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TOP<br />
50<br />
MICROSOFT<br />
PARTNERS<br />
<strong>INBOUND</strong><br />
MARKETING<br />
EXCELLENCE<br />
Featuring interviews and commentary from Nintex, LiveTiles and our own<br />
experts, and a foreword from David Meerman Scott.<br />
and five 2015 2016
and five<br />
We help Microsoft partners<br />
communicate more effectively, reach<br />
new audiences and drive leads. We<br />
offer a number of digital, content and<br />
strategic marketing services.<br />
+44 0203 805 7791<br />
www.fiftyfiveandfive.com<br />
hello@fiftyfiveandfive.com<br />
@takefiftyfive
WELCOME<br />
CONTENTS<br />
THE TOP 50 MICROSOFT PARTNERS,<br />
PLUS THE LONG LIST OF 250.<br />
MARKETING<br />
ADVICE AND GUIDANCE<br />
FOR TECHNICAL<br />
FOUNDERS.<br />
INTERVIEWS<br />
AND CASE<br />
STUDIES.<br />
01<br />
03<br />
05<br />
08<br />
Foreword<br />
David Meerman Scott, author<br />
of the New Rules of Marketing<br />
and PR discusses the power<br />
of content marketing.<br />
Key findings<br />
What did we learn analysing<br />
25,000 partners? What were<br />
the key trends we saw?<br />
Ranking vendors<br />
How we ranked vendors, and<br />
the criteria we used to get to<br />
our top 250.<br />
Partners 1-10<br />
Who topped our list and<br />
came in at number 1?<br />
Partners 11-30<br />
The six month<br />
21<br />
Our ranking continues as we 44<br />
marketing fitness plan<br />
look at parters 11-30.<br />
Get your marketing plans in<br />
shape with our six month<br />
LiveTiles interview<br />
guide.<br />
28<br />
Hear how the technical<br />
founder of LiveTiles has used<br />
Partners 51-250<br />
cutting edge marketing 46<br />
Read the extended long list<br />
techniques to grow his<br />
of partners ranked 51-250.<br />
company.<br />
34<br />
35<br />
Twitter infographic<br />
Do you know how many<br />
tweets Microsoft partners<br />
send every year? When they<br />
send them, and to whom?<br />
Partners 31-50<br />
We complete our top 50 with<br />
a look at partners 31-50.<br />
49<br />
About us<br />
A little more about Fifty Five<br />
and Five.<br />
19<br />
Nintex case study<br />
Kim Albrecht tells us how<br />
Nintex put great content<br />
marketing into practice.
DAVID MEERMAN SCOTT<br />
FOREWORD<br />
here used to be only three ways to generate attention for your business: buy expensive<br />
T<br />
advertising, beg the mainstream media to tell your story for you, or hire a huge sales<br />
staff to bug people individually about your products. Now we have a better option:<br />
publishing interesting content on the web that your buyers are eager to consume—what<br />
many call Inbound Marketing. Online success comes from thinking like a publisher, this<br />
report will help you do that.<br />
For many organisations, reaching buyers with inbound marketing content has a powerful,<br />
less obvious effect: content brands an organisation as a leader in their market. Instead of<br />
just directly selling something, a great site or blog tells the world that you are smart, that<br />
you understand the market very well, and that you might be a person or a company that<br />
would be valuable to do business with.<br />
If you’re already using Inbound Marketing, these pages will show you how to refine and<br />
improve. If you’re new to Inbound Marketing, this report will set you on the right track.<br />
David Merrman Scott<br />
Marketing Strategist and bestselling author of<br />
The New Rules of Marketing and PR<br />
01
THE STATE OF <strong>INBOUND</strong> MARKETING<br />
KEY FINDINGS<br />
As we’ve combed through<br />
thousands of blogs, websites and<br />
Twitter feeds (plus a lot of<br />
company LinkedIn, Facebook,<br />
Google+ profiles and more), we’ve<br />
got to know a lot about the<br />
people behind the brands, about<br />
what they do and how they<br />
present themselves to the world.<br />
We’ve seen a huge range of<br />
innovative approaches to digital<br />
marketing – everything from<br />
hilarious tweets to truly inspiring<br />
videos and some of the most<br />
brilliantly designed websites out<br />
there.<br />
What have we learned? When we<br />
first hit on the idea of ranking<br />
Microsoft Partners on their<br />
marketing in 2015, we focused<br />
exclusively on Office 365 and<br />
SharePoint Product Vendors. This<br />
year, however, we wanted to cast a<br />
wider net, and rank any Microsoft<br />
Partner that works with or supplies<br />
enterprise productivity tools. In<br />
2015 we were looking at around<br />
2,000 Partners. This year, we<br />
looked at over 25,000.<br />
As a direct result, the standard this<br />
year went through the roof. We’ve<br />
been consistently impressed by<br />
the high quality of companies on<br />
this list, and there’s often been just<br />
a couple of decimal places between final placement in the<br />
runnings. The average overall score of the top 10 was a mighty<br />
7.29 out of 10.<br />
With the super charged nature of this year’s list, what are the key<br />
findings from our research?<br />
CONSISTENCY ACROSS CHANNELS IS KEY<br />
The digital revolution has changed the way we do marketing.<br />
There is now a huge range of options open to the savvy marketer<br />
– from emails to websites to a plethora of social feeds. While few<br />
companies have the resources to maintain a presence on all of<br />
these, being consistent in the channels you do select is essential.<br />
So, if you’re going to blog, make sure you tie your blogs in with<br />
your website content and eBooks, and tell the world about your<br />
material over Twitter and other social media platforms. The<br />
companies that did best in our ranking excelled in all the<br />
channels they use; we rarely saw a Twitter feed or blog that had<br />
been neglected for more than a couple of days.<br />
YOUR SHOP WINDOW<br />
Most, if not all, of the companies on this list have impressive<br />
websites with smooth, slick and modern interfaces. Perhaps<br />
unsurprisingly, Infragistics (a New York based UX design<br />
company) received the highest ranking in the website category in<br />
our scoring. Nonetheless, many companies on this list had very<br />
impressive websites, with great quality navigation and next<br />
generation features such as integrated video and regularly<br />
updated landing pages.<br />
Our report shows that WordPress is the go to CMS for 85% of the<br />
top 20. Speed was also a big factor for the best sites, with the<br />
average load time for the top 10 an impressive 2.64 seconds.<br />
The top 10 also paid huge attention to mobile users, with an<br />
average score of 9.6 out of 10 for mobile responsiveness.<br />
“<br />
In 2015 we looked at around 2,000 Partners.<br />
This year we looked at over 25,000, meaning<br />
everyone in this year’s report can class<br />
themselves as among the top 1%.<br />
03
KEY FINDINGS<br />
CONTENT REMAINS KING<br />
When Bill Gates declared in 1996 that on the web,<br />
“content is king”, few would have expected quite<br />
how true this prediction would be. To have any<br />
chance of surfacing on a search engine, companies<br />
need to produce regular, fresh and<br />
relevant content to stand out from the crowd.<br />
Sharegate scored highest for their blog in our<br />
ranking - a whopping 9.2 out of 10.<br />
A recent study found a sharp increase in the number<br />
of CEOs recognising Twitter as a valuable medium.<br />
Twice as many CEOs use Twitter now compared to<br />
2010 with over 80% of global CEOs now engaged<br />
socially. Interestingly, Facebook saw a 0% participation<br />
rating from CEOs.<br />
Publishing daily content on their blog (and<br />
sometimes more), Sharegate dominates the first<br />
couple of pages of search engine results for certain<br />
strategic search terms. This is testament to<br />
extremely effective SEO planning, but the<br />
publication of new and interesting content is just as<br />
important.<br />
To get anywhere near this kind of dominance,<br />
Microsoft Partners should develop strong content<br />
marketing strategies and publish consistently. This<br />
year’s top 50 partners posted a new blog post every<br />
10.5 days. Want to break into the top 10? Our<br />
analysis found those leading the way posted on<br />
average a new blog every 4.1 days.<br />
Read our marketing beginners guide on page 42 to<br />
learn how you can put the building blocks in place<br />
for this kind of success.<br />
Nutanix reigned supreme in 2016 on Twitter and led<br />
the way with an impressive score of 8.9. Many other<br />
firms were close on their heels with punchy, engaging<br />
and original ways of reaching audiences.<br />
Building the perfect following vs followers’ ratio is an<br />
important method for developing a great Twitter<br />
account. Get the ratio too high and you can look overly<br />
keen, too low, and it’s likely your messages aren’t hitting<br />
the proverbial sweet spot.<br />
In this year’s top 10, we saw that for every 1 person<br />
followed, 3.93 followed back. So if your ratio is<br />
between 1:3-4 you’re on the right track. Somewhat<br />
surprisingly, only 30% of this year’s top 20 had a<br />
pinned tweet, a missed opportunity for highlighting<br />
campaign material and company news.<br />
ANOTHER WINNING YEAR<br />
This year, the bar has been set very high for marketers<br />
at Microsoft Partners. We can’t wait to see how brands<br />
will innovate and improve in the next 12 months.<br />
SOCIAL IS ESSENTIAL<br />
Twitter remains the number one tool for brands to<br />
connect with their customers, potential leads and<br />
the latest news.<br />
04
HOW WE RANKED VENDORS<br />
THE TOP 50<br />
This report is a celebration of<br />
digital marketing excellence of<br />
Microsoft Partners. It is<br />
independent, Partner agnostic<br />
and in no way a reflection on the<br />
quality of products or services of<br />
the companies we have ranked.<br />
To create our ranking of marketing<br />
excellence, we initially compiled a<br />
long list of companies who resell or<br />
consult with Microsoft enterprise<br />
productivity tools, or create software<br />
which extends and enhances<br />
Microsoft’s tools. We compiled this<br />
list using Microsoft Pinpoint.<br />
This list of companies covered<br />
anything from cloud security<br />
software to SharePoint ISVs to UX<br />
design firms. As long as the company<br />
was focused on enterprise<br />
productivity and was primarily<br />
(although not exclusively) focused on<br />
working with Microsoft products,<br />
they were included in our long list.<br />
Initially this list included over 25,000<br />
Microsoft Partners from across the<br />
globe. We removed any outfits that<br />
no longer seemed to be active, then<br />
we removed any that didn’t appear<br />
to be bona fide companies. We also,<br />
at this point, filtered out any<br />
companies that fell outside<br />
enterprise IT products and solutions<br />
spectrum.<br />
OUR JUDGEMENT CRITERIA<br />
As with any analysis of this kind, we<br />
needed to select a set of strict<br />
measurement criteria. The criteria we<br />
chose were:<br />
• The Partner’s blogging output<br />
• Their overall website<br />
• Their social media activity<br />
Why these criteria? Two reasons:<br />
1. We needed to rank partners on common, comparable and<br />
accessible measures. These three marketing methods are used<br />
by practically all partners and were the obvious choice for<br />
comparison. They are also testable and possible to compare, as<br />
opposed to things like eBook quality or email campaigns - where<br />
the data might not be available to us or the judgement too<br />
subjective.<br />
2. Research from numerous respected sources has indicated<br />
time and again that blogs, websites and tweets rank consistently<br />
as the (or among the) most effective forms of inbound and<br />
content marketing.<br />
For each of these areas we used a different, independent,<br />
industry standard tool to measure the vendor's marketing. All of<br />
the data we used was publicly available, no partner provided any<br />
information of their own, and all tests were conducted without<br />
any contact with specific partners.<br />
These individual scores were then combined and weighted, using<br />
our own proprietary algorithm, to arrive at our top 50. We don’t<br />
publish the exact details of our algorithm, but we have based it<br />
on our years of experience working in the inbound marketing<br />
industry. We can say that the algorithm does place emphasis on<br />
the use, distribution and engagement of great content marketing.<br />
For the first time this year, due the high quality of entrants, we<br />
have also included our long list of partners 51-250.<br />
“BUT LAST YEAR’S REPORT WAS DIFFERENT?”<br />
In our first Inbound Marketing Excellence report, we focused<br />
exclusively on Office 365 and SharePoint Product vendors, of<br />
which we looked at around 2,000 companies. This year, we<br />
opened up the field to a far wider range of Partners because we<br />
felt this would provide a better view of the state of marketing<br />
within the Partner network. As a result, we reviewed the efforts<br />
of more than 25,000 companies. So, anyone who is listed in<br />
this year’s report should be very proud of their efforts. Rest<br />
assured, in coming years we will keep the measures we used in<br />
2016 the same in order to provide a consistent benchmark of<br />
how companies are doing.<br />
05
THE TOOLS WE USED<br />
Blog<br />
Maya maya.fiftyfiveandfive.com<br />
Maya is specifically designed to test the quality of a blog, its content, engagement and popularity.<br />
Tests include:<br />
• Readability, clarity and quality of posts<br />
• Reader engagement across social networks<br />
• SEO optimisation<br />
Maya blog scores in this report are out of 100. Scores were taken in April 2016.<br />
www.sitebeam.net<br />
Website<br />
Sitebeam www.sitebeam.net<br />
Sitebeam, by Silktide, is an<br />
automated tool which tests<br />
many different features of a<br />
website. These include:<br />
• Content quality<br />
• Search ranking<br />
• Traffic<br />
• Social optimisation<br />
• Site speed<br />
• W3C compliance<br />
• Code integrity<br />
Sitebeam produces an objective analysis of a website by<br />
comparing it against a whole host of metrics, to ascertain its<br />
quality. Throughout this report we also carried out our own<br />
qualitative judgements of websites to get a deeper picture of<br />
the scores.<br />
Sitebeam scores in this report are out of 100. Scores were taken in<br />
April 2016.<br />
06
THE TOOLS WE USED<br />
Social<br />
Kred www.kred.com<br />
Kred produces a score that indicates a company or brand’s online influence. Its scoring guide is public<br />
record:<br />
“We measure Influence by assessing how frequently you are Retweeted, Replied, Mentioned and<br />
Followed on Twitter and Facebook.”<br />
Kred Influence scores in this report are out of 100. Scores were taken in April 2016.<br />
07
PARTNERS<br />
1 TO 10<br />
The companies listed in this<br />
section practice the very best<br />
inbound marketing techniques<br />
across their websites, blogging<br />
output and social activity.<br />
Sharegate<br />
Nuix<br />
Nutanix<br />
NIntex<br />
Liebsoft<br />
CloudTP<br />
PowerPivotPro<br />
Rencore<br />
Beezy<br />
Qorus Docs<br />
09<br />
10<br />
11<br />
12<br />
13<br />
14<br />
15<br />
16<br />
17<br />
18<br />
08
01<br />
SHAREGATE<br />
en.share-gate.com<br />
@sharegatetools<br />
Fun and fresh marketing with personality<br />
Sharegate’s tools have helped<br />
thousands of businesses the<br />
world over make SharePoint data<br />
migration, security, auditing &<br />
reporting and content<br />
management “just damn simple”<br />
to quote their catchphrase.<br />
The friendly team has grown<br />
rapidly from a team of 5 to<br />
around 60 today and is always<br />
working on exciting new ideas.<br />
“ marketing<br />
Our blog is the #1 source of traffic on our site. We use content<br />
to attract, convert and retain customers."<br />
Jean-Luc Brisebois, Sharegate CMO<br />
OUR VERDICT<br />
For this year’s report we expanded our catchment of<br />
Microsoft Partners from around 2,000 SharePoint and<br />
Office 365 focused vendors last year to 25,000+<br />
enterprise IT vendors in 2016. Sharegate still came out<br />
on top – that’s a huge achievement! The Quebec natives<br />
have a consistently strong online presence with real<br />
personality and some hilarious videos promoting the<br />
brand. Their blog is particularly strong, with a clear focus<br />
and the advantage of awesome and highly detailed<br />
thought leadership blogs from MVP Benjamin Niaulin.<br />
92/100<br />
78/100<br />
77/100<br />
09
02<br />
NUIX<br />
www.nuix.com<br />
@nuix<br />
Confident marketing with a clear focus<br />
Founded in 2001 in Herndon, VA,<br />
Nuix builds tools that make<br />
“small work of big data”.<br />
Able to analyse and make sense<br />
of huge quantities of information<br />
– including complex file formats<br />
and unstructured data – Nuix<br />
promises a rapid way of finding<br />
answers to complex questions<br />
related to cybersecurity, insider<br />
threats, intelligence, privacy,<br />
litigation and risk management.<br />
OUR VERDICT<br />
Nuix has a strong showing across all social media and a<br />
product focused YouTube channel to top it off.<br />
However, for us it’s the blog that really sets Nuix apart.<br />
The company’s security experts post useful and<br />
engaging content that is targeted to the needs of<br />
specific audiences and their problems.<br />
This is best practice, and evidence of a team that really<br />
understands content marketing. Particularly<br />
fascinating was an April post on how Nuix’ software<br />
was used by journalists investigating the Mossack<br />
Fonseca data leak.<br />
82/100<br />
79/100<br />
79/100<br />
10
03<br />
NUTANIX<br />
www.nutanix.com<br />
@nutanix<br />
A masterclass in social media marketing<br />
Nutanix has a vision: “make<br />
datacentre infrastructure<br />
invisible”. Fundamentally,<br />
Nutanix aims to make<br />
datacentre infrastructure as<br />
simple as possible. In order to<br />
do this, they have innovated new<br />
methods of integrating server<br />
and storage resources. Founded<br />
in 2009 in San Jose, CA, Nutanix<br />
is an international firm with<br />
major targets for global<br />
expansion.<br />
OUR VERDICT<br />
Nutanix has a strong digital marketing presence across<br />
all areas, but it’s their approach to social media<br />
marketing that makes the company stand out. Scoring<br />
89/100 in our analysis – the highest score in this list -<br />
this is a company that truly understands the power of<br />
social media.<br />
If you want to learn how to lead with Twitter, follow<br />
their example. Nutanix are busy, tweeting hourly and<br />
sharing insightful, useful content with thousands of<br />
followers who regularly engage with the company’s<br />
thoughtful and diverse output. Impressive stuff.<br />
79/100<br />
65/100<br />
89/100<br />
11
04<br />
NINTEX<br />
www.nintex.com<br />
@nintex<br />
A varied and engaging digital output<br />
Founded in Australia in 2006,<br />
Nintex is a leading workflow<br />
automation platform, used by<br />
thousands of companies<br />
worldwide. Workflows underlie<br />
every single aspect of our<br />
working lives – Nintex’s<br />
technology aims to automate<br />
those processes, cut duplication,<br />
and wasted time. Nintex’s<br />
workflows are focused on great<br />
UX and making it as easy as<br />
possible to improve processes.<br />
At Nintex our approach to marketing is integrated. Everything we<br />
produce is designed to inspire people throughout an enterprise with<br />
“<br />
‘what is possible’ with digital workflow automation technology.<br />
John Burton, Nintex, CEO<br />
OUR VERDICT<br />
Nintex has consistent scores across all three of our<br />
metrics. However, we also think their use of additional<br />
material and video is especially good. They have a wide<br />
range of downloadable case studies and content<br />
targeted at specific audiences and industries, which are<br />
so useful for getting their messages into the hands of<br />
the right people. Their excellent YouTube channel<br />
provides plenty of resources and how-to guides for<br />
creating the best solutions with their products – a great<br />
way of engaging existing customers and building loyalty.<br />
80/100<br />
77/100<br />
79/100<br />
12
05<br />
LIEBSOFT<br />
www.liebsoft.com<br />
@liebsoft<br />
A slick website with an awesome blog<br />
Founded in Los Angeles in 1978,<br />
Lieberman Software is a highly<br />
respected and experienced<br />
Microsoft partner that has been<br />
working with Microsoft<br />
technology for nearly 40 years.<br />
Their cyber security solutions<br />
help customers isolate and<br />
contain data breaches that occur<br />
after cyber-attacks have<br />
penetrated their network<br />
perimeter, in addition to a broad<br />
range of cyber security tools.<br />
OUR VERDICT<br />
To call Lieberman Software’s online publication Identity<br />
Week a ‘blog’ doesn’t do it justice. Identity Week is a<br />
respected source of news and information about latest<br />
trends in the world of cyber security. It looks and feels<br />
like a magazine and covers a wide range of up-to-theminute<br />
information on emerging cyber threats, the<br />
threat of hackers and even advanced state-sponsored<br />
attacks.<br />
87/100<br />
73/100<br />
It’s essential reading and contributes a lot to the<br />
company’s top five position in our report. We’re also<br />
impressed by their helpful, security-focused Twitter feed.<br />
73/100<br />
13
06<br />
CLOUDTP<br />
www.cloudtp.com<br />
@cloudtp<br />
An engaging blog supports a clean website<br />
Based out of Boston, MA, Cloud<br />
Technology Partners provides<br />
expert services and software to<br />
accelerate cloud implementations<br />
for their customers and has a lot<br />
of experience working with major<br />
firms in their sector. Their<br />
services include consulting for<br />
cloud migration, developing<br />
cloud-native enterprise<br />
applications and the architecture<br />
of public, private and hybrid<br />
clouds.<br />
OUR VERDICT<br />
We are big fans of Cloud Technology Partners’ blog and<br />
other digital marketing content. Not only are the topics<br />
fascinating (anything from privacy in the era of IoT to 3D<br />
Printing), but from a marketing point of view, their<br />
strategy is spot on. Articles tie through to webinars and<br />
interviews and other content, thereby keeping the<br />
reader engaged and exploring the site.<br />
86/100<br />
72/100<br />
We also can’t help but be impressed by the sheer<br />
quantity of quality content getting published on the<br />
blog, which indicates a very well prepared approach.<br />
73/100<br />
14
07<br />
POWERPIVOTPRO<br />
www.powerpivotpro.com<br />
@powerpivotpro<br />
A big personality and real audience focus<br />
PowerPivot Pro provides a range<br />
of services aimed at helping<br />
clients of any size and experience<br />
get the most out of Microsoft’s<br />
advanced data treatment tools.<br />
The aim is to help customers<br />
understand how best to use<br />
Power Pivot in Excel and Power BI<br />
and inspire employees to get the<br />
most from the products, all while<br />
offering support and additional<br />
consulting.<br />
OUR VERDICT<br />
The guys behind PowerPivotPro have a refreshing<br />
approach to speaking about their services. We love the<br />
tone of voice across all their content, which is clear,<br />
punchy and disarmingly straightforward. The website is<br />
a great example of KISS (Keep It Simple, Stupid) – they<br />
don’t over-complicate anything, describing their services<br />
in an easy-going manner.<br />
80/100<br />
74/100<br />
The team has also produced literally hundreds of blog<br />
posts, covering news, ‘how-tos’ and more. We were<br />
especially impressed by the in-depth quality of many of<br />
their posts.<br />
77/100<br />
15
08<br />
RENCORE<br />
www.spcaf.com<br />
@SPCAF<br />
A community focus sets Rencore apart<br />
With SPCAF (SharePoint Code<br />
Analysis Framework), the<br />
international team behind<br />
Rencore has developed a tool<br />
that answers the prayers of<br />
SharePoint developers the world<br />
over. SPCAF essentially carries<br />
out a series of tests and analyses<br />
the quality of code in your<br />
SharePoint and Office 365<br />
applications to ensure they stand<br />
up to the highest standards of<br />
quality and security.<br />
“ community<br />
A big focus for us is our blog. We try to offer engaging content that the<br />
cannot get elsewhere.<br />
Matthias Seidel, Head of Marketing<br />
OUR VERDICT<br />
Rencore’s digital marketing is strongly focused on the<br />
community whose needs SPCAF serves. The team<br />
regularly posts thoughtful articles on their blog aimed at<br />
discussing best practice and general issues for<br />
developers. Rencore provides readers with a lot of useful<br />
content, including detailed, screenshot-heavy blogs,<br />
how-to guides and integrates videos from their YouTube<br />
channel into the blog – a great example of cross-channel<br />
marketing. We also think the website is excellent, ticking<br />
‘best practice’ check boxes for website design.<br />
87/100<br />
68/100<br />
73/100<br />
16
09<br />
BEEZY<br />
www.beezy.net<br />
@followbeezy<br />
A well targeted digital marketing effort<br />
Founded in 2011 and with an HQ<br />
in the Silicon Valley, Beezy<br />
provides a comprehensive<br />
enterprise collaboration solution<br />
for Office 365 and SharePoint.<br />
Beezy’s tools bring many<br />
powerful social features to the<br />
enterprise user, such as ‘town<br />
halls’, blogs, forums and push<br />
notifications, as well as<br />
engagement tools around<br />
gamification, comments and<br />
endorsements.<br />
“<br />
Diversify your marketing channels. Customers require multiple<br />
touches, and they are more likely to respond when those interactions<br />
come through several different channels rather than just (typically)<br />
email. Be creative, but be authentic!<br />
Christian Buckley, CMO<br />
OUR VERDICT<br />
Beezy is known for its clean, responsive approach to<br />
design, and this is mirrored in their website. Besides the<br />
design elements, we think the Californian/Catalonian<br />
company’s blog is especially strong. Featuring regular<br />
content from Microsoft MVP Christian Buckley, the blog<br />
does a great job of drawing in readers with interesting,<br />
well researched and thought-provoking articles. The<br />
focus is on answering questions that readers need<br />
answers to – definitely best practice when it comes to<br />
digital marketing.<br />
86/100<br />
66/100<br />
74/100<br />
17
10<br />
QORUS DOCS<br />
www.qorusdocs.com<br />
@qorusdocs<br />
A big focus on people & sense of humour<br />
Qorus was founded in 2008 and<br />
now has a global presence. Their<br />
tools make it easy to rapidly build<br />
proposals and other documents<br />
using pre-approved text and<br />
content from their customers’<br />
CRMs and other sources. The aim<br />
is to make building documents a<br />
lot easier, so end users don’t<br />
have to waste time rebuilding<br />
documents or worry about brand<br />
consistency across outputs.<br />
“ on<br />
The foundation of our approach is to develop great content, and focus<br />
social and growth tactics, to win and delight our customers.<br />
Heather Thompson, Senior VP of Marketing<br />
OUR VERDICT<br />
Qorus has a big focus on its own people across the blog<br />
and website. With humorous videos where we meet<br />
employees and blogs introducing us to new staff, the<br />
human focus is highly engaging and an inspired<br />
approach to marketing a software tool. We’re also<br />
impressed by a sophisticated approach to blogging<br />
which targets the problems of specific industries – at the<br />
time of writing Qorus was producing a lot of blogs aimed<br />
at the legal industry. Qorus had the second highest<br />
ranking blog in the whole report.<br />
89/100<br />
71 /100<br />
67/100<br />
18
KIM ALBRECHT, MARKETING, NINTEX<br />
GETTING THE<br />
BASICS RIGHT<br />
Kim Albrecht has<br />
worked as a marketer at<br />
technology companies<br />
for over 20 years –<br />
including a stint at<br />
Microsoft. She talks us<br />
through her observations<br />
on best practice.<br />
When you’re starting out<br />
marketing your brand, it’s<br />
valuable to learn from those<br />
who’ve ‘been there before’. So,<br />
we sat down with Kim Albrecht,<br />
marketing executive at Nintex to<br />
find out more.<br />
Nintex products help enterprises<br />
automate and streamline their<br />
processes, and while very<br />
popular in their own right, their<br />
marketing has gone a long way to<br />
growing awareness of their<br />
products.<br />
Make it impossible to miss you<br />
Kim explained that “getting face<br />
to face” with the Nintex target<br />
audience is key. “We work to get<br />
in front of those audiences at<br />
specifically targeted events. For<br />
example, we recently exhibited at<br />
Microsoft Envision which is<br />
targeted at Line of Business<br />
decision makers, or at HR focused conferences to<br />
promote our product to those people”. Nintex is also<br />
present and prominent while sponsoring at WPC and<br />
Ignite – the biggest Microsoft events of the year. It’s<br />
clear that being highly visible plays a key role in<br />
Nintex and it’s success.<br />
Understand your audience - and its nuances<br />
Ensuring the right messages reach the right people is<br />
a major challenge. Kim explains that very often, the<br />
person who actually uses Nintex products is not the<br />
same as the person who actually holds the purse<br />
strings. This is why Kim emphasises a strategy where<br />
we “get the right messages to the right people in the<br />
right context”. This means that the content you<br />
produce needs to be targeted to different >><br />
19
KIM ALBRECHT, MARKETING, NINTEX<br />
audiences – it’s not enough to simply<br />
focus on the end user, when the person<br />
who is likely to buy your product or<br />
service might have a very different view<br />
of business needs.<br />
That said, the messages you release need<br />
to focus on the fundamental benefits of<br />
your product. Kim puts it like this, "I don't<br />
think messages that appeal to the Line of<br />
Business decision maker are necessarily<br />
different to the messages that appeal to<br />
the IT pro.<br />
By this I mean that our solutions need to<br />
solve their business problems, or need to<br />
solve their pain points.”<br />
Essentially, Nintex tools resolve a<br />
fundamental problem - people are being<br />
asked to do more with less. The challenge<br />
with marketing is speaking ‘in the<br />
language’ of different audiences and<br />
showing how your solution resolves their<br />
problems in a clear manner.<br />
Kim warns not to make the mistake of<br />
being product obsessed. Companies<br />
often fall into the trap of thinking that<br />
marketing is “all about our product and<br />
its functions”. but really “needs to be<br />
focused on what's important to the buyer<br />
and also to the user.”<br />
Get the basics right<br />
Kim explains that Nintex, like so many<br />
forward-thinking businesses, is on an<br />
exciting journey into the world of content<br />
marketing. However, before embarking<br />
on this journey, Nintex needed to get the<br />
basics right.<br />
marketing Nintex has implemented, Kim<br />
explained, “I'd love to say it was a specific<br />
campaign, but one thing we've done this year is<br />
to really double down on our website content<br />
for search engine marketing. Let me give you<br />
some specifics - last year we intentionally cut<br />
our paid search budget by 40% so we could<br />
invest in other areas across the business, but<br />
we obviously didn’t want to drop the number of<br />
marketing leads we got coming from the digital<br />
channels.”<br />
Nintex carried out a lot of research to<br />
understand what people were searching for,<br />
looking at short and long tail terms and trends.<br />
This information helped them reformulate their<br />
website to be much more closely aligned with<br />
audience needs.<br />
“We worked very hard to enhance the content<br />
on the website to reflect those search terms.<br />
And so in some cases it meant rewriting pages,<br />
in other cases it meant adding entirely new<br />
pages to our site and it also meant focussing on<br />
landing pages...the result is that we've been<br />
able to grow our MQLs (marketing qualified<br />
leads) this fiscal year about 15% with about<br />
40% less budget - and that's all because of<br />
content on our website.”<br />
This is the crux of online marketing, yet by<br />
getting the fundamentals right, the rewards can<br />
be enormous: “It's not necessarily flashy, but I<br />
would call it best practice to make sure you've<br />
got content that can be found through search”.<br />
Nintex got where it is today through a consistent,<br />
research-driven approach and provides a great<br />
example for those new to marketing. Thanks again<br />
to Kim for her insights – learn more about Nintex<br />
at www.nintex.com<br />
Asked about the most impactful online<br />
20
PARTNERS<br />
11 TO 30<br />
Kaseya<br />
22<br />
EPM Live<br />
27<br />
AvePoint<br />
22<br />
Modality<br />
27<br />
Metalogix<br />
23<br />
Imperva<br />
30<br />
Infragistics<br />
23<br />
DMC Software<br />
30<br />
Mindtree<br />
24<br />
Timextender<br />
31<br />
harmon.ie<br />
24<br />
K2<br />
31<br />
Mimecast<br />
25<br />
Cloudlock<br />
32<br />
ENow<br />
25<br />
Continuant<br />
32<br />
Barracuda<br />
26<br />
Nventeq<br />
33<br />
Catapult Systems<br />
26<br />
DevFacto<br />
33<br />
21
11<br />
KASEYA<br />
@kaseyacorp<br />
www.kaseya.com<br />
Founded in 2000, Kaseya is a Boston, MA, based company whose goal is to provide<br />
the tools for customers to manage all their IT from a central point. The aim is to save<br />
time and money when managing distributed IT systems.<br />
OUR VERDICT<br />
Kaseya clearly understands the value of digital marketing, performing well in all the<br />
areas we measured, with an especially active Twitter feed. We’d also like to highlight<br />
their great set of resources in the form of case studies, webinars, and infographics,<br />
all aimed at specific audiences and industries.<br />
75/100<br />
76/100<br />
77<br />
/100<br />
AVEPOINT 12<br />
www.avepoint.com<br />
@AvePoint_inc<br />
Founded in 2001, AvePoint has evolved to become one of the major players in<br />
SharePoint content migration. They also provide a range of additional tools for<br />
SharePoint management, security and other related services.<br />
OUR VERDICT<br />
AvePoint scored higher in our analysis this year than in 2015, with an especially big<br />
improvement in their blog. Posts are long and detailed, and we’re impressed by the<br />
consistency around certain themes – their wave of content relating to the release of<br />
SharePoint 2016, for instance, demonstrates a well planned marketing strategy.<br />
73/100<br />
73/100<br />
78<br />
/100<br />
22
13<br />
METALOGIX<br />
@metalogix<br />
www.metalogix.com<br />
Metalogix is a key player in SharePoint and Office 365 content migration, security and<br />
management, with a range of products to extend and enhance out of the box<br />
capabilities. Based in Washington DC, the company has a global presence.<br />
OUR VERDICT<br />
Metalogix scored particularly highly for their regular and concerted Twitter feed that<br />
does a great job of unifying Metalogix’ diverse marketing activities. This diversity of<br />
channels is particularly impressive and includes webinars, case studies, eBooks,<br />
demos, events and more, which all serve to bolster their presence across the web.<br />
75/100<br />
69/100<br />
77<br />
/100<br />
INFRAGISTICS 14<br />
www.infragistics.com<br />
@infragistics<br />
Infragistics is a market leader in UX design and developer tools. SharePlus and<br />
ReportPlus, its enterprise tools, provide powerful mobile interfaces for end users to<br />
interact with SharePoint, Office 365 and data tools from major devices.<br />
OUR VERDICT<br />
The New York based firm has a strong all-round digital marketing effort, but their<br />
website is outstanding, winning top marks in this report – as we’d expect for the UX<br />
experts. Besides our metrics, it would be unfair not to highlight Infragistics’ awesome<br />
community-focused pages which are packed with tips and advice for developers.<br />
79/100<br />
81 /100<br />
66<br />
/100<br />
23
15<br />
MINDTREE<br />
@mindtree_ltd<br />
www.mindtree.com<br />
Mindtree is an IT services company that provides customers with a full range of<br />
technology solutions. They help companies differentiate themselves, reinvent<br />
business functions and accelerate revenue growth.<br />
OUR VERDICT<br />
We are huge fans of Mindtree’s attractive website. It is extremely well designed, with<br />
an appealing interface and intuitive navigation. We’re also impressed by their active<br />
Twitter feed which has a massive following and is supported by competitions and a<br />
focus on people.<br />
69/100<br />
78/100<br />
77<br />
/100<br />
HARMONIE 16<br />
www.harmon.ie @teamharmonie<br />
harmon.ie provides a range of products that are aimed at “taking the pain out of<br />
SharePoint use”. harmon.ie’s tools facilitate file sharing, email and document<br />
management by providing a single screen experience for knowledge workers.<br />
OUR VERDICT<br />
With a strong all-round showing in the major digital marketing channels, we’re<br />
particularly impressed by harmon.ie’s unique thought leadership voice. The team has<br />
identified a very specific problem in document management and creates very<br />
consistent marketing to help inform and educate their audiences about this issue.<br />
75/100<br />
71 /100<br />
74<br />
/100<br />
24
17<br />
MIMECAST<br />
@mimecast<br />
www.mimecast.com<br />
Founded in 2003, Mimecast provides tools for businesses to protect themselves<br />
against email-based security breaches, scams and data leaks. With offices around<br />
the globe, Mimecast has a strong focus on customer and partner relationships.<br />
OUR VERDICT<br />
As we noted last year, Mimecast’s particular strength in marketing is a crystal clear<br />
focus on the different audiences for their products. This avoids the risk of creating<br />
generic content which is too vague to be of much use to anyone. Their approach<br />
appears to be driven by a real understanding of their audience and its needs.<br />
71 /100<br />
70/100<br />
79<br />
/100<br />
ENOW 18<br />
@enowconsulting<br />
www.enowsoftware.com<br />
Based in California, ENow specialises in tools aimed at supporting admins. Their<br />
tools provide greater visibility over how SharePoint, Office 365, Exchange and other<br />
Microsoft tools are running and help admins find and resolve problems.<br />
OUR VERDICT<br />
ENow’s blog is one of the highest scoring in our analysis. And when you read it, you<br />
understand why. The team’s blogs are very in-depth, long and well-structured and<br />
include walkthrough guides and how-tos with screenshots. All this is aimed at<br />
providing content that SharePoint admins will find genuinely useful.<br />
82 /100<br />
63/100<br />
71<br />
/100<br />
25
19<br />
BARRACUDA<br />
www.barracuda.com<br />
@barracuda<br />
Based in Campbell, California, but with a worldwide presence, Barracuda Networks<br />
provides an impressive range of enterprise IT solutions focused on content security,<br />
networking & application delivery and data storage & protection.<br />
OUR VERDICT<br />
We are especially impressed by Barracuda’s engaging use of Twitter. They post<br />
regularly and cover a range of themes consistently, including breaking news on IT<br />
security issues and phishing scams, as well as a regular ‘today in tech history’ tweet,<br />
demonstrating solid research and a focus on helping customers.<br />
61/100<br />
71/100<br />
87<br />
/100<br />
20<br />
CATAPULT SYSTEMS<br />
www.catapultsystems.com<br />
@catapultsystems<br />
With an HQ in Austin, Texas, Catapult Systems is a Microsoft-focused IT consulting<br />
company. Their services cover expertise in a very wide range of Microsoft products,<br />
married to their knowledge of best practice for implementation.<br />
OUR VERDICT<br />
Catapult Systems has a consistently strong showing across all areas measured in our<br />
analysis. However, we particularly like their blog. Always informative, their posts are<br />
often packed with wit and personality. There’s also strong involvement from<br />
colleagues across the business which is great to see.<br />
73/100<br />
74/100<br />
74<br />
/100<br />
26
21 EPM LIVE<br />
@epmlive<br />
www.epmlive.com<br />
Another Austin, Texas firm, EPM Live provides project and portfolio management<br />
tools based on SharePoint and Microsoft Project. Their product is intended to bring<br />
the benefits of flexible project management to all parts of the business.<br />
OUR VERDICT<br />
Coming joint second for their blog in our analysis, EPM Live has an excellent blog<br />
aimed squarely at the project management profession. The blog’s approach is to<br />
provide great advice on all things project management – from job interviews to<br />
setting up a project management office.<br />
89/100<br />
65/100<br />
62<br />
/100<br />
MODALITY 22<br />
@modalitysystems<br />
www.modalitysystems.com<br />
Modality is a Skype for Business Gold Communications Partner. With a strong focus<br />
on collaboration, they provide expertise on communications and have developed a<br />
range of add-ons and extensions for Skype for Business and Lync.<br />
OUR VERDICT<br />
Modality’s blog scores well in our ranking. Their clear focus on communications and<br />
the painpoints of their target audience is an effective way of reaching potential<br />
customers. We also think their approach to case studies is really effective - using<br />
dedicated pages to tell the world about Modality’s successes with major clients.<br />
75/100<br />
68/100<br />
74<br />
/100<br />
27
KARL REDENBACH, CEO, LIVETILES<br />
UP AND COMING<br />
MARKETER<br />
In this year’s report we<br />
wanted to profile an up<br />
and coming partner. New<br />
York’s Live Tiles provides<br />
an overlay where<br />
employees access all their<br />
apps. We sat down with<br />
CEO Karl Redenbach to<br />
learn about the firm’s<br />
innovative content<br />
marketing.<br />
CEO Karl Redenbach<br />
previously spent 13 years<br />
running a SharePoint<br />
consultancy before founding<br />
his own product company just<br />
over two years ago. LiveTiles<br />
provides an interface that<br />
allows companies that use<br />
hundreds, if not thousands, of<br />
apps to store them in one easy<br />
to access screen. LiveTiles<br />
counts Nike, Mars and<br />
Burberry among its clients.<br />
LiveTiles fully recognises the<br />
value and power of digital<br />
marketing. We sat down with<br />
Karl to learn about the New<br />
York firm’s digital marketing<br />
strategy and understand their<br />
rapid success story.<br />
LiveTiles obviously has a serious digital<br />
marketing strategy, with a great website, blog<br />
and strong presence across most social networks.<br />
Tell us how you got where you are today.<br />
So, I’m self-taught when it comes to marketing. I ran a<br />
SharePoint consulting business until I sold it a couple<br />
of years ago before co-founding LiveTiles. In that<br />
time, we’ve created a business with a 100-milliondollar<br />
valuation in just 12 months. And the most<br />
fascinating thing is that it’s not just because of our<br />
product – it’s really down to our marketing.<br />
That’s a powerful endorsement for digital<br />
marketing! >><br />
28
KARL REDENBACH, CEO, LIVETILES<br />
Exactly! Let me tell you something<br />
interesting. Until a couple of months ago,<br />
I never even looked at Google Trends, but<br />
for the last two months I’ve been doing it<br />
every day. Since we started doing our<br />
online marketing, our Google Analytics<br />
has gone through the roof. In the whole<br />
of last year, we got about 35,000 unique<br />
visitors to the site – that’s around two to<br />
three thousand visitors per month. Now,<br />
we get more than that number every<br />
single day.<br />
Wow. So can you tell us what exactly<br />
you do to get that much traffic?<br />
Here in New York we’ve developed<br />
something we call ‘Andy’ which is our<br />
‘digital factory’. It’s named after Andy<br />
Warhol who founded an arts collective<br />
here in New York where he brought<br />
together a lot of artists to create some of<br />
the best art of the 20th century. We<br />
wanted to do something a little like that.<br />
Essentially, we’ve created groups of<br />
teams who are responsible for producing<br />
all our different types of content. For<br />
example, we have one team that has<br />
people who are focused exclusively on<br />
product marketing. We also have a team<br />
of content marketers, who are all broken<br />
down into individual pods, each with a<br />
specific focus. For instance, one team is<br />
focused purely on producing content<br />
focused on the needs of retail customers,<br />
and creates content that those customers<br />
want. We also have a growing team of<br />
WordPress developers and Hootsuite<br />
experts working in each pod and<br />
engaging with the community.<br />
Can you tell us about the larger<br />
strategy here?<br />
To be honest with you, we take a lot of our<br />
inspiration from an Australian company called<br />
Atlassian, who, I believe, are the best marketing<br />
organisation in the world. When I first read<br />
about them, I heard they had no sales people<br />
despite being valued at $5 billion US. I didn’t<br />
believe it to begin with, but after doing some<br />
research and deploying parts of their digital<br />
strategy I’m convinced they’re telling the truth.<br />
Our digital strategy is all about using a lot of<br />
online presence. We create as much interesting,<br />
relevant content as possible.<br />
This is a big statement, but I’d say marketing is<br />
our business. What I mean is that our<br />
marketing team has grown enormously in just a<br />
few weeks, and my plan is to double it in size<br />
every quarter. A lot of this work is about<br />
supporting our partners and helping them sell<br />
our products through free trials and so on. But<br />
marketing is key. If you’d asked me 12 months<br />
ago about the impact it has had, I wouldn’t<br />
have believed you. But the traffic on Google<br />
Analytics has just gone nuts and proves the<br />
value of digital marketing.<br />
So, what advice would you give to someone<br />
who’s new to marketing in this space?<br />
Just do it! I think a lot of tech people might feel<br />
a little shy about promoting their own work –<br />
they feel it’s a bit like showing off. But the<br />
bottom line is that you’ve got to get your name<br />
out there and let people know about all the<br />
great work you’re doing. There’s loads of free<br />
resources online, and I can tell you it really<br />
doesn’t cost a lot of money; our biggest growth<br />
has come from organic searches – from people<br />
referring back to us and linking through. Really,<br />
you just need to read up about this stuff and<br />
put it into practice and you’ll see the results for<br />
yourself!<br />
29
23<br />
IMPERVA<br />
@imperva<br />
www.imperva.com<br />
Founded in 2002 and now with an international presence, Imperva is a leading<br />
provider of data and application security solutions that protect business-critical<br />
information in the cloud and on-premises.<br />
OUR VERDICT<br />
We especially like Imperva’s Twitter feed – it’s engaging and packed full of interesting<br />
stories related to cybersecurity. With great use of images and click-attracting tweets,<br />
this is top quality social marketing done right. An honourable mention also goes to<br />
the Californians’ video-rich website.<br />
64/100<br />
69/100<br />
83<br />
/100<br />
DMC SOFTWARE 24<br />
www.dmcsoftware.co.uk<br />
@dmcsoftware<br />
DMC Software has been providing tools for business management solutions built<br />
on Microsoft technology since 2001. They have a big focus on CRM, ERP,<br />
accountancy and IT infrastructure.<br />
OUR VERDICT<br />
We’re really impressed by DMC Software’s intuitive website. However, it’s their blog<br />
which really stands out with thought-provoking and well written and researched<br />
articles. Posts are aimed at the needs of specific industries and are often written in<br />
response to industry news, showing how companies can react.<br />
75/100<br />
71/100<br />
71<br />
/100<br />
30
25<br />
TIMEXTENDER<br />
www.timextender.com<br />
@timextender<br />
TimeXtender provides data warehouse automation services, aimed at making data<br />
warehouses work quickly and efficiently. With a HQ in Denmark and a global<br />
presence, TimeXtender’s unique offering is fuelled by an energetic marketing team.<br />
OUR VERDICT<br />
TimeXtender seems like a company on a mission - if their content production is<br />
anything to go by. The team produces a lot of fresh news and content which is<br />
regularly fed through their blog, Twitter feed and other channels. Content marketing<br />
is about quality and quantity – TimeXtender definitely excel at both.<br />
68/100<br />
72/100<br />
77<br />
/100<br />
26<br />
www.k2.comK2@k2onk2<br />
K2 aims to make it easy for businesses to create apps for their specific needs. Their<br />
tools allow companies to create powerful tools with little to no code – be that onpremises<br />
or in the cloud.<br />
OUR VERDICT<br />
We are very impressed by K2’s high quality digital marketing. We particularly like the<br />
website which is well targeted at different business departments, and incorporates<br />
attractive design and great use of imagery. We also rate their Twitter feed highly – it’s<br />
engaging and focused on pushing the company’s multi-channel marketing.<br />
68/100<br />
73/100<br />
76<br />
/100<br />
31
27<br />
CLOUDLOCK<br />
@cloudlock<br />
www.cloudlock.com<br />
Launched in 2011, CloudLock provides comprehensive tools for enterprises and<br />
institutions to protect their cloud-based environments from compromised accounts<br />
and data breaches and centrally manage risk.<br />
OUR VERDICT<br />
CloudLock has created an impressive, multichannel marketing effort to boost its<br />
presence online. The website is engaging and packed with resources and their<br />
Twitter feed has a laser focus on the problems of their audience. However, we<br />
especially like their blog with its ‘CyberFact of the moment’ and timely news stories.<br />
71/100<br />
63/100<br />
78<br />
/100<br />
CONTINUANT 28<br />
www.continuant.com<br />
@continuant<br />
Providing maintenance and support for legacy systems and managing complex<br />
unified communications solutions, Continuant helps customers achieve their IT and<br />
communications objectives.<br />
OUR VERDICT<br />
As you might expect from communications experts, Continuant’s blog scored among<br />
the highest in our analysis. Varied subject matter and consistent posting drives their<br />
score higher than most companies near them on our list. They also target articles at<br />
specific use cases and industries which is best practice.<br />
87/100<br />
68/100<br />
59<br />
/100<br />
32
29<br />
NVENTEQ<br />
@nventeq<br />
www.nventeq.com<br />
Based in United Arab Emirates, Nventeq is one of the major Microsoft VARs in the<br />
region. They provide customers with a range of Microsoft products, managed services<br />
and support and have a special focus on Microsoft Dynamics.<br />
OUR VERDICT<br />
Nventeq’s digital marketing efforts are easy to understand, straightforward and<br />
effective. They use a range of channels and ‘tick all the boxes’ when it comes to best<br />
practice: linking social media with new blogs, packing their pages with links to<br />
product landing pages and employing calls to action across the website.<br />
71/100<br />
75/100<br />
71<br />
/100<br />
DEVFACTO 30<br />
www.devfacto.com<br />
@devfacto<br />
Founded in 2007, DevFacto is an up and coming Canadian software design and app<br />
creation company. With a strong focus on user experience and human centred<br />
design, the firm is known for its vibrant culture.<br />
OUR VERDICT<br />
A key part of DevFacto’s vision is to be people focused, and a great example of this is<br />
their digital marketing. The firm’s employees feature heavily throughout their website,<br />
blog and social pages (including a buzzing Facebook presence). This all contributes to<br />
making them feel friendly and approachable – something we think is very important.<br />
79/100<br />
68/100<br />
66<br />
/100<br />
33
The #MSPartner hashtag is really<br />
active, but there was a large spike<br />
around the 2015 World Partner<br />
Conference.<br />
10K<br />
5K<br />
0K<br />
#MSPartner<br />
FEB<br />
6K<br />
USERS<br />
35.2K<br />
TWEETS<br />
874.73K<br />
POTENTAIL<br />
IMPRESSION<br />
MAR ARP MAY JUN JUL AUG SEP OCT NOV DEC JAN<br />
TWITTER<br />
AND THE<br />
MICROSOFT<br />
PARTNER<br />
NETWORK<br />
TWEETS<br />
USERS<br />
CORPORATE<br />
40.72%<br />
A mix of companies<br />
and individuals were<br />
tweeting<br />
UNKNOWN<br />
0.29%<br />
1K<br />
INDIVIDUAL<br />
INDIVIDUAL<br />
58.99%<br />
They were tweeting<br />
from all over<br />
So what were they talking about?<br />
But mainly in English<br />
11268<br />
TWEETS PUBLISHED<br />
IN ENGLISH<br />
98.57%<br />
Which of them had<br />
the most mentions?<br />
4.2K<br />
174<br />
108<br />
71<br />
64<br />
Microsoft Partner<br />
@msPartner<br />
Phil Sorgen<br />
@phil_sorgen<br />
Jen Sieger<br />
@jensieger<br />
Brad Smith<br />
@BradSmi<br />
Kati<br />
@katiqu<br />
34
PARTNERS<br />
31 TO 50<br />
Colligo<br />
36<br />
Ellipse Solutions<br />
39<br />
Sensei Project Solutions<br />
36<br />
Credera<br />
39<br />
BetterCloud<br />
36<br />
CWL Systems<br />
40<br />
Lightning Tools<br />
37<br />
1E<br />
40<br />
PowerObjects<br />
37<br />
Content and Code<br />
40<br />
eFolder<br />
37<br />
KnowledgeLake<br />
41<br />
CodeTwo<br />
38<br />
Brightstarr<br />
41<br />
CPS<br />
38<br />
Pyramid Analytics<br />
41<br />
Redspire<br />
38<br />
Sada Systems<br />
42<br />
Xgility<br />
39<br />
eImagine<br />
42<br />
35
31<br />
COLLIGO<br />
www.colligo.com<br />
@colligo<br />
Founded in 2000, Colligo provides a range of tools for email and SharePoint that<br />
integrates with Outlook. Colligo’s tools are accessible from desktop or from any<br />
device, letting users work how they want, where they want.<br />
69/100<br />
74/100<br />
73/100<br />
32<br />
SENSEI PROJECT SOLUTIONS<br />
www.senseiprojectsolutions.com<br />
@senseiPPM<br />
Sensei Project Solutions specialises in PPM deployments with Project Online,<br />
Project Server and Microsoft Project. They provide a complete solution for<br />
product deployment, as well as training and support.<br />
82/100<br />
68/100<br />
63/100<br />
33<br />
BETTERCLOUD<br />
@bettercloud<br />
www.bettercloud.com<br />
BetterCloud provides the tools for managing and measuring cloud office<br />
platforms. We particularly liked their campaign focused, informative and highly<br />
active Twitter feed.<br />
67/100<br />
73/100<br />
75/100<br />
36
34<br />
LIGHTNING TOOLS<br />
@lightningtools<br />
www.lightningtools.com<br />
Founded in 2007, Lightning Tools creates SharePoint tools and web parts. We<br />
find their blog particularly impressive. It’s great quality and packed full of useful<br />
‘how-to’ guides, featuring screenshot-heavy walkthroughs.<br />
82/100<br />
55/100<br />
69/100<br />
35<br />
POWEROBJECTS<br />
@joecrm<br />
www.powerobjects.com<br />
Winner of 2015’s Microsoft Partner of the Year for Cloud CRM, PowerObjects<br />
implements and supports Microsoft CRM tools. We rated their website especially<br />
highly – navigation is intuitive and user centered.<br />
63/100<br />
78/100<br />
76/100<br />
36<br />
EFOLDER<br />
@efolder<br />
www.efolder.net<br />
eFolder is a leading provider of cloud backup, business continuity and file sync<br />
services. We especially like the website, which is employee focused and very well<br />
designed.<br />
70/100<br />
71/100<br />
72/100<br />
37
37<br />
CODETWO<br />
@codetwosoftware<br />
www.codetwo.com<br />
CodeTwo’s product range extends out of the box Microsoft productivity tools.<br />
These include email, backup, migration and synchronisation tools. The company<br />
has an excellent blog, packed full of long, detailed and highly informative guides.<br />
77/100<br />
74/100<br />
64/100<br />
38<br />
CPS<br />
@cps_solutions<br />
www.cps.co.uk<br />
Corporate Project Solutions (CPS) is a full service IT consultancy and provider of<br />
the full range of Microsoft enterprise products. The blog scores particularly<br />
highly in our analysis, with regular posts targeted at specific audiences.<br />
77/100<br />
63/100<br />
69/100<br />
39<br />
REDSPIRE<br />
@redspireCRM<br />
www.redspire.co.uk<br />
Redspire provides solutions for Dynamics CRM customers. The Scottish firm has<br />
a great blog with a laser focus on different uses of CRMs for different kinds of<br />
users and industries.<br />
79/100<br />
61/100<br />
68/100<br />
38
40<br />
XGILITY<br />
@xgility<br />
www.xgility.com<br />
Xgility provides a range of services and products related to Microsoft technology.<br />
Their blog deserves particular recognition; the team regularly publishes content<br />
on different themes, but especially pertaining to the needs of government.<br />
79/100<br />
70/100<br />
63/100<br />
41<br />
ELLIPSE SOLUTIONS<br />
www.ellipsesolutions.com<br />
@ellipsesolutions<br />
Based out of Dayton, Ohio, Ellipse Solutions is a Microsoft Dynamics AX ERP<br />
Gold Partner. We especially like their blog. It has a strong focus on providing<br />
guidance and how-to walkthroughs with Dynamics AX.<br />
86/100<br />
55/100<br />
63/100<br />
42<br />
CREDERA<br />
@credera<br />
www.credera.com<br />
Credera is a full-service management consulting, user experience and technology<br />
solutions firm. Based in Texas, the company has a good looking website.<br />
However, it’s their energetic and friendly blogging which really sets them apart.<br />
80/100<br />
44/100<br />
74/100<br />
39
43<br />
CWL SYSTEMS<br />
@CWL_systems<br />
www.cwlsystems.co.uk<br />
Based in the UK, CWL Systems has been providing support and infrastructure<br />
services since 1992. We’re particularly impressed by their blog. It includes how-to<br />
guides and content targeted at specific users and industries.<br />
77/100<br />
69/100<br />
65/100<br />
44<br />
1E<br />
www.1e.com<br />
@1E_global<br />
London-based 1E’s products allow businesses to automate the full software<br />
lifecycle. 1E really understands the power of consistent content marketing and<br />
their Twitter feed and blog are updated regularly.<br />
77/100<br />
43/100<br />
77/100<br />
45<br />
CONTENT AND CODE<br />
www.contentandcode.com<br />
@contentandcode<br />
London’s Content and Code has been building productivity platforms with<br />
Microsoft products since 2001. Their regular blogging with thought leadership<br />
pieces and detailed series sets them apart.<br />
77/100<br />
58/100<br />
69/100<br />
40
46<br />
KNOWLEDGE LAKE<br />
@knowledgelake<br />
www.knowledgelake.com<br />
KnowledgeLake focuses on architecting and implementing ECM solutions built<br />
on Microsoft technologies. This is a company that understand the power of a<br />
tweet. Personable and intriguing; it’s social media marketing at its best.<br />
71 /100<br />
55/100<br />
77/100<br />
47<br />
BRIGHTSTARR<br />
www.brightstarr.com<br />
@brightstarr_SP<br />
With offices worldwide, BrightStarr offers a full range of productivity tools and<br />
services built on Microsoft technologies. They are also the people behind Unily, a<br />
major player in the ‘Intranet in a box’ market.<br />
70/100<br />
66/100<br />
71 /100<br />
48<br />
PYRAMID ANALYTICS<br />
www.pyramidanalytics.com<br />
@pyramidanalytic<br />
Pyramid Analytics created the BI Office Suite, a platform that aims to make it<br />
much easier for anybody to use data. We especially like their interactive and<br />
engaging Twitter feed with its questions and competitions.<br />
67/100<br />
70/100<br />
72/100<br />
41
49<br />
SADA SYSTEMS<br />
@SADAsystems<br />
www.sadasystems.com<br />
Founded in 2000, SADA Systems helps its clients with cloud migration strategies<br />
and support. The Los Angeles firm has an awesome, video-rich website. It’s a joy<br />
to navigate and is thoughtfully built.<br />
63/100<br />
77/100<br />
72/100<br />
50<br />
EIMAGINE<br />
@thinkETG<br />
www.eimagine.com<br />
Indianopolis based eimagine helps companies with implementations of<br />
Microsoft Dynamics and SharePoint, as well as training and customer specific<br />
customisation.<br />
69/100<br />
68/100<br />
69/100<br />
42
“<br />
DOWNLOAD A<br />
COPY OF THIS<br />
REPORT ONLINE<br />
SIMPLY SEARCH FOR<br />
“<br />
inbound marketing excellence<br />
43
FEATURE<br />
THE 6 MONTH<br />
MARKETING<br />
FITNESS PLAN<br />
We’ve all made snap decisions to get fit and diet in the past. However, without a good plan,<br />
those goals rarely turn into reality. Creating a strong digital marketing presence is the same. This guide will<br />
help you build a realistic, 6-month digital marketing plan aimed at making sure your brand represents you in<br />
the right way online.<br />
DESIGN YOUR FITNESS PROGRAM<br />
Research and preparation are by far the most important stages in your<br />
digital marketing fitness plan.<br />
MONTH 1<br />
Current state: What marketing do we already do? What works? Why?<br />
Define goals: Where do we want to be? Do we want to create more<br />
leads – and if so, how many?<br />
Know your audience: Who buys your products or services? What are<br />
they like and what do they look for online?<br />
Know your competitors: What digital marketing are they doing?<br />
THE WEIGH-IN<br />
Don’t go too hard in your first month, this phase is like a warm up.<br />
MONTH 2<br />
Week 1: Google Analytics - Study your website further, get to know how people<br />
interact with it and which pages they land on.<br />
Week 2: Update and improve your most popular landing pages with clear calls to action.<br />
Week 3: Create or restart your Twitter account. Begin tweeting once per day.<br />
Week 4: Write your first company blog post, announcing your new direction and purpose.<br />
BEGIN PUSHING YOURSELF<br />
Now start laying the groundwork for a more consistent digital marketing strategy<br />
MONTH 3<br />
Week 1: Research, write and publish one blog. Increase to three tweets per day.<br />
Week 2: Keep refreshing landing pages and tweet daily.<br />
Week 3: Begin placing ads on Bing, Google and social networks. Tweet daily.<br />
Week 4: Publish another blog post and tweet daily. Start measuring your progress<br />
with your analytics tool. Publish your email newsletter with interesting news<br />
and links to your blog.<br />
44
THE 6 MONTH MARKETING FITNESS PLAN<br />
GETTING SERIOUS<br />
In your fourth month, you want to be at a stage where your digital<br />
marketing machine is whirring along nicely.<br />
MONTH 4<br />
Week 1: Publish a blog and use tools to analyse your tweets – what time are<br />
people engaging with your social media activity and is this increasing website<br />
engagement? Start testing your paid ads.<br />
Week 2: Publish a blog and tweet daily.<br />
Week 3: Publish a blog and tweet daily. Keep testing your paid ads<br />
Week 4: Publish a blog and tweet daily. Measure the impact of paid ads and<br />
decide if you need to change or improve any of your landing pages. Send an<br />
email newsletter.<br />
MONTH 5<br />
EXPANDING ON THE BASICS<br />
This month, the focus will be on spreading your presence on the web.<br />
Week 1: Share a blog on your company’s LinkedIn page and ask employees to do the same.<br />
Week 2: Begin contacting third party websites and industry magazines to offer to write<br />
a guest post. You should now look to send out five tweets per day. A mix of company<br />
news, re-tweets and content from the site. Send at optimized times.<br />
Week 3: Publish a blog and tweet every day.<br />
Week 4: Publish a blog on the website and tweet daily. Keep analysing your ads and<br />
send an email newsletter to your mailing list.<br />
TONE AND REFINE<br />
You now have a good online marketing presence on which to build.<br />
You’re ready to launch your first digital marketing campaign.<br />
MONTH 6<br />
Week 1: Commission a whitepaper or eBook. Tweet daily. Submit a guest post to<br />
an external site with a link back to your website<br />
Week 2: Publish a ‘teaser’ blog post which will generate some interest in the lead<br />
up to your eBook or whitepaper.<br />
Week 3: Create a new landing page which will lead to a download of your<br />
eBook/whitepaper.<br />
Week 4: Launch your landing page with a downloadable eBook and another<br />
blog post leading to the landing page. Finally, send out an email newsletter with<br />
full automation to contacts and tweet about the eBook.<br />
Remember, just like fitness, digital marketing only works long<br />
term if you keep it consistent and keep pushing yourself to<br />
achieve greater heights, so keep motivated!<br />
45
PARTNERS<br />
51 TO 250<br />
# Partner<br />
# Partner<br />
51.<br />
SQS<br />
76 67 68<br />
86.<br />
daffodil software<br />
74 70 60<br />
52.<br />
Net@Work<br />
73 67 69<br />
87.<br />
Advanc. Bus. Solutions<br />
69 73 60<br />
53.<br />
Cloud Cruiser<br />
40 79 74<br />
88.<br />
BDNA<br />
66 64 70<br />
54.<br />
BitTitan<br />
72 63 73<br />
89.<br />
RedPixie<br />
62 67 69<br />
55.<br />
CAL Business Solutions<br />
69 69 69<br />
90.<br />
Statêra<br />
35 82 67<br />
56.<br />
RICS Software<br />
76 67 66<br />
91.<br />
AKA Enterpr. Solutions<br />
70 63 68<br />
57.<br />
Dimension Data<br />
70 60 76<br />
92.<br />
Agile I.T.<br />
44 67 77<br />
58.<br />
Grove Group<br />
48 75 72<br />
93.<br />
Quali<br />
50 71 70<br />
59.<br />
QUADRO Tech<br />
62 86 54<br />
94.<br />
Brennan IT<br />
53 73 66<br />
60.<br />
Hyphenet<br />
71 67 68<br />
95.<br />
BrightWork<br />
65 60 73<br />
61.<br />
Sana Commerce<br />
74 67 67<br />
96.<br />
Brittenford Systems<br />
69 67 64<br />
62.<br />
GWAVA<br />
72 61 74<br />
97.<br />
Datamatics<br />
68 73 58<br />
63.<br />
Cloud2<br />
64 72 67<br />
98.<br />
LinkPoint360<br />
70 73 57<br />
64.<br />
Prosperity 24.7<br />
70 71 64<br />
99.<br />
HubOne<br />
64 68 65<br />
65.<br />
ITS<br />
69 68 68<br />
100. LiveTiles<br />
73 70 58<br />
66.<br />
Elite Telecom<br />
68 61 75<br />
101. Foration<br />
66 73 59<br />
67.<br />
docSTAR<br />
70 68 67<br />
102. perspicuity<br />
70 67 63<br />
68.<br />
exoprise<br />
73 68 65<br />
103. BinaryTree<br />
72 60 69<br />
69.<br />
m-hance<br />
70 60 75<br />
104. BP Logix<br />
49 73 67<br />
70.<br />
contentformula<br />
50 80 65<br />
105. OnRamp<br />
47 71 70<br />
71.<br />
DSI<br />
67 68 68<br />
106. Vitalyst<br />
74 63 64<br />
72.<br />
iCepts<br />
71 67 67<br />
107<br />
CyberArk<br />
30 75 74<br />
73.<br />
TITUS<br />
61 65 74<br />
108. Bell Techlogix<br />
72 77 51<br />
74.<br />
Clicktools<br />
48 71 74<br />
109. Daugherty<br />
50 73 66<br />
75.<br />
CMIT Solutions<br />
63 64 74<br />
110. Olenick<br />
66 63 67<br />
76.<br />
Intergen Group<br />
56 68 73<br />
111. KMS Technology<br />
72 63 64<br />
77.<br />
Specops Software<br />
69 70 64<br />
112. iVision<br />
80 60 63<br />
78.<br />
mcaConnect<br />
75 67 64<br />
113. myCloudDoor<br />
49 68 70<br />
79.<br />
Safe-T<br />
61 77 61<br />
114. pulsion<br />
71 63 64<br />
80.<br />
thinkASG<br />
73 73 59<br />
115. Systemagic<br />
53 64 72<br />
81.<br />
Collaboris<br />
68 61 73<br />
116. Nouveau Solutions<br />
66 64 66<br />
82.<br />
SWC<br />
41 79 68<br />
117. Blue Horseshoe<br />
58 64 69<br />
83.<br />
Vircom<br />
43 73 74<br />
118. igroup<br />
71 53 74<br />
84.<br />
LBMC Technology<br />
76 71 59<br />
119. AbleBridge<br />
65 71 59<br />
85.<br />
pcr<br />
70 67 66<br />
120. ECC IT Solutions<br />
62 75 56<br />
46
PARTNERS<br />
51 TO 250<br />
# Partner<br />
# Partner<br />
121. Oxford CC<br />
67 71 57<br />
156. Betterworking<br />
59 63 64<br />
122. Archive 360<br />
58 82 51<br />
157. Rand Group<br />
75 60 58<br />
123. cogmotive<br />
62 67 64<br />
158. SourceIT<br />
72 70 50<br />
124. Ensyst<br />
51 73 63<br />
159. Kreischer Miller<br />
72 60 59<br />
125. Crow Canyon Systems<br />
73 70 54<br />
160. Dilignet<br />
54 67 61<br />
126. Blue Chip<br />
56 68 65<br />
161. Trexin<br />
43 67 67<br />
127. VirtoSoftware<br />
70 71 55<br />
162. Virtual October<br />
66 61 61<br />
128. ThreeWill<br />
57 70 62<br />
163. Netelligent<br />
69 60 61<br />
129. GraVoc<br />
68 63 63<br />
164. Our IT Department<br />
73 60 58<br />
130. Bonzai<br />
66 61 66<br />
165. nGenx<br />
54 60 67<br />
131. SP Marketplace<br />
67 70 56<br />
166. infinity group<br />
60 63 61<br />
132. Gradwell<br />
73 47 76<br />
167. Cohn Consulting Corp.<br />
64 71 51<br />
133. FMT Consultants<br />
50 67 68<br />
168. skykick<br />
47 61 69<br />
134. Wellingtone<br />
67 67 59<br />
169. Crestwood Associates<br />
59 61 63<br />
135. MicroAge<br />
66 63 63<br />
170. Imanami<br />
66 70 50<br />
136. CuroGens<br />
49 73 62<br />
171. AssureSign<br />
59 64 59<br />
137. ComputerWorld<br />
64 63 64<br />
172. Edwards P.S.<br />
54 73 53<br />
138. Kinetics<br />
63 68 59<br />
173. KME Systems<br />
68 70 48<br />
139. Content Panda<br />
58 61 69<br />
174. Omni212<br />
73 61 55<br />
140. 2B Solutions<br />
66 60 65<br />
175. Nuvem Consulting<br />
54 64 61<br />
141. unily<br />
51 70 63<br />
176. ITworks<br />
68 61 57<br />
142. Basic<br />
66 61 64<br />
177<br />
KCOM<br />
71 38 79<br />
143. Cristie Software<br />
51 60 72<br />
178. EvokeIT<br />
59 63 60<br />
144. OakTree<br />
49 63 70<br />
179. WorkWise<br />
67 75 43<br />
145. tmc<br />
69 63 60<br />
180. Program Framework<br />
36 67 67<br />
146. LAN Infotech<br />
67 64 60<br />
181. EnovaPoint<br />
73 63 52<br />
147. Merit Solutions<br />
58 60 68<br />
182. CarolinasIT<br />
68 67 50<br />
148. Avocette<br />
70 68 54<br />
183. Invenias<br />
56 60 62<br />
149. EastBanc Technologies<br />
54 70 60<br />
184. QuantumPM<br />
68 63 53<br />
150. WinWire Technologies<br />
65 67 58<br />
185. Aegex<br />
60 60 60<br />
151. ASK<br />
55 70 59<br />
186. Sierra Workforce Solut.<br />
68 60 55<br />
152. Netwoven<br />
63 63 62<br />
187. Grant McGregor<br />
65 73 43<br />
153. XSolutions<br />
63 82 43<br />
188. Softvative<br />
64 63 54<br />
154. Puzzlepart<br />
50 63 68<br />
189. Kaya Consulting<br />
64 77 40<br />
155. WEBIT Services<br />
68 64 58<br />
190. NENS<br />
65 71 45<br />
47
PARTNERS<br />
51 TO 250<br />
# Partner<br />
# Partner<br />
191. Tidestone Solutions<br />
70 63 50<br />
226. SharePointEduTech<br />
42 60 62<br />
192. LMS<br />
58 64 55<br />
227. Actionspace<br />
70 60 48<br />
193. West<br />
62 60 57<br />
228. EPM Partners<br />
61 60 52<br />
194. paperless proposal<br />
68 60 54<br />
229. Tumble Road<br />
57 63 50<br />
195. PDF Share Forms<br />
68 62 52<br />
230. Metro CSG<br />
72 68 37<br />
196. Driven<br />
66 67 48<br />
231. Springs Hosting<br />
38 61 61<br />
197. CGNET<br />
69 67 46<br />
232. Lanham Associates<br />
52 60 55<br />
198. RecordPoint<br />
58 65 53<br />
233. Visual 2000<br />
65 63 45<br />
199. BPA Solutions<br />
71 50 61<br />
234. iLink Systems<br />
60 53 56<br />
200. Commercient<br />
68 79 34<br />
235. Redwood Technologies<br />
49 61 53<br />
201. Accudata Systems<br />
72 63 48<br />
236. Icertis<br />
37 61 59<br />
202. Project Line<br />
41 63 63<br />
237. Beyond Computer Sol.<br />
63 61 46<br />
203. CSG Support<br />
69 61 51<br />
238. Trisoft<br />
29 70 53<br />
204. Bamboo Solutions<br />
49 50 72<br />
239. Infopulse<br />
63 67 38<br />
205. CBS<br />
54 67 52<br />
240. Consilium<br />
57 71 36<br />
206. Metaphorix<br />
68 61 51<br />
241. KabBo<br />
60 30 75<br />
207. PremierPoint Solutions<br />
64 54 60<br />
242. Vyapin<br />
54 71 37<br />
208. Neudesic<br />
62 43 72<br />
243. Sievo<br />
66 70 32<br />
209. Quiss<br />
34 63 66<br />
244. Admin Arsenal<br />
26 68 53<br />
210. Methods Digital<br />
51 57 63<br />
245. Layer2<br />
66 40 61<br />
211. acceleratio<br />
71 61 49<br />
246. Fusion Factor<br />
34 61 56<br />
212. Palisades Technology<br />
65 68 45<br />
247<br />
Artis Group<br />
26 60 60<br />
213. PlanetMagpie<br />
46 64 59<br />
248. Multipub<br />
62 64 38<br />
214. Torsion Info. Security<br />
62 68 46<br />
249. WTS Paradigm<br />
66 63 36<br />
215. risual<br />
59 43 73<br />
250. TAG Solutions<br />
61 60 41<br />
216. Silverware<br />
72 61 48<br />
217. Nth Generation<br />
68 63 48<br />
218. ProSymmetry<br />
65 57 55<br />
219. Sysco Software<br />
60 75 40<br />
220. SaaSAge IT Support<br />
56 60 56<br />
221. IOTAP<br />
67 61 50<br />
222. KWisCom<br />
57 50 66<br />
223. Milyli<br />
32 68 60<br />
224. AscentPath<br />
67 63 47<br />
225. Gravity Software<br />
45 64 57<br />
48
THE MICROSOFT FOCUSED DIGITAL AGENCY<br />
ABOUT US<br />
Located in central London,<br />
UK, Fifty Five and Five are a<br />
full service digital marketing<br />
agency.<br />
Founded by Chris Wright, a<br />
former IT consultant with many<br />
years experience working with<br />
Microsoft Partners, we are a fast<br />
growing team of marketers,<br />
writers, researchers and<br />
designers.<br />
Born out of a recognition that<br />
Microsoft Partners face a unique<br />
set of challenges when it comes<br />
to B2B marketing, our goal is to<br />
help brands define and<br />
differentiate themselves.<br />
We are constantly impressed by<br />
the work of partners, building<br />
amazing tools for clients and<br />
offering services that are<br />
changing the world of work. Our<br />
days are spent immersed in the<br />
Microsoft Partner Network,<br />
helping companies to<br />
communicate more effectively,<br />
reach new audiences and drive<br />
leads.<br />
We offer the following services:<br />
• Website design and build<br />
• Search Engine Optimisation<br />
• Campaign planning, management and<br />
execution<br />
• Marketing automation<br />
• Social media management<br />
• Content marketing<br />
• Strategy, insights and research<br />
Whether it's thought provoking blog posts,<br />
informative whitepapers, SEO driven web content,<br />
social engagement or punchy press releases, we<br />
know how to talk to the audience in question.<br />
We also help companies with larger marketing<br />
campaigns, carry out research, build websites,<br />
create eye catching designs and more.<br />
Because we only work with Microsoft Partners we<br />
understand the products and services involved, the<br />
customers, pain points, benefits and the best ways<br />
to communicate.<br />
“<br />
We help Microsoft Partners communicate more<br />
effectively, reach new audiences and drive leads.<br />
49
and five<br />
+44 0203 805 7791<br />
www.fiftyfiveandfive.com<br />
hello@fiftyfiveandfive.com<br />
@takefiftyfive
TOP<br />
50<br />
MICROSOFT<br />
PARTNERS<br />
and five<br />
www.fiftyfiveandfive.com