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What A Difference A Day Makes<br />

Investing in a training and development programme is one of the most<br />

important decisions an organisation can make.<br />

<strong>Training</strong> improves staff knowledge, performance and skills and enhances both<br />

your organisation and your individuals as valid members of your team.<br />

But what is the right sort of training for your organisation? Many<br />

organisations now use a variety of models to train their staff, be it online<br />

webinars, face-to-face training or bespoke to their organisation<br />

At Action Planning we increasingly see charities source their training needs<br />

with a ‘mix and match’ approach to make their training provision as cost<br />

effective, innovative and productive as possible<br />

LEADERSHIP & MANAGEMENT<br />

FUNDRAISING<br />

Action Planning are at the forefront of delivering all your training needs . All<br />

our courses offer value for money as we believe that delivering a range of<br />

courses at a price not-for-profit organisations can afford underpins our ethos<br />

that we are on a journey together with you and your staff investing time in<br />

our relationship with you. Our prices are also inclusive of VAT and booking<br />

fees.<br />

Equally our trainers are experts, they have in-depth experience and<br />

knowledge of the not-for-profit that they deliver throughout our programme,<br />

but don’t just listen to us see what our clients say.<br />

MARKETING & DIGITAL<br />

STATUTORY FUNDING<br />

FOR CHRISTIAN ORGANISATIONS<br />

David Saint<br />

Chairman, Action Planning


LEADERSHIP & MANAGEMENT<br />

How to be an effective charity leader and manager<br />

Course Overview<br />

This course helps Managers re-assess their role and focus. It will enable them to develop<br />

their leadership skills, create more value and improve staff morale and productivity.<br />

The course starts with an emphasis on how each individual can be more effective. We<br />

examine how to free up time reducing distractions and interruptions. A simple tool clarifies<br />

the essential management processes. This enables delegates to evaluate projects. It<br />

provides a framework to plan future work.<br />

Delegates examine how they can become a more effective leader and drive forward<br />

change. With a firm foundation in their own practice, delegates gain an insight into how<br />

they can develop more effective and successful organisations.<br />

Who is it for?<br />

For supervisors, managers & Trustees<br />

FACE TO FACE TRAINING £195<br />

WEBINARS<br />

£40<br />

SEMINARS FROM £15<br />

COACHING & MENTORING POA<br />

What does it cover?<br />

• Understanding the difference between management and leadership; increasing your<br />

ability to lead.<br />

Building a ladder of trust between managers and staff.<br />

• Focusing on your goals, reducing distractions and interruptions using ‘Covey’s four<br />

quadrants.’<br />

• Reviewing success and failure using the ‘main process of management tool.’<br />

Leading change and understanding how to communicate through motivators and<br />

benefits.<br />

• Improving personal management effectiveness.<br />

• Improve time management to focus on what is important to drive growth.<br />

• Improving the effectiveness of team working.<br />

• Ensuring a clear direction that can be developed and communicated.<br />

• Improving your negotiation and persuasion skills.<br />

• Assessing your management approach and the potential strengths and weaknesses<br />

associated with this.<br />

“Derek is a knowledgeable, supportive & challenging trainer who takes care of the<br />

individuals in the group & the group as a whole.”<br />

Christine De Ionno, Chief Executive, The Cassel Centre<br />

BESPOKE IN-HOUSE<br />

POA<br />

Derek Smith was formerly Services Director of RNID. Specialising in Statutory<br />

contracts and bid-writing he is one of the leading training consultants nationally<br />

in this area. Derek has held senior posts in local government and has<br />

substantial experience both as a commissioner, fundraiser and service director.


How to develop your strategic plan<br />

Course Overview<br />

Many charities are having to take a much more pragmatic approach to planning in today’s<br />

world – a world in which resources are tight, options can appear limited (or mind-blowingly<br />

diverse!) and the day job always seems to get in the way of strategic thinking. This practical,<br />

one-day course explores how to develop an inspiring, achievable and fundable strategic<br />

plan. The course will help you work through how to implement a planning process that<br />

your team will find liberating, challenging, stimulating and insight-provoking. Above all, the<br />

course will help you adopt a pragmatic and effective approach which addresses the real<br />

constraints we all face today, and which will enable you to develop a realistic plan to inform<br />

and channel the work of your Board, staff and volunteers, and that funders will find really<br />

credible – perhaps even inspirational!<br />

Who is it for?<br />

The course is designed for charity Chief Executives, Chairs and other senior managers.<br />

What does it cover?<br />

• Why do strategic planning at all?<br />

• The process, and how to maintain momentum.<br />

• Barriers to strategic planning, and possible solutions.<br />

• Vision and Mission Statements – how they differ, and why they are crucial.<br />

• Strategic Objectives – how to make them genuinely SMART…. and useful.<br />

Strategic planning tools and how to make them truly beneficial.<br />

• From strategy to action – how to make sure the plan gets implemented. Otherwise<br />

there’s no point<br />

How to influence? A toolkit to increase your<br />

effectiveness<br />

Course Overview<br />

Throughout our day we will find ourselves in situations where we need to make an impact,<br />

and be persuasive in our communications whether written or verbal. Asserting our position<br />

or argument may not always be the most effective way, and can damage relationships.<br />

The course is based on the theory of influence* and explores how we are influenced in<br />

everyday life from marketing messages, business models, sales, and health messages.<br />

This use of online videos, practical worksheet activities and discussion enables delegates<br />

explore how we are influenced in our day-to-day lives and how to identify and apply the<br />

principles of persuasion.<br />

The course is highly interactive and delegates are encouraged to ask questions, share<br />

experiences, and discuss how they see themselves using the principles in their roles and<br />

work on a shared problem requiring application of the principles.<br />

Delegates complete the workshop with a thorough understanding and practical experience<br />

of how to increase both their written and verbal influencing skills.<br />

* Theory of influence develop by Robert Caildini (1984)<br />

Who is it for?<br />

Trustees, Team leaders, Senior managers, Directors and CEO’s<br />

Marketing, Public Relations, HR<br />

What does it cover?<br />

• Understanding of the theory of influence & how we make decisions.<br />

• How to build influential relationships.<br />

• Practical application of theory of influence<br />

David Saint is an experienced and dynamic presenter, but more importantly a<br />

hands-on practitioner, regularly working with the Boards and Senior Management<br />

Teams of Third Sector organisations to help them devise and implement strategic<br />

plans. He is one of the UK’s leading exponents of both organisational strategic<br />

planning and fundraising strategy, and the interdependency of these two<br />

disciplines.<br />

Selina Monk-Simson is an organisational psychologist with a wealth of business<br />

experience. She has held directorships for both a charity and a social<br />

enterprise, with her specialism in people and processes. Selina brings practical<br />

insight to organisational issues, combined with a deep knowledge of human<br />

behaviour and motivation. She is hugely passionate about helping managers<br />

and senior leaders create diverse, high performing and engaged teams, as well<br />

as improving organisational effectiveness.


LEADERSHIP & MANAGEMENT<br />

How to engage and influence Government<br />

Course Overview<br />

This course explores different approaches to engaging with Government, ranging from<br />

‘shouting from the rooftops’ to a lower-profile, evidence-based approach. Michael Clarke<br />

will draw on his experience as a civil servant, a Daily Mail political journalist and a political<br />

consultant to many charities, to explain what really works – and what may be counterproductive.<br />

Who is it for?<br />

Charity CEOs<br />

Directors of Policy, Communication, Advocacy, Strategy<br />

Trustees<br />

.<br />

What does it cover?<br />

• An understanding of how the different parts of Government interact – ministers, special<br />

advisers, civil servants, private offices, policy officials, and the priorities of each<br />

• How local councils work and how they can be influenced<br />

• An insight into what the Government knows about the services it manages – and<br />

doesn’t know<br />

• Strategies for turning knowledge your organisation already has into insights which<br />

ministers will value<br />

• The benefits and pitfalls of campaigning through the media<br />

• How to use social media to influence Government – and how not to<br />

FUNDRAISING<br />

How to manage fundraising if you are not a<br />

fundraiser<br />

Course Overview<br />

This course will equip non-fundraisers to manage those responsible for fundraising as they<br />

develop a strong and broadly based fundraising function to drive income for your charity.<br />

Whether you are establishing a new fundraising function, or working to increase your<br />

revenue and/or capital funding from a range of sources, 'How to manage Fundraising' will<br />

give you the tools to ensure that your organisation can fund its work, even in challenging<br />

times.<br />

Who is it for?<br />

This course is designed principally for chief executives, finance directors and recently<br />

appointed fundraising directors who do not have a specialist background in fundraising.<br />

What does it cover?<br />

• How to develop a fundraising strategy which meshes with your organisational strategy.<br />

• How to ensure you have the right people, doing the right things.<br />

• What to expect of those in fundraising roles and the key questions to ask in order to<br />

assess performance.<br />

• The principles involved in fundraising from all sources including statutory sources, trusts<br />

& foundations, companies, community organisations, trading & enterprise and<br />

individuals (including major donors and legacies).<br />

• How to determine the level of investment you should commit to different types of<br />

fundraising, and what return you should expect.<br />

• Your role in managing relationships with key funders.<br />

• How to motivate your trustees to play an appropriate role in fundraising.<br />

“Excellent trainer. Established needs at the beginning and returned to<br />

them in a helpful manner at the end.”<br />

Jackie Ringan, Director of Development<br />

Scripture Union Scotland<br />

Michael Clarke has advised a wide range of charities, from large well-established<br />

organisations to start-ups. He has more than 20 years’ experience to draw on, in<br />

political journalism and the civil service and as an adviser to many public sector<br />

organisations and elected officials. His support ranges from short, focused<br />

workshops to help a client develop a political engagement strategy, to full-scale<br />

execution of an engagement plan.<br />

The course is led by David Saint, the Chairman of Action Planning, who has<br />

helped many of Britain's leading charities to generate more income from a<br />

wider range of sources..


How to grow major donor fundraising<br />

Course Overview<br />

This intensive and practical one-day training course is designed to assist those organisations<br />

which have yet to develop substantial major donor fundraising programmes and wish to do<br />

so. The course will also benefit those organisations who have already set up a programme,<br />

but wish to take their fundraising to the next level.<br />

Who is it for?<br />

This course will benefit all those in your organisation with responsibility for identifying,<br />

securing and retaining wealthy individuals as donors, including trustees, appeal chairs,<br />

fundraising directors and major donor fundraisers..<br />

What does it cover?<br />

• Planning & reviewing your programme<br />

• Developing strategy<br />

• Identify suitable high net worth individuals<br />

• Motivations, aspirations and interests of both the established wealthy and the large<br />

numbers of 'new rich‘<br />

• Making the ask<br />

• How fundraisers can tailor individual fundraising propositions which work to ensure that<br />

they retain donors, building commitment to ensure that the size and frequency of gifts<br />

increase.<br />

.<br />

How to develop a major fundraising<br />

campaign/capital appeal<br />

Course Overview<br />

Many charities are looking to develop a major fundraising campaign or capital appeal to<br />

generate income for a new area of work and/or create a step-change in fundraising for the<br />

organisation. Undertaking an important new campaign is not for the faint-hearted! It is a<br />

commitment for the entire organisation and charities need to assess whether they are both<br />

market ready and organisationally ready to forge ahead. This course will take you through<br />

the vital phases that you need to consider when planning a fundraising campaign or capital<br />

appeal to ensure success.<br />

Who is it for?<br />

Designed for chief executives and directors who are considering developing a major fundraising<br />

appeal or campaign in the near future.<br />

What does it cover?<br />

• Why you are embarking on a fundraising campaign<br />

• Setting objectives<br />

• The five phases of the campaign:<br />

→ Feasibility<br />

→ Planning<br />

→ Private<br />

→ Public<br />

→ Closing<br />

“Great course with very experienced and insightful course leader.”<br />

Cheryl Johnson, Head of Fundraising and Communication<br />

Wiltshire Air Ambulance<br />

The course is led by Ondine Upton, who has 20 years' experience as a fundraiser,<br />

trustee and grant-maker. A superb major donor fundraiser, she is adept at<br />

"making the ask" and training others to do so.<br />

The course is led by Andrew Johnson who has developed major fundraising<br />

campaigns for a range of organisations including Cancer Research UK and British<br />

Heart Foundation as well as many smaller charities.


FUNDRAISING<br />

Demonstrating outcomes<br />

How to develop your fundraising strategy<br />

Course Overview<br />

Understanding how to identify, measure and demonstrate outcomes can help your<br />

organisation to improve funding applications and achieve greater impact. By applying the<br />

latest thinking, and through case studies and practical exercises, we will identify the<br />

outcomes your organisation aims to achieve, how they can be measured, monitored and<br />

communicated to key audiences, as well as how this information can be used to improve<br />

practice.<br />

Course Overview<br />

Many charities need new fundraising strategies to grow or diversify their funding. This<br />

practical one-day training course will cover the key components you need to design a<br />

strategy that works for you. We will analyse the options available and the factors that<br />

should shape your decisions.<br />

Who is it for?<br />

Directors, CEO’s, Trustees and other senior leaders within small and medium size charities<br />

and social enterprises.<br />

What does it cover?<br />

• Why measure outcomes?<br />

• Jargon busting<br />

• How aims and outcomes, objectives and outputs fit together<br />

• The principles of monitoring and evaluation<br />

• Shaping an outcome<br />

• How to identify appropriate indicators<br />

• Tools to gather data and monitor progress<br />

• How outcomes can be communicated to key audiences and improve how you work with<br />

beneficiaries<br />

Who is it for?<br />

This course is for senior leaders of charities and not-for-profit organisations of all sizes that<br />

need to review their fundraising strategy in order to grow and diversify their funding.<br />

What does it cover?<br />

• How fundraising strategy relates to your organisational needs<br />

• Developing your case for support<br />

• Positioning your organisation to generate new income<br />

• Analysing the income options and deciding what’s right for you<br />

• Developing your plan and measuring progress<br />

By the end of the day delegates will have developed a basic outcomes framework to use<br />

within their organisation.<br />

Emma Insley is an engaging and tenacious trainer, consultant and evaluator,<br />

who helps organisations measure and demonstrate the difference they make<br />

and secure sustainable funding.<br />

The course is led by David Saint, the Chairman of Action Planning, who has<br />

helped many of Britain's leading charities to generate more income from a<br />

wider range of sources.


How to make the ask<br />

How to develop your case for support<br />

Course Overview<br />

Are your Senior Leadership Team keen to develop Major Donor fundraising within your<br />

organisation, but sometimes a little hesitant to make the ask themselves? Or do they<br />

already ask and recognise that they could take these conversations further, achieving even<br />

better results? This one-day training course is specifically designed for them, enabling your<br />

senior staff and volunteers to become your strongest advocates and most powerful Askers.<br />

Who is it for?<br />

Chief Executives, Trustees, Senior Management Team, Development Board, Ambassadors<br />

and all those who want to hone their Asking skills.<br />

What does it cover?<br />

• Developing the skills and confidence to ask for a Major Gift face to face<br />

• Understanding donor motivations<br />

• How to develop relationships so that the Ask comes naturally<br />

• Asking for the right amount at the right time<br />

• Key ingredients of a successful Ask<br />

• Learning how to listen on several levels<br />

• The power of silence<br />

• How to enjoy 'Making the Ask‘<br />

• What to do when they say 'No‘<br />

• Increasing your success<br />

.<br />

rate and the size of your gifts<br />

“Ondine shared her expertise with all of us, answering individual<br />

questions and needs, and explaining the subject with passion!”<br />

Helen Goodier, Head of Philanthropy and Development<br />

Working Families<br />

Course Overview<br />

A clear and compelling case is one of the most important tools for any charity. A wellwritten<br />

case for support will tell your prospective donors who you are and what you do,<br />

why you need money and why they should support your cause. Successful fundraising<br />

charities have a clear case for support for their charity and cause together with individual<br />

cases for any key fundraising campaigns or appeals. Writing a compelling case for support,<br />

which is inspiring and moves your donor to support, is an art in itself. The case for support<br />

is also the basis for all your communications and marketing – so it's more than just the<br />

document! This one-day practical training course will take you through the vital steps to<br />

pull together a powerful case for support.<br />

Who is it for?<br />

This course is designed for senior fundraisers, particularly those working in the areas of trust &<br />

foundation, major donor and corporate fundraising. However it is also relevant for chief<br />

executives and directors who are developing a major fundraising appeal or campaign.<br />

What does it cover?<br />

• Why we need a case for support.<br />

• Identifying the problem you are looking to address.<br />

• Outlining your solutions clearly and concisely.<br />

• Using emotion and case studies to show who will benefit.<br />

• Consequences of not doing what you do.<br />

• Putting yourself in the donors shoes.<br />

• Outcomes and impact.<br />

• Identifying benefits to the supporter.<br />

Preparing your pitch.<br />

• Using your case for support to direct your communications.<br />

“Really enjoyable and learnt so much!”<br />

Kelly Parfitt, Fundraising Manager<br />

Re-Cycle<br />

The course is led by Ondine Upton, who has 20 years' experience as a<br />

fundraiser, trustee and grant-maker. A superb major donor fundraiser,<br />

she is adept at 'making the Ask' and training others to do so..<br />

The course is led by Andrew Johnson who has developed compelling case for<br />

supports for many organisations and campaigns; from small charities such as<br />

Voluntary Action Leicestershire to large charities such as Cancer Research UK<br />

and British Heart Foundation.


FUNDRAISING<br />

How to work successfully through outcomes-based<br />

improvement<br />

Course Overview<br />

This course is run as a one-day action learning workshop that gives opportunity for<br />

participants to develop their understanding of outcomes-based approaches and how they<br />

can utilise this knowledge in their organisation to develop meaningful frameworks to<br />

support strategic planning and ultimately improve their service offer, The morning will<br />

focus on information giving and discussion. The afternoon will allow time for dynamic<br />

action learning group work and taking things forward in the organisations<br />

There will be opportunity for participants to work dynamically in small groups to<br />

understand what they do now, and what they need to do to stay competitive and viable in a<br />

changing and challenging market/landscape. Participants are encouraged to bring ‘real<br />

time’ examples from their workplace to work with on the day. There will be opportunity to<br />

develop a ‘Development Buddy’ relationship with others on the course for continued<br />

support and networking after the workshop (optional).<br />

Who is it for?<br />

The course should appeal to those working in small to medium-sized charities and direct<br />

providers such as CICs and not-for-profit organisations. It is designed for directors –<br />

marketing leaders, HR teams, fundraising staff, CEOs, trustees and other senior leaders.<br />

Key people who are involved in developing the service offers or who support organisational<br />

strategic development.<br />

What does it cover?<br />

• What are outcomes? Who are they for?<br />

• Benefits of outcomes-based approach, internal/external<br />

• Outcomes-based commissioning<br />

• Understanding the value of outcomes-based planning, delivery and commissioning<br />

• Outcomes as a quality and governance measure<br />

• Demonstrating outcomes internally and as key players in a rapidly changing health and<br />

social care landscape.<br />

• Outcomes bespoke to our organization<br />

• Taking it forward, next steps<br />

MARKETING & DIGITAL MEDIA<br />

How to develop your marketing strategy<br />

Course Overview<br />

This one-day training course will use a range of case studies and practical exercises to<br />

consider the tactics being used by charities of all sizes, who are ahead in this field. We will<br />

examine how to use the full mix of marketing resources to build public awareness of your<br />

organisation, mobilise support behind both your fundraising and your campaigning<br />

objectives and build a reputation which commands attention and opens doors.<br />

Who is it for?<br />

This course is designed for chief executives, directors and departmental heads.<br />

What does it cover?<br />

• Analysing & positioning yourself in the market-place.<br />

• Building a marketing communications plan.<br />

• Developing an effective web presence.<br />

• Customer-relationship management.<br />

• Measuring success.<br />

By the end of the day delegates will be equipped with the knowledge required to develop<br />

or review their own marketing strategy.<br />

“A well structured course relevant to charities of all sizes.”<br />

Rupert Blomfield, Business & Finance Manager<br />

FRAME<br />

Yve White-Smith has considerable experience of supporting statutory, voluntary<br />

sector, not-for-profit companies and commercial organisations to explore what<br />

they do and how they can express their service offer through an outcomes-based<br />

approach. She has worked across whole systems as a national service<br />

improvement lead and change agent to support cohesive local partnerships and<br />

service development programmes within organisations.<br />

The course is led by Andrew Johnson who has developed many brand &<br />

marketing campaigns for a range of organisations, from small charities to Cancer<br />

Research UK and British Heart Foundation.


How to raise your profile – PR & Communications<br />

How to develop your digital media profile<br />

Course Overview<br />

This one-day training course will show you how to build a PR-savvy organisation. This<br />

overview of PR and communications will show you how media coverage, social media<br />

profile and other low-cost public relations tactics can help you to raise awareness, secure<br />

funds and drive policy and behaviour change. This interactive course will help you to<br />

develop creative public relations approaches that will set you apart from the crowd and<br />

boost your online presence. Learn what you need to do to become a lean, mean<br />

communications machine.<br />

Course Overview<br />

Text<br />

Who is it for?<br />

This course is designed for chief executives, directors and departmental heads who want to<br />

have an overview of PR and communications and how it could support their organisational<br />

goals. Those from smaller organisations may need to oversee delivery themselves, while<br />

those from larger organisations may want an overview or refresh on PR today so they can<br />

build it into strategic planning or manage staff with confidence.<br />

What does it cover?<br />

• What PR and communications are and what they can do for your organisation<br />

• PR tactics and activities that will achieve your profile goals<br />

• How to develop high-quality content including case studies, blogs and research<br />

What a PR/ communications strategy should cover<br />

• How to integrate your communications – in print, online and in the media<br />

• How to handle the media and embed PR across your organisation, whatever its size<br />

Evaluation of media and social media coverage<br />

By the end of the day delegates will be equipped with the knowledge required to plan or<br />

review their own PR and communications activities.<br />

Who is it for?<br />

Text<br />

What does it cover?<br />

• .<br />

“Fiona was a fantastic trainer – really interesting and engaging, knew<br />

her stuff and was (not surprisingly) an excellent communicator!”<br />

Steve Hawe, Director of Marketing and Communications<br />

Beanstalk<br />

The course is led by Fiona Lewis who has held senior communications roles in<br />

charities including the National Literacy Trust and TimeBank and now works<br />

as a consultant and trainer with not-for-profit clients including Blind Veterans<br />

UK, The Alzheimer’s Society and Media Trust.<br />

John Onion is a consultant, trainer and heads upriseUP, a digital marketing agency<br />

that is focused on the charity sector. Having previously worked in advertising<br />

agencies across blue-chip clients, he moved across to the Third Sector in 2009,<br />

working across a diverse portfolio of clients including Diabetes UK, WWF,<br />

Barnardo’s and WaterAid. Despite working across a range of digital marketing<br />

channels, search engine marketing is his biggest love (professionally speaking).


STATUTORY FUNDING<br />

Working with Commissioners<br />

Course Overview<br />

It will always be more cost effective to invest time and resources in your current<br />

customers than finding new ones. Meeting contract outputs is no guarantee that you will<br />

be funded again. Managers and delivery staff need to create more value during the<br />

lifetime of a contract and should be focused on stopping their funder moving to a<br />

competitor.<br />

This workshop will help you to build effective relationships and partnerships with your<br />

funders, giving you new insights and tools to retain and win more funding.<br />

We consider the contract set up stage and how you can understand and exceed<br />

expectations to build a mutually beneficial relationship<br />

We use a marketing approach to help you develop your ‘product’ to make sure that your<br />

service is more likely to be funded in the future.<br />

The course will give you new insights into how you can develop the roles and work of<br />

senior managers, delivery managers and delivery staff<br />

Who is it for?<br />

All staff involved in managing and delivering services and those supporting or writing bids<br />

What does it cover?<br />

• Understanding service marketing and the meeting the needs of customers. Implementing a<br />

product development model.<br />

• What is contract management and the role of the contract manager and delivery teams?<br />

Who within the organisation is responsible and where are they placed?<br />

• Implementing a contract; laying the foundations for future success. Agreeing realistic<br />

objectives & expectations. Considering critical success factors and also what may go wrong.<br />

• Exploring the importance of relationship building through the development of<br />

understanding interests, mutual trust, communication and shared aspirations.<br />

• Understanding the roles and responsibilities of staff at all levels and how simple business<br />

planning can motivate staff to improve cost effectiveness and value for money.<br />

• Focussing on improved delivery and quality assurance and contract administration through<br />

systems audits, marketing and service promotion.<br />

• How you can influence and manage your funder; using public relations techniques to<br />

actively build your service and organisation's reputation<br />

Derek Smith was formerly Services Director of RNID. Specialising in Statutory<br />

contracts and bid-writing he is one of the leading training consultants nationally<br />

in this area. Derek has held senior posts in local government and has substantial<br />

experience both as a commissioner and as a director of service bidding for<br />

contracts.<br />

How to write successful bids for statutory purposes<br />

Course Overview<br />

Most organisations bidding write competent bid. This course will help you understand and<br />

develop organisational, delivery and fundraising approaches to give your bids the edge.<br />

It will provide you with new insights into what is ‘best practice’ and the essentials of<br />

intelligence and analysis required before you start writing.<br />

Practical aspects include how evidence, social authority, research, best practice and<br />

innovation can underpin your bid.<br />

Practical hands-on training focuses on how to analyse questions, prepare a structure and<br />

write a succinct bid within tight word limits.<br />

Delegates will review past bids and identify how they can writing less provides more<br />

impact.<br />

Who is it for?<br />

All staff involved in supporting or writing statutory bids including delivery, finance and bid<br />

writers. The course has been successfully delivered for staff at all levels from staff preparing<br />

bids to senior managers overseeing the process.<br />

It is likely to be most beneficial to those writing tenders to statutory organisations.<br />

What does it cover?<br />

• Understanding the tendering and commissioning process.<br />

• Essentials of bid analysis<br />

• How to develop a project/model of delivery that maximise value and the rate of return for fu<br />

• Practical skills to prepare applications.<br />

• Understanding the core construction of bids and presenting your model of delivery<br />

• Presenting evidence of your track record.<br />

• Using research to demonstrate your trach record<br />

• Understand the funder's agenda; balancing funder and beneficiary needs.<br />

• Understand how to analyse questions and to develop a structured approach to preparing ans<br />

• Incorporating innovation into bids<br />

• Understand the importance of positioning your organisation strategically to win contracts.<br />

• Considering funder feedback on what makes a good bid.<br />

• Writing better bids through Accuracy, Brevity, Conciseness, Design, Evidence and Flavour<br />

Derek Smith was formerly Services Director of RNID. Specialising in Statutory<br />

contracts and bid-writing he is one of the leading training consultants nationally<br />

in this area. Derek has held senior posts in local government and has substantial<br />

experience both as a commissioner and as a director of service bidding for<br />

contracts. He regularly supports organisations to write tenders and lottery<br />

applications and has delivered this course to over 60 organisations and 2000<br />

delegates..


FOR CHRISTIAN ORGANISATIONS<br />

How to negotiate and win proposals<br />

Course Overview<br />

Under EU rules a competitive tender is not required for projects under £100k. Many<br />

organisations generate substantial income which often starts with a verbal proposal and is<br />

then followed up by a written proposal. However few staff have been trained in the basics<br />

of negotiation skills. We consider how to develop a compelling case that can convince a<br />

statutory body, a grant maker or trust to fund your work<br />

Assessors normally make an initial decision in less than a minute. We will help your bid<br />

stand out by helping you develop a marketing approach to project description, design,<br />

writing style, credibility so that proposal is simple and coherent.<br />

This course will help you to prepare for, present and negotiate with existing and potential<br />

funders. It will give you an overview of how using public relations and effective<br />

communication improves your reputation and relationships with funders.<br />

Who is it for?<br />

The course is designed to suit all staff involved in writing and negotiating proposals. The<br />

skills learned in this workshop will be applicable to a wide range of funders including<br />

statutory funders, trusts, grant makers, lottery or European funding.<br />

What does it cover?<br />

• Understanding what makes a coherent funding argument.<br />

• Developing effective communication with existing and potential funders<br />

• Using service marketing theory to develop solutions that interest your funders<br />

• Preparing a compelling proposal based on needs.<br />

• Improving writing skills to provide a succinct case.<br />

• Understanding grammatical approaches such as using the active tense and removing<br />

nominalisations and prepositions improves readability<br />

• Convincing a funder to move forward with your proposal in less than three minutes.<br />

• Understanding how public relations can deliver a compelling message.<br />

• Negotiating with a funder to build trust and rapport<br />

Capital funding for churches – how to plan and<br />

implement a capital appeal for your church<br />

Course Overview<br />

Whether you plan to start a new project or build a modern worship centre, a key question<br />

is probably nagging away - "Where is the money coming from?” In this highly enjoyable and<br />

practical one day course, David Saint provides a structured, common sense approach to<br />

raising funds for projects outside the reach of a church's normal regular giving. You will<br />

explore the critical elements of a successful capital appeal – the feasibility study, the case<br />

for support, the gift pyramid, and the range of funding sources and options open to<br />

churches. By the end of the course you will have a clear framework for planning your own<br />

successful capital appeal, whether for £100k or £5m.<br />

“Thank you. Another great learning experience.”<br />

Gordon Randall, Stewardship Advisor<br />

Diocese of Winchester<br />

“Fantastic trainer - couldn’t recommend Derek highly enough.”<br />

Mark Reilly, Business Development Manager<br />

Equal Lives<br />

Derek Smith was formerly Services Director of RNID. Specialising in Statutory<br />

contracts and bid-writing he is one of the leading training consultants nationally<br />

in this area. Derek has held senior posts in local government and has substantial<br />

experience both as a commissioner, fundraiser and service director.<br />

.<br />

Specialising in organisational and fundraising strategy, David Saint is a<br />

member of the Institute of Fundraising and the Association of Fundraising<br />

Consultants. An active member of Cheam Baptist Church in Surrey, David<br />

takes a particular interest in working with Christian charities and churches.


How to get your congregation behind a vision<br />

Course Overview<br />

Far too many churches are stuck in the rut of the 'same old same old'. Hence the well-worn<br />

joke – Question: "How many Christians does it take to change a light bulb?" Answer: "Why<br />

change it?"<br />

Research has shown that the three ingredients essential to successful change are<br />

dissatisfaction with the current situation, a vision of how things could be, and identifying<br />

simple first steps towards achieving that vision.<br />

In this training course we will explore a variety of ways in which you can work with your<br />

church Leadership Team, the whole congregation, and potentially the wider community, to<br />

harness dissatisfaction (it is seldom necessary to create it!), develop a vision, and work out<br />

some simple and credible next steps.<br />

Why change? Because even after 2000 years the Great Commission remains unfinished!<br />

BOOKING<br />

All courses are booked through our online ticketing system and need to be paid for at point<br />

of purchase with either a debit/credit card. All bookings will receive an e ticket which<br />

should be used as proof of purchase to your accounts department<br />

If your organisation is unable to purchase tickets directly via the booking system please<br />

contact the office on 020 8642 4122 for assistance.<br />

In this instance we can:<br />

1. Put your ticket on reservation for a period of 5 working days<br />

2. Email your organisation with the method for paying by BACS and issue an invoice<br />

3. Once payment has been received we can confirm your ticket which will be emailed to<br />

you. We are unable to confirm your place unless payment has been received<br />

The process is the same for all styles of courses, face to face and online, If you require a<br />

bespoke training course for your organisation please call us for a quote.<br />

TERMS & CONDITIONS<br />

All courses must be booked and paid for in advance of training taking place<br />

We reserve the right to be able to make offers on our training courses. Offers will apply to<br />

new bookings only and cannot be used retrospectively.<br />

Cancellation Policy<br />

If you need to cancel<br />

You can cancel your place on a course up to 14 days prior to the training date.<br />

Cancellations after this time period will be charged<br />

If we cancel<br />

We will endeavour to ensure that all courses run within our programme, however we will<br />

only run courses that have a minimum of 8 participants or more booked on each course up<br />

to 14 days in advance<br />

If we have less than 8 delegates we reserve the right to offer the following to booked<br />

delegates<br />

1. Transfer delegates to the same course in the next training programme<br />

2. To offer a one-one session (of up to two hours either by telephone or skype) with the<br />

trainer at a time mutually convenient<br />

3. Transfer to a similar course within a 6 month time period<br />

Specialising in organisational and fundraising strategy, David Saint is a<br />

member of the Institute of Fundraising and the Association of Fundraising<br />

Consultants. An active member of Cheam Baptist Church in Surrey, David<br />

takes a particular interest in working with Christian charities and churches.<br />

If in the event that the above options are not suitable we will then refund the training<br />

course fee.<br />

Travel and Accommodation<br />

We will only refund if we cancel a course less than 14 days in advance and if we are<br />

provided with a valid receipt.

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