Presentation-Rudolph

Welcome
Willkommen
Niina Hachmer
Matti Hachmer
General Managers
Oel-Industrie-Produkte Heinrich Rudolph GmbH

The Tradition of Excellence
for over 100 years!

1894
Founded as Lubricant Factory

1935
1948
Back on Track
New Money:
Industry & Rudolph Recover
Our grandfather takes over
Fast Growth
& Diversification
1974
Recharged
The next generation takes over
Good Work!

1988
2012
A Dealer becomes an A-Dealer!
Aral Brand A-Sales Partner after being
B-Sales Partners for 10 years
Three's a Crowd
The third generation hops on
2015

What Rudolph stands for

Meet the Team
Outbound
Niina
Hachmer
Marc
Hoffmann
Matti
Hachmer
Armin
Hartmann
In House
Robert
Kuziola
Piotr
Wiwacz
Rainer
Fellinghauer

Our customers:
Automotive
25%
Diverse
5%
Industrial
70%
70%
Professional end users
Mostly from Industrial sector

Our customers:
o Over 1000 loyal
customers nation-wide
o Strong customer
base in Rhein-Main
o 85% of business is done
within an 85% radius

Our customers say:
Quality at a
fair price
Service
Expertise
Experience
Fast Delivery
Own warehouse,
Own delivery

Fast Delivery
Own warehouse and transporters

Service & Quality
85% of orders
fulfilled within 1-2 days!
In House:
o Order taking
o Commissioning
o Delivery
o Invoicing
Bookkeeping, IT outsourced

Service & Quality
85% of orders
fulfilled within 1-2 days!
Outbound: o Keep in Touch
o Know customers’ sites and needs
o On-site trainings
o Solving urgent problems

Service & Quality
1 2
3 4
1 Long-time relationships
o
o
Customers & Suppliers
Staff members
2 Focus on Products
3 Internal Trainings
o
o
o
Products and Handling
Work Security
Product tracking, Process Security
4 External Trainings
o
o
Experience
Expertise
Suppliers and Producers
Wear Check

Certification
Planned for 2017
A or A-B
Ratings already by our
customers

Aral & Rudolph

Code of Conduct
o Rudolph realised the importance
of BP’s Code of Conduct
o We are 100% commited
o Living the CoC
in our every day business

HSSE
o HSSE is the base for our daily routine
o HSSE consultant Herr Leidner
o Working together closely with Aral
to implement higher Aral standards

o Local and Community Sponsoring
Football Club, Schools, Police
o New CI, fresh-up logo, new flyers
new website www.oel-produkte.de
o Word-of-mouth
Current Marketing

o Aral Brand Partner website/Web Kit
o New Aral CI
o New Aral/Rudolph Signage planned
Marketing Outlook

Aral Volume in tons
450
400
350
300
250
200
150
100
50
0
Contract signed
397
355
400
360
250
2012 2013 2014 2015
Plan
Act.
Plan
Act.

o
o
o
o
Big warehouse
Own Transporters
Fast Logistics
Known for
Experience/Expertise
o
o
o
o
Marketing
Visibility
Not enough field staff
No certification
o Option: Aral automotive reseller
o New business contacts
o Growth with existing customers
o Supply problems (lately)
o Not all products covered
o Dependency
o Strong competition

30-40%
increase in sales

Danke schön!