Demur Magazine - July 16 - On Top

July 2016
On Top

CONTENTS
Demur Magazine
04 - Demur Picks
06 - Plenty Shades of Grey
07 - GO WILD WITH THE TEVA SANDAL
08 - ANTONY MORATO
12 - LONDON COLELCTION:
MENS DEMUR HIGHLIGHTS
14 - Helping Hand Hotels
16 - STYLE FILES WITH OLGA OLIWYE
18 - Demur at MySliceFest
20 - DEMUR announced as official
media partner for AFRICA FASHION
WEEK NIGERIA
22 - TOPSHOP CAMPAIGN SHOOT
30 - DEMUR FESTIVAL FEVER
33 - ADY SULEIMAN
34 - Corona Global SunSets Festival 15
Contributors
Noreen Chada - Editor
Shirley Dee- Fashion Editor
Kay Samuel- Features Editor
Nicole Samoto – Social Editor
D'zynmax - Layout Design
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Visit us at: www.demur.co
Facebook: DemurMagazine
Twitter: DemurMagazine
Instagram: DemurMagazine
TV:www.youtube.com/DemurMagazine
Email: info@demur.co
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Demur Magazine is a FREE magazine distributed in
London, Birmingham & Manchester. You can also access
Demur from your tablet.
16

Demur Picks
Rose Imperial Champagne –
Moet Et Chandon - £17.99
Temporary Tattoos – Inked
by Dani £8.00
Oducia Statement Rubber
Coated Earrings
– Oliver Bonas - £16.00
746 Rotary Telephone –
GPO - £49.99
04

Demur
Picks
Soviet Illinois Snr 71 – USC - £50.00 Locals Cap – Superbrand - £24.99
Molly Metro Wallet – Rebecca
Minkoff - £53.00
Verrata Dress by Motel –
Topshop - £30.00
05

Plenty Shades of Grey
Transitions have teamed up with some of your favourite brands, to ensure
you are spoilt for choice, when picking out your shades for this summer.
Cheryl in her Transitions X
Masuda shades.
Go for the WOOW factor.
TRANSITIONS X WOOW GLASSES
06

GO WILD WITH THE TEVA SANDAL
TEVA have been around
for more than 20 years. The
durability and the stylish
look make the TEVA sandal
the perfect shoe for the
festival season.
Solange going for the casual look in
her Original Crafted Universal Leather
for £55.
Find you perfect pair at teva.co.uk
Whitney Port here in her Original
Crafted Leather Platform for £65.
07

ANTONY
MORATO
Since its launch in 2007, the Antony Morato brand
has grown from strength to strength. With the
brands’ presence in the UK growing, Demur were
only delighted to hear from the man behind the
brand Lello Caldarelli.
Lello started the brand at 26 years old, as the key
consumer himself, he knew what was required of
him to make a fantastic menswear brand. Starting
from a market perspective, he took his own consumer
needs and how they have grown and changed
over the years to make a collection that is on trend
and wanted by his target audience. He created a
collection that provides different garments for different
occasions, Lello created the Black, Silver and
Gold collections with the same consumer in mind,
but touching on different aspects of his personality.
The black focusing on nightlife and fashion, the gold
casual and denim and silver focusing on sport, all
entities make for a great wardrobe and one which
Lello believes should be worn with pride. 9 years on,
the brand is still growing with Lello at the forefront
and his vision to create a label that will stand the
test of time.
D. Can you tell us a little about your background
- what were you doing before Antony Morato?
I grew up with my parents owning a factory where
they produced fabrics and clothes, I spent hours
and hours with my parents in the factory,learning
about new textures and garments observing them
work and learning their skills which prepared me for
my future career in design and fashion.
D. How did you Get Involved with Antony Morato?
In 2007 I decided to throw myself into a new adventure,
creating a brand that gave me the opportunity
to spread my creativity and my own ideas of fashion.
I paid particular attention to the male fashion
sector and I realised that there was a big opportunity
for a product with fashion attitude but at the
same time accessible in terms of style and price.
At the beginning it seemed crazy, 25 years old and
starting a completely new brand but I have never
looked back since.
D. What made you begin the ‘Places’ campaign?
‘Places’ is born from the necessity to communicate
the many possible interpretations that AM
collections may have. Our collections can be
adapted to a many people and in many places. I
liked to collect the testimonies of people in major
european capitals, and let them speak about their
way of living in the city and the connection they
have with the city and themselves.
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After ‘Places’, for the SS16 collection we introduced
the new advertising concept that is #IamwhoIam,
and it is the second step in the story I am
trying to get across – this time its focused on the
beauty of differences in people.
This # is the claim that the concept of the new
advertising campaign of Antony Morato is straight
talking without any danger of being misunderstood.
A message focussed on everyone to spur
AM wearers to interpret their own personality
through their own look, without fear or worry.
D. Can you describe your personal style?
I would define it as contemporary fashion, inspired
by various known cultures from my recent travels.
A mix of elegance and glamour but still comfortable.
I am a very curious fashion follower and am
always on the search for new things. I am not eccentric,
but I like to express myself through little
details.
D. The style of Antony Morato is smart relaxed
yet functional for everyday wearing - what inspires
you?
The inspiration behind Antony Morato is definitely
cities in the world, the places where both
people and culture combine. I love to travel and
I specifically like to watch and learn people and
cultures around the world by observing their different
styles and most importantly how they mix. I
think this is one of the most important things for a
creative designer to do.
D. Do you follow movements in fashion with your
work - do you feel you need to have fashion style?
Antony Morato originates from Italian style and
from which we do not follow any particular fashion
movement but we constantly look for innovation
and ideas that can let us be modern and
contemporary – a style with deep roots.
09

LONDON
COLELCTION:
MENS DEMUR
HIGHLIGHTS
Matthew Miller
12

CMMN SWDN
Berthold
Qasimi
13

Changing the Way We
Think About Booking a Hotel
Social Entrepreneurs Launch Site Making Donating
to Worthy Causes Automatic
People genuinely want to help others less fortunate
than themselves, but often, affordability and time are
huge hurdles. But with the launch of its new social
enterprise, Helping Hand Hotels aims to tap the online
hotel comparison process and make it easier for
people to make a difference.
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In 2016, global hotel industry revenue is predicted to reach £390 billion. Helping
Hands Hotels sees that as a perfect opportunity to act as a conduit between
those everyday booking transactions and the less fortunate in the world.
The brand offers an online hotel comparison service with the lowest prices for
hotel rooms -- but instead of only getting a hotel room, consumers also get the
peace of mind that a small percentage of their purchase goes toward social and
environmental causes.
How It Works
1. Each month Helping Hand Hotels chooses a cause to feature.
2. Consumers book their hotel rooms through HelpingHandHotels.com. The
hotel that receives the booking pays a fee to Helping Hand Hotels for sending
them business.
3. These small fees, are pooled together each month.
4. Helping Hand Hotels donates 100% of the profits to the featured cause.
Helping Hand Hotels’ database taps all the major booking sites, and includes:
- 900,000 deals
- 200,000 hotels
- 20,000 destinations
- 195+ countries
Founders Brent and Meg Strain are social entrepreneurs with a desire to make a
tangible difference in the world.
“We exist solely to fund life-changing projects around the globe that aim to
reduce global poverty, raise sanitation, and rehabilitate ecologically significant
natural resources,” says Brent Strain. “We bridge the gap, and make it easy for
people to donate as part of their everyday transactions.”

STYLE FILES WITH
OLGA OLIWYE
Olga is a fashion and style blogger,
TV host and stylist. Olga splits her
time between Prague and London,
so we caught up with the Olga to
find out what life is really like for a
jet setting fashionista.
What is the inspiration and purpose
of your blog?
I want to share my style with my
fans and readers, to show them
how to mix the luxury brands with
urban street wear pieces. Because
of so many projects I unfortunately
don´t have so much time for my
blog at this moment so I am more
active on my Instagram. (oliwyesoukupova)
You have collaborated with many
brands for different campaigns,
what do you look for in a brand
before you collaborate with them?
The brand really needs to match
my style. So I only choose items
that compliment my style, whether
it´s clothes, shoes, cosmetics or
mobile phones. They also have to
be good quality. I don´t want to lie
to my fans and say that something
is really good if it isn´t. That´s why
I go for long term collaborations
and also look for something that
will benefit my fans, so sale promo
codes, giveaways, etc.
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What is a typical day in the life of
Olga?
Hah, it depends on where I am. In
Prague the first thing I do is workout
in the morning, then check my
e-mails, make some calls, update
my Instagram. If there are any
shoots scheduled then go to that.
If not, then I usually sit down and
plan out the next few days ahead
, write some posts for my blog and
edit some pictures. In London it
is more crazy, running from one
meeting to the other and shooting
as well for sure:)
What trends are you excited about
for Spring/Summer?
The one I am excited about is offthe-shoulder
trend.
We love the look of your Instagram
page, have you got any social
media tips to increase engagement
that you would like to share with
our readers?
I think the most important thing
is to have your Instagram in one
style. Doesn´t matter if it´s about
food, pets, home decore or fashion.
It just needs to be you. And of
course post regularly.
You can keep up with Olga on
www. everyday-runway.com
17

Demur at MySliceFest,
the biggest Pizza Festival in London
Pizza and music, those are just few
of our favourite things. We are super
super excited that Demur have
been invited to MYSLICEFEST, the
largest outdoor pizza festival in
London. On Saturday 30th July we
will put on some of our best loose
fitting glad rags and head on over
to Wembley Park to get a slice of
the action.
MySliceFest will be packed with
Djs, live music, games and challenges
and of course pizza presentations.
We all have a special relationship
with Pizza. It is one of the
only foods that we can personalise
and make our own. The menu on
offer will include classic toppings,
as well more outrageous concoctions.
If you do feel bad after stuffing
your face, you can dance the pizza
off to a line¬up of artists which
will consists of some of the UK &
London’s known and emerging Djs
and live music talent, with a music
policy spanning commercial, house,
RnB, festival anthems & similar
genres. Some of the DJ’s set to
play include, Dj Luck & MC Neat,
Dj Cable, Dj Rugrat, Sammy Porter,
Martin 2 Smoove plus local London
¬based Djs. Live music will be provided
by Jessica Agombar, Bluey
Robinson and Delilah.
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19

DEMUR announced as official media partner for
AFRICA FASHION WEEK NIGERIA
We are so excited to
announce that Demur
has joined Africa
Fashion Week Nigeria
(AFWN), as an official
Media Partner. This
seems like a perfect
fitting partnership as
AFWN and Demur
share the same goals,
which is to support and
promote independent
designers.
Over 50 designers
have signed up for
this year’s AFWN and
the fashion showcase
which is set to take
place over three days,
will expose designers
to an array audience,
not only in Nigeria but
all over the world.
The first AFWN edition was launched in
May 2014, by Ronke Ademiluyi, also the
founder of Africa Fashion Week London.
AFWN provides a platform to help promote
African fashion brands through worldwide
visibility, distribution and manufacturing.
AFWN focuses on empowerment, creating
jobs and supporting education and skills
training in fashion.
AFWN hope that the showcase will
contribute to the country’s GDP like here
in the UK, where fashion is a fast growing
industry. To see fashion in Nigeria grow
and be recognized as a multi-million pound
industry as it is in the UK, is the ultimate
mission.
AFWN will take place between
1st-3rd July 2016 at the The
Eko Hotel & Suites, Adetokunbo
Ademola St, in Nigeria
“Our platforms allow the global audience to
see what Nigerian and African Fashion brands
have to offer. We believe that for creativity
to develop there needs to be a platform that
supports and contributes to its development
and AFWN offer exactly just that.
We have plans to open a fashion hub in
Nigeria, to host student workshops, provide
internships, scholarships and short courses
to develop talent and also help designers
produce their fashion collections and build
their own design businesses.”
20

Karen Windle - Session Stylist
This vision was to appeal to 15-20 year
old age group busy girls on the go easy
wearable hair and clothing to match
Hair was styled using large irons and salt
spray for volume . Care free but stunning !
Www.karenwindle.com
David James Cochrane - Stylist
I was influenced by young Parisian fashion
using print and building up texture
by layering. I wanted to create a look
that would appeal to any age but keeping
a cool edge with chunky on trend
platforms/creepers for a younger vibe.
Style and comfort being paramount!. Instagram:
DAVID.JAMES.C
Ebony Arney - Makeup
I wanted to create a natural look with an
edge, with a really healthy glow! I wanted
to bring out all her features especially
her eyes. Products used - Mac Prolong,
Nars Highlighter, Mac Blusher, Make Up
Artist & Mac Highlighters, Urban Decay
Naked 3 (for a light look) and for a dark
look Mac Urban Decay Gwen Stefani
pallet! Lipsticks light - Mac Velvet Teddy,
Dark - Mac Cyber! Instagram - ebonyarney
Facebook page - ebony’s makeup
Photographer - Tommy Reynolds
www.tommyreynolds.co.uk
Watch the behind the scenes footage on
our Youtube Channel now!
TOPSHOP
CAMPAIGN
SHOOT
BY
Photographer
Tommy Reynolds
Fashion Stylist
David James Cochrane
Hair Stylist
Karen Windle
Makeup Artist
Ebony Arney
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Photographer
Tommy Reynolds
Fashion Stylist
David James Cochrane
Hair Stylist
Karen Windle
Makeup Artist
Ebony Arney

Photographer
Tommy Reynolds
Fashion Stylist
David James Cochrane
Hair Stylist
Karen Windle
Makeup Artist
Ebony Arney

Photographer
Tommy Reynolds
Fashion Stylist
David James Cochrane
Hair Stylist
Karen Windle
Makeup Artist
Ebony Arney

Photographer
Tommy Reynolds
Fashion Stylist
David James Cochrane
Hair Stylist
Karen Windle
Makeup Artist
Ebony Arney

Sab Five Five
Photographer
Tommy Reynolds
Fashion Stylist
David James Cochrane
Hair Stylist
Karen Windle
Makeup Artist
Ebony Arney
Photography:
Bharathan Kangatheran @
www.TheShedStudios.com.au
Designer: Sab Five Five
Jewellery: Sab Five Five
Hair & Make Up Teams
Onyx Hair Crew
Models:
Emily A
Thanks to
“Gazelle Nail Lounge”, Subiaco
and Patrick - House - Wembley -
Western Australia

Photographer
Tommy Reynolds
Fashion Stylist
David James Cochrane
Hair Stylist
Karen Windle
Makeup Artist
Ebony Arney

Join Dress Code Nation at
www.dresscodenation.co.uk

DEMUR FESTIVAL FEVER

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Demur Music
ADY
SULEIMAN
Following on from his second UK headline tour (which included
a sold out date at London’s XOYO) and supporting Leon Bridges
in Europe, Ady Suleiman announces a headline show at London’s
Oslo on 12th July 2016.
The show will precede Ady’s appearances at a string of festivals
over the summer - including Glastonbury, Parklife and V Festival
to name a few!
JAMESZOO UPLOADS 24-HOUR ROLLING JAZZ MIX AND ANNOUNCES
VINYL PRE-ORDER FOR DEBUT ALBUM “FOOL”
“I tried to make a 24 hour mix spanning genres and music I’ve found myself listening
to whilst making ‘Fool’. This mix will stay in constant loop and features some of the
most joyful music to my ears.” Jameszoo

Corona Global SunSets Festival
This summer Corona is bringing its SunSets Festival to the UK with London’s
first ever beach music festival
This festival will host an incredible line-up of
world-class artists including Robin Schulz,
Felix Jaehn, Crazy P Soundsystem, Norman
Jay MBE and Nightmares on Wax who are
confirmed as just some of the huge talents
headlining across the two stages.
Now in its third year, and after a hugely successful
2016 launch in its homeland of Mexico,
the Corona SunSets Festival is coming to
London. On the 30th July Greenwich Peninsula
will be transformed into a beach paradise
for thousands of music fans across the
UK, bringing to life the magic of the sunset
moment through music and culture.
Corona SunSets features eight flagship festivals
and close to 4,000 events worldwide in
locations including Ibiza, Canada and Australia.
The experiences uniquely combine chilled
acoustic beach tunes, upbeat melodic, and
deep house music with local beach and urban
culture to immerse people in the experience
of a sunset from day to night.
People will also be able to experience a
transformation through an array of activities;
including eclectic musical performances,
sunset rituals and shows, beach games,
local merchants selling handmade items,
and golden sunset tattoo and body painting
stations to initiate guests into the SunSets
Tribe upon entry.
Andre Finamore, Marketing Manager Corona
UK, says: “Corona is excited to be bringing
Sunsets to London this year – transforming
the Peninsula into a beach haven
and igniting thousands of music fans across
the country. We have enlisted a fantastic
line up of world class artists and will be creating
truly unique and transformational moments
for festival goers, inspiring the country
to get outside and live more moments
that matter.”