AW16 Country Life Collection

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Our R&D Dept Image: Sgùrr nan Gillean, Cullin’s, Isle of Skye Image Credit: Mark Appleton 4 4
“We couldn’t be based in a better place” No company takes fit as seriously as we do. We turned our hands-on experiences into reality when we created the first ever Anatom Last. That was some years ago and we continue to invest in and fine tune the fit of our footwear. We also continue to train our retail partners on how to achieve excellent standards of fit. If you’d like to know more about these training courses please ask. The other day we had a really nice email from one of our customers, which said “I had a customer in on Saturday who wanted to buy boots. I let him try a pair of Anatom boots. After wandering around for a bit, he looked at me and said “for that out of the box feel, these are without question THE most comfortable boots I have ever tried on.” Needless to say he bought them.” I am pleased to say these comments are not unusual. We hear them every day and we get lots of emails from Anatom fans who are trying our footwear for the first time and are really enthusiastic about the experience they are having wearing a well-made pair of boots or shoes designed and tested right here in Scotland. Our landscapes are awe inspiring and our weather sometimes about as miserable as it can be almost anywhere on the planet. It tests the materials and membranes we use to the limit. Our majestic mountains are largely made from what seems to be a particularly sharp type of granite in solid or granular form. This again proves a great test surface for our Vibram outsoles, rubber rands and thick leathers. We couldn’t be based in a better place. We face challenges every day and every day we overcome them. On behalf of the Anatom team. Gordon Fraser Founder, Edinburgh Interior Comfort. Exterior Performance TM <strong>Life</strong>time Guarantee 5 5
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Page 6 and 7: MEET THE FAMILY TERRAIN TYPE Rannoc
Page 8 and 9: • Rough-cut 3mm silicone infused
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Page 12 and 13: Braeriach Trekking Boot Freedom. Th
Page 14 and 15: Image Credit: Neil Baxter 14 14
Page 16 and 17: Women’s Ultralight Hiking Boot Hi
Page 18 and 19: Image Credit: Neil Baxter 18 18
Page 20 and 21: “These are incredibly light & com
Page 22 and 23: Traction & Braking Systems 22 22
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Page 26 and 27: 26 Knowledge & experience. 26
Page 28 and 29: Technology A different approach to
Page 30 and 31: Understanding the functional demand
Page 32 and 33: CERTIFIED FIT CENTRE An Anatom Cert
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Page 36 and 37: Anatom Size conversion chart EU UK
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Page 40: Image Credit: Mark Appleton

AW16 Country Life Collection

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