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Money matters<br />
with many differenttypes of<br />
people and business sectors.<br />
It basically helps keep you in<br />
the loop and informed of what’s<br />
new and what’s trending, both<br />
at home and abroad.<br />
Facebook<br />
Using Facebook gives us the<br />
freedom to expressourselves<br />
without space limitations,so<br />
it’s ideal for uploading pictures,<br />
videos and sharing content.<br />
We have been recommended<br />
through Facebook, and this has<br />
led to more clients coming on<br />
board –agreat result.<br />
The power of social media cannot be<br />
underestimated, says Alan Patient<br />
Whether you’re a start-up or an<br />
established business, learning<br />
to use social media effectively<br />
will bring great rewards. I’m sure<br />
there are many thousands of<br />
East London businesses already<br />
using Twitter, LinkedIn, etc, to<br />
great effect. But if you’re not<br />
one of those people, you may<br />
find our experience helpful.<br />
Two years agowe took ourfirst<br />
steps into the world of social<br />
media. Alongwith our shiny new<br />
website, we have seen great<br />
benefitsfrom using LinkedIn,<br />
Twitter and Facebook.So how<br />
does it work for us and what<br />
have we gained?<br />
LinkedIn<br />
As Chartered Accountants we<br />
really enjoy LinkedIn. It’s mainly<br />
set-up for professionals to use<br />
as a networking tool,but it’s also<br />
useful for giving out advice and<br />
gatheringinformation on certain<br />
topics such as tax and VAT.<br />
Some of the team: Chris James, Svitlana<br />
Matviychuk and Alan Patient (right)<br />
We have gained many clients<br />
and business connectionsas<br />
a result of using it regularly by<br />
posting advice, and commenting<br />
on posts written by other<br />
businesses and individuals.<br />
Twitter<br />
We have found Twitter helps us<br />
communicate with and follow <br />
people on all levels. We connect<br />
Social media has played an<br />
important part in the growth<br />
of our practice. I would highly<br />
recommend that you use it<br />
regularly but make sure that<br />
your posts are meaningful to<br />
the sort of people you want to<br />
attract. Use it as a tool to give<br />
advice, join in discussions and<br />
generally build up relationships<br />
with existing and potential<br />
clients.<br />
If you want to talk in more<br />
detail about this, or any other<br />
accountancy matter, please<br />
do get in touch. Our first<br />
consultation is free (as is our<br />
tea and cake).<br />
Next month<br />
My working day at Alan Patient<br />
& Co Ltd.<br />
Alan Patient & Co<br />
9 The Shrubberies<br />
George Lane<br />
South Woodford<br />
E18 1BD<br />
020 8532 9843<br />
alanpatient.com<br />
LOVEEAST JULY <strong>2016</strong> 37