STATE OF CONTENT MARKETING

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RATING COMPETITIVE SUCCESS 66% of companies consider their content marketing successful. But content marketing is a time-consuming tactic that requires a commitment from marketing leaders and their teams to compete with the top 16% for best-in-class status. State of Content Marketing Survey, Ascend2 and Research Partners, June 2016 6
MOST EFFECTIVE <strong>CONTENT</strong> USED Fact-based content such as research reports are at the top of the list for most effective types of content. Posting content on a blog is a well established method for the continuous engagement of prospects and customers with timely information. State of Content Marketing Survey, Ascend2 and Research Partners, June 2016 7
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Page 13: ABOUT ASCEND2 Research-Based Demand

STATE OF CONTENT MARKETING

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