Baggie-Design-El-Catalogue 20160611

TO EXHIBIT INTELLIGENT
EXHIBITION AND EVENT DESIGN
STAND CONSTRUCTIONS AND BUILDING
EXPERTS IN EXHIBITIONS,
TRADE FAIRS AND CORPORATE EVENTS

WHAT IS IT?
A TRADE FAIR, TRADE SHOW, TRADE EXHIBITION,
OR EXPO is an exhibition organized so that companies
in a specific industry can showcase and demonstrate
their latest products and services, meet with industry
partners and customers, study activities of rivals, and
examine recent market trends and opportunities. In
contrast to consumer fairs, only some trade fairs are
open to the public, while others can only be attended by
company representatives (members of the trade, e.g.
professionals) and members of the press, therefore trade
shows are classified as either “public” or “trade only”. A
few fairs are hybrids of the two; one example is the Frankfurt
Book Fair, which is trade only for its first three days and open
to the general public on its final two days. They are held on a
continuing basis in virtually all markets and normally attract
companies from around the globe. For example, in the U.S.
there are currently over 10,000[1] trade shows held every year,
and several online directories have been established to help
organizers, attendees, and marketers identify appropriate
events.
“Wikipedia”
WHY IS EXHIBITING AT TRADE FAIRS IMPORTANT
FOR YOUR BUSINESS?
Exhibiting at trade fairs is vitally important even in the
third millennium. Participation at trade fairs has for
many years been a very effective means of marketing
communication for a majority of companies. Every
year, numbers of visitors and exhibitors are increasing,
as is the amount of exhibition space. Thanks to trade fair
participation you can establish business contacts, attract
potential customers and develop awareness of your company.
Do not fall behind the competition. Make effective use of all the
opportunities that presentation at trade fairs offers.

WHAT DO WE PROVIDE?
• Comprehensive services in the area of design, with
emphasis on creativity
• Turnkey trade fair stands and exhibition installations
from A to Z
• Construction of exhibitions from modular systems,
classical trade fair stands
• Large non-standard and multi-storey exhibitions
• Complete fittings for your exhibition installation -
furniture, decorations and all the technology
• Creative and spatial designs for exhibitions and
interiors, 3D visualisations, animations
• Project documentation, technical designs
• Graphic work, wraps and vinyl film designs, arranging
and dressing
• Large-format photographs and prints, photography
• Illuminated and rotating advertising totems
• Communicating on your behalf with the trade fair
administrators - saving you time and stress
• Storing the exhibition installation

INDOOR EXHIBITION STANDS

STAND DESIGN
A trade fair stand and his exhibits
• can impress without being too showy
• can be modest without being too humble
• can be welcoming without being brash
• can be matter-of-fact without being unwelcoming
• and can put on a show while avoiding the fanfare

EVENT DESIGN

DO NOT UNDERESTIMATE NEW TRENDS
New trends are constantly emerging in trade fair exhibiting. Exhibitors and trade fair organisers are conscious of the
importance of accompanying programmes and crowd-puller events, as well as complementary services. Exhibition
installations are starting to spring into life, and are using the latest in audiovisual technology. Every exhibitor wants to
entice as many curious visitors to its stand as possible. We ensure your exhibition installation has a good concept. We
guarantee that visitors will never simply pass by and ignore your trade fair stand.

PROMOTION AND LOWCOST

PROMOTION
Specialist journals and the media help spread awareness of the trade fair industry and trade fair exhibiting. Trade fair organisers
publicise each trade fair using every available channel. Only you, however, know the best way to address your business partners
and customers. Do not underestimate the publicity gained by your exhibition at a trade fair. We will recommend the right type of
promotion and presentation. Then together we will choose the best possible approach.

OUTDOOR EXHIBITION PAVILIONS

You know your aims. Are your exhibits suited to them? Do they prove that you are innovative? Do you want to display selected
products or your entire product range? And above all: can you supply the items you exhibit? You should answer these questions
before starting to plan your stand. Your stand is the stage for your leading actors, the exhibits. This stage determines whether the
trade fair visitors feel drawn to your exhibits and whether the your company’s message is conveyed.
There are also leading stand design experts in Germany, the leading trade fair location. These experts know what designs best
suit your space requirements, what lighting your exhibits need and whether you should use text boards or computerised media.
Be sure to use their expertise!
Additional information on the subject of trade fair construction is available from FAMAB, or from trade fair organizers.