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WindsorEssex Economic Development Corporation Annual Report 2015 Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor Marketing & Communications 2015 highlights The Marketing department focuses on creating strategies that support business development initiatives within the areas of Business Retention and Expansion, Business Attraction, and Entrepreneurship. Marketing and advertising strategies are aimed at enhancing business development and promoting the Windsor-Essex region. Strategic programs and activities were developed within the following areas: integrated marketing and advertising campaigns, event management, sponsorships, media and public relations, collateral materials, and communication through social media channels including video and corporate websites. Marketing is also responsible for maintaining brand standards across all media. Advertising, Public & Media Relations, and Events Advertising Marketing develops strategic advertising campaigns to leverage our business development programs to reach target markets. Additionally, we actively negotiate opportunities that provide in-kind editorial interviews to deliver our message about the region. • Re-purposed key sector sell sheets into ads for placement in prominent industry magazines such as Expansion Solutions, f Di Magazine, Perspective: Advanced Manufacturing 2015 Edition, CTMA ‘The View’ Magazine, APMA ‘Lead, Reach and Connect’ Magazine, Site Selection Magazine. • Advertising via social media to reach regional, national and international markets such as the United States, Germany and the United Arab Emirates. • A regional Facebook advertising campaign for Small Business Centre. Public Relations In 2015, we proactively identified events and sponsorship with speaking opportunities that met target markets and provided maximum exposure for the Corporation. Examples include: • Automotive Parts Manufacturers’ Association Conference • Athena Awards Luncheon • Amherstburg Chamber of Commerce Business Excellence Awards • Leamington Chamber of Commerce Business Excellence Awards • Windsor-Essex Regional Chamber of Commerce Business Excellence Awards Media Relations Media relations is an integral part of daily activities for the Marketing department. Media interactions included: developing media releases and media events, announcements for new investments, daily media scanning, coaching and working with clients, media interviews as well as interacting with media for interviews. Highlights: Media Headlines It’s Official! HGS Canada announces Tecumseh Mall as the Site for their Newest Contact Centre Windsor-Essex Manufacturers’ Supplier Day Sutherland Global hiring for 300 jobs Over 300 Students Participate in Manufacturing Day 2015 Windsor-Essex to Become Lightweight Materials Hub EcDev takes part in premier Grocery & Specialty Food Show Business Start Up Program Aimed at Attracting Retirees Windsor-Essex in the Top Two For Business Friendliness Award by fDi American Cities Life Sciences Hub Takes Shape in Windsor-Essex EcDev Board Announces Interim CEO Small Business Centre launches Summer Co. Program Capacity crowd hears Minister Raitt highlight benefits of new bridge 18
WindsorEssex Economic Development Corporation Annual Report 2015 Amherstburg Essex Kingsville Lakeshore LaSalle Leamington Pelee Island Tecumseh Windsor Events Marketing supported over 25 significant business development events, such as: • Investment Ready Day with keynote speaker Markham Mayor Frank Scarpitti • Middle East: Abu Dhabi and Dubai Speaking Events • Food Safety Act and Crossing the Border for Business • Manufacturers’ Supplier Day • Lightweighting Conference • 2014 Annual Report and AGM • Media Event for Minister of Energy, Robert Chiarelli • Seniorpreneur Seminar • Gordie Howe International Bridge Supplier Fair • Small Biz Big Buzz Expo • Business Continuity Planning Information Session • Vietnam Business Opportunities Seminar - In-bound mission Key Projects & Initiatives HGS Canada Announcement Manufacturers’ Supplier Day Claudio Caruso, Director, Global Procurement Strategies, SNC-Lavalin spoke about opportunities available to Windsor suppliers. A significant event held at Caesars Windsor was planned for regional manufacturers to meet and secure procurement opportunities with multi-national companies such as ABB, Siemens and SNC-Lavalin. Marketing’s responsibility was event management, coordination of speakers, media and public relations. Lightweighting Keynote and Discussion Forum Ross Beattie, CEO HGS Canada EcDev supported a very successful job fair for HGS Canada. This client announced Windsor-Essex as their choice for their latest call centre. A media conference was organized by Marketing held at their future home at Tecumseh Mall. Business Development in the Middle East Marketing assisted with the coordination of event details with the Canadian Embassy UAE and the Canadian Business Council Dubai and Northern Emirates. There were two speaking opportunities for the business development team to promote the region to prospective investors. The forum was leveraged with the APMA Conference held at Caesars Windsor. The forum included a keynote address by Dr. Marcello Grassi, with McLaren Automotive and a panel of industry experts and representatives from the Center for Automotive Research. Marketing’s responsibility was media and public relations support, preparing presentations and coordination of speaker details. The highlight of the event was the launch of the new Lightweighting key sector video produced through the Marketing department. 19
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2015-annual-report

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