RVL-ProposalTest1

JUNE 2016
PEPSI CO
BUSINESS
PROPOSAL
www.rvltoo.com
CONFIDENTIAL - DO NOT DISSEMINATE

PEPSI CO’S VISION
“At PepsiCo we believe that business and society can thrive together.
We are guided by Performance with Purpose: delivering top-tier results in
a way that sustains and respects business, society and the planet.”
At RVLTOO we believe that this planet is filled with talented people
who are not given ample business and success opportunities due to havin
a lack of channels to advertise and promote their awesome talents.
Together with Pepsi, RVLTOO can pave the way for a better and more entertaining
business derivative for the Talents and the Fans which make up our planet’s society.
FOR THE FANS BY THE FANS

PEPSI IS ALL ABOUT EVOLUTION
Oops I did it again!
Pepsi has always had a young target audience. Many of their ads were historically targeted at teens and even pre-teens and are injected with fun,
sports and most often, music. Pepsi has leveraged all manner of musical celebrities over the years, from Michael Jackson, Britney Spears to Beyonce.
At RVLTOO we can offer Pepsi the access to be a part of finding the next Michael Jackson, Britney Spears and Beyonce
through our new platform that promotes change and instigates a revolution from today’s youth.
The youth is the future of this world and together we believe that we can forge
the way leading to the evolution of today’s talent industries.

RVLTOO - AT A GLANCE
We live in a world where major
companies do not have the manpower to give each talent’s work the time that it deserves. Only 1 -2% of the
applicants make it ; Jk rowling her self got rejected by 12 publishing companies.
We have developed a new platform that motivates fans to Read, View and Listen to unpublished writers, unknown
artists and unsigned musicians. RVLTOO features a new voting system called the StampDeal that rewards the fans for
having a good eye / ear that can spot brilliance.
Once an unpublished writer / artist / musician (Talents) uploads their work on RVLTOO; fans can rate and comment on
their work. Once every 30 days a fan can award a StampDeal to a Talent of their choosing and unlock an exclusive
interaction with that specific Talent. Once a Talent gains their first successful deal, the Fans who have StampDealt that
talent will receive a percentage of that deal as well as other rewards.

WHO WE ARE AND WHAT WE DO
Most people drink carbonated drinks at least once in their life the goal is when the urge rises consumers need to think
Pepsi to quench that thirst.
Personally we have always preferred Pepsi when we felt like having a fizzy drink, and we know that one of the main
reasons is that our favourite artist of all time Michael Jackson was associated with the beverage. That is the level of
impact that we will strive to give the users of our platform.
RVLTOO is a platform for unknown talent to upload their work embedded with a unique voting system the StampDeal.
Where fans are finally motivated to Read, View and Listen to users that have 0 views. Because for the first time fans are
rewarded and recognized for finding the future uncrowned talents of our world. RVLTOO fans / judges will no longer
allow potential masterpieces in the world of books, art and music to go unnoticed.
Our Goal is to Create a community that will help us find the next
Michael Jackson, Shakespeare, & Picasso.
And rewarding the fans who will find them.
OUR TARGET
MARKET
FANS
UNPUBLISHED TALENTS
AGE RANGE
LOCATION
34 to 60
13 to 16 North America MENA region
23 to 33
17 to 22
Europe
Asia / Australia

What kind of promotion will we be running with Pepsi?
RVLTOO offers a 2-year promotion contract that includes the following:
PEPSI CONTEST - Listeners Section:
RISE WITH PEPSI –
We will be holding a contest at the launch of the site with a USD100,000 prize for the winner. The first month
would be a qualifier round; to qualify contestants must have at least 20 StampDeals. Then the contest would run
for an additional 3 months where in Fans get to vote for their winner. A vote using a special pepsi code engraved
RISE
WITH
PEPSI INSTRUMENT BADGE CONTEST
We will hold seasonal contests for instrument badges. The badges earned from these contests will have it’s background
as the symbol of pepsi

RVL CALCULATOR POWERED BY PEPSI
There will be a section of the site for calculating a fan’s possible reward for awarding a StampDeal to an artist. We
are planning to use the Pepsi logo as the background image and shape of this calculator.
Calculator Image:
Stampdeal Position
Number of Stampdeals
Deal Amount (USD)
Calculate
2
136
122000
Congratulations!
You have earned
$1976.28
powered by:
powered by:
PEPSI RADIO –
There will be a special radio station on the website featuring new and trending artist on listeners too as well as
Exclusive Ads only for Pepsi. People can choose their channel by genre. The PEPSI RADIO will be available on all
sections of the website including the Readers and Viewers Sections.
AD Example: “What took you so long? I stepped on a PEPSI CAN. Are you ok little buddy? Thanks for asking me
how I’m feeling. Well when you can quench my thirst, let me know! but I know that PEPSI CAN! “
RADIO
Funny ads with PEPSI RADIO every 3 songs
Ger Referenced by PEPSI for creating a funny radio ad - (Weekly Competition)

WEBSITE ADS FOR PEPSI
RVLTOO will award you with a 3/10 banner ad of your choosing on the website for 2 years. The type of ADS we
have in mind would be to show our users how PEPSI is helping and being a part of making all this happen.
How will this promotion benefit Pepsi Bottling Group?
- 90% of consumers trust a brand that gives back to its community.
- The new generation relates to what is hip and new.
- People enjoy and relate to success stories
RVLTOO is a platform that gives back to it’s community by finding unknown talents and rewarding the fans. The Stamp-
Deal is a hip and new voting system created to regognize the fans and to create new success stories for the
great unknown talents of our world.
How we intend to track/measure the effectiveness of this promotion?
SPECIAL PEPSI VOTES for the RISE WITH PEPSI CONTEST will go through a special page on the website
that requires users to put in a special pepsi serial code that can only be found behind a pepsi cap.
A Simillar system will be used for the PEPSI INSTRUMENT BADGE CONTEST
We will provide the Page Impressions Data for the PEPSI CALCULATOR WIDGET
We will provide the Page Impressions Data for the PEPSI ADS and we can also redirect them
to a landing page of your choice.

OUR GOAL IS TO LET THE WHOLE WORLD JUDGE
SO WE CAN FIND THE WORLD’S GREATEST UNCROWNED TALENTS
THOSE WHO WEAR A CROWN
MUST BEAR ITS WEIGHT
S T A M P D E A L
AND MOST IMPORTANTLY REWARDING THE FANS AS MUCH AS WE CAN
WITHOUT WHOM, THERE WOULDN’T BE A SINGLE STAR TODAY
FOR THE FANS BY THE FANS