Use Product Attributes to Help Lead People Right to Your Products

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physical and chemical properties, specific measurements and compatibility with other products. Attributes are key components that do more than just describe a product: They help customers compare like products by their differentiators They make on-site search and filtering possible They help increase SEO The power to compare By showing customers the different options for your products, they’re able to perform an apples-to-apples comparison of the same products by different manufacturers or brands. Not only do attribute-rich products give customers the ability to accurately compare items, they also give them the power to make a truly informed decision. Buyers will chalk this up to a great customer experience with you. Internal site search benefits Once customers are on your site, make sure they stay there by providing multiple ways to find the product they want. First, make sure your site offers an intuitive search bar that gives them the option to search by attribute keywords, product name, brand or even part number. In other words, your site needs to be able to point customers to the exact product they want, regardless of how they search for it. Then, give them the ability to narrow their search with helpful filtering functionality. With the proper attributes populated, customers can filter by specific specifications like length, amperage or grade to find what they’re looking for more quickly and easily. A boost to SEO Robust content is the number-one driver of your search engine rankings. With better rankings you get better online visibility and relevance. To help increase your SEO, incorporate product attributes into your product titles and descriptions. Especially if you offer a number of similar products, you don’t to use one general description because customers will have to click through or scroll down a lengthy search results list before finding the actual product they want. Instead, clearly describe the product in the title by including specific attributes like color, size and wire gauge. Bad product title: Non-Insulated Pin Terminal Good product title: Non-Insulated Butted-Seam Pin Terminal, AVPT-001, Red, 16 to 14 AWG, 1000/Carton Product attributes can make a significant impact on your e-commerce – from better visibility and increased sales to a great customer experience – so go above and beyond the manufacturer-provided specs and pull all the relevant information you can about your products. If you feel your current data could use a boost, consider having an assessment done
y Unilog. As part of our attribute enrichment services, we run a report to determine your attribute fill rates for all your products and then, based on our findings, we extract and fill in any gaps. One of our clients, Airgas, Inc., reached out to us for help with their product data. Click here to read their success story.
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Use Product Attributes to Help Lead People Right to Your Products

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