brandbook_pdf

User 

Manual

1 

Who are we? 

We’re a traditional 

soap company 

running on small 

factory based on 

Braddford, US. 

Our brand fallowing 

our ideas has 

also adopted the 

name of the street, 

we’re working in, 

which by the way 

is Paper Street. 

Our products are 

hundred percent 

hand made using 

only natural 

sources of materials 

and working 

with sustainable 

and traditional 

techniques. 

If we talk about the 

global enviromental 

issues, then we 

can proudly tell 

that we’re leaving 

zero cabon footprint 

on the final 

manufacturing 

process. 

And although 

we’re working on 

a relatively small 

scale, we believe 

that we’re leaving 

great example for 

society and another 

companies as 

well.

So, that’s bacicly us. 

(Maybe tiny, but holding great ideas) 

2

3 

Logo 

There are several 

reasons why we’re 

using this exact 

logo as a face of 

our company. Well 

the symbol actually 

literally illustrates 

the neme 

of our brand and 

location where 

we’re manufacturing 

our product. 

But the title and 

graphic elements 

are not speaking 

only about itself. 

Together they illustrate 

our greatest 

qualities - flexibility 

and hard 

ground. 

So flexability 

applies to our 

understanding 

of business. But 

hard ground is for 

the longstanding, 

traditional and 

sustainalbe techniques 

we’re using 

in production 

of our authentic 

soap line.

4 

Standart 

Alternative

5 

Construction 

Although the 

most of our work 

is handmade, it 

doestn’t mean that 

we leave behind 

the accuracy. 

We have set out 

quality standats as 

hight as possible, 

and so the same 

thing goes togeher 

with our perfection. 

So our aim is 

not to run over our 

ability, but to run at 

the rate where we 

can quarantee the 

quality.

6 

D 

0.5 G 

G 

B 

D 

E=D-C 

D 

B 

F=E-C 

AC 

CA

7 

Color 

We believe that our 

main two colors 

are perfectly set to 

visualise the ideas 

we’re working with. 

Mixing these colors 

we hope to 

leave it simple 

and minimalistic. 

To let you get our 

ideas just by reading 

the colors. So 

with the green one 

we’re not talking 

only about the 

natural source, 

but also previosly 

mentioned flexibility 

and of course 

availability. 

But the black is 

telling the story of 

producing process 

and the product by 

it self. So it stands 

for simplicity and 

either keeps it 

classy, and actually 

so does both.

8 

PANTONE NEUTRAL BLACK U 

C0 M0 Y0 K90 

R64 G64 B65 

#404041 

PANTONE 3258 U 

C71 M1 Y42 K0 R206 

G65 B70 #CF4246 

Full color 

Duis malesuada finibus 

facilisis. Aliquam erat 

volutpat. Nulla facilisi. 

Monochrome (B/W) 



volutpat. Nulla facilisi. 

Monochrome (Color) 



volutpat. Nulla facilisi.

9 

PANTONE 3258 U 

C71 M1 Y42 K0 

R206 G65 B70 

#CF4246

10 

PANTONE NEUTRAL BLACK U 

C0 M0 Y0 K90 

R64 G64 B65 

#404041

11 

Typeface 

One of our greatest 

early aims was to 

make our homesized 

factory to 

adopt the envidoment 

all around. 

So that’s the story 

of the deatails 

we’re using to 

construct our 

brand. 

The logo took it’s 

main inspiration 

from the signs on 

the street where 

we’re manufacturing 

our product. 

So the streets 

appeared on the 

paper and paper 

wrapped around 

the soap.

12 

Kelson Sans Bold 

AaBbCcDd12345 / 12PT 


AaBbCcDd12345 /18PT 




Paper 

Street 

Soap 

Co. 

Duis malesuada finibus facilisis. 

Aliquam erat volutpat. 

Nulla facilisi. Donec sed nunc 

vel eros ornare malesuada ut 

ac lectus. Proin nulla risus, 

sodales sit amet nisi eu, consectetur 

placerat justo. Donec 

in libero nisi. 

Duis malesuada finibus facilisis. 

Aliquam erat volutpat. Nulla facilisi. 

Donec sed nunc vel eros ornare 

malesuada ut ac lectus. Proin nulla 

risus, sodales sit amet nisi eu, 

consectetur placerat justo. Donec in 

libero nisi.

13 

A

B14

15 

Spacing 

As every single 

shape asks for 

at least some 

amount of space, 

we’re not going 

to make this case 

an exception. And 

actually we even 

can’t. Without the 

minimal space 

requirements the 

overall composition 

is giong to fall. 

Just look at the 

blank space as it’s 

already taken. But 

do not worry about 

“too much” space 

untill the logo is 

still visable. 

So try not to 

squeeze it, but 

remember, you 

still don’t want to 

loose it.

16 

X/3 

X 

X 

Y 

Y 

Y 

Y/3

17 

Minimal Size 

Every logo has it’s 

miminal size. And 

so this again is 

not an exception. 

To be clear why it 

is like that, here’s 

few reasons. The 

first one is realted 

to typeface. If we 

doesn’t set the 

minimal requirements, 

the name 

of the brand will 

be unreadable and 

so the whole thing 

in a lot of situations 

can became 

meaningless. The 

same thing applies 

for the greaphic 

part of the logotype. 

On the way too 

small scale it’s 

going to loose 

most of the details. 

And you probably 

don’t want to make 

it beacome just a 

dot on the paper 

or screen. So save 

you logo and don’t 

let it disappear.

20mm 

18

19 

Language 

One thing is visual 

language, the other 

is an verbal one. 

And of course we 

got some rules for 

that as well. 

So one of our main 

aims is to leave 

fair and friendly 

impression. Yes, 

even if we have to 

lie. Well imagine 

us saying - “Hey! 

Try our soap. Itš 

made from human 

fat!”. Can you? 

Well we can’t. It 

doestn’t metter 

that it’s true. 

We believe that 

nice lies are better 

than diqusting 

truth. 

So we will say - 

Buy it. It’s made 

from flowers and 

the sun!”. 

Oh, and one more 

important thing. 

Don’t forget about 

first rule 

of firght club!

20 

soft; 

fresh; 

natural; 

joy; 

shine; 

etc. 

fight club; 

human fat; 

blood; 

murder; 

pay; 

etc.

Fresh and natural.

22

brandbook_pdf

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?