Packaging
201607-Retail
201607-Retail
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CAPS & CLOSURES RETAIL PACKAGING<br />
caps peaked<br />
VINCENT CLAUZEL, GENERAL MANAGER AT GCS FRANCE,<br />
TALKS ABOUT THE IMPORTANCE OF CONVENIENCE, SAFETY<br />
AND INTEGRAL TAMPER EVIDENCE WHEN IT COMES TO CAPS…<br />
GCS’s screw-on 1881 Secure Pull sports cap – ideal for those that drink and run<br />
Closure has a crucial function: to protect the content<br />
and maintain product integrity and allow safe<br />
distribution. However, long gone are the days when all<br />
beverage bottles and containers were fitted with<br />
simple screw caps. Plastic closures are now integral<br />
part of the purchase and user experience. Today<br />
plastic caps and closures must meet the growing<br />
demand for more convenience, controlled dispensing<br />
and eco-friendly packaging.<br />
Nowadays, lifestyle changes are a major<br />
consideration that put packaging companies under<br />
pressure to connect with modern consumers and to<br />
adapt to their evolving behaviour patterns and<br />
expectations. GCS designs closures so that consumers<br />
of all ages find them easy to hold, open, use and<br />
reseal, even when using one hand. One of our many<br />
innovations is a patented snap-back hinge lid that<br />
opens to 180° for easier drinking and locks into place<br />
to avoid hitting the face.<br />
To respond to consumers’ needs, GCS has<br />
developed a wide range of sports caps, with or<br />
without valve, for mineral water, sport drinks or juices.<br />
For consumers who eat and drink ‘on the go’, we’ve<br />
“ Nowadays, lifestyle changes<br />
are a major consideration that<br />
put packaging companies<br />
under pressure to connect<br />
with modern consumers “<br />
developed sports caps that incorporate a silicone<br />
valve to provide a straight directional stream, a clean<br />
product cut-off and the best product flow control.<br />
The integrated best-in-class silicone valve enhances<br />
the consumer experience. The bottle can be safely<br />
tipped upside down without risk of spills or leaks,<br />
making it ideal for the playground, at work or on<br />
the move.<br />
FLIP YOUR LID<br />
Tamper evidence and anti-counterfeit features are<br />
key requirements for leading FMCG players and<br />
closures must enable consumers to visibly and easily<br />
assess that the product has not been altered since it<br />
left the manufacturer. GCS’ high-tech tri-colour fliptop<br />
sports closure with a translucent polypropylene<br />
body incorporates a unique patented tamper-evident<br />
band, which remains within the closure after opening.<br />
When the flip-top is pushed open for the first time<br />
the band’s bridges break automatically, the lower<br />
section then drops to the base of the spout and is<br />
retained there as permanent evidence of opening. The<br />
translucent material for the closure body and flip-top<br />
allows a clear view of the colour-contrasted tamperevident<br />
band. Highly visible due to the colour<br />
differentiation and non-detachable, the integrated<br />
tamper evident band is completely inaccessible and<br />
therefore inviolable, even with an external tool.<br />
A significant benefit of this tamper evident design<br />
is that no separate strip of plastic is thrown away. It is<br />
also a truly sustainable and child-friendly closure.<br />
FOR THE KIDS<br />
Brands obviously want to use packaging that will keep<br />
children safe. Hence, good design and high-quality<br />
construction of the closure are an absolute necessity.<br />
Tiny closures and closures with small, removable parts<br />
can be swallowed or lodge in the windpipe, ears or<br />
nostrils. Furthermore, a high-quality closure will not<br />
break easily or leave jagged edges. GCS sports<br />
closures are designed to pass choking prevention<br />
safety tests in accordance with BSDA and EN 71-1<br />
standards. Closures for children are approved by<br />
Intertek, which works with the world’s leading brands<br />
to improve the safety of their products.<br />
GCS’ best in class push-pull closures have been<br />
specifically designed to keep children safe and protect<br />
the product integrity with its internal top cap<br />
retention and innovative dust cover design.<br />
ABOUT GCS<br />
The most interesting and challenging part of the<br />
beverage business is design, obviously combined with<br />
high technical performances. GCS has a long history<br />
in the Beverage market and offers a wide range of<br />
custom and ‘off-the-shelf’ screw closures as well as<br />
flip-top and push-pull sports closures. GCS sports<br />
closures are available in a wide variety of modern<br />
designs and attractive colours (including translucent).<br />
Our growing range meets the needs of FMCG<br />
companies looking for solutions that are in line with<br />
brand identity and maintain or even enhance the<br />
aesthetic on shelf appeal of their products.<br />
Since March 2016, GCS has been a member of<br />
RPC Group. With a consolidated revenue of €610<br />
million in 2015 and approximately 3500 employees,<br />
Global Closure Systems is one of the world’s largest<br />
providers of closure solutions for the FMCG market.<br />
Thanks to its 21 production sites strategically located<br />
in 13 countries all around the world, GCS<br />
manufactures close to 40 billion plastic and metal<br />
closures per annum.<br />
GCS offers over 2000 designs of standard and<br />
custom closures and dispensing systems for the global<br />
beverage, food, health care, household and industry,<br />
personal care, and wine and spirits markets.<br />
www.gcs.com<br />
Flip your lid for tamper-evident safety<br />
www.retailpackagingmag.co.uk 25