DareToBe_Magazine_FINAL

2 0 1 4
AVON’S FIRST EVER
BEAUT Y MAGA ZINE
H O W TO
SELL
TIPS & TR ICKS
FROM OUR
TOP-SELLING
REPRESENTATIVES
NEW
TRENDS
NEW COLORS,
ST YLES & LOOKS
A S K T H E
ARTIST
MEET
IRINA
Q& A WITH AVON’S
GLOBAL BE AUT Y
AMBASSADOR
IRINA SHAYK
15 QUESTIONS
FOR AVON CELEBRIT Y
MAKEUP ARTIST
L AUREN ANDERSEN
YOU
MAKE IT
DARING

I N THIS I S S U E 2014
40
I N THIS I S S U E 2014
TABLE OF CONTENTS
THE COVER LOOK
CONTENTS
42
22
48
G E T I R I N A’ S C O V E R LO O K :
L I P S
Ultra Color Lipstick
in Twinkle Pink
C H E E KS
Ideal Luminous Blush
in Pink Sorbet
E Y E S
SuperShock
Max Mascara
in Black and
Kohl Eyeliner
in Black.
G E T THE LO O KS
Check out additional footage online
at www.avon.com
F O L L O W
U S O N
S O C I A L
M E D I A
4
8
10
12
L E T T E R F R O M
T H E E D I T O R
Our General Manager
introduces the first-ever
AVON magazine devoted
to beauty.
BEAUTY BUZZ
T H E BOLDOMETE R
Get women talking about
their current look and how
to Dare to be Bold!
CA L L I N G A L L
R E P R E S E N TAT I V E S
& THE K E Y S TO
S U C C E S S
Talking points for selling,
plus hear from those who
know it best.
S H E W H O DA R E D
Q& A with Avon Celebrity
Makeup Artist Lauren
Andersen.
12
36
14
18
22
24
26
28
30
36
40
42
FACE
T R E N D : PE R F E C T N U D E S
This season’s take on nude
shades and barely there.
T H E S E C R E T TO
P E R F E C T M A K E U P :
H E A LT H Y S K I N
Lauren Andersen shares
why clean, healthy skin
is essential.
S P E C I A L : S H A D E G U I D E
Tips on choosing foundation
and the perfect shade for your
skin tone.
LIPS
T R E N D : R O S E TINTE D
A twist on pink-tinted neutrals.
T H E H O T T E S T S H A D E S
F O R LI P S
R E P R E S E N TAT I V E
T I P S O N LI P S
Our top-sellers share their
ideas on helping customers
find the right looks.
C R AV E - W O R T H Y LI P S
How to shop for a new lip.
U LT R A C O L O R BOLD
Our hottest new lipstick.
EYES
T R E N D : H A L F LIGHT
A fresh palette to transition
between seasons.
T R U E I N T E N S E C O L O R
F O R E Y E S
46
48
50
60
62
R E P R E S E N TAT I V E
T I P S O N E Y E S
Successful sellers tell all on
showing customers how to
get eye looks they’ve only
dreamed of.
P U S H YO U R PA L E T T E
T O THE LI M I T !
How to shop for a bold eye.
B I G & DA R I N G M A S CA R A
New explosive volume mascara.
IN FOCUS
W H O : I R I N A S H AY K
Up close with Avon Global
Beauty Ambassador and
supermodel Irina Shayk.
DA R E TO B E
A D I G I TA L D I VA
Establish yourself online
as a beauty expert with
tips and how-tos.
I N S P I R E & B E I N S P I R E D
Follow us at @avoninsider
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60
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A V O N D A R E T O B E B O L D
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I N THIS I S S U E 2014
THERE’S
SOMETHING
about
WEARING
DARING
COLOR
THAT MAKES
YOU STAND
TALLER,
WALK with
CONFIDENCE,
& RADIATE
PRIDE IN
who YOU ARE.
WE MAKE
IT BOLD,
YOU MAKE IT
DARING.
LETTER FROM THE EDITOR
Avon Makeup has a new rally cry for
representatives and customers:
Dare to Be Bold!
One of the great joys of being a woman
is that we can have fun with makeup and
experiment with changing the way we
look to suit our mood.
You, our representatives, are the heart
of Avon. You keep the Avon dream alive
by helping women to feel beautiful and
rediscover their confidence. We have
filled this magazine with trend highlights,
insider interviews, and sales tips and
tricks that will help you to keep achieving
the Avon dream for you and your
customers. Consider it a thank you for
all that you do to make Avon the company
for women.
Our hope is that you will be inspired and
will inspire others to discover a new self
confidence through trying new looks and
colors. There’s something about wearing
daring colors that makes you stand taller,
walk with confidence, and radiate pride
in who you are. Dare to be noticed as the
amazing woman that you are.
FPO
FIRST NAME, LAST NAME
General Manager
Avon Products, Inc.
4 A V O N D A R E T O B E B O L D
W W W. A V O N . C O M 5

WE MAKE IT
BOLD
YOU MAKE IT
DARING
B E B O L D. B E D I F F E R E N T. B E B E AU T I F U L .
STEP OUT OF YOUR COLOR COMFORT ZONE
AND STEP UP TO A BOLD NEW YOU.
AVON MAKEUP HELPS YOU RE VE AL YOUR
MOST FABULOUS YOU.
6
A V O N D A R E T O B E B O L D
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7

T H E BOLDOMETE R
L E A R N T O U S E T H E
BOLDOMETER
and watch your sales soar
I N T R O D U C I N G T H E N E W
AVO N M A K E U P “ DA R E
T O B E ” C A M PA I G N AND
THE BOLDOMETER.
U S E THE BOLDOMETE R
The Boldometer is a super fun tool
that gets women talking about their
current look and how they can branch
out to more Bold and Daring looks.
Ask her, “Where do you fall on a scale
from Darling to Daring?”
The Boldometer allows us to open
a conversation more easily with
a customer. You can say, this is what
you are currently wearing; maybe you
should try one step up if you want to
try something new. — Rebecca
BOLD
3DIVINE
BOLD
8DIVA
N O W G E T H E R TO B E DA R I N G
Once you have started the conversation,
and understand her needs, try
to take her to another level.
After you’ve found her natural look,
encourage her to try something more
bold, add shimmer or a gloss. You
could say, ‘Ok, now is a new season
so let’s make your current look a little
bolder or brighter. — Patrice
B E DA R I N G YO U R S E L F !
How long has it been since you have
taken the time to play? You will be
more believable when convincing her
to be daring if you have “Dared to Be
Bold” yourself! Also, you will better
understand how to talk about the
products if you have experimented
with different looks on your own first.
Seeing is believing…and more buying.
My best sales route is experimenting
with make up because it makes me
more passionate about the products.
I can speak to products that I have
actually tried. — Rebecca
M E E T O U R M A K E U P M AV E N S
Turn the page to meet two of our topselling
representatives, Rebecca L.
and Patrice T.
DARLING 1 3
10
BOLD
1DARLING
BOLD
2DARLING
DIVINE 6 DRAMATIC
8 DIVA
BOLD
6DRAMATIC
BOLD
10
DARING
DARING
8 A V O N D A R E T O B E B O L D
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TABLE OF CONTENTS
C A L L I N G A L L
C O N V E R S A T I O N S T A R T E R S A R E T H E
REPRESENTATIVES
top sellers share their secrets to success
KEYS TO SUCCESS
top tips to connect with customers
CUSTOMERS LOVE THE IDE A OF E XPERIMENTING, BUT HOW OF TEN HAVE YOU HE ARD
THAT THE Y’RE AFR AID OF GET TING IT WRONG? BY GUIDING HER ALONG THIS “DARE
TO BE” JOURNE Y, YOU’LL R E N E W H E R L O V E O F M A K E U P, B O O S T H E R C O N F I D E N C E ,
A N D B U I L D YO U R B U S I N E S S .
Model is shown wearing
SuperExtend Liquid
Eyeliner in Teal, Super
Extend Extreme Mascara
in Black, and Glazewear
Lipgloss in Coral Reef.
M E E T O U R
MAKEUP MAVENS
R E B E C C A L .
Goodyear, Arizona
Avon maven for:
5 years.
P A T R I C E T .
Fayetteville,
North Carolina
Avon maven for:
1 year, 4 months
WHAT IS YOUR FAVORITE
ULTRA COLOR LIPSTICK?
Asking a makeup maven to choose
just one is impossibe. Carnation
because it’s the most universal
lipstick in my bag right now. It goes
with just about any makeup look.
Rich Ruby. It such a beautiful and
bold shade of red. It definitely
makes a statement.
WHAT DO YOU ENJOY MOST ABOUT
BEING AN AVON REPRESENTATIVE?
Being my own boss and helping
women feel confident about the
way they look.
Building relationships, the freedom
to showcase my passion of beauty
and motivate others at the same time.
G E T TO K N O W H E R
First, I figure out her comfort level
with makeup, asking her questions like,
‘How often do you wear makeup?’
Do you wear it every day or only on
special occasions? — Patrice
A P P R OAC H I N G E X I S T I N G
AVO N C U S T O M E R S
Position your Dare to Be suggestions
as building on their existing and favorite
products so they don’t feel they are just
getting pushed for a sale.
“I KNOW YOU LOVE
ULTRA COLOR
LIPSTICK, SO WHY
NOT TRY THE
ULTRA GLAZEWEAR
LIPGLOSS?”— Patrice
You can take someone who loves eye
shadow and sell them an eye liner. You
are just bringing some more color to
their lash line. — Patrice
A lot of times you don’t have to have
a huge sales conversation. Once they
experience something new and realize
what they were afraid to try really does
look good on them, well then the
product sells itself! — Rebecca
H O S T A N E V E N T
As a team leader, I encourage my team
to take this magazine and host a Beauty
Power Hour or a girl’s night in with three
or four friends. — Rebecca
“JUST HAVE SOME
FUN PLAYING WITH
MAKEUP. IT’S MUCH
EASIER TO TALK
ABOUT SOMETHING
YOU’VE TRIED.”
— Rebecca
W E A R I T
“INVEST IN MAKEUP
FOR YOURSELF.”
Find makeup that you can talk about and
that you want to sell, even if it’s
just one product. You will see your sales
grow based on that. — Rebecca
I always make sure that my hair, makeup,
and nails are complete because that
makes customers talk makeup and also
makes them more comfortable with me
as an authority on makeup. — Patrice
C A R R Y I T
“KEEP PHOTOS
OF PRODUCTS ON
YOUR PHONE.
THAT WAY WHEN
YOU MAKE A VISIT,
YOU CAN EASILY
PULL UP THE
IMAGES AND SAY,
‘CHECK OUT THIS
NEW LIPSTICK!’ ”
— Patrice
K N O W I T
It’s about getting them excited about
make up – it’s about getting them to
come to you as their makeup guru on
trends and how to achieve new looks.
— Patrice
People want to know that even if you
are not an expert, they can look to
you as their personal shopper and you
will make recommendations based on
products you have used. — Rebecca
U S E Y O U R
P H O N E
A S A
S E L L I N G
T O O L
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B E AU T Y BUZ Z
B E AU T Y BUZ Z
QUESTIONS
Q
AANSWERS
Mega Effects
Mascara,
Lauren’s product
of the moment!
Model wearing
makeup look
by Lauren on
the runway,
Nicholas K
Fall 2014.
Avon
SuperShock
Gel Eye Liner
pencil at
NY Fashion
Week.
Backstage
makeup at NY
Fashion Week
Lauren applying makeup
to Irina on set.
“I love a classic red
lip, there’s a shade
for ever yone.”
Ultra Color
Lipstick
in Poppy Love.
Lauren applying makeup
look to model at NY
Fashion Week, Nicholas
K Fall 2014.
I N T E R V I E W W I T H
LAUREN ANDERSEN
MEET AVO N ’ S G L O B A L C E L E B R I T Y M A K E U P A R T I S T BACKSTAGE AT NY FASHION WEEK
WHEN DID YOU KNOW YOU
WANTED TO BE A MAKEUP ARTIST?
I knew when I was about 21 working
doing makeup for a retail store. I had
too much fun and found myself loving
being at work more than anything.
WHAT’S WORKING AT NY FASHION
WEEK LIKE?
It’s like a holiday for me. I get really
excited to see not only the designers’
collections, but also the hair and
makeup that debuts on the runway.
Last season I collaborated with
Nicholas K. We thought we were going
to do a bold lip but ended up doing a
flip on a classic look, smoking out the
lower lash line and using lower lashes,
too. Then I met with my team and they
helped execute the look on all the
models. It’s so fun to see imagination
translated and executed.
HOW DO YOU STAY ENERGIZED
DURING A LONG MAKEUP DAY
BACKSTAGE?
I remember that I’m lucky to be doing
what I love. I keep it fun. Water, coffee,
water, coffee repeat.
WHAT’S THE BEST AND WORST
PART OF YOUR JOB?
The best is that no two days are the
same, and the worst is that I don’t
have a consistent schedule.
ARE THE ANY “NON-TRADITIONAL”
TOOLS YOU USE SOMETIMES TO
DO MAKEUP?
My hands. They smudge, blend
and blot.
HOW OFTEN DO YOU CLEAN
YOUR BRUSHES AND WITH WHAT
PRODUCT?
I clean them after every makeup
application. They can hold bacteria
that can lead to breakouts. Baby
shampoo is a gentle way to keep
your brushes clean.
WHAT BEAUTY HABIT DO YOU
ENCOURAGE WOMEN TO BREAK?
Over-tweezing eyebrows. I love a full,
clean natural brow.
IF A WOMAN HAD ONLY THREE
MINUTES TO GET OUT THE DOOR,
WHAT WOULD YOU RECOMMEND
SHE SHOULD PUT ON?
Mascara, blush, then a lip color
are my must-haves.
WHAT ONE COLOR DO YOU WISH
PEOPLE EMBRACED MORE?
I love a classic red lip.
“THERE’S A
PERFECT SHADE
OF RED FOR
EVERYONE.”
WHAT ADVICE WOULD YOU GIVE
AVON REPRESENTATIVES WHEN
TALKING TO CUSTOMERS ABOUT
HOW TO WEAR BOLD COLORS?
Embrace being bold but stick to one
feature while doing it.
WHAT TREND DO YOU PREDICT
WILL BE HOT NEXT SEASON?
Tan dewy skin. With pops of bright
colors. Keep it fresh!
WHAT HAS BEEN YOUR MOST
MEMORABLE PROJECT?
There is nothing like the adrenaline
of doing makeup at a live show or
concert.
RED CARPET, PHOTO SHOOT,
OR BACKSTAGE RUNWAY?
Love them all. I’m so happy to
always be doing something with
someone different.
WHAT BEAUTY PRODUCT ARE
YOU MOST OBSESSED WITH
AT THE MOMENT?
Mega Effects Mascara. The wand
is incredible!
“MASCARA IS
THE ONE
PRODUCT
I CAN’T LIVE
WITHOUT.”
WHAT IS YOUR BEAUTY
PHILOSOPHY?
My philosophy is founded on the
idea that makeup should evoke
a sense of beauty and confidence.
I N S P I R E & B E I N S P I R E D
Follow us and Lauren Andersen at
@avoninsider
1 2 A V O N D A R E T O B E B O L D
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T R E N D S THIS SE A S O N
Nearly
Naked
NAKED EYES
natural beauty
PERFECT
NUDES
Sophiaticated hues
inspired by Paris
at dusk
Sahara
Sunset
Patina
BARELY THERE SOPHISTICATED
SHADES CAPTURE THE MINIMALIST
LOOK OF MODERN GL AMOUR.
PERFECTLY PREPPED WITH
FL AWLESS SKIN.
NATURAL GLOW
Neutral
Gray
Model is shown wearing Ideal
Flawless CC Cream, AeroVolume
Mascara, and Ultra Glazewear
Lipgloss in Clear.
Grin and
Bare It
SKIN TONES
Effor tless
Mauve
1 4
A V O N D A R E T O B E B O L D
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Model is shown wearing Ideal
Flawless BB Cream and True
Color Eye Shadow Quad in
Nearly Naked.
FLAWLESS
FACES
AC H I E V E C O M P L E X I O N P E R F E C T I O N .
NEED THE RIGHT SHADE? WE’VE
GOT THEM ALL .
1 6 A V O N D A R E T O B E B O L D
W W W. A V O N . C O M 1 7

B E AU T Y BUZ Z
T H E S E C R E T T O P E R F E C T M A K E U P ?
YOUR SKIN
AVO N G L O B A L C E L E B R I T Y M A K E U P A R T I S T L AU R E N
A N D E R S E N KNOWS A THING OR T WO ABOUT BE AUT Y. HERE
SHE SHARES WHY CLE AN, HE ALTHY SKIN IS ESSENTIAL TO
FL AWLESS SKIN, WITH OR WITHOUT MAKEUP.
L A U R E N A N D E R S E N has just
finished up NY Fashion Week, readying
celebrities for talk show interviews,
magazine photo shoots,
and runway fashion shows. What do
all her celebrity clients have in common?
“They all take care of their
skin,” says Andersen, “which makes
a huge difference when I apply
their makeup.”
How can you take care of your skin
so that makeup goes on perfectly and
skin looks flawless? “What you do on
the inside shows on the outside,” says
Andersen. She is a huge advocate
of eating well, exercising, and resting
so that skin gets the nutrients and
oxygen it needs as well as repair time
while you sleep.
And of course it’s crucial to take
care of skin on the outside with
a regimen that works for your skin
type. “You have to know your own
skin to understand what will work
for it,” she says, adding that she has
difficult combination skin and uses
a gel cleanser to keep skin clear
and a lightweight serum instead of
moisturizer.
“I TELL ALL
MY CELEBRITY
CLIENTS
THAT CLEAN,
HEALTHY SKIN
IS THE BEST
CANVAS FOR
MAKEUP.”
Andersen says it’s essential to wash
your face in the morning and evening,
as pollution and dirt can clog pores,
and then apply the moisturizer that’s
right for you. Of course always remove
makeup before bed. Night is the time
to restore skin, so that’s when
a treatment product works best.
The texture of skin makes a big
difference, too, Andersen says. To
make sure the surface is even, some
areas may need more moisture than
others. She suggests exfoliating at
least once a week to remove the top
layer of dead skin cells and let your
new skin shine through. This prevents
dullness, as well as dry spots, which
can “grab” makeup and create uneven
foundation application.
Andersen believes that your natural
skin should show as much as
possible, that’s why it’s so important
to dote on it, whether you wear
makeup or not. There are common
mistakes that can lead to unevenness,
brown spots or marks and they can
be avoided. She notes that picking
at a pimple can leave a scar, lack
of sleep and stress may cause dull
skin and dark circles, dehydration
can lead to bumps on the forehead,
and forgetting your sunscreen will
eventually create sun damage, brown
spots and wrinkles.
As a celebrity makeup artist,
Andersen has worked with some
of the world’s most beautiful women.
But “everyone is entitled to radiant
skin,” she says.
ANEW Clinical
Pro Line Eraser
Treatment
L A U R E N A N D E R S E N ’ S
MUST-HAVES
for flawless, glowing skin
Ideal Flawless
Gentle BB Matte
Cream SPF15
2 1
T R E AT
4
3
Use a lightweight,
anti-aging treatment
serum daily
after cleansing.
C L E A N S E
Lauren uses a gel
cleanser on her
combination skin,
and believes you
should wash your
face twice a day.
M O I S T U R I Z E
Wearing a daily moisturizer
with sunscreen helps
to prevent sun damage.
ANEW Reversalist
Complete Renewal
Day Cream
ANEW Vitale
Gel Cleanser
P R E P
Lauren uses Magix Face Perfector
or Ideal Flawless BB Cream before
applying makeup. If you prefer light
color coverage you are good to go!
Apply foundation on top for more
coverage.
1 8 A V O N D A R E T O B E B O L D
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From top: Ideal Flawless Pressed
Powder, Ideal Flawless Cream
To Powder, Ideal Flawless
Concealer, and Ideal Flawless
Pressed Powder.
CREATE THE
PERFECT
CANVAS
F I N D T H E R I G H T F O U N DAT I O N
SO BOLD E YES AND LIPS RE ALLY POP.
2 0 A V O N D A R E T O B E B O L D
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PALE PINK
H O W T O S E L L F O U N D A T I O N
FIND HER SHADE
Of course you can’t always carry
every shade with you, and customers
usually want to try on a foundation
color before they purchase.
Wondering how you are going to get
those ladies hooked on the perfect
foundation? Here are some key colormatching
strategies that have worked
for our top selling representatives.
F O U N DAT I O N M AT C H I N G
You may not think of foundation as
a conversation starter; however our
top representatives have a great
opening line.
A lot of people have not got their
foundation re-matched for 5 years.
This gets them to stop and think
that they might need a new shade.
— Rebecca
C O L O R C O M E S F I R S T
I always start with, ‘Let’s find your
right color first and then we can work
on identifying the correct formula.
The color is going to be the most
important part. — Patrice
U S E H E R E X I S T I N G
P R O D U C T S A S R E F E R E N C E
Ask them to show you what they are
already using, even if it’s a different
brand. Use that as a color reference.
Sometimes it takes a trial and error,
but I always let her know ahead of
time that it might take a few attempts.
— Patrice
U S E THE 10 0% G UA R A N T E E
The ability to use the 100% guarantee
is huge with the foundation. Very often
and she’s yours forever
F O U N DAT I O N I S O N E O F T H E M O S T C H A L L E N G I N G
P R O D U C T S T O S E L L . HOWE VER IT IS ALSO A MAJOR
LOYALT Y GENER ATOR ONCE YOUR CUSTOMER FINDS
THE PERFECT FIT!
“WHEN DID YOU
LAST CHECK YOUR
FOUNDATION
SHADE MATCH?”
you get close but it’s just not right
and I can keep customers who are
willing to go through the process
with finding the right match as long
I am happy to keep exchanging the
product until I find her the right one.
— Rebecca
S H E K N O W S B E S T
Keep in mind it’s about getting to
know what she likes as well! One of
our representatives mentioned that
she has a client that likes to go with
a shade darker than her actual color
so that she can look tan! The key
here is to support her needs while
acting as her beauty consultant to
make sure she still gets a true match.
P R AC T I C E M A K E S PE R F E C T
I practice color matching on my family
and friends to get an idea of what
shades are going to work for different
skin types. — Patrice
M AT C H I N G M O R E THAN
J U S T H E R S H A D E
Some products are a better fit than
others, depending on the customer’s
lifestyle and needs.
Ask her, ‘How much coverage do
you want and how much time do you
have to get ready in the morning?’
If she’s not really into makeup I always
recommend the CC cream as a one
stop shop. It looks natural and feels
like you’re wearing nothing. For more
coverage the Ideal Flawless Cream to
Powder is super easy to use, throw it
in a purse and just go! — Rebecca
S H A D E T I P
“FOUNDATION
AND SKIN CARE
ARE THE TWO
PRODUCTS THAT,
IF I CAN FIND
SOMETHING
THAT WORKS
FOR THEM, THEY
WILL ALWAYS
COME BACK.”
— REBECCA
SUGGEST ORDERING 3 COLORS
TO TRY: THE ONE THAT BEST DISAP-
PEARS INTO HER SKIN AND THE
TWO SHADES ON EITHER SIDE.
S H A D E F I N D E R
Use this shade chart to help identify the perfect
foundation shade. Hold it up to the inside of customer’s
wrist to see which shade disappears.
D A R K S H A D E S M E D I U M S H A D E S L I G H T S H A D E S
LIGHT PINK
LIGHT OCHRE
IVORY PINK
LIGHT IVORY
CREME BEIGE
SPICE
MEDIUM BEIGE
NATUR AL BEIGE
GOLDEN
SAND BEIGE
AMBER
NATUR AL TAN
PURE BEIGE
SOF T HONE Y
NUTMEG
SABLE
E ARTH
DARK COCOA
2 2
RICH ESPRESSO

T R E N D S THIS SE A S O N
TRENDS THIS SEASON
PASTELS
Magenta
Max
On-trend shades use
New York’s twilight
as their muse
ROSE
TINTED
ULTRA FEMININE
SCARLE T AND MAUVE MIX WITH
PINK-TINTED NEUTR ALS.
FLOR ALS INSPIRED WITH FRESH
FEMININE ST YLE.
BOLD ACCENTS
Proper
Pink
Fier y
Red
Plum
Dazzle
Glistening
Pink
Model is wearing Ideal Flawless
Foundation in Spice, Ideal
Luminous Blush in Heavenly
Pink, Ultra Color Lipstick in
Hot Pink, and SuperExtend
Extreme Mascara.
2 4
A V O N D A R E T O B E B O L D
W W W. A V O N . C O M
2 5

Ultra Color Lipstick in (from top):
Poppy Love, Perfect Red,
Fuchsia Fever, and Twinkle Pink.
THE
HOTTEST
SHADES
FOR LIPS
FA L L I N L O V E W I T H C O L O R .
TAKE YOUR LIP LOOK TO THE NE X T
LE VEL WITH SATUR ATED COLORS.
2 6
A V O N D A R E T O B E B O L D
W W W. A V O N . C O M 2 7

Irina is shown wearing Ultra
Color Lipstick in Red 2000,
Glimmersticks Eyeliner in Black,
and SuperShock Max Mascara
in Black.
R E P R E S E N T A T I V E S T I P S
ON LIPS
switch things up and play with new colors
E N C O U R AG E C U S T O M E R S T O E X P E R I M E N T W I T H N E W
C O L O R S U S I N G T H E B O L D O M E T E R . HELP THEM FIND THE
RIGHT DARLING AND DARING LOOKS!
T H E S A M P L E B U L L E T
Lipstick is a great way to open the
door with a new customer since it
is an easy product to sample.
When I share a lipstick sample,
I always include a note that says:
“THIS MAY NOT
BE THE RIGHT
SHADE FOR YOU
BUT TRY IT FOR
THE FORMULA
AND FEEL, THEN
WE’LL MATCH
YOUR COLOR.”
This way, you’re introducing her to
a new color. She might try a shade
she doesn’t normally wear and find
that she loves it. — Rebecca
H O W TO B R E A K THE I C E
The Boldometer is a great way to get
her to get her talking about her look.
She might think a shade looks pretty
but doesn’t think she could pull it off.
She might think she can’t pull off
a Bold 9, but maybe she can move
from a 1 to a Bold 6. — Rebecca
B O L D O M E T E R : TO P TOOL
NEW CUSTOMER: If she is a new
customer, you can first provide a
sample of Ultra Lip Color in a Darling
shade. Once she loves the formula,
then you can move her to a more
Daring shade.
Get the product on her first and
then figure out what her colors
should be. — Patrice
If they already have their favorite
shade, even from another brand,
use the brochure to match her
favorite shade with an Avon
replacement and add on a more
daring shade as well. — Patrice
E XISTING CUSTOMER:
USE THE BRO-
CHURE TO FIND
HER A BOLDER
COLOR THAT
IS STILL WITHIN
HER ‘GO TO’
SHADE RANGE.
If she is an existing Avon customer,
and I know that she always purchases
Apricot, then I’ll recommend a bolder
color for her within the same range —
as shown in the brochure. — Patrice
N E E D A B I T O F DA R I N G ?
Are you afraid the Dare to Be campaign
is going to scare your timid customer?
Here is a way to ease her into a more
daring look.
If they are afraid to go bolder with
their color, you can tell them to still try
a bolder color but tone it down with
another color or lip gloss. Play around
with intensities; just put a little bit on
rather than the full application.
— Patrice
B E A U T Y T I P
“A VIBRANT LIPSTICK SHADE
WILL INSTANTLY PERK
UP YOUR ENTIRE FACE.”
— L AUREN ANDERSEN
2 8 A V O N D A R E T O B E B O L D
W W W. A V O N . C O M 2 9

T R Y I F Y O U W E A R
T R Y
I F Y O U W E A R
Cozy
Mauve
PROPER PINK COUNTRY ROSE SILK Y PEACH
Knock Out
Pink
Crush Pout Sunny Pink Rose Wine Demure Cashmere Iced Cocoa
H O W T O S H O P F O R A N E W L I P
CRAVE-WORTHY
try a color your lips will love
L AVA LOVE NATURALLY NUDE BUT TERED RUM
Spiced
Apricot
PERFECT RED
Rich Ruby
TANGERINE TANGO
Cherr y
Jubilee
Chic
OXFORD WINE
Sangria
FROSTIEST MAUVE
Vixen
Rosedew
HIBISCUS
Wine Berr y
FEELING FEARLESS? TAKE YOUR FAVORITE
“GO-TO” ULTRA COLOR LIPSTICK SHADE TO
THE NEXT LEVEL. HAVE FUN EXPLORING
NEW LIP LOOKS FROM DARLING TO DARING.
HOT PINK
Raisin
Craze
T R Y I F Y O U W E A R
T R Y
I F Y O U W E A R
Ripe
Papaya
Berr y Berr y
Nice
Cherr y
Rush
Latte
Sun Coral
Delux
Chocolate
Lasting
Kiss
Sparkling
Bronze
Rich
Chocolate
Canal
Nacar
Wild
Ginger
Brown
Suede
Toasted
Rose
Golden Berr y
Wine with
Ever ything
Twinkle
Pink
Fuchsia
Fever
Dream
Fuschia
3 0 A V O N D A R E T O B E B O L D
W W W. A V O N . C O M 3 1

Ultra Color Lip Crayon in
(from top): Plum, Simply Spice,
Perfect Plum, Rich Cocoa,
Coral, Pink Cashmere, Pink
Bouquet, and Myster y Mauve.
HIGH
IMPACT
COLOR
F O R L I P L O O K S YO U ’ L L L O V E
CRE ATE YOUR OWN LIP EFFECTS WITH
BOLD, COME-ALIVE COLOR.
3 2 A V O N D A R E T O B E B O L D
W W W. A V O N . C O M 3 3

Model is shown wearing Ultra
Color Lip Crayon in Pouty
Plum and Notice Me Nude,
Eye Dimensions in Iconic Night,
SuperExtend Liquid Eyeliner
in Black, and MegaEf fects
Mascara in Black.
OVER-THE-TOP
OMBRE. STUNNING,
HIGH IMPACT COLOR
THAT LETS YOU
GET CREATIVE.
Model is applying Ultra Color Lip Crayon in Notice Me Nude.
Model is shown wearing Pouty Plum and Notice Me Nude.
3 4 A V O N D A R E T O B E B O L D
See brochure to Get The Look.
W W W. A V O N . C O M 3 5

L I P S T H I S SE A S O N
ELECTRIFY your LIPS
WITH OUR BOLDEST LIPSTICK YET
BOLD
10
DARING
Irina is wearing
Ultra Color
Bold Lipstick
in Fearless
Fuchsia.
50%
MORE PIGMENTS
PACKED IN EVERY
LIPSTICK*
*vs. traditional Avon lipstick
ULTR A COLOR BOLD
AVON’S SUPER
PIGMENTED LIPSTICK
For lips that look bolder and
more beautiful.
10
DARING
3 6 A V O N D A R E T O B E B O L D
3 7

L I P S T H I S SE A S O N
H O W T O S E L L L I P S T I C K
ULTRA COLOR BOLD
start the conversation by introducing our boldest lipstick yet
WHEN
IT COMES TO
LIPSTICK,
IT’S ALL ABOUT
SAMPLING
THE PRODUCT
AND GETTING
PEOPLE
TO PUT IT ON.
— REBECCA
TALKING ABOUT THIS NEW RICH-PIGMENT LIPSTICK
WILL BE E ASY. IT’S A GOOD IDE A TO B E P R E PA R E D
W I T H A S E T O F C O N V E R S AT I O N S TA R T E R S . HERE
ARE SOME IDE AS AND TALKING POINTS THAT HAVE
WORKED FOR OUR TOP-SELLING REPRESENTATIVES.
F O C U S O N THE F I N I S H
I focus on the satin finish – that’s
a neutral finish and looks good
on anyone. Satin glides on smooth
and the color really lasts.
— Patrice
U S E A C E L E B R I T Y
T R E N D R E F E R E N C E
HIGHLIGHT
A NEW COLOR
TREND.
You could say something like,
‘Did you see the awards show?’
Well, Avon has a color like the
one so and so wore! — Patrice
U S E A S E A S O N A L
T R E N D R E F E R E N C E
I often bring in a seasonal reference,
saying, ‘Ok, it’s time to
update your colors for the new
season and the new trends!’ I will
still keep the color relatable to
them, but get them to branch out
a bit. — Patrice
S E L L THE B R A N D
L I F E S T Y L E
I suggest lipsticks as ‘great for
a date night’ or a ‘girl’s night out.
— Patrice
G E T H E R TO TRY IT!
Just get her to try it and the
product sells itself. Once you get
a customer to try a sample of the
new Ultra Color Bold Lipstick and
fall in love with the formula, you
can then talk about what color
she should choose and where she
wants to land on the Boldometer.
MEET THE MAKER
J O H N L E E
SENIOR MANAGER,
R&D, 15 YRS
CREATOR OF ULTRA
COLOR BOLD
LIPSTICK
HOW DID THE ULTRA COLOR BOLD
PROJECT BEGIN?
We wanted to create a lipstick with a high
level of pigment concentration so consumers
would see bold vibrancy of color.
DID YOU GET FEEDBACK THAT
BOLD WAS A TREND WE NEEDED
TO ADDRESS?
Avon was already working on technology
for a highly pigmented lipstick with maximum
bold color when bold color made a
comeback. As a result, we are leading the
competition.
HOW DO WE GO ABOUT GETTING
THE RIGHT SHADES?
In addition to trend awareness, we also
interview women around the world, gauging
their preferences. Plus, we ensure we
have complementary colors for diverse
skin tones.
WHAT WILL WOMEN FEEL LIKE
WEARING THESE COLORS?
Confident, sexy, alluring, desirable, and
sophisticated. They will be expressing
their beauty with bold colors. Ultra Color
Bold speaks to the consumer who wants
to make a statement.
HOW DO YOU LIKE WORKING IN
BEAUTY AS A MAN?
In what other industry can you be around
beautiful women all the time? (laughs)
I studied coatings and inks so I enjoy
leveraging my knowledge to create beautiful
products.
HOW ABOUT A SNEAK PEEK ON
WHAT YOU ARE WORKING ON NOW?
Our next lipstick may be in a similar color
expression area, but it’s not bold. Matte
lipsticks are making a comeback and
we have created technology that is both
comfortable and the ultimate matte look.
3 8 A V O N D A R E T O B E B O L D
W W W. A V O N . C O M 3 9

T R E N D S THIS SE A S O N
Proper
Pink
Black
Ice
COOL GRAYS
A modern retro
palette circa
Twiggy-era London
the new 60s
HALF
LIGHT
CHALK Y PASTELS LIL AC, MINT
AND PE ACH ARE ACCENTED
BY NAV Y, BL ACK AND SILVERY
GR AYS TO CRE ATE A FRESH
TR ANSITION BE T WEEN SE ASONS.
PASTELS
VINTAGE INSPIRED
Model is wearing True Color Eye
Shadow Quad in Ravishing Ruby,
and Metallic Effects Nail Enamel
in Arctic Steel.
Gray
Matters
Purely
Peach
4 0 A V O N D A R E T O B E B O L D
W W W. A V O N . C O M 4 1

True Color Eye Shadow Quad in
(clockwise, from top): Emerald
Cut, Metal Eyes, and Glow Teal.
TRUE
INTENSE
COLOR
AC H I E V E M U LT I P L E E Y E L O O K S
FROM E ACH AMA ZING QUAD.
4 2 A V O N D A R E T O B E B O L D
W W W. A V O N . C O M 4 3

TAKE YOUR EYE LOOKS
TO THE LIMIT. YOU’LL
LOVE THE EFFECT.
— L AUREN ANDERSEN
Model is shown wearing True Color Eye Shadow Quad in
Metal Eyes, Glimmersticks Eyeliner in Black, Ultra Color
Lipstick in Rosedew, and Nailwear Pro+ in Night Violet.
4 4
A V O N D A R E T O B E B O L D

R E P R E S E N T A T I V E S T I P S
ON EYES
leveraging the numbered quads & the boldometer
OUR TOP SELLING REPRESENTATIVES SAID THE Y U S E T H E
N U M B E R E D T R U E C O L O R E Y E S H A D O W Q UA D S A N D T H E
E Y E L O O K B O L D O M E T E R TO AID CUSTOMERS WITH THEIR
BOLD AND DARING E XPERIENCE AND INCRE ASE SALES.
Sultr y
Emerald
Model is shown wearing True
Color Eye Shadow Quad in
Romantic Mauves, Ultra Color
Lipstick in Carnation, and
SuperShock Mascara in Black.
S TA R T THE C O N V E R S AT I O N
Explain to her that she can
“USE SHADES 1+2
FOR WORK AND
THEN ADD ON 3+ 4
FOR HAPPY HOUR
FOR A MORE
VIBRANT LOOK.”
— Rebecca
A DA P T THE C O N V E R S AT I O N
Patrice gave two examples to show
how she adapts her approach depending
on her audience.
1 – SHE ALREADY USES THE QUAD:
If my customer already has the quad,
I use models in the brochure to show
her how to amp it up with a few more
products like eye liner or mascara.
2 – SHE IS A MINIMALIST:
If she is the kind of person that
doesn’t wear a lot of makeup,
I explain that she can start with just
shades 1 and 2 of the True Color
Quad for a simple easy eye look.
B E A U T Y T I P
“SIMPLY FOLLOW
THE NUMBERED
PALETTES FOR AN
EYE LOOK THAT
WILL TAKE YOU
FROM DAYTIME
FRESH TO NIGHT-
TIME FIERCE.”
— L AUREN ANDERSEN
4 6
A V O N D A R E T O B E B O L D
W W W. A V O N . C O M 4 7

D A R L I N G
D A R I N G
D A R L I N G
D A R I N G
Urban
Skyline
Vibrant
Spice
1
2
2
3
4
1
2
2
3
4
1
1
D A R L I N G
D A R I N G
D A R L I N G
D A R I N G
1
2
2
3
4
1
2
2
3
4
1
1
Purple
Haze
Emerald
Cut
H O W T O S H O P F O R A B O L D E Y E
SAFE VS. BOLD
from discreet to dramatic, push your palette to the limit!
OPEN YOUR EYES TO INTENSE COLOR
AND FANTASTIC NEW LOOKS. USE
SHADES 1 AND 2 TO STAY SAFE,
SWIPE ON ALL 4 SHADES TO GO BOLD.
Metal
Eyes
D A R L I N G
D A R I N G
Steel
Blues
D A R L I N G
D A R I N G
1
2
2
3
4
1
2
3
2
4
1
1
D A R L I N G
D A R I N G
D A R L I N G
D A R I N G
1
2
2
3
4
1
2
2
3
4
1
1
Glow
Teal
Mod
Muse
4 8 A V O N D A R E T O B E B O L D
W W W. A V O N . C O M 4 9

BOLD
10
DARING
Irina is wearing
Big & Daring Volume
Mascara in Black.
UP TO
6X
EXPLOSIVE
VOLUME
IN 2 STROKES
go bold with your
most intense
and explosive lash
look yet!
B I G & DA R I N G
VOLUME MASCAR A
Go bold with an
innovative mascara
brush and creamy,
smooth, buildable
formula.
EXPLOSIVE
lashVOLUME
10
DARING
5 0 A V O N D A R E T O B E B O L D
W W W. A V O N . C O M 5 1

E Y E S T H I S SE A S O N
H O W T O S E L L M A S C A R A
BIG & DARING
start the conversation by selling her “glam on the go”
SHOW HER
HOW BIG &
DARING MAS -
CAR A GIVES
HER THE
E X P L O S I V E
L A S H L O O K
SHE WANTS
WHILE STILL
FIT TING INTO
HER BUSY
LIFEST YLE .
B E A U T Y T I P
IF YOU DON’T HAVE TIME FOR FULL
MAKEUP, JUST USE SOME LIP GLOSS &
MASCARA AND HEAD OUT THE DOOR!
We are busy women, so we don’t want to take a lot of time to do our makeup but we still want to look good.
“MASCARA IS AN EASY WAY TO HAVE A GREAT
POLISHED LOOK WITHOUT A LOT OF PRODUCT.”
— Patrice
MEET THE MAKER
Irina is wearing Big & Daring
Mascara
R A H U L
R A N A D E , P H D .
MANAGER, R&D, 7 YRS
CREATOR OF
BIG & DARING
MASCARA
HOW DID YOU GET STARTED ON
BIG & DARING MASCARA?
We knew women loved volumizing mascaras,
but didn’t like working too hard,
using many strokes to get a volumized
look. They also dislike clumping, flaking
and getting their lashes stuck together.
We found Big & Daring avoids these
problems, it glides on smooth, flexible
and wet.
WHY DID YOU THINK YOU COULD
CREATE SOMETHING DIFFERENT
THAN WHAT WAS ALREADY ON
THE MARKET?
Many mascaras are heavy and thick,
and when applied with the wrong
brush, they won’t create the right look.
We offer a breakthrough formula and
a curved wire brush that matches the
shape of women’s lashes.
WHEN YOU SET OUT TO CREATE
BIG & DARING MASCARA, WHAT
WERE SOME OF THE CHALLENGES
YOU FACED?
Finding the right brush and formula
combination was challenging.
We created a brush to more easily
release the product onto the lashes.
We needed the mascara to be thick
enough to give volume, but also light
and fluid. We learned of an ingredient
used to give food wetness and fluffiness,
and then found a cosmetic
ingredient that creates the same
effect in mascara. Big & Daring was born.
WHAT WAS YOUR PROUDEST
MOMENT BRINGING THIS
TO LIFE?
The Consumer Validation Test for
Big & Daring. The test showed that
consumers could see all of the
qualities we wanted it to have:
effortless to apply, smooth, creamy,
and a bold-volume end look.
HOW WILL BIG & DARING MAKE
HER FEEL?
She will feel amazing and confident,
especially when people compliment
her gorgeous eyes and lashes.
CAN YOU GIVE US A SNEAK
PEAK AT ANY PRODUCTS YOU
ARE WORKING ON?
I recently moved over from Color
Cosmetics to Skin Care. I am working
on a next-generation sun protection
product that will allow consumers to
feel safe and beautiful at the office
or the beach.
5 2 A V O N D A R E T O B E B O L D
W W W. A V O N . C O M 5 3

DARLING OR DARING?
EXCITING NEW LOOKS
HAVE NEVER BEEN
THIS EFFORTLESS.
Model is shown wearing Glimmersticks Eyeliner in Black,
Ultra Color Lipstick in Twinkle Pink and Mega Effects Mascara
in Black.
W W W. A V O N . C O M 5 5

D A R E T O B E B O L D
GET THE LOOK
be as darling or as daring as you want to be
B E D A R L I N G
Follow these simple steps to complete the
Darling look with Ultra Color Lipstick in Pink
Dream, Eye Dimensions Eye Shadow in Neutral
Haze, SuperExtend Liquid Eyeliner in Black,
and SuperShock Mascara in Black.
1
2
3
1
2
S U P E R E X T E N D
E Y E L I N E R in Black.
Draw a thin line from
the inner corner to
outer corner of eye
with a flick up at the
end to open up eyes.
3
E Y E D I M E N S I O N S
E Y E S H A D O W in
Neutral Haze. Use shade
1 all over eye, shade 2
in the crease, and shade
3 at corner of eye.
S U P E R S H O C K
M A S CA R A in Black,
defines lashes.
I D E A L F L AW L E S S
L I Q U I D FO U N DAT I O N
gives skin a natural luminous
glow which is the perfect
canvas for any look, Darling
or Daring.
U LT R A C O L O R
L I P S T I C K in
Proper Pink.
2 3
E Y E D I M E N S I O N S
E Y E S H A D O W in
Sultry Smoke. Use shade
1 all over eye, shade 2
in the crease, and shade
3 at corner of eye.
3
2
1
U LT R A C O L O R
L I P S T I C K in
Scarlett Siren.
1
Model is shown wearing Ultra
Color Lipstick in Proper Pink,
Eye Dimensions Eye Shadow
in Neutral Haze, SuperExtend
Liquid Eyeliner in Black, and
SuperShock Mascara in Black.
Model is shown wearing Ultra
Color Lipstick in Scarlett Siren,
Eye Dimensions Eye Shadow in
Sultr y Smoke, Glimmersticks
Eyeliner in Black,and Nailwear
Pro+ Beach Linen.
B E D A R I N G
Follow these simple steps to complete the
Daring look with Ultra Color Lipstick in
Scarlet Siren, Eye Dimensions Eye Shadow
in Sultry Smoke, Glimmersticks Eyeliner
in Blackest Night, and Big & Daring
Mascara in Black.
B I G & DA R I N G
M A S CA R A in Black.
G L I M M E R S T I C KS
E Y E L I N E R
in Black.
5 6 A V O N D A R E T O B E B O L D
W W W. A V O N . C O M 5 7

STEP OUT OF YOUR
COLOR COMFORT
ZONE. YOU MAY JUST
DISCOVER A
FABULOUS NEW YOU!
— L AUREN ANDERSEN
Irinal is shown wearing Eye Dimensions Eye Shadow in
Iconic Night, Kohl Eyeliner in Black, and Ultra Color Lipstick
in Lava Love.
W W W. A V O N . C O M 5 9

P R O F I L E
P R O F I L E
QUESTIONS
Q
AANSWERS
U P C L O S E & P E R S O N A L W I T H
IRINA SHAYK
CHECK OUT AVO N G L O B A L B E AU T Y A M B A S S A D O R ’ S MUST-HAVE BE AUT Y ITEMS,
FOOD FAVS, PLUS, THE INSIDE SCOOP ON HER L ATEST HOLLY WOOD MOVIE ROLE .
WHO IS YOUR BIGGEST
INSPIRATION?
My biggest inspiration is my grandmother.
She is my role model and
such a strong woman. She went
through so much in her life with
such a tremendous energy.
WHAT IS YOUR QUOTE
TO LIVE BY?
My quote to live by is “Always try
to be better! Never stop and never
pay attention to negative energy
around you.”
DO YOU HAVE A BUCKET LIST?
I love the idea of a bucket list but,
for me, I don’t have one. I don’t want
to go through life with any sense of
obligation to fulfill a list that may
interfere with enjoying spontaneity
that life brings.
FAVORITE COMFORT FOODS?
I love to eat! So my comfort food
of choice, of course, is Russian food…
a lot potatoes, meat, and vegetables.
Nothing is more comforting than pancakes
from my granny though.
WHAT’S YOUR BEAUTY ROUTINE?
It’s very simple: a lot of sleep (ten hours
a day, at least), drink a lot of water
and green tea, stay away from the sun,
use an amazing Avon face wash and
moisturizer, and just wake up happy.
WHAT IS ONE MAKEUP PRODUCT
YOU CAN’T LIVE WITHOUT?
If you don’t wear any makeup go
for lipstick.
“ALL YOU NEED
IN THE MORNING
IS AN AMAZING
AVON LIPSTICK
JUST TO FEEL
SEXIER.”
YOUR WORKOUT PLAN?
My work out routine is Pilates in the
morning. Also, I love supplementing that
with boxing, running, or a workout with
my trainer at the gym. It always makes
me feel prettier when I work out.
YOUR FAVORITE ESCAPE?
I want be lost in paradise. On an island
in the middle of the ocean.
WHAT IS ON YOUR WISH LIST
FOR FALL?
My wish list is always way too long...
I wish Santa would come every day
to check my wish list. For sure on
my wish list: some new high heels
and a fun trip with my family.
WHAT WAS YOUR BEST
EXPERIENCE ON THE FILM
SET OF YOUR UPCOMING
MOVIE?
My role was small but an amazing
experience! The best part was
definitely getting the opportunity
to film with such amazing actors
and to witness first-hand how they
act in front of the camera was an
amazing lesson for me. Even if it
was for a split second, it was a life
experience.
WHAT IS YOUR ULTIMATE AVON
U LTR A COLO R LIPSTICK
S H A D E?
That definitely depends on my
mood. I love natural shades but I
always try something fun for my red
carpet looks. Something super sexy
like a rich red shade is always safe
in those situations.
“EVERY WOMAN
SHOULD HAVE
AT LEAST TEN
LIPSTICK COLORS.
DIFFERENT
LIPSTICK,
DIFFERENT
ATTITUDE FOR
THE DAY. HAVE
FUN WITH IT!”
I N S P I R E & B E I N S P I R E D
Follow us and Irina at @avoninsider
6 0 A V O N D A R E T O B E B O L D
W W W. A V O N . C O M 6 1

D A R E T O B E
A DIGITAL DIVA
SOCIAL MEDIA PL ATFORMS AND DIGITAL SALES TOOLS ARE GRE AT RESOURCES TO BUILD
YOUR BUSINESS. TA P I N T O YO U R O N L I N E C O M M U N I T I E S & E S TA B L I S H YO U R S E L F A S
A B E AU T Y E X P E R T. HERE OUR TOP SELLING REPRESENTATIVES SHARE SOME OF THEIR
STR ATEGIES THAT MAKE THEM DIGITAL DIVAS.
D I G I T A L T I P
REBECCA CREATED “MANI MONDAYS” WHERE
SHE POSTS A PHOTO OF A NEW AVON NAIL
COLOR MANICURE EVERY WEEK TO INSPIRE
HER CUSTOMERS.
G E T T H E
N E W
A V O N
A P P
P R O M O T E YO U R S E L F
I love putting together #FOTD (Face
of the Day) and #ManiMonday beauty
looks and cross-promoting them on
my personal Instagram, Facebook and
Twitter accounts. I always make sure
to include the makeup shades featured
in the look along with a link to
my personal web store so my customers
can get the look for themselves!
— Patrice
P R O M O T E THE PRODUCT
I’m able to market the products on
my social media pages so that my
community can discover Avon’s
newest products. — Patrice
“POSTING SAMPLE
SWATCHES
ON SOCIAL MEDIA
CREATES HYPE
BEFORE THE
PRODUCT
ACTUALLY HITS
THE BOOKS.”
— Rebecca
M A K E IT PE R S O N A L
When it comes to showing the
product, our top sellers discovered
posting “real life” product images
is a successful strategy.
U S E THE B R O C H U R E
F O R S O C I A L M E D I A P O S T S
A N D I M AG E C O N T E N T
I definitely post images from the
brochure on my social media pages!
I say, ‘Look – this is what is coming
out new!’ I also take pictures of the
colors on myself and post those
as well. — Patrice
U S E THE DA R E TO B E
CA M PA I G N TO H E L P H E R
G E T THE LO O K
Position your social media feeds as
her “Go To” makeup reference tool.
“I POST VIDEOS
ON MY YOUTUBE
CHANNEL TO SHOW
THE DIFFERENT
LEVELS OF SHADES
FROM DARLING
TO DARING.”
— Rebecca
S TA R T A C O N V E R S AT I O N
Start discussions on your social
media pages about the products
and trends by asking questions.
“YOU CAN
CREATE BUZZ
BY ASKING YOUR
COMMUNITY
QUESTIONS
LIKE ‘WHERE
ARE YOU ON THE
BOLDOMETER?’.”
— Patrice
“I USE CUSTOMERS
FACEBOOK PHO-
TOS IN THE VIR-
TUAL MAKEOVER
TO SHOW THEM
HOW THEY COULD
LOOK.”— Rebecca
When I post on Facebook, people will
make comments like, ‘Oh wow, you
look so great in red! What colors do
you think would compliment me?’
— Patrice
G O I N G M O B I L E
The latest version of your Avon,
Avon’s mobile app, now allows
you to check your balance, view
your amount due and pay your
bill all from your phone as long
as you’re already enrolled in
Quikpay. And of course all of
your favorites like deals, orders,
address book and prospects are
still available.
I N S P I R E & B E I N S P I R E D
Follow us on all our digital
platforms and always remember
to let your followers know in
your post that you’re proud to
be an Avon Representative.
@AvonInsider
AvonInsider
Avon
avoninsider
AvonInsider
@AvonInsider
6 2 A V O N D A R E T O B E B O L D
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YOU, OUR REPRESEN-
TATIVES, KEEP THE
AVON DREAM ALIVE
BY HELPING WOMEN
TO FEEL BEAUTIFUL
AND REDISCOVER
THEIR CONFIDENCE.
— NAME, GENERAL MANAGER
Model is shown wearing True Color Eye Shadow Quad in
Metal Eyes, Glimmersticks Eyeliner in Black, Ultra Color
Lipstick in Rosedew, and Nailwear Pro+ in Night Violet.
6 4 A V O N D A R E T O B E B O L D
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