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THE WORLD’S ONLY NO-FEE<br />
FINE JEWELRY AUCTION<br />
WWW.FORTUNAAUCTION.COM
My trust with <strong>Fortuna</strong> is 110%,<br />
and they are the friendliest<br />
people in the business.<br />
ELI FREI, NEW YORK
The Story of <strong>Fortuna</strong><br />
THE WORLD’S ONLY NO-FEE FINE JEWELRY AUCTION<br />
We’ve built <strong>Fortuna</strong> around one goal: to protect the seller.<br />
Several years ago, we had grown a successful business in<br />
jewelry wholesale and retail. When it came to appraising,<br />
buying, and selling jewelry, we were confident.<br />
Then one day, a customer entrusted us to sell an imperial<br />
Chinese jade sculpture. Selling Asian art was new for us, so<br />
we did what we thought best: We went to one of the world’s<br />
largest auction houses. We genuinely believed it would sell.<br />
It didn’t. The piece sat with the auction house for 6 months,<br />
and on top of our disappointment we were charged over<br />
$2,000 in fees. It was an expensive way to accomplish nothing.<br />
We painfully learned firsthand how vulnerable sellers can be<br />
in areas they’re not experts in. Many of our clients that want<br />
to sell their jewelry do not have the knowledge of a trained<br />
jewelry professional and are unaware of the potential risks.<br />
Husband and wife team,<br />
Seth Holehouse and Anna Lin<br />
Having experienced our own loss in trying to sell through an auction, we made the<br />
commitment to eliminate that risk for our clients. That’s why we have zero fees for photography,<br />
cataloging, marketing, or unsold lots. If your pieces sell, you are paid 100% of the hammer. If<br />
they don’t sell, you lose nothing.<br />
This is unprecedented in the auction industry, where the seller premiums are often 10% or more,<br />
on top of many additional fees.<br />
Call us today with any questions. We look forward to truly serving you.<br />
With our warmest regards,<br />
Seth Holehouse, President<br />
Anna Lin, GG, Jewelry Director
<strong>Fortuna</strong> holds the jewelry for less time before<br />
the auction, so my jewelry isn’t tied up as<br />
long in case they don’t sell—and if they do<br />
sell, I get my money faster.<br />
R.K., CALIFORNIA<br />
WWW.FORTUNAAUCTION.COM
Why Consign with Us?<br />
1.<br />
2.<br />
3.<br />
Zero Fees and Zero Risk<br />
We are the world’s only fine jewelry auction that does not charge the seller any fees or<br />
commissions. If your jewelry sells, you keep 100% of the hammer price; if the jewelry<br />
doesn’t sell, it gets returned to you and you lose nothing.<br />
We Help You Get More Money<br />
Because <strong>Fortuna</strong> specializes in fine jewelry, our network of jewelry buyers is extensive,<br />
with bidders in over 30 countries. We also have a unique strength in selling to our large<br />
network of clients across Asia, where we have been traveling and doing business for<br />
over a decade.<br />
Consigning with <strong>Fortuna</strong> is Easy<br />
Submit photos for evaluation straight from your smartphone or computer. Access our<br />
jewelry experts without leaving your home, whether you want an opinion on a single<br />
piece or an entire collection. Also, unlike larger auction houses that pick only the best<br />
jewelry from an estate, we commit to helping you sell your entire collection.<br />
Opposite page: 18k yellow gold and diamond necklace by Bulgari. Sold for $89,500 at auction.<br />
WWW.FORTUNAAUCTION.COM
Seth and Anna are so honest and transparent,<br />
and that’s so refreshing in our industry. They<br />
always have everyone’s interest in mind.<br />
LYNN WOLF, JUST APPRAISERS
How to Consign<br />
Consignment begins with a valuation of your<br />
jewelry. While it’s better to see the pieces in<br />
person, we can give you an approximation of<br />
the value through photos.<br />
After a valuation, we will work with you to determine reserve<br />
prices for the pieces you choose to consign.<br />
IN PERSON<br />
You can make an appointment to visit us at our Fifth Avenue<br />
office in New York City.<br />
ONLINE<br />
Submit your photos and jewelry information via our online<br />
form and we’ll contact you with a valuation.<br />
MAIL IN<br />
Mail us your jewelry for valuation and we’ll mail back what<br />
you don’t wish to consign. We can also arrange an insured<br />
pick-up of your items.<br />
AT YOUR LOCATION<br />
If for reasons of health, distance, or jewelry collection size, we<br />
can arrange to visit you in person.<br />
WWW.FORTUNAAUCTION.COM
What to Consign<br />
Whether you have a single piece of jewelry or an entire estate collection, we<br />
will work with you to sell every item. We accept all calibers of fine jewelry.<br />
Bring in your pieces or send us photos—we’ll discuss the best ways to find<br />
buyers for each piece, whether through auction, private retail, or other means.<br />
TYPES OF JEWELRY WE ACCEPT<br />
• Antique to Modern<br />
• Earrings<br />
• Necklaces<br />
• Rings<br />
• Bracelets<br />
• Brooches<br />
• Watches<br />
• Loose Stones<br />
• Cuff Links<br />
• Desk Clocks<br />
• Precious Metal<br />
Compacts<br />
• Precious Metal Purses<br />
• Jeweled Sculptures<br />
• Other Objet D’art<br />
Van Cleef & Arpels turquoise and diamond bracelet.<br />
Sold for $22,800 at auction.<br />
7.05ct fancy yellow diamond ring. Sold for $66,000 at auction.<br />
Tiffany 6.01 I VS1 diamond ring. Sold for $90,000 at auction.<br />
WWW.FORTUNAAUCTION.COM
TYPES OF BRANDS<br />
• J. E. Caldwell<br />
• Cartier<br />
• Van Cleef & Arpels<br />
• Baily Banks & Biddle<br />
• Tiffany & Co.<br />
• Bulgari<br />
• David Webb<br />
• Marcus & Co.<br />
• LaCloche<br />
• Oscar Heyman & Bros<br />
• Boucheron<br />
• Buccellati<br />
• Lalique<br />
• Aucoc<br />
• Fabergé<br />
• Chaumet<br />
• Harry Winston<br />
• Seaman Schepps<br />
• Mauboussin<br />
• Patek Phillipe<br />
• Louis Comfort Tiffany<br />
• Graff<br />
• Castellani<br />
• Rolex<br />
• Chopard<br />
• Driecer<br />
• Aletto Brothers<br />
• Rene Boivon<br />
• Lalaounis<br />
• Child & Child<br />
• Paul Flato<br />
• Marina B<br />
• David Yurman<br />
• Nardi<br />
• Mikimoto<br />
• Verdura<br />
TYPES OF MATERIALS<br />
• Diamond<br />
• Colored Diamond<br />
• Ruby<br />
• Sapphire<br />
• Emerald<br />
• Opal<br />
• Aquamarine<br />
• Citrine<br />
• Peridot<br />
• Garnet<br />
• Star Sapphire<br />
• Star Ruby<br />
• Alexandrite<br />
• Cat’s Eye<br />
• Tourmaline<br />
• Cultured Pearls<br />
• Natural Pearls<br />
• Lapis Lazuli<br />
• Jade<br />
• Coral<br />
• Ivory<br />
• Platinum<br />
• Gold<br />
• Silver<br />
Vintage Rolex 18K<br />
gold Submariner<br />
men’s watch. Sold for<br />
$18,000 at auction.<br />
Erte lapis and<br />
mother of pearl<br />
pendant. Sold for<br />
$2,952 at auction.<br />
WWW.FORTUNAAUCTION.COM
Stand out<br />
with <strong>Fortuna</strong><br />
Unlike large general auction houses,<br />
<strong>Fortuna</strong> specializes in one thing: fine jewelry.<br />
By working with one of the world’s few auctions houses that deals<br />
only with fine jewelry, you have access to a specialized team with<br />
decades of experience assessing the quality and value of jewelry, and<br />
the best way to sell it. In addition to our strength in jewelry, there are<br />
many other ways you will benefit:<br />
• We’re on the side of the seller—no upfront fees, no seller’s fees, and<br />
no penalty for unsold lots. We charge the buyer a commission on<br />
top of the hammer price.<br />
• Bidders from over 30 countries join live, over the phone, and online<br />
via our trusted bidding platforms, thus greatly increasing your<br />
jewelry’s exposure to buyers.<br />
• We have a unique strength in selling to our large network of loyal<br />
clients across Asia, where we’ve been traveling and doing business<br />
for over a decade.<br />
• Unlike a gold buyer, we see the jewelry for more than the sum of its<br />
parts. When we conduct valuations, we’re looking at style, era, and<br />
workmanship above all else.<br />
• Our agility allows us to turn around transactions faster, meaning you<br />
can keep your jewelry longer and get paid sooner.<br />
WWW.FORTUNAAUCTION.COM
Our Services<br />
In addition to auctions,<br />
we offer the following:<br />
OUTRIGHT PURCHASE<br />
For clients that need an immediate<br />
payment for a small collection of<br />
jewelry or an entire estate.<br />
PRIVATE SALES<br />
For clients that wish to buy or<br />
sell outside of the auction venue,<br />
we offer discreet private sales,<br />
allowing both the sellers and<br />
buyers to participate anonymously.<br />
AUCTION ADVANCE<br />
For certain jewelry, we can offer a<br />
payment advance of the reserve<br />
price. If the item sells above the<br />
reserve, you get the additional<br />
money minus a small commission.<br />
If there are no successful bidders,<br />
we keep the item.<br />
APPRAISALS AND VALUATION<br />
We tell you your jewelry’s fair<br />
market value, and if needed,<br />
provide necessary paperwork.<br />
Contact Us<br />
608 Fifth Ave. Ste. 506<br />
New York, NY 10020<br />
212-389-9040<br />
Jewelry@<strong>Fortuna</strong>Auction.com<br />
www.<strong>Fortuna</strong>Auction.com
Rare Nardi<br />
Blackamoor<br />
brooch.<br />
Sold for $9,225<br />
at auction.
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