MZANZI TRAVEL - ISSUE 2

The Joburg Shopping Festival
Set to Attract Continental
Audiences
Widely recognized as the retail capital of Africa,
Gauteng is gearing up to host the upcoming Joburg
Shopping Festival, set to take place from 28 July to 09
August 2016.
With the support of proud partners the Gauteng
Tourism Authority, the City of Joburg and UnionPay
International, in its third year the retail sales bonanza
will see five of Gauteng’s most popular shopping malls
offering massive sales over a thirteen-day period.
Sandton City, Nelson Mandela Square, the Oriental
Plaza, East Rand Mall and Rosebank Mall have all
confirmed participation in this year’s edition of the
Festival.
The Joburg Shopping Festival, largely inspired by the
21-year-old Dubai Shopping Festival, is fast developing
into a tourism attraction for visitors from across the
African continent, positioning the city and province as a
convenient, budget-friendly shopping destination.
“Visitors to the Joburg Shopping Festival will not only
be amazed by our shopping – it’s the best on the
continent of Africa – but also by the welcome they’ll
receive from locals, the ease of using Gautrain and Rea
Vaya public transport, and the wealth of restaurants,
shows, museums and events going on,” comments Bintu
Petsana, Head of Joburg Tourism
Indeed, the selection of shopping centres is designed
to offer a variety of retail experiences and options to
shoppers while enabling them to enjoy the province’s
legendary heritage sites and numerous tourism spots.
From a financial perspective, the Dubai case study has
demonstrated that events such as the Joburg Shopping
Festival play a key role in stimulating the economy and
marketing the city as a destination.
This year’s Festival is supported by a variety of brands
that have recognized the value of the event, and are
keen to align with the initiative, including South African
Airways, Gautrain, the City Lodge Hotel Group, Uber and
Sun International. The Festival will also give shoppers
the opportunity to win an exciting array of prizes,
amongst them SAA air tickets, tickets to the Joy of Jazz
event, getaways to Sun City – and the grand prize, four
chic Chevrolet Sparks!
“We’re excited to bring the Joburg Shopping Festival
to Gauteng for the third year - it continues to grow and
grow. It’s the biggest shopping event on the African
continent, and the special deals and prizes make
it well worth travelling for!” says James Delaney,
founder and CEO of the Joburg Shopping Festival
Jozibear App
The e-hailing is a whole new market that has the potential
of making billions. Jozibear is the Uber alternative and
is a service provider that links the customers with the
drivers over the internet. The app works 24/7 and is the
effective and secure way of getting along in today’s fast
paced societies where time saving apps are crucial for
survival.
The Jozibear does not employ the drivers but just
provides a platform for them to find the customers
and make money depending on their convenience of
working hours. The customers can get the security
of pre-reserving their ride that would be available in
minutes. The app takes the pickup and destination from
the customers, sends the route through a GPS on the
driver’s app and the payment can be done online so
the driver and customer can both travel carefree and
cashless! Best of all, the “Uber-like” app is available for
anyone to use. The app can be downloaded and installed
and is free for anyone to use. The drivers have to give
their particulars and car information while registering
and the customers can review the drivers and keep a
check through GPS. The e-hailing is the future solution
for many of the commuter problems as there could be
less traffic which can prove to be environment friendly
as well. A new, exciting and proudly South African
alternative to Uber.
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10 |ISSUE 2|www.mzanzitravel.co.za | MZANZI TRAVEL