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Demur Magazine - July 16 - On Top

Summer is coming, at least we hope it is. We are celebrating summer with a TopShop Campaign shot by Tommy Reynolds, Karen Windle and team. It's also festival season and in this issue we share with you some of our snaps from the festivals we have been to already this year as well as highlights from our London Collections:Mens visit.

Summer is coming, at least we hope it is. We are celebrating summer with a TopShop Campaign shot by Tommy Reynolds, Karen Windle and team. It's also festival season and in this issue we share with you some of our snaps from the festivals we have been to already this year as well as highlights from our London Collections:Mens visit.

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STYLE FILES WITH<br />

OLGA OLIWYE<br />

Olga is a fashion and style blogger,<br />

TV host and stylist. Olga splits her<br />

time between Prague and London,<br />

so we caught up with the Olga to<br />

find out what life is really like for a<br />

jet setting fashionista.<br />

What is the inspiration and purpose<br />

of your blog?<br />

I want to share my style with my<br />

fans and readers, to show them<br />

how to mix the luxury brands with<br />

urban street wear pieces. Because<br />

of so many projects I unfortunately<br />

don´t have so much time for my<br />

blog at this moment so I am more<br />

active on my Instagram. (oliwyesoukupova)<br />

You have collaborated with many<br />

brands for different campaigns,<br />

what do you look for in a brand<br />

before you collaborate with them?<br />

The brand really needs to match<br />

my style. So I only choose items<br />

that compliment my style, whether<br />

it´s clothes, shoes, cosmetics or<br />

mobile phones. They also have to<br />

be good quality. I don´t want to lie<br />

to my fans and say that something<br />

is really good if it isn´t. That´s why<br />

I go for long term collaborations<br />

and also look for something that<br />

will benefit my fans, so sale promo<br />

codes, giveaways, etc.<br />

<strong>16</strong>

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