-region
East South Mid Atlantic
Central Sub-region
Sub-region
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
Mountain
Sub-region
New Pacific Subregion
England
Sub-region
2014 2015
South
Atlantic
Sub-region
West North
Central
Sub-region
West South
Central
Sub-region
| 32

MANGO PROMO AVG RETAIL
PRICE BY SUB-REGION
Promotional average retail price decreased in eight of nine subregions
in 2015
• Seven of these eight sub-regions had a decrease in promotional average retail pricing
of greater than 5%
• East North Central sub-region had the largest promotional decrease, down 33% to
$0.68
Mango Promo Average Retail Price
Total U.S., Sub-Regions, Whole
$1.20
$1.00
$0.80
$0.60
$0.87
$0.77
$1.02
$0.68
$1.07
$0.95
$1.09
$1.02
$0.65
$0.65
$0.97
$0.88
$0.71
$0.70
$1.04
$0.91
$0.98
$0.84
$0.72
$0.66
$0.40
$0.20
-11% -33% -11% -6% 0.2% -10% -2% -12% -14% -10%
$0.00
Total U.S.
East North
Central
Sub-region
East South Mid Atlantic
Central Sub-region
Sub-region
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
Mountain
Sub-region
2014 2015
New Pacific Subregion
England
Sub-region
South
Atlantic
Sub-region
West North
Central
Sub-region
West South
Central
Sub-region
| 33

MANGO VOLUME SOLD ON
PROMOTION BY SUB-REGION
The percent of volume sold on promotion increased for whole mangos
across eight of the nine sub-regions
• The Mountain sub-region decreased volume % on promotion
• The Pacific sub-region % on promotion increased the most, up 6.4 points compared to
the prior year
Mango Volume % on Promotion
Total U.S., Sub-Regions, Whole
50.0%
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
32.9%
35.0%
Total U.S.
33.3%
39.0%
27.2%
28.7%
East North East South
Central Subregion
Central Subregion
31.2%
33.1%
Mid Atlantic
Sub-region
39.1%
35.1%
2.1 pts 5.7 pts 1.5 pts 1.9 pts -4.0 pts 0.8 pts 6.4 pts 1.1 pts 0.1 pts 1.9 pts
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
Mountain
Sub-region
35.1%
35.9%
New
England
Sub-region
2014 2015
40.2%
46.6%
Pacific Subregion
26.6%
27.6%
South
Atlantic Subregion
28.8%
28.8%
West North
Central Subregion
30.3%
32.2%
West South
Central Subregion
| 34

ORGANIC MANGO
TRENDS
2014-2015

ORGANIC MANGO SALES
Organic mango in Q2 2015 had the largest dollar sales and were up
by 57% compared to the prior year
• Dollars peaked during Q2 at $2.45M
• Only Q1 had a decrease (-18%) in organic mango dollars from the prior year
$7,000
$6,000
$5,000
$4,000
Organic Mango Dollars in Thousands
Total U.S., Whole
$4,773
$5,907
$3,000
$2,000
$1,000
$0
$2,447
$1,513 $1,564
$1,706
$1,245
$1,356
-18% 57% 26% 50% 24%
Q1 Q2 Q3 Q4 2015
Source: Nielsen Perishables Group FreshFacts®, All Stores, 2015 vs. YAGO
2014 2015
$340
$509
| 36

ORGANIC MANGO VOLUME
Organic mango in Q2 2015 had the largest volume sales and were up
by 66% compared to the prior year
• Volume peaked during Q2 at 1.37M units
• Only Q1 had a decrease (-39%) in organic mango volume from the prior year
3500
Organic Mango Volume in Thousands
Total U.S., Whole
3000
2500
2000
2,460
2,880
1500
1,373
1000
500
0
816 828
498
691
-39% 66% 22%
34%
17%
Q1 Q2 Q3 Q4 2015
2014 2015
Source: Nielsen Perishables Group FreshFacts®, All Stores, 2015 vs. YAGO
839
127
170
| 37

ORGANIC MANGO
AVERAGE RETAIL PRICE
Organic mango ARP in 2015 increased 6% over 2014
• Organic mango ARP increased over prior year for each quarter of 2015 except Q2
$3.50
Organic Mango Average Retail Price
Total U.S., Whole
$3.00
$2.50
$2.00
$2.50
$1.85 $1.89
$1.78
$1.96
$2.03
$2.69
$3.00
$1.94
$2.05
$1.50
$1.00
$0.50
$0.00
35% -6% 4% 12% 6%
Q1 Q2 Q3 Q4 2015
2014 2015
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
| 38

ORGANIC/CONVENTIONAL
AVERAGE RETAIL PRICE
Organic mangos are consistently priced higher than conventional
mangos throughout the year
• The largest difference in price happened during Q4 with a $1.09 difference between
organic and conventional
$3.50
Mango Average Retail Price
Total U.S., Organic vs. Conventional
$3.00
$3.00
$2.50
$2.00
$2.50
$1.78
$2.03
$2.05
$1.50
$1.00
$1.23
$0.80
$0.98
$1.39
$0.96
$0.50
$0.00
Q1 Q2 Q3 Q4 2015
Conventional Organic
| 39
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO

ORGANIC MANGO DOLLARS
BY SUB-REGION
Organic mango increased in total dollar sales from 2014 to 2015 by
24%
• The largest dollar sales were in the Pacific sub-region, which increased by 33%
compared to the prior year
$7,000
$6,000
$5,907
Organic Mango Dollars in Thousands
Total U.S., Sub-Regions, Whole
$5,000
$4,773
$4,000
$3,000
$2,000
$1,000
$0
24%
Total U.S.
$2,206
$2,928
$775
$798
$653
$483
$526
$311
$468
$347
$435
$254
$61
$73
$106
$132
$51 $72
39% 45% -3% 24% 22% 33% 8% -17% 83%
East North East South Mid Atlantic
Central Subregion
Central Subregion
Sub-region
Mountain
Sub-region
New
England
Sub-region
Pacific Subregion
South
Atlantic Subregion
West North
Central Subregion
West South
Central Subregion
Source: Nielsen Perishables Group FreshFacts®, All Stores, 2015 vs. YAGO
| 40

ORGANIC MANGO VOLUME
BY SUB-REGION
Organic mango increased in total volume sales from 2014 to 2015 by
17%
• The largest volume sales were in the Pacific sub-region, which increased by 22%
compared to the prior year
Organic Mango Volume in Thousands
Total U.S., Sub-Regions, Whole
3500
3000
2500
2,460
2,880
2000
1500
1,259
1,537
1000
500
0
213
269 321388
261
254
133
168
33 52
135
176
17% 31 24 33 54
23% 56% -6% 21% 1% 22% 5% -22% 64%
Total U.S.
East North
Central
Sub-region
East South
Central
Sub-region
Mid Atlantic
Sub-region
Mountain
Sub-region
New
England
Sub-region
Pacific Subregion
South
Atlantic
Sub-region
West North
Central
Sub-region
West South
Central
Sub-region
Source: Nielsen Perishables Group FreshFacts®, All Stores, 2015 vs. YAGO
| 41

ORGANIC/CONVENTIONAL
ARP BY SUB-REGION
All sub-regions except East South Central drove the national organic
mango pricing increase of 6% in 2015
• Average retail price decreased for conventional mangos by 8% in 2015
Mango Average Retail Price
Total U.S., Sub-Regions,
Organic vs. Conventional
$1.05
$1.94
$0.96
2014 2015
Conventional
$2.05
-8% 6%
Organic
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
Organic vs. Conventional Mango Average Retail Prices
Geography 2014 2015
Total U.S. Conventional $1.05 $0.96
Organic $1.94 $2.05
East North Central Sub-region Conventional $1.22 $0.96
Organic $1.63 $1.85
East South Central Sub-region Conventional $1.21 $1.13
Organic $2.22 $2.06
Mid Atlantic Sub-region Conventional $1.22 $1.20
Organic $2.96 $3.05
Mountain Sub-region Conventional $0.86 $0.79
Organic $1.64 $1.68
New England Sub-region Conventional $1.05 $1.04
Organic $1.91 $2.31
Pacific Sub-region Conventional $0.90 $0.89
Organic $1.75 $1.90
South Atlantic Sub-region Conventional $1.17 $1.08
Organic $2.59 $2.66
West North Central Sub-region Conventional $1.23 $1.11
Organic $1.99 $2.14
West South Central Sub-region Conventional $0.89 $0.76
Organic $2.17 $2.43

ORGANIC/CONVENTIONAL
SHARE BY SUB-REGION
Nationally, organic mango dollars accounted for 3% of total whole
mango sales during 2015, increasing 0.4 percentage points from the
previous year
Whole Mango Dollar Share
Total U.S., Sub-Regions,
Organic vs. Conventional
2.6% 3.0%
97.4% 97.0%
2014 2015
Conventional
Organic
Organic vs. Conventional Whole Mango Total Dollar Share
Geography 2014 2015
Total U.S. Conventional 97.4% 97.0%
Organic 2.6% 3.0%
East North Central Sub-region Conventional 98.1% 97.6%
Organic 1.9% 2.4%
East South Central Sub-region Conventional 98.9% 98.5%
Organic 1.1% 1.5%
Mid Atlantic Sub-region Conventional 96.7% 96.7%
Organic 3.3% 3.3%
Mountain Sub-region Conventional 96.8% 96.1%
Organic 3.2% 3.9%
New England Sub-region Conventional 98.0% 97.5%
Organic 2.0% 2.5%
Pacific Sub-region Conventional 93.1% 91.7%
Organic 6.9% 8.3%
South Atlantic Sub-region Conventional 99.1% 99.1%
Organic 0.9% 0.9%
West North Central Sub-region Conventional 99.2% 99.3%
Organic 0.8% 0.7%
West South Central Sub-region Conventional 99.6% 99.4%
Organic 0.4% 0.6%
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
| 43

FRESH-CUT MANGO
PERFORMANCE
Total U.S. and Nine Sub-Regions
2014-2015

DATA PARAMETERS
• Segment details:
• Mango only fresh-cut includes mango product that is sold in a fresh-cut pack
that is only mango, no other items
• Mango only fresh-cut does not include mixed bowls or trays that include mango
• Because of the variation in unit size, this report is focused on dollar sales for
mango only fresh-cut, rather than volume
• Distribution:
• 96.3% of stores in the FCA sold mango only fresh-cut items in 2015
• Distribution of mango only fresh-cut has increased 36 percentage points since
2011

MANGO FRESH-CUT AVG.
DOLLARS PER STORE PER WEEK
Mango only fresh-cut dollars per store/week increased in three
quarters in 2015 compared to the prior year, overall experiencing an
increase of 28%
$80.0
$70.0
$60.0
$50.0
$40.0
$30.0
$20.0
$10.0
$0.0
$52.7
$49.5
$59.3
Mango Dollars Per Store Per Week
Total U.S., Fresh-Cut
$70.1 $70.0
$44.0
$41.8
$64.1 $63.4
$49.4
-6% 18% 59% 53% 28%
Q1 Q2 Q3 Q4 2015
2014 2015
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
| 46

MANGO ONLY FRESH-CUT
DOLLARS
Mango only fresh-cut dollars per million increased in three quarters in
2015 compared to the prior year, overall experiencing an increase of
29%
$70.0
Mango Dollars in $MM
Total U.S., Fresh-Cut
$60.0
$50.0
$45.9
$59.2
$40.0
$30.0
$20.0
$10.0
$0.0
$16.4
$16.4
$12.2
$13.7
$14.9
$11.6
$10.2 $9.8
29% -5% 19% 53% 29%
Q1 Q2 Q3 Q4 2015
2014 2015
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO

MANGO FRESH-CUT % OF
STORES SELLING
The percentage of stores selling mango only fresh-cut grew 1.2
percentage points from 2014 to 2015
• The largest growth was in Q1 (+5.0 pts) and Q2 (+4.1 pts)
98.0%
96.0%
Mango % Stores Selling
Total U.S., Fresh-Cut
95.2% 95.5% 95.4%
95.1%
96.3%
94.0%
93.3%
93.5%
92.0%
91.2%
91.6%
90.0%
88.0%
86.0%
84.0%
88.3%
+5.0 pts +4.1 pts +3.9 pts +2.0 pts +1.2 pts
Q1 Q2 Q3 Q4 2015
2014 2015
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
| 48

SUB-REGION MANGO ONLY
FRESH-CUT PERFORMANCE
Pacific
0.1%
$78
96.6% 0.1%
$56
Mountain
0.1%
$58
97.8%
West
North
Central
0.1%
$40
88.4%
East
North
Central
0.1%
$74
95.3%
Mid-
Atlantic
New
England
0.1%
$69
96.8%
95.4%
Total U.S., 52 Weeks Ending 12/26/15
Dollar Contribution to
Department
Dollars per Store/Week
% of Stores Selling
0.1%
$63
96.3%
0.2%
$84
97.4%
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
West
South
Central
East
South
Central
0.1%
$48
97.6%
South
Atlantic
0.1%
$60
99.4%
| 49

MANGO ONLY FRESH-CUT
DOLLARS BY SUB-REGION
Mango only fresh-cut grew across all sub-regions, increasing total
dollar sales from 2014 to 2015 by 29%
• The highest dollar sales were in the South Atlantic sub-region at $15.95MM, up 35%
$70.0
$60.0
$50.0
$40.0
$30.0
$20.0
$10.0
$0.0
$59.2
$45.9
+29%
Total U.S.
$15.9
$10.6
$7.6
$11.9
$7.8
$4.7
$6.9
$4.5 $3.2 $7.8
$4.3
$2.5
$2.5
$1.8
$3.4
$5.0
$3.1
$1.8
10% 41% 10% 33% 2% 35% 35% 44% 54%
East North East South Mid Atlantic
Central Subregion
Central Subregion
Sub-region
Mango Dollars in $MM
Total U.S., Sub-Regions, Fresh-Cut
Mountain
Sub-region
2014 2015
New
England
Sub-region
Pacific Subregion
South
Atlantic Subregion
West North
Central Subregion
West South
Central Subregion
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
| 50

MANGO ONLY FRESH-CUT
SHARE BY SUB-REGION
Mango only fresh-cut’s share of total mango dollars increased 2.9
points over prior year, up to 22.2% of total mango dollars per
store/week
• Eight of the nine sub-regions increased fresh-cut mango share (East North Central only
decreased by 0.1 points)
Mango Only Fresh-Cut Share Dollars per Store/Week
Total U.S., 2014-2015
19.3% 22.2%
76.7% 73.2%
2014 2015
Whole Fresh Cut Mango Only
Dollars per Store/Week
% Change vs. YAGO
Mango Only Fresh-Cut 28%
Whole 6%
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
Mango Dollars Per Store Per Week
Total U.S., Sub-Regions, Fresh-Cut 2014-2015
Geography Mango 2014 2015
Total U.S. Mango Only Fresh-Cut 19.3% 22.2%
Whole 76.7% 73.2%
East North Central Sub-region Mango Only Fresh-Cut 18.2% 18.1%
Whole 76.1% 78.8%
East South Central Sub-region Mango Only Fresh-Cut 20.3% 26.1%
Whole 78.9% 72.4%
Mid Atlantic Sub-region Mango Only Fresh-Cut 21.5% 23.2%
Whole 74.3% 71.8%
Mountain Sub-region Mango Only Fresh-Cut 16.0% 19.5%
Whole 77.8% 72.4%
New England Sub-region Mango Only Fresh-Cut 19.5% 19.8%
Whole 79.8% 78.4%
Pacific Sub-region Mango Only Fresh-Cut 18.4% 21.2%
Whole 74.9% 70.9%
South Atlantic Sub-region Mango Only Fresh-Cut 20.0% 23.8%
Whole 78.2% 74.2%
West North Central Sub-region Mango Only Fresh-Cut 18.6% 23.3%
Whole 77.4% 71.8%
West South Central Subregion
Mango Only Fresh-Cut 19.7% 24.6%
Whole 76.1% 70.3%

MANGO FRESH-CUT DOLLARS PER
STORE PER WEEK BY SUB-REGION
All sub-regions increased mango only fresh cut dollars per store/week
over prior year
• West South Central sub-region sold the most dollars per store/week at $84 (up 47%
over prior year), followed by the Pacific sub-region at $78
$90
$80
$70
$60
$50
$40
$30
$20
$10
$0
$49
$63
Total U.S.
$40
$37 $35
$48
$65
$74
East North East South Mid Atlantic
Central Subregion
Central Subregion
Sub-region
Mango Dollars Per Store Per Week
Total U.S., Sub-Regions, Fresh-Cut
$42
$56
Mountain
Sub-region
$69 $69
New
England
Sub-region
2014 2015
$58
$78
Pacific Subregion
$45
South
Atlantic Subregion
$60 $58
+28% +9% +40% +14% +33% +0% +35% +33% +43% +47%
Source: Nielsen Perishables Group FreshFacts ® , All Stores, 2015 vs. YAGO
$40
West North
Central Subregion
$57
$84
West South
Central Subregion
| 52