LoftEricTonyBrochurePSPrintFIX

Our Philosophy
We approach our real estate practice with a commitment to listen carefully to your needs
and wants, ask lots of questions and then design a custom plan of action to achieve your
goals in your time frame. We are passionate about our core values: integrity, communication,
comprehensive market knowledge, community involvement and the finest client service.
Buying and selling real estate is often one’s largest transaction. We are here to help and guide
you throughout the entire process. We will make sure that you will be fully informed so that you
may make sound financial decisions.
We love downtown San Jose! We are passionate about selling real estate here in our community.
We are committed to providing the best real estate service possible to you.

Eric - Professional History
History
Co-owner and Realtor®, Silicon Valley Lofts & Condos
Realtor®, Better Homes Realty. Top 5% of Realtors nationwide
Co-Founder and Chief Financial Officer (CFO), Short Circuit Inc., Negotiated contracts with Bose,
Clarion, Nissan and Infiniti.
Education
San Jose State University, San Jose
De Anza Community College, Cupertino
St. Francis High School, Mountain View
Professional Associations / Designations
Licensed Real Estate Agent, CalBRE #01358345, 2002-Present
Member, National, California and
Silicon Valley Associations of Realtors
Certified Residential Specialist (CRS):
Top 4% of Realtors nationwide
Certified Negotiation Expert (CNE)
Accredited Buyers Representative (ABR)

Eric - Personal History
Travels
Ireland; England; France, Brazil; Costa Rica; the
Caribbean; Dominican Republic; Mexico
Little Known Fact
Was introduced to my wife by her father with whom I had
been riding ATVs at Pismo Beach for 25 years
Interests
ATV riding at Pismo Beach; boating; wakeboarding;
snowboarding; volleyball; dogs; lakes; beaches; tools
Passions
Spending time with wife, Joey, daughter, Payton, family
and friends; entrepreneurship; travel; San Jose Sharks;
downtown San Jose
Can’t Wait To
Watch daughter grow up; take family on RV trip to
all 50 States; travel to Australia and New Zealand;
white water raft; get another boxer (dog)

Tony - Professional History
History
Co-owner, Broker, Silicon Valley Lofts & Condos
Attorney, Law Offices of James Shalvoy, Manhattan Beach, CA
Attorney, Aiken, Kramer & Cummings, Oakland, CA
Education
University of California, Davis, King Hall School of Law. Juris Doctor
California State University, Long Beach. M.A. in Kinesiology (Sports Management)
University of California, Davis. B.A. in Economics and Political Science
Professional Associations / Designations
Licensed Real Estate Broker, CalBRE #01731561
Licensed Attorney, CalBar #203477
Member, National, California, Santa Clara
and Silicon Valley Associations of Realtors

Tony - Personal History
Travels
New Zealand; Tahiti; Mo’orea; Thailand; Hong Kong;
Philippines; Costa Rica; Dominican Republic; Mexico;
Canada
Little Known Fact
Plan to sit at Major League baseball games when
I retire until I catch an in-game baseball
Interests
Travelling; golfing; going to baseball games;
CrossFit training; Krav Maga (self defense);
San Jose Sharks
Passions
Spending time with my wife, Mindy, and
daughter, Madison; going to concerts; sports
Can’t Wait To
Go back to New Zealand; visit Wrigley Park;
go on an African Safari; see Mount Rushmore

Seller Services
Strategize – We will analyze the market, provide you with a comprehensive and custom
market analysis and work with you to determine a strategic list price to meet your goals.
Prepare – Your property will stand out among the competition. We will work hand and hand
with you in preparing and staging the property to appeal to all audiences.
Promote – We will execute the custom marketing plan to promote your property using
professional photography, video, floor plans, virtual tours, social media advertising, online
internet advertising and incredible traditional marketing that will showcase the wonderful
features of your property and the downtown lifestyle.
Negotiate – We will use our experience, education and knowledge to negotiate strategically
to get you the highest possible sales price.
Communicate – We will surpass your expectations by providing updates and
communication throughout the sales process.

Buyer Services
Educate – We will educate you on the current market, the entire home buying process and
the loan process to ensure that you feel fully informed about your purchase.
Search – We will use the most up to date technology to search out, communicate, and
schedule showing of appropriate properties for you to preview.
Network – We will leverage our reputation as the downtown experts within the real estate
community to find you properties that many agents and buyers never hear about.
Negotiate – We will use our experience, education and knowledge to negotiate strategically
to get you your new home at the lowest possible price.
Communicate – We will surpass your expectations by providing updates and
communication throughout the buying process.

Preparing Your Home For Sale
Creating Market Appeal
In today’s market, it is critical to prepare a home or
investment property for sale. Buyers have less time to
manage a remodel after close of escrow and prefer to buy
“turnkey” properties when possible. That is why properties
that are in excellent condition can demand a higher price,
which results in a quicker and often smoother sale. Minor
repairs and updating showcase your property’s best features,
thereby maximizing the sales price you receive.
We have compiled a comprehensive resource list of stagers,
sub-contractors and other tradespeople to simplify the
process for you. Our stagers are chosen carefully so that
their style compliments your property’s best features. Our
team of professionals who perform both quality work and
at reasonable prices, have worked with us numerous times.
If you have set aside some monies in your budget, we
can begin the process to prepare your property for sale to
influence the sales price received upward.

What Clients Say About Us
“…professional, responsive and excellent service…”
“I can’t imagine any way in which I could have received more professional, responsive and
excellent service. Eric Woodward and Silicon Valley Lofts helped me sell an apartment in San
Jose. Eric took complete ownership of the issue - staging the apartment, creating an amazing
brochure, setting up the open house, and selling the property in one weekend for above asking.
He did an amazing job. I would never even consider using anyone else if I was looking to buy or
sell in Silicon Valley.”
- Doug V., Seller
“…made the selling process easy…”
“Tony did an outstanding job for my wife and me. His dedication and hard work ensured that we
received a return far higher than we could have anticipated. He made the selling process easy
and understandable. Tony is a great agent and a great person. He went out of his way many
times to ensure we got everything we needed. There is no better agent.”
- Aaron and Amber S., Sellers
“…knows everything there is to know about the housing market…”
“Eric really knows everything there is to know about the housing market in the area. He is very
easy to talk to and happily answered all of our questions. He definitely made the home search
easy and less stressful! Eric knew early on about a new listing; we were able to see it right
away. I also liked that he knew the selling agent and gave us great advice on what actions to
take when putting in our offer.”
- Priscilla and Tim M., Buyers

Why Choose to Work with Us?
Proven Statistics
We help more clients buy and sell real estate in downtown San Jose than any other agent, period.
Having closed over 140 properties ($75 million dollars), we are pioneers in opening the only
downtown real estate firm to specialize in downtown.
Market Knowledge
We simply know everything that you need to know to buy or sell real estate in downtown San Jose.
If you want to learn about future retail, how a particular view might be obstructed, the walkability
of a certain location or where to grab a craft beer, please ask us!
Negotiation Skills
We have 34 years of combined experience negotiating contracts in real estate
and other industries. We simply know the comparable market sales in
downtown better than anybody else.
Our knowledge plus
our experience
= results for you.

We don’t just talk the talk.
• We walk the walk.
• We walk to the Sharks games.
• We walk to San Pedro Square Market.
• We walk around at South First Fridays.
• We walk to downtown restaurants.
• We walk to the theaters and museums.
Next time you see us walking around downtown
please stop us and say hi!

visit us at:
www.SiliconValleyLofts.com
Eric: (408) 623-7204
eric@siliconvalleylofts.com
CalBRE #01358345
Tony: (408) 891-8289
tony@siliconvalleylofts.com
CalBRE #01731561
46 W. Julian Street, Suite 229, San Jose, CA 95110