Presentation-Rudolph
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Welcome<br />
Willkommen<br />
Niina Hachmer<br />
Matti Hachmer<br />
General Managers<br />
Oel-Industrie-Produkte Heinrich <strong>Rudolph</strong> GmbH
The Tradition of Excellence<br />
for over 100 years!
1894<br />
Founded as Lubricant Factory
1935<br />
1948<br />
Back on Track<br />
New Money:<br />
Industry & <strong>Rudolph</strong> Recover<br />
Our grandfather takes over<br />
Fast Growth<br />
& Diversification<br />
1974<br />
Recharged<br />
The next generation takes over<br />
Good Work!
1988<br />
2012<br />
A Dealer becomes an A-Dealer!<br />
Aral Brand A-Sales Partner after being<br />
B-Sales Partners for 10 years<br />
Three's a Crowd<br />
The third generation hops on<br />
2015
What <strong>Rudolph</strong> stands for
Meet the Team<br />
Outbound<br />
Niina<br />
Hachmer<br />
Marc<br />
Hoffmann<br />
Matti<br />
Hachmer<br />
Armin<br />
Hartmann<br />
In House<br />
Robert<br />
Kuziola<br />
Piotr<br />
Wiwacz<br />
Rainer<br />
Fellinghauer
Our customers:<br />
Automotive<br />
25%<br />
Diverse<br />
5%<br />
Industrial<br />
70%<br />
70%<br />
Professional end users<br />
Mostly from Industrial sector
Our customers:<br />
o Over 1000 loyal<br />
customers nation-wide<br />
o Strong customer<br />
base in Rhein-Main<br />
o 85% of business is done<br />
within an 85% radius
Our customers say:<br />
Quality at a<br />
fair price<br />
Service<br />
Expertise<br />
Experience<br />
Fast Delivery<br />
Own warehouse,<br />
Own delivery
Fast Delivery<br />
Own warehouse and transporters
Service & Quality<br />
85% of orders<br />
fulfilled within 1-2 days!<br />
In House:<br />
o Order taking<br />
o Commissioning<br />
o Delivery<br />
o Invoicing<br />
Bookkeeping, IT outsourced
Service & Quality<br />
85% of orders<br />
fulfilled within 1-2 days!<br />
Outbound: o Keep in Touch<br />
o Know customers’ sites and needs<br />
o On-site trainings<br />
o Solving urgent problems
Service & Quality<br />
1 2<br />
3 4<br />
1 Long-time relationships<br />
o<br />
o<br />
Customers & Suppliers<br />
Staff members<br />
2 Focus on Products<br />
3 Internal Trainings<br />
o<br />
o<br />
o<br />
Products and Handling<br />
Work Security<br />
Product tracking, Process Security<br />
4 External Trainings<br />
o<br />
o<br />
Experience<br />
Expertise<br />
Suppliers and Producers<br />
Wear Check
Certification<br />
Planned for 2017<br />
A or A-B<br />
Ratings already by our<br />
customers
Aral & <strong>Rudolph</strong>
Code of Conduct<br />
o <strong>Rudolph</strong> realised the importance<br />
of BP’s Code of Conduct<br />
o We are 100% commited<br />
o Living the CoC<br />
in our every day business
HSSE<br />
o HSSE is the base for our daily routine<br />
o HSSE consultant Herr Leidner<br />
o Working together closely with Aral<br />
to implement higher Aral standards
o Local and Community Sponsoring<br />
Football Club, Schools, Police<br />
o New CI, fresh-up logo, new flyers<br />
new website www.oel-produkte.de<br />
o Word-of-mouth<br />
Current Marketing
o Aral Brand Partner website/Web Kit<br />
o New Aral CI<br />
o New Aral/<strong>Rudolph</strong> Signage planned<br />
Marketing Outlook
Aral Volume in tons<br />
450<br />
400<br />
350<br />
300<br />
250<br />
200<br />
150<br />
100<br />
50<br />
0<br />
Contract signed<br />
397<br />
355<br />
400<br />
360<br />
250<br />
2012 2013 2014 2015<br />
Plan<br />
Act.<br />
Plan<br />
Act.
o<br />
o<br />
o<br />
o<br />
Big warehouse<br />
Own Transporters<br />
Fast Logistics<br />
Known for<br />
Experience/Expertise<br />
o<br />
o<br />
o<br />
o<br />
Marketing<br />
Visibility<br />
Not enough field staff<br />
No certification<br />
o Option: Aral automotive reseller<br />
o New business contacts<br />
o Growth with existing customers<br />
o Supply problems (lately)<br />
o Not all products covered<br />
o Dependency<br />
o Strong competition
30-40%<br />
increase in sales
Danke schön!